Use facts to determine optimal reach and efficient use of budget in order to create the best possible communication strategy.

1. Universum Research
Communicating with Talent
Use facts to determine optimal reach and efficient use of budget in order to create
the best possible communication strategy.
NDEASESSNDEASESS

2. Who We Are
Present in 60 countries with
regional offices in New York
City, Paris, Shanghai,
Singapore and Stockholm.
Serving more than 1 700
clients globally, including
Fortune 100 companies.
Full service Employer
Branding partner, taking
clients from identifying
challenges, engaging talent
to measuring success.
Helping the world’s leading
organizations strengthen
their Employer Brands for
over 25 years.
Surveying more than
1.3 million career-seekers,
partnering with thousands of
universities and
organizations.
Thought leaders in Employer
Branding, publishing content
on C-suite level subjects.
Our Employer Branding
content is published yearly
in renowned media, e.g.
WSJ, CNN, Le Monde,
BusinessWeek.

3. How Do You Build a Strong Employer Brand
with Universum?
3
Review business plan
and workforce plan
Understanding
of needs
Identify opportunities in
the recruitment funnel
Understand your
current position
Decide where to put
primary focus
Prioritize
Employ the Universum ‘Drivers
of Employer Attractiveness’
Preferences and
current image
Develop unique and
authentic content
Content creation
Prioritize, decide
and activate
Strategic activation plan
Definition of success –
set and track KPIs
Measure
Is your messaging attractive,
true, credible, distinct and
sustainable?
Define and track the performance
of your EVP – your USPs
Communication testing
and localising
Test and tailor
Activate your messaging
Action
Track and revise
Follow up (and refine)
1 2 3 4
7 6 58
9 10 11

4. 4
Outline
1. Your Story and Channel Mix is More Important Than Ever
2. Your Toolbox to Efficiently Craft Your Strategy
3. Sneak Peek: What You Can Expect
4. Next Steps

5. Talent is Exposed to Vast Amounts of Information
Every Day and Capturing Their Attention Requires
Comprehensive Reach Across Channels
5
of the world’s internet
traffic is from mobile
devices and we now
buy more smartphones
than “dumb” phones
20%
In early 2014 nearly
3 billionpeople were online
hours of video are
watched on YouTube
every month
6 billion
WhatsApp messages are
sent every day
27 billion
users worldwide and, in
the US, has a wider reach
than TV between 18-24
year olds.
1.2 billion
pictures are
shared on social
media every day
758 billion
Facebook has almost

6. Determining an Optimum Content Delivery Strategy
Necessitates a Close Look at Costs
6
High demand
(talent use the channel)
Low demand
(talent don´t use the channel)
High
costs
Increase
Consider to
increase
Consider to
decrease
Decrease
Different channels
have different
purposes
Low
costs

7. ?
WHAT IS YOUR CHALLENGE?
Insights Boost Your Reach Among Talent
While Ensuring Efficient Budget Utilisation
7
You can optimise your communication budget by using the information in this report. Distribution of the budget across
different channels helps you focus on addressing key challenges in the attraction and recruitment process.
AWARENESS
CONSIDERATION
DESIRE
APPLICATION
BUDGET 2015
• Print channels x %
• Digital channels x %
• In-person channels x %
• Other channels x %
100%
BUDGET 2016
• Print channels x %
• Digital channels x %
• In-person channels x %
• Other channels x %
100%
An optimised communication budget secures maximum cost efficiency and focus!

8. ?
What to Know to Build Your
Communication Strategy
What does the media behavior of the talent you want
to attract look like?
Which communication channels are most effective
and allow you to get the most out of your
communication budget?
How would your target group prefer employers to
communicate with them in different channels?
What is happening in the digital world and how can
you leverage social media to get the most out of new
ways of communicating with the talent?
How can you improve your communication
activities based on the challenges you face?
How has talent learned about you as an employer?
Is this in line with your expectations?
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?
?
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These questions will all be answered in
The Communicating with Talent Report

9. 9
EMPLOYER BRANDING
EXPERTS
STORYTELLING AND
CREATIVE EXPERTS
COMMUNICATION
EXPERTS
WISDOM
What and to whom should
you communicate?
STORY
How should you communicate?
DISTRIBUTION AND
ENGAGEMENT
Where and when should
you communicate?
Partner with Universum to Cut Through the Noise

10. 10
Thanks…until next time
www.universumglobal.com