This document discusses strategies for legal firms to improve their digital marketing efforts. It begins by stating the purpose is not for training but to discuss how to improve digital performance. It then discusses how paid search (PPC) and online ads are more than just getting traffic and discusses the importance of conversion rates. It provides examples of keyword data for legal services and notes the importance of matching languages. The document then suggests using remarketing to retarget visitors, using display advertising to target specific audiences, and using video and LinkedIn for business-to-business. It emphasizes optimizing sites for mobile and conversion rate optimization.
LCC Infotech offers immigration consulting services for visas to Canada including study, family, business and travel visas. They also provide SAP training through online, classroom and distance learning programs to help students gain SAP certification. As a popular immigration destination, Canada offers a point-based immigration system, greater choice in programs, easier rules, and social security benefits. LCC Infotech is located in Himayat Nagar, Andhra Pradesh and can be contacted by phone or email.
Dreambase was established in 2003 to provide innovative digital marketing and CRM solutions through combining marketing strategists, visual designers, and technology experts. The company is run by an experienced management team and offers services including marketing strategy, production, technology implementation, and visual design. Dreambase has experience working with clients across various industries such as tourism, real estate, automotive, and more.
Women and Cars focuses on increasing dealership profitability through online marketing and lead management. They specialize in managing leads, particularly for Ford and Mazda, and have found that closing ratios are four times higher for female customers than male customers. Their marketing focuses on ensuring women are assisted by other women both in calls and at dealerships. They are signing up reputable dealerships and will only allow selected dealers to advertise. Female finance managers and sales consultants will receive leads through their platform.
1) Londonlaunch is a marketplace that connects event suppliers and corporate event bookers in London. It focuses on growing revenues for suppliers by directing the right enquiries to members through powerful search technology and industry expertise.
2) The document promotes the benefits of joining Londonlaunch as a member such as opportunities to showcase business profiles, gain exposure through targeted digital campaigns and e-shots, and network at curated events.
3) Testimonials from corporate clients and event bookers emphasize how Londonlaunch is a trusted first point of contact and has delivered successful events and new business partnerships for its users.
We SEO Info Services is a web development and digital marketing company. Assuring you to provide productive Informative websites, B2B websites, Single vendor eCommerce website, multi-vendor eCommerce website, NGO websites and much more and also responsible for ranking your website on Google Page one.
Google Adwords Overview | napkin marketingAdina Zaiontz
This document provides an overview of Google Adwords and how businesses can use different Adwords advertising options to reach customers online. It discusses search ads, display ads, video ads, shopping ads, and remarketing to target people searching online or those who have visited a website previously. The document also reviews how to set goals, select keywords, write ads, optimize landing pages, and measure results for an effective Adwords campaign.
This document discusses strategies for legal firms to improve their digital marketing efforts. It begins by stating the purpose is not for training but to discuss how to improve digital performance. It then discusses how paid search (PPC) and online ads are more than just getting traffic and discusses the importance of conversion rates. It provides examples of keyword data for legal services and notes the importance of matching languages. The document then suggests using remarketing to retarget visitors, using display advertising to target specific audiences, and using video and LinkedIn for business-to-business. It emphasizes optimizing sites for mobile and conversion rate optimization.
LCC Infotech offers immigration consulting services for visas to Canada including study, family, business and travel visas. They also provide SAP training through online, classroom and distance learning programs to help students gain SAP certification. As a popular immigration destination, Canada offers a point-based immigration system, greater choice in programs, easier rules, and social security benefits. LCC Infotech is located in Himayat Nagar, Andhra Pradesh and can be contacted by phone or email.
Dreambase was established in 2003 to provide innovative digital marketing and CRM solutions through combining marketing strategists, visual designers, and technology experts. The company is run by an experienced management team and offers services including marketing strategy, production, technology implementation, and visual design. Dreambase has experience working with clients across various industries such as tourism, real estate, automotive, and more.
Women and Cars focuses on increasing dealership profitability through online marketing and lead management. They specialize in managing leads, particularly for Ford and Mazda, and have found that closing ratios are four times higher for female customers than male customers. Their marketing focuses on ensuring women are assisted by other women both in calls and at dealerships. They are signing up reputable dealerships and will only allow selected dealers to advertise. Female finance managers and sales consultants will receive leads through their platform.
1) Londonlaunch is a marketplace that connects event suppliers and corporate event bookers in London. It focuses on growing revenues for suppliers by directing the right enquiries to members through powerful search technology and industry expertise.
2) The document promotes the benefits of joining Londonlaunch as a member such as opportunities to showcase business profiles, gain exposure through targeted digital campaigns and e-shots, and network at curated events.
3) Testimonials from corporate clients and event bookers emphasize how Londonlaunch is a trusted first point of contact and has delivered successful events and new business partnerships for its users.
We SEO Info Services is a web development and digital marketing company. Assuring you to provide productive Informative websites, B2B websites, Single vendor eCommerce website, multi-vendor eCommerce website, NGO websites and much more and also responsible for ranking your website on Google Page one.
Google Adwords Overview | napkin marketingAdina Zaiontz
This document provides an overview of Google Adwords and how businesses can use different Adwords advertising options to reach customers online. It discusses search ads, display ads, video ads, shopping ads, and remarketing to target people searching online or those who have visited a website previously. The document also reviews how to set goals, select keywords, write ads, optimize landing pages, and measure results for an effective Adwords campaign.
The Bradford Chamber is an independent organization that represents over 1,100 businesses in Bradford. It provides various business services and benefits to its members to help support, protect and promote local businesses. These services include training, international trade assistance, access to financing, business networking events, money saving opportunities, and staff benefits.
Introduction To The Legal Marketing Coach Sept09Bill Blakemore
The Legal Marketing Coach is a new service launching in September 2009 that offers real and virtual advice to lawyers to help them through the economic downturn. It provides one-on-one coaching by phone or online, live and interactive web seminars, group discussions, and other resources to help enhance lawyers' business development skills. Membership starts at a basic free level and also includes silver and gold paid tiers.
Keyword research is great for any starting and existing business. We will help you to find exactly the "ready to buy" phrases you are searching for. Get more client and sales, from permanent traffic source!
A survey found that people now spend about 14 hours per week online, which is the same amount of time spent watching TV. This shows the large influence of the internet. It was noted that the internet now has as much influence as TV used to have. Local businesses are now asking how to get their message in front of potential customers online. Local search is very important as 80% of spending is within 5 miles of home but many local businesses don't have a website. This company offers affordable website and video solutions to help local businesses get online and get found through local search engines. They also are seeking sales professionals to help spread the word to local businesses.
This document provides information about digital marketing strategies and services from TOPS Digital Marketing Specialists. It discusses the importance of having a responsive website that works across devices and focuses on different content for awareness, consideration and conversion stages of the marketing funnel. It also explains the difference between search engine optimization (SEO) and search engine marketing/pay-per-click (SEM), and promotes TOPS' local roots, transparent approach and customizable dashboard for tracking campaign performance.
The document discusses how businesses can use search engine optimization (SEO), search engine marketing (SEM), and social media to drive traffic to their websites and grow their businesses online. It covers key topics like how search engines work, using keywords, unpaid and paid search strategies, and tools from Google, Yahoo, and Bing for SEO, pay-per-click advertising, and analyzing results. The presentation aims to teach business owners the importance of being findable online and how to effectively utilize search and social media.
In the highly competitive legal market, where $100 Cost-Per-Clicks are a reality, marketers know that every search counts. What they may not know is that improved ad targeting can reduce CPC in ways that will improve lead capture, seemingly, overnight. Legal marketers may also be missing out on cross-channel insights from Facebook. For instance, how to use audience insights to better target search ads or leveraging social to drive high-value traffic back to your site.
So, how will you capture 30 new clients in 30 days? By improving Search and Social programs and driving to high-converting landing pages, of course. How you do THAT - will be presented live via the Internet, April 12th 2018.
Join speakers from PILMMA and WordStream for an exclusive event, where we’ll give you the tools you need to grow your new client list next month and beyond. Specifically, you’ll learn:
How different demographics interact with your ads, site, and services
Creating effective ads and targeted messages for search, social, and display
Segmenting audiences on Search and Social for greater performance
Measuring performance for audiences and demographics on Google and Facebook
Elements and examples of a high-converting landing page
This document lists and provides brief details about various recruitment industry events that took place in 2016 and are scheduled for 2017, including conferences on attracting IT talent, PR and content marketing, recruitment technology, awards ceremonies, and expos focusing on recruitment agencies, investing in talent, and the global recruiter summit. It also asks the reader if they know of any other events worth attending.
This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council
Speed up during the slowdown! Presentation slides from the seminar to help small businesses get online, reach new customers and increase revenues, hosted by Hillingdon Council in association with Google, November 2009.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
This document provides guidance on strategic brand communications and positioning. It discusses defining the brand's vision, goals, values, target audience, messaging, and communication channels. The purpose is to ensure alignment across all parties involved with the brand. Examples are provided for developing sales messages focused on benefits rather than features. Guidance also covers determining the brand's territories, competitors, anxieties of customers, and defining the product or service in terms of what customers actually seek rather than what is being sold. The document aims to establish a framework to strategically communicate and position the brand.
The document provides an overview of search engine advertising on Google:
- Google controls 97% of search engine traffic in Belgium and advertisers can purchase keywords to display ads on Google Search and other Google properties.
- Advertisers bid in an auction for keyword placements, with the highest bidder receiving top placement; advertisers only pay if a user clicks their ad.
- There are various ad formats beyond basic text ads, including extensions that can include callouts, phone numbers, app links, locations, and reviews.
- Campaigns should be structured with ad groups to tightly target keywords to stages of the customer journey or products. Advanced settings allow for location, device, and automation targeting.
- Special ad types include Remark
Calgary Digital Learning Session - Wall2Wall MediaRyan D'Mello
This document is a presentation about digital marketing strategies for real estate businesses. It discusses how the internet is disrupting real estate and the importance of understanding digital customers. It covers key topics like developing responsive websites, optimizing for search engines, using paid search advertising, retargeting ads, and tracking results with analytics. The presentation provides tips on adding localized content, improving landing pages, and getting help with search engine optimization. The overall message is that a good digital strategy is needed to connect with customers online.
The document discusses setting up a website and optimizing it for search engine results. It emphasizes that keywords should match what people search for and that pages should contain text with relevant keywords. Long-tail, more specific keywords are generally better than generic terms as they have less competition. Properly optimized title tags, descriptions and on-page text are important for search engines to understand the topic of a page and potentially show it in results.
This business information pack from The Belfast Business Centre provides contact details and summaries of various business service providers in Belfast and Northern Ireland. It includes recommendations for accountants, architects, banks, business networks, cleaning services, commercial debt collection, company formation, design agencies, ecommerce, financial services, fire safety engineering, IT support, legal services, management consultants, online directories, personal development, photography, PR, promotional gifts, recruitment, signs, translation services, training courses, and web design. The pack aims to help companies setting up or entering the Northern Ireland market to build a network of reliable service partners.
The document discusses opportunities to improve a dealership's business development center (BDC) and internet operations. It provides statistics on common BDC inefficiencies and the importance of investing in the BDC. The company, Automotive Internet Technologies (AIT), offers BDC and internet solutions programs that analyze a dealership's current processes, identify improvement opportunities, and provide strategies and training to boost results. AIT services are tailored to each dealership and aim to maximize sales by optimizing the BDC and customer communication processes.
Improving Website Conversion in the Travel IndustrySearchStar
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Introduction To The Legal Marketing Coach Sept09Bill Blakemore
The Legal Marketing Coach is a new service launching in September 2009 that offers real and virtual advice to lawyers to help them through the economic downturn. It provides one-on-one coaching by phone or online, live and interactive web seminars, group discussions, and other resources to help enhance lawyers' business development skills. Membership starts at a basic free level and also includes silver and gold paid tiers.
Keyword research is great for any starting and existing business. We will help you to find exactly the "ready to buy" phrases you are searching for. Get more client and sales, from permanent traffic source!
A survey found that people now spend about 14 hours per week online, which is the same amount of time spent watching TV. This shows the large influence of the internet. It was noted that the internet now has as much influence as TV used to have. Local businesses are now asking how to get their message in front of potential customers online. Local search is very important as 80% of spending is within 5 miles of home but many local businesses don't have a website. This company offers affordable website and video solutions to help local businesses get online and get found through local search engines. They also are seeking sales professionals to help spread the word to local businesses.
This document provides information about digital marketing strategies and services from TOPS Digital Marketing Specialists. It discusses the importance of having a responsive website that works across devices and focuses on different content for awareness, consideration and conversion stages of the marketing funnel. It also explains the difference between search engine optimization (SEO) and search engine marketing/pay-per-click (SEM), and promotes TOPS' local roots, transparent approach and customizable dashboard for tracking campaign performance.
The document discusses how businesses can use search engine optimization (SEO), search engine marketing (SEM), and social media to drive traffic to their websites and grow their businesses online. It covers key topics like how search engines work, using keywords, unpaid and paid search strategies, and tools from Google, Yahoo, and Bing for SEO, pay-per-click advertising, and analyzing results. The presentation aims to teach business owners the importance of being findable online and how to effectively utilize search and social media.
In the highly competitive legal market, where $100 Cost-Per-Clicks are a reality, marketers know that every search counts. What they may not know is that improved ad targeting can reduce CPC in ways that will improve lead capture, seemingly, overnight. Legal marketers may also be missing out on cross-channel insights from Facebook. For instance, how to use audience insights to better target search ads or leveraging social to drive high-value traffic back to your site.
So, how will you capture 30 new clients in 30 days? By improving Search and Social programs and driving to high-converting landing pages, of course. How you do THAT - will be presented live via the Internet, April 12th 2018.
Join speakers from PILMMA and WordStream for an exclusive event, where we’ll give you the tools you need to grow your new client list next month and beyond. Specifically, you’ll learn:
How different demographics interact with your ads, site, and services
Creating effective ads and targeted messages for search, social, and display
Segmenting audiences on Search and Social for greater performance
Measuring performance for audiences and demographics on Google and Facebook
Elements and examples of a high-converting landing page
This document lists and provides brief details about various recruitment industry events that took place in 2016 and are scheduled for 2017, including conferences on attracting IT talent, PR and content marketing, recruitment technology, awards ceremonies, and expos focusing on recruitment agencies, investing in talent, and the global recruiter summit. It also asks the reader if they know of any other events worth attending.
This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council
Speed up during the slowdown! Presentation slides from the seminar to help small businesses get online, reach new customers and increase revenues, hosted by Hillingdon Council in association with Google, November 2009.
This presentation aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.
This document provides guidance on strategic brand communications and positioning. It discusses defining the brand's vision, goals, values, target audience, messaging, and communication channels. The purpose is to ensure alignment across all parties involved with the brand. Examples are provided for developing sales messages focused on benefits rather than features. Guidance also covers determining the brand's territories, competitors, anxieties of customers, and defining the product or service in terms of what customers actually seek rather than what is being sold. The document aims to establish a framework to strategically communicate and position the brand.
The document provides an overview of search engine advertising on Google:
- Google controls 97% of search engine traffic in Belgium and advertisers can purchase keywords to display ads on Google Search and other Google properties.
- Advertisers bid in an auction for keyword placements, with the highest bidder receiving top placement; advertisers only pay if a user clicks their ad.
- There are various ad formats beyond basic text ads, including extensions that can include callouts, phone numbers, app links, locations, and reviews.
- Campaigns should be structured with ad groups to tightly target keywords to stages of the customer journey or products. Advanced settings allow for location, device, and automation targeting.
- Special ad types include Remark
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This document is a presentation about digital marketing strategies for real estate businesses. It discusses how the internet is disrupting real estate and the importance of understanding digital customers. It covers key topics like developing responsive websites, optimizing for search engines, using paid search advertising, retargeting ads, and tracking results with analytics. The presentation provides tips on adding localized content, improving landing pages, and getting help with search engine optimization. The overall message is that a good digital strategy is needed to connect with customers online.
The document discusses setting up a website and optimizing it for search engine results. It emphasizes that keywords should match what people search for and that pages should contain text with relevant keywords. Long-tail, more specific keywords are generally better than generic terms as they have less competition. Properly optimized title tags, descriptions and on-page text are important for search engines to understand the topic of a page and potentially show it in results.
This business information pack from The Belfast Business Centre provides contact details and summaries of various business service providers in Belfast and Northern Ireland. It includes recommendations for accountants, architects, banks, business networks, cleaning services, commercial debt collection, company formation, design agencies, ecommerce, financial services, fire safety engineering, IT support, legal services, management consultants, online directories, personal development, photography, PR, promotional gifts, recruitment, signs, translation services, training courses, and web design. The pack aims to help companies setting up or entering the Northern Ireland market to build a network of reliable service partners.
The document discusses opportunities to improve a dealership's business development center (BDC) and internet operations. It provides statistics on common BDC inefficiencies and the importance of investing in the BDC. The company, Automotive Internet Technologies (AIT), offers BDC and internet solutions programs that analyze a dealership's current processes, identify improvement opportunities, and provide strategies and training to boost results. AIT services are tailored to each dealership and aim to maximize sales by optimizing the BDC and customer communication processes.
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Legal Insights @ Google: Dan Fallon, Search Star
1. ppc | display | cro | analytics | training
Driving Legal Leads
Dan Fallon
2. ppc | display | cro | analytics | training
Welcome
You are not here for:
a PPC training day
a sales pitch
an SEO talk
You want to do digital better
PPC is more than just PI
Online ads are more than just PPC
Traffic is only half the battle
3. ppc | display | cro | analytics | training
Driving Digital Conversions
7. ppc | display | cro | analytics | training
“Our Clients Don’t Search”
Keyword Avg. Monthly Searches (exact) Est CPC
immigration solicitors london 1900 £4.43
solicitors london 880 £2.06
solicitors in london 880 £2.04
london solicitors 590 £1.38
employment solicitors london 480 £3.90
family solicitors london 480 £5.42
family law solicitors london 390 £4.17
divorce solicitors london 390 £5.25
conveyancing solicitors london 320 £3.11
immigration solicitors in london 260 £4.22
criminal solicitors london 260 £4.46
property solicitors london 260 £3.38
personal injury solicitors london 260 £16.17
housing solicitors london 170 £1.55
no win no fee solicitors london 170 £30.66
employment law solicitors london 140 £4.40
uk immigration solicitors london 140 £4.56
criminal defence solicitors london 110 £2.89
legal aid solicitors in london 90 £1.36
best solicitors in london 90 £1.42
8. ppc | display | cro | analytics | training
Keyword Avg. Monthly Searches (exact) Est CPC
turkish solicitors in london 30 £0.65
portuguese solicitors in london 30 £0.52
indian solicitors in london 30 £2.02
italian solicitors in london 20 £0.86
greek solicitors in london 20 £0.44
polish solicitors london 20 £0.81
tamil solicitors in london 20 £0.00
pakistani solicitors in london 20 £1.09
gay solicitors london 20 £1.41
iranian solicitors in london 20 £0.65
polish solicitors in london 10 £0.65
romanian solicitors in london 10 £1.39
french solicitors in london 10 £0.00
spanish solicitors in london 10 £0.92
muslim solicitors in london 10 £7.34
russian solicitors in london 10 £0.00
nigerian solicitors in london 10 £0.00
irish solicitors in london 10 £0.00
“Do You Speak My Language?”
9. ppc | display | cro | analytics | training
“We Aren’t That Kind Of Firm”
Keyword Avg. Monthly Searches (exact) Est CPC
corporate lawyer 390 £1.80
commercial solicitor 260 £2.04
patent lawyer 260 £1.87
human rights lawyers 250 £1.52
media law firms 170 £0.49
commercial law firms 140 £2.16
intellectual property lawyer 140 £2.44
ip lawyer 110 £2.47
corporate law firms 90 £0.76
construction lawyers 70 £0.83
copyright lawyer 70 £0.98
ip lawyers 70 £3.01
patent lawyers 70 £1.91
construction solicitors 50 £0.82
intellectual property law firms 50 £1.14
media law firm 50 £0.78
transport solicitors 50 £1.61
maritime solicitor 40 £1.34
copyright lawyers 40 £1.41
finance lawyer 40 £0.06
ip solicitors 40 £1.55
technology lawyers 40 £0.75
trademark lawyers 40 £1.98
company solicitor 30 £1.34
10. ppc | display | cro | analytics | training
Is Search Enough?
11. ppc | display | cro | analytics | training
Remarketing
96% of visitors leave without getting in touch
2m19s is the average time on a legal website
3.5 visits on average, before conversion
Sources: 1. Forrester Research, May 2010 2. Search Star Google Analytics Legal Client Pool
1
2
2
One visit is rarely enough…
15. ppc | display | cro | analytics | training
Display: Anything Is Possible
Relevant Media
Geographic
Targeting
In-Market
Audiences
Agriculture
Finance
Tech
Recruitment
Student
Legal
Local News
Broadsheets
London
International
Cities
Postcodes
RegionsHomebuyers
Newlyweds
New Parents
Retirement Planners
20. ppc | display | cro | analytics | training
Mobile: Do It Now!
We drive 20-30% of legal traffic from mobiles
CPA is typically 50-80% of PC/Tablet
vs.
22. ppc | display | cro | analytics | training
Focus On Conversion
Getting traffic to your site is only half the
battle
Making sure the traffic converts wins the
battle
It’s all about the website
Conversion Rate Optimisation is key…