The combination of the company's magazine, documentary, and radio advertisements was effective due to elements of synergy between the products. Still images from the documentary were used in the magazine to give readers insight into its content. Additionally, quotes from interviews conducted for the documentary were featured in the radio advertisements to grab listeners' attention. However, the documentary's title was printed in small font in the magazine, weakening the synergy by making it difficult to notice. Overall, the synergy created a noticeable relationship between the products so audiences would know what to expect from each.

1. QUESTION 2
How effective is the combination of
your main products with your
ancillary products?

2. • The three of our products utilise elements of
synergy throughout. The synergy is most
evident through the use of images. The
magazine contains stills straight from the
documentary, giving the reader an insight into
what to expect. Additionally to this, we ripped
speech from the ‘vox pop’ interviews and
inserted them into the radio advert in an
attempt to grab the listeners attention and
appeal to our target audiences interests.

3. • Something that weakened the strength of our
synergy was the fact the title of the
documentary was only printed in a small font
on the magazine, making it quite hard to
notice initially. If we had created a larger title,
or even put it in a more noticeable place, id
say the synergy between the three products
would've been near-perfect.

4. • In conclusion, I feel the synergy between the
three products was effective as it created a
noticeable relationship between the three
products – the audience would know what
they were reading about, or listening to before
watching the documentary. Although the way
the title issue let us down, it may make t
difficult for some to initially realise what
they're reading about.