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Embracing the Change: Duncan Watts @ Google
The document discusses how technology is accelerating change and disrupting industries. It notes that digital connections now occur through multiple screens and devices. People connect online at "moments that matter" to find information they need. These moments provide opportunities for businesses to be present and relevant. The document advocates embracing change, seeking to constantly disrupt yourself before others can, and having an inclusive definition of innovation.
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Embracing the Change: Duncan Watts @ Google
- 1. 11 Embracing the change DuncanWatts Industry Manager, Google
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- 3. 33 BeFirst to theFUTURE Get youbeautiful, clever people to think about ways to embrace the change that technology is driving in your industry by providing a range of thought-provoking insights and opinion that may influence your marketing activity duncanwatts@google.com
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- 5. 55 Lets play agame!
- 6. 66 You don’t haveto always be serious to innovate
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- 9. 99 Constantly seek todisrupt yourself
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- 11. 1111 What history tells us 1.Almost every market or sector gets disrupted eventually 2. Very rarely does an incumbent manage to disrupt itself
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- 15. 1515 A more inclusivedefinition of innovation
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- 18. 1818 ACCELERATING EVERYTHING The pace oftechnology is
- 19. 1919 A MULTI-SCREEN WORLD WEARABLEMOBILETABLETDESKTOP IN-CARTV
- 20. 2020 Close to asquare foot of screen for every adult on earth
- 21. 2121 In the UK,we are addicted to devices
- 22. 2222 TECHNOLOGICAL ADVANCES Never ceaseto surprise us 2008: Beijing Olympics 0 2012: London Olympics
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- 28. 2828 We asked 1,500business owners And 1,500 adults some questions…
- 29. 2929 B2B As a business,to find a specialist legal support, where do you START?
- 30. 3030 B2B If using theInternet to find a lawyer, would you
- 31. 3131 B2C If you happenedto need a lawyer, where would you START?
- 32. 3232 B2C If using theInternet to find a lawyer, would you
- 33. 3333 Legal search queries,UK, Year-on-Year
- 34. 3434 Mobile search querygrowth in legal
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- 36. 3636 We turn todigital at the moments that matter
- 37. 3737 We are constantlyconnected
- 38. 3838 We connect atthe moments that matter to us
- 39. 3939 8:30am nearest cash machine We connectat the moments that matter to us 9:45am best outdoor pizza places 11:23am Car rental deals 12:31pm breaking bad episodes online 12:35pm Holiday spots in Barbados 1:54pm top resorts in Barbados 3:26pm coffee near me 5:45pm Research that legal issue… 6:32pm leather flats on sale
- 40. 4040 8:30am Nearest cash machine 9:45am bestoutdoor pizza places 11:23am Car rental deals 12:31pm breaking bad episodes online 12:35pm vacation spots in Barbados 1:54pm top resorts in Barbados 3:26pm coffee near me 5:45pm how to shape eyebrows 6:32pm leather flats on sale 12:22pm barbeque recipes 9:45am outdoor fitness2:23pm cheap car rentals 4:13pm women’s shoe sales 1:17pm tourist hot spots 9:53pm best sf hotels 1:11pm local toy stores 11:11pm cheap boat rentals 6:45am local coffee shops 1:11pm fun dog training 3:13pm kite flying 10:03am local dog parks 8:45am new movie trailers 5:15pm sailing lessons 12:03pm sight-seeing tours 6:19pm how to cook fish 4:13pm nearest fast food places 1:23pm furniture deals 6:45pm cheap taxi services 3:00pm how to skateboard 12:23pm sandwich shops 8:45am sf bay boat tours 1:03pm fun party ideas 9::38am closest tyre shop 4:29pm Football tickets 2:11pm chocolate stores 5:37pm local fast food 1:13pm children’s dance classes 8:17am cooking classes 2:15pm new running shoes 10:45am art galleries 2:13pm sf museum tours 6:37am outdoor activities All these moments have contextMillions of people, billions of moments 10:45am scuba diving bahamas 1:54pm top resorts in Barbados 12:35pm Holiday spots in Barbados 7:46pm Caribbean cruises 9:27pm flights to Jamaica 3:15pm tropical holiday ideas
- 41. 4141 A simple wayto think about this
- 42. 4242 8:30am Nearest cash machine 9:45am bestoutdoor pizza places 11:23am Car rental deals 12:31pm breaking bad episodes online 12:35pm vacation spots in Barbados 1:54pm top resorts in Barbados 3:26pm coffee near me 5:45pm how to shape eyebrows 6:32pm leather flats on sale 12:22pm barbeque recipes 9:45am outdoor fitness2:23pm cheap car rentals 4:13pm women’s shoe sales 1:17pm tourist hot spots 9:53pm best sf hotels 1:11pm local toy stores 11:11pm cheap boat rentals 6:45am local coffee shops 1:11pm fun dog training 3:13pm kite flying 10:03am local dog parks 8:45am new movie trailers 5:15pm sailing lessons 12:03pm sight-seeing tours 6:19pm how to cook fish 4:13pm nearest fast food places 1:23pm furniture deals 6:45pm cheap taxi services 3:00pm how to skateboard 12:23pm sandwich shops 8:45am sf bay boat tours 1:03pm fun party ideas 9::38am closest tyre shop 4:29pm Football tickets 2:11pm chocolate stores 5:37pm local fast food 1:13pm children’s dance classes 8:17am cooking classes 2:15pm new running shoes 10:45am art galleries 2:13pm sf museum tours 6:37am outdoor activities Which of them matter to your business? 10:45am scuba diving bahamas 1:54pm top resorts in Barbados 12:35pm Holiday spots in Barbados 7:46pm Caribbean cruises 9:27pm flights to Jamaica 3:15pm tropical holiday ideas
- 43. 4343 Be There BeRelevant Be Optimized
- 44. 4444 Thank You Duncan Watts IndustryManager, Google