This document discusses how the media product uses and challenges conventions of real media. It summarizes the various conventions used, such as standfirsts, bylines, drop caps, pull quotes, and columns. It also discusses using images and following a typical structure with headlines and mastheads. For the radio trailer, it discusses using voiceovers and music to follow conventions. It challenges conventions by using documentary clips and keeping a calm tone. The document also discusses using filler footage, archival footage, vox pops, experts, and editing techniques to develop documentary conventions while also challenging norms.