In our latest SlideShare presentation, we map out three reasons we believe you should take a multi-layered approach to media campaigns, identify several traditional and digital media vehicles, and share a few thoughts about ad fraud prevention.
A brief description about the state owned airline carrier of the state of Qatar. Qatar airways is an award winning airline by skytrax and is operating the second longest airline route from its hub DOHA to Auckland. Qatar airways operates a fleet of 224 aircraft from its hub at Hamad International Airport,DOHA. the presentation includes how an state owned airline became the five star airline of the world. Qatar airways is also rewarded as the world,s best airline for almost four year by skytrax. It is an middle east airline which operates to 164 destinations from DOHA.
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Integrated Marketing is a comprehensive strategy that unifies a brand's message across various marketing channels, ensuring consistent customer interactions. This approach, also known as omnichannel marketing, seamlessly blends digital and traditional marketing channels to create a cohesive brand experience. By leveraging both online and offline channels, businesses can reach their diverse audience effectively, considering the preferences and behaviors of modern consumers.
The success of integrated marketing relies on a well-thought-out channel integration strategy. This involves defining goals, understanding the target audience, maintaining consistent messaging, allocating resources wisely, and utilizing data analytics for informed decision-making. The choice between online and offline marketing depends on factors like audience, industry, and budget, each having its own set of advantages and disadvantages.
Cross-channel marketing plays a crucial role in this strategy, integrating different channels to provide customers with a seamless experience. The real-world success stories of companies like Maggi, Gatwick Airport, CenturyLink, and Panasonic highlight the effectiveness of integrated marketing in reaching diverse audiences and driving substantial revenue impact.
As businesses explore various marketing channels and create their channel integration strategy, consistency, adaptability, and data-driven decision-making emerge as pillars of success in integrated marketing. The IM4U Digital Marketing Agency stands ready to assist in unlocking the potential of integrated marketing, specializing in creating seamless, cohesive marketing strategies that elevate brand messages across channels. With their expertise, businesses can ensure consistency in customer interactions, build trust, and maximize their marketing efforts, making a lasting impact in the competitive landscape.
A brief description about the state owned airline carrier of the state of Qatar. Qatar airways is an award winning airline by skytrax and is operating the second longest airline route from its hub DOHA to Auckland. Qatar airways operates a fleet of 224 aircraft from its hub at Hamad International Airport,DOHA. the presentation includes how an state owned airline became the five star airline of the world. Qatar airways is also rewarded as the world,s best airline for almost four year by skytrax. It is an middle east airline which operates to 164 destinations from DOHA.
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Growing global competition,saturated markets and media
fragmentation are putting more pressure on marketersto
justify how they spend their marketing budgets. Digital has
proved to be a unique and flexible medium that can deliver
across all areas of marketing communication and within the
entire purchase funnel.
We’ve come a long way since the first online advertising
banner wassold and displayed. What began with the humble
fullsize banner has evolved into hundreds of online ad formats.
New media advertising offers multiple opportunities and
benefitsthat traditional media do not; it isthe ability to target
audiences precisely and accountability through measurement
that we are most concerned with in this white paper.
What is Digital Marketing? Advantages and Disadvantagesnewshariqueraza2
Digital marketing is the art of promoting brands and building relationships with customers digitally.
In this era, customers are using the internet on mobile devices and laptops, and lots of traffic comes from digital platforms like Google, Youtube, Facebook, Instagram, Twitter, Gmail, and others. That is why digital marketing is all about connecting with potential customers through the internet and other digital means.
Also, we can say it is online marketing as well as Internet marketing.
Integrated Marketing is a comprehensive strategy that unifies a brand's message across various marketing channels, ensuring consistent customer interactions. This approach, also known as omnichannel marketing, seamlessly blends digital and traditional marketing channels to create a cohesive brand experience. By leveraging both online and offline channels, businesses can reach their diverse audience effectively, considering the preferences and behaviors of modern consumers.
The success of integrated marketing relies on a well-thought-out channel integration strategy. This involves defining goals, understanding the target audience, maintaining consistent messaging, allocating resources wisely, and utilizing data analytics for informed decision-making. The choice between online and offline marketing depends on factors like audience, industry, and budget, each having its own set of advantages and disadvantages.
Cross-channel marketing plays a crucial role in this strategy, integrating different channels to provide customers with a seamless experience. The real-world success stories of companies like Maggi, Gatwick Airport, CenturyLink, and Panasonic highlight the effectiveness of integrated marketing in reaching diverse audiences and driving substantial revenue impact.
As businesses explore various marketing channels and create their channel integration strategy, consistency, adaptability, and data-driven decision-making emerge as pillars of success in integrated marketing. The IM4U Digital Marketing Agency stands ready to assist in unlocking the potential of integrated marketing, specializing in creating seamless, cohesive marketing strategies that elevate brand messages across channels. With their expertise, businesses can ensure consistency in customer interactions, build trust, and maximize their marketing efforts, making a lasting impact in the competitive landscape.
4 steps to better engaging audiences using mobile technologyCarlos R. Guevara
Audiences want captivating and engaging advertising that's relevant to them. Something that can be done effectively using mobile technology. Learn the 4 steps to better engaging audiences using mobile technology in this free eBook.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Media Ads_ A Complete Guide to Effective Advertising.pdfalexzender432
Media ads are still essential for connecting with and reaching target audiences. Media advertisements give businesses an effective way to market their goods and services, whether they are distributed through conventional channels like radio and television or through contemporary digital platforms like social media and streaming services.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
Here is Red Door’s Media Made Simple MindSHARE. This information comes from the minds of two of our Red Door Media experts. It is the product of intense research, field experience and considerable expertise. We are happy to share this with you—Red Door MindSHARE is a resource through which you can leverage our knowledge to learn about the latest trends in the digital realm.
By reading this, you will:
1. Learn how to put different media to work for your brand
2. Learn about growing media tactics such as: video, native ads, and programmic buying
3. Discover innovative techniques and ideas that you can use
View all of our MindSHAREs here: http://www.reddoor.biz/blogs/categories/mindshare
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Harvesting The Benefits of Targeted Display AdvertisingRebecca Pierce
ThriveHive originally presented this as a webinar in November 2019, with ThriveHive's own Danielle and Tom sharing the benefits of Targeted Display Advertising for business owners. This is something that business owners can tackle on their own, or with the help of experts like ThriveHive.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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Audiences want captivating and engaging advertising that's relevant to them. Something that can be done effectively using mobile technology. Learn the 4 steps to better engaging audiences using mobile technology in this free eBook.
Chapter Four- 4 Digital Display Advertisement (DDA)Edem Adzroe
Detailed analysis of DDA (Digital Display Advertisement) comprising of types of banners ads and sizes be it leaderboards, skyscrapers, island, MPU (Mid-Placement Units), HTPO and etc...
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
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Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
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Media ads are still essential for connecting with and reaching target audiences. Media advertisements give businesses an effective way to market their goods and services, whether they are distributed through conventional channels like radio and television or through contemporary digital platforms like social media and streaming services.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
Here is Red Door’s Media Made Simple MindSHARE. This information comes from the minds of two of our Red Door Media experts. It is the product of intense research, field experience and considerable expertise. We are happy to share this with you—Red Door MindSHARE is a resource through which you can leverage our knowledge to learn about the latest trends in the digital realm.
By reading this, you will:
1. Learn how to put different media to work for your brand
2. Learn about growing media tactics such as: video, native ads, and programmic buying
3. Discover innovative techniques and ideas that you can use
View all of our MindSHAREs here: http://www.reddoor.biz/blogs/categories/mindshare
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Harvesting The Benefits of Targeted Display AdvertisingRebecca Pierce
ThriveHive originally presented this as a webinar in November 2019, with ThriveHive's own Danielle and Tom sharing the benefits of Targeted Display Advertising for business owners. This is something that business owners can tackle on their own, or with the help of experts like ThriveHive.
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No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
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Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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https://nidmindia.com/
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
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Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
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Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
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Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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Core Web Vitals to improve your website performance for better SEO results with CWV.
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2. Why Multi-Layered Campaigns?
Advertising campaigns perform more effectively if
they include a combination of strategically-chosen
media platforms. Multi-layered campaigns increase
the likelihood that your ads will reach the target
audience, and that the audience will respond.
2
4. Consumer Behavior
● In a typical day, your audience views multiple screens,
communicates across mobile and desktop devices, and
enjoys a mix of online and offline programming.
● In the Boston DMA, 45% of all households use a mix of
both traditional and streaming television.
● With so many media consumption options available to
your audience, it is critical to serve your message on
more than one media platform.
4
6. Reach and Frequency
● Reach represents the number of audience members
exposed to your message.
● Frequency is the number of times your target audience
is exposed to your message.
● As a rule of thumb, a person needs to be exposed to a
message five-to-seven times before they’ll perform a
particular action step.
● Placing ads across multiple media platforms helps
build frequency while achieving effective reach.
6
8. Creative
● Creative fatigue is a real phenomenon in which an ad is
over-delivered and the target audience eventually
tunes out the message.
● Audiences stay more engaged when your message is
exposed across multiple platforms with visually
interesting and diverse ad units.
8
9. What Types of Media Vehicles?
The media mix is determined after you’ve identified
your target audience(s) and established your
campaign goals. Many campaigns combine both
traditional and digital media vehicles.
9
11. Print Publications
● Print, in the form of daily or weekly newspapers,
magazines and journals, continues to be a relevant
option if you are looking for a tangible messaging
environment.
● Placement of print ads within selected editorial
environments allows for consistent exposure in relevant
content.
● Print readers tend to be loyal readers and skew older
than the general population.
● Print works best as an awareness-building tool in
concert with more response-driven media vehicles.
11
12. Outdoor and Transit
● Out-of-home (OOH) ads appear across static and digital
billboards and posters located along roadways and on
street furniture, recycling and trash containers, and
other street-based surfaces.
● Transit advertising is placed on the interiors and
exteriors of trains, subways, and busses, as well as in
transit stations on posters, kiosks, and other surfaces.
● Outdoor and transit advertising, like print, works best as
an awareness-building tool in concert with more
response-driven media vehicles.
12
13. Broadcast TV and Radio
● Broadcast tv and radio offers extensive audience reach
for brands looking to heighten exposure and raise
awareness.
● Production costs are typically higher for traditional
broadcast media channels.
● TV and radio audience delivery is measured via a
standardized system of rating points representing
percents of total demographic groups.
13
15. Digital Display
● Online and mobile display banners are placed across a
series of secure websites that are reflect audience
interests and online search behavior.
● Display ads are served based on available impressions
and drive traffic to campaign-specific landing pages.
● Geotargeting allows you to focus ad delivery on specific
geographic areas, zip codes or regions.
● Geofencing allows you to target mobile device users in
close proximity to a specific landmark, such as a school,
conference center, or retail location.
15
16. Retargeting
● Retargeting is often used to build frequency.
● During a campaign, when someone visits your website
or landing page, but does not perform a desired
conversion action, they are tagged with a cookie—pixel
code that indicates that the individual has shown
interest in your message, but has not yet committed.
● Pixel tagging insures that your message will continue
to be served to this individual throughout her online
journey, encouraging her to return to the website or
landing page to follow through on her inquiry.
16
17. Paid Social
● Advertising on social media platforms like Facebook,
Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and
YouTube is an effective tactic to reach highly targeted
audiences.
● These social channels are highly visual, requiring quality
images and video content to capture the attention of
target users.
17
18. Paid Search
● All of today’s search engines offer paid advertising, the
most well-known being Google AdWords.
● Paid search ads are served within the Search Engine
Results Protocol (SERP) when a user conducts an
organic search for a product or service using a specific
keyword or keyword phrase you have identified as part
of your keyword strategy.
● Advertisers bid for keywords. If the bid amount is
sufficient, and other factors are met, the ad is served.
● Advertisers only pay the bid amount when the user
clicks on the ad.
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19. Streaming Audio and Video
● An alternative to terrestrial radio and tv is streaming
audio and video.
● Streaming products offer endless targeting options
based on user preferences and geographic locations.
● Streaming radio and tv ads are sometimes offered by
traditional media outlets, but they can also be
purchased from popular streaming apps like Pandora
or Spotify.
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20. Additional Digital Vehicles
● As podcasts continue to gain audience share, it is
becoming easier and most cost-effective to advertise
on individual podcasts or on groups of podcasts.
● Online games often have advertising opportunities, and
it is now possible to advertise on these platforms.
● Mobile In-App ads appear in specific apps and reach
targeted audiences. For example, Waze is an app that
uses geofencing to let their users know when they are
close to a coffee shop like Dunkin’ Donuts.
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22. What is Ad Fraud?
● Ad fraud is the practice of serving digital ads that have
little to no chance of being viewed by a real person.
● According to the Association of National Advertisers, in
2017 bots accounted for approximately 9% of digital
display advertising spending and caused a total of $6.5
billion in economic losses globally.
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23. Limiting Your Exposure to Ad Fraud
● Abide by the TAG Certified Against Fraud Guidelines,
created by the American Association of Advertising
Agencies, the Association of National Advertisers, and
the Interactive Advertising Bureau.
● Proactively monitor fraud, blocking domains and apps
that have a lot of fake traffic.
● Whitelists identify high-quality websites with content
that fits your brand. Blacklists identify websites with
fake traffic or content that doesn’t fit your brand.
● Brand safety filters exclude websites with sensitive
content, such as nudity, guns, and alcohol.
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24. Questions? We’re Here to Help.
Richardson Media Group is a strategic media
planning and buying agency that negotiates and
manages advertising campaigns, crafts content, and
performs SEO to help brands raise their profiles.
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25. Anne E. Richardson
Anne brings dual careers to her role as
CEO of Richardson Media Group. Years
running agency media departments
along with earning her M.Ed. and
becoming an educator naturally
converged towards an entrepreneurial
path. Our clients value her deep
understanding of the ever-changing
paid media landscape, her strategic
focus and her detail-oriented approach
to campaign management. We love
her commitment to maintaining the
highest standards and passionate
vision for our future.
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26. Erica A. Holthausen
Erica has worked across a variety of
industries, but most of her career has
been focused on marketing and
business operations. She brings these
varied experiences, along with a wicked
sense of humor, to her role as
Operations Manager and Content
Developer at Richardson Media Group.
Our clients appreciate her smart,
creative personality and her impressive
organizational skills. We love her
willingness to dive in head-first to keep
our projects running smoothly.
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27. Thank you!
We’d love to hear from you!
Richardson Media Group, Inc.
59 Bow Street
Portsmouth, NH 03801
(603) 373-8866
info@richardsonmediagroup.com
www.richardsonmediagroup.com
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