Redshift is a full-service market research consultancy established in 2007 in the UK. It aims to provide optimal market research designs and gain client trust and deliver value. Redshift's philosophy is to avoid cookie-cutter solutions and bring creativity to each project. It has expertise across various sectors and research methods. Redshift has access to over 7 million online panelists in 48 countries and can provide both qualitative and quantitative research techniques.

1. Redshift Company Credentials
Part of . ... Communications
Lisa.Bella@redshiftresearch.co.uk
Tel: 212-539-3214
www.redshiftresearch.co.uk

2. ….a full-service market research consultancy established in 2007
Redshift’s Mission
1. To provide optimal market research designs resulting in highly precise solutions.
2. To gain respect, confidence and trust from every client that we service.
3. To deliver the ideal value for the client’s investment.
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3. Company Philosophy
• No cookie cutter solutions for your projects
Not
Generic
• Every project deserves creativity at every step
Not
Simplistic
• No black box methodologies
Not
Mysterious
• Price, speed and service
Not
Inflexible
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4. Research Expertise
Strategy OUR BROAD EXPERIENCE GIVES US A DEEP UNDERSTANDING
development
OF THE COMPLEX MARKETING ISSUES AT EACH STEP OF THE
PRODUCT LIFE CYCLE.
Concept
refinement
WE HELP CLIENTS:
Product Launch • Generate information for developing PR headlines
• Generate information for assisting in PR pitches
• Measure success of campaigns.
In-Market
Response • Understand the competitive landscape .
• Clearly define a Unique Selling Proposition.
Brand Equity
• Measure the size of a potential market.
and Positioning
• Identify key drivers and refine product positioning.
• Develop and bring to market successful new products.
Marketing • Uncover new target audiences.
Effectiveness
• Revitalize existing brands.
• Improve customer satisfaction and strengthen loyalty.
Channel
Assessment • Develop and enhance web strategy.
• Etc…
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5. Redshift: In a slide
Sector
Consumer
Services
B2B Customer
Satisfaction and
retention
New Product
Development
Methodology
Non-Profit Segmentation
Communication
and Messaging Focus In Depth
Online Telephone
Branding
Groups Interviews
National or
PR Agency Specific
Global
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6. Panel Research
Countries Researched
via Online Panel
2010 - 2011
Argentina Netherlands
Australia Poland
Belgium Romania
Canada Russia
China Singapore Access to over
Czech Republic Saudi Arabia
Denmark South Africa
7 million panelists
Egypt South Korea in 48 countries
Finland Spain
France Sweden
Germany Switzerland All audiences
India Turkey
Ireland UAE Crowdology Panel
Italy UK
Luxembourg USA
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7. Regional Coverage for all Methods
The Americas
Argentina
Bolivia
Brazil
Canada
Chile
Colombia Europe
Dominican Republic Austria
Ecuador Belgium
Mexico Czech Republic
Peru Denmark
Puerto Rico Finland
United States France
Uruguay Germany Asia/Pacific
Venezuela Greece Australia
Hungary China/ Hong Kong
Italy India
The Netherlands Indonesia
Norway Japan
Poland Korea
Portugal Malaysia The Middle East/Africa
Russia New Zealand Egypt
Spain Pakistan Israel
Sweden Philippines Kenya
Switzerland Singapore Nigeria
Turkey Taiwan Saudi Arabia
UK Thailand South Africa
Vietnam United Arab Emirates
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8. Techniques & Methods
Conjoint /Discrete
Choice Analysis
Segmentation
TURF Analysis
Factor Analysis,
Regression
Multivariate
Techniques
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9. Management Team
• Senior Team
• Broad spectrum of research experience and specialties
• Expertise in all research methods
• Excellent and seamless service
• Members of key industry associations
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10. Lisa Bella’s Bio
Vice President, North America
• More than 20 years experience in the market research industry, working across a variety of
business sectors, as well as a broad range of business issues.
• Background in communications, advertising, brand equity and product development =
expertise to advise clients on managing and growing their products and services both in US
and globally.
• Prior to joining Redshift: partner at two independent consulting firms, VP at Research
International World Service Division.
• Client experience: Fortune 500 clients managing high profile research programs, budgets of
up to $3 million dollars.
• Traveled for business to at least 25 countries, learning business protocol and cultural
nuances in regards to consumer behavior.
• Native New York City resident, fluent in Spanish, studied in Italy; MBA, NYU.
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11. Category Experience and Sample of Clients
PR
Consumer B2B Non-Profit Healthcare
Agencies
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12. Redshift Research – Client Endorsements
Focus groups moderation
• “Jane helped us recently with some challenging Focus Group work (around some of our current and new product development work). I really
appreciated her enthusiasm, adaptability, drive and professionalism; we achieved some very interesting and business critical feedback from a
rapidly deployed but extremely useful research exercise” – Road Angel
Client longevity
• “First rate! Jane is consistently excellent and I highly recommend her and her company Redshift Research. They have completed a number of
projects for us, all to a very high standard, on time and providing excellent value for money.” – Total Butler
Tracking studies in a thoughtful manner
• “I have worked with Jane Hales for over two years now in a client to agency market research capacity in developing and building global
reporting of student and member salary survey reports. Her work is of high standard, and she conducts her business in a friendly and
professional manner, always providing ideas, suggestions and recommendations. The particular project involved has now become an annual
requirement supporting corporate business development activity.” - CIMA
Working quickly and collaboratively
• "We gave Redshift an interesting but challenging brief - help us to understand the rapidly evolving tech support market and identify the core
target audience for our start-up business. We quickly settled in to a good way of working - moving fast, working collaboratively, focused on
quality and actionable outputs. They were flexible and client focused in their approach. Before long, we had accumulated a rich library of
consumer data and created a simple but effective segmentation. We are now executing against this and are building real momentum as a
result." - Virgin Media Helpdesk
Progressive and trustworthy
• “Overbury is always one step ahead of the competition with its initiatives and processes, with the customer at the heart of what we do. We
have been credited with setting industry standards, but we don’t rest on our laurels. It is vital that our suppliers also live up to this ethos and
represent us well in front of our clients and the wider market. In Guy, Jane and the team we have found a research agency that does this and I
am happy to have them directly present to the Board of Directors.” - Overbury

13. Consumer and B2B

14. Public Relations
Buffalo Communications

15. Healthcare

16. Non-Profit

17. Redshift’s Key Strengths
Experience &
Knowledge
• Efficiency/speed
• Pragmatic approach to study designs
• Creative ideas for high level analysis
• Superb project management
• 100% guaranteed for quality
Tr a n s l a t e s t o h i g h e r l e v e l o f t r u s t a n d d e l i v e r y o f t h e
ideal value for your investment
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18. Contact Information
Redshift : UK Redshift : USA
Commotion House 300 Park Avenue South,
Morely Road
Tonbridge 11th Floor
Kent NY,
TN9 1RA NY 10010
www.redshiftresearch.co.uk www.redshiftresearch.co.uk
Jane Hales
Client Services Director Lisa Bella
+44 (0)1732 356 325 Vice President, North America
+44(0) 7976 555 108 T: +01 212-539-3214
Jane.hales@redshiftresearch.co.uk M: +01 914-837-5476
Lisa.bella@redshiftresearch.co.uk
Guy Washer
Managing Director
+44 (0)1732 356 399
+44 (0)7872024910
Guy.washer@redshiftresearch.co.uk Part of ...
Communications