The document discusses strategies for effective advertising in a multi-device world, emphasizing the importance of relevance, optimization, and powerful ad formats. It highlights the need for smarter ads that adapt to varying user contexts and advanced reporting tools to enhance marketing efforts. The content is proprietary and primarily from Google and related sources.

1. Being There with Google
Stephen Murphy
Agency Development Manager

2. Google Confidential and Proprietary
Be There Be Relevant Be Optimised

3. Google Confidential and Proprietary
Legal Industry Search Queries

4. Google Confidential and ProprietarySource: eMarketer, Smartphone share of total Mobile Phone market, February 2015

5. Google Confidential and Proprietarywww.howtogomo.com

6. Google Confidential and Proprietary
Be Relevant - Search is Changing

7. Google Confidential and Proprietary

8. Google Confidential and Proprietary
Be There Be Relevant Be Optimised
Powerful Ads
For a multi-device
world
Smarter Ads
For varying user
contexts
Advanced Reporting
To Optimise your
marketing efforts

9. Google Confidential and Proprietary
Be There - Powerful Ad Formats

10. Google Confidential and ProprietarySource: Google/Ipsos ‘Our Mobile Planet’, United Kingdom, 2014

11. Google Confidential and Proprietary
Be Relevant - Smarter Ads

12. Google Confidential and Proprietary
Be Optimised - Powerful Reporting

13. Google Confidential and Proprietary
Be Optimised - Device Insights

14. Google Confidential and Proprietary
Thank You!