Proposal Plan
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This proposal outlines the tasks needed to produce a documentary on social media. Ellie will create a demographic profile of the target audience of 15-25 and 45-55 year olds from middle and lower middle class backgrounds with interests in social media, friends, and for parents, business and catching up with old friends. Kat will develop an exploratory, balanced, mixed documentary using an open narrative structure and Levi Strauss' theory of binary opposition. Beth will choose Channel 4 to broadcast on due to its history of airing documentaries in the evening, a suitable time for the target audience.
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Evaluation question 3
The document summarizes feedback from audience surveys about a documentary and related marketing materials. Key findings include:
- Audience feedback showed the documentary effectively conveyed the seriousness of body confidence issues, though some felt it lacked humor.
- Responses were mixed on whether enough facts/statistics were included in the documentary.
- Most respondents said they would recommend the documentary to others and felt the subject was relevant to the target audience.
- Feedback on marketing materials suggested improving image selection and shortening written content to better engage younger audiences.
Eval q3
The respondent received feedback from 20 college students on questionnaires about a documentary, radio advertisement, and digital press summary they created about body confidence. Most felt the documentary effectively showed body confidence is a larger issue and recommended it to others. Feedback indicated adding a bolder title screen and improving synergy between products. Overall, the responses showed the content was relevant and engaging but could be strengthened by clearer links between elements.
Matthew - question 2
The combination of the company's magazine, documentary, and radio advertisements was effective due to elements of synergy between the products. Still images from the documentary were used in the magazine to give readers insight into its content. Additionally, quotes from interviews conducted for the documentary were featured in the radio advertisements to grab listeners' attention. However, the documentary's title was printed in small font in the magazine, weakening the synergy by making it difficult to notice. Overall, the synergy created a noticeable relationship between the products so audiences would know what to expect from each.
Question 3
- The feedback from 20 survey respondents provided useful insights for improving Finnlea Murphy's documentary, radio advertisement, and double page article about body confidence.
- For the documentary, respondents felt the subject matter made them realize body confidence issues are common and they were not alone. They suggested adding more statistics throughout.
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Evaluation question 2
The combination of the documentary, magazine spread, and radio trailer was generally effective in creating synergy between the products. Green was used as a consistent color theme to represent healthy eating across all three mediums. Specifically, a close-up shot of a student eating an apple was featured and helped brand the products together. While sound clips from the documentary were used in the radio spot, further incorporation of healthy eating sounds could have strengthened the connection between the radio trailer and the overall theme. Overall, consistent use of images and colors successfully created branding recognition between the documentary and magazine spread.
Evaluation Question 4
The document discusses the various media technologies and software used by the author at different stages of their media project.
During research and planning, the author used Word, PowerPoint, Slideshare, Facebook and Google to aid their work. Word was used for scripts and blog posts, while PowerPoint helped with presentations on theorists. Slideshare allowed presentations to be shared online.
For construction, the author used a camera, tripod, microphone, headphones, iMac and phone to capture footage and images. Editing was done on iMac using Adobe Premier Pro and Photoshop.
During production, the author learned new software like Premier Pro, GarageBand and InDesign. Existing skills in Phot
Question 2
This document analyzes the consistency between a documentary, radio advertisement, and TV listings magazine promoting the documentary. It finds that the three products were generally consistent in their color scheme, title, voiceover, music, images, and target audience. However, it notes that the radio advertisement could have been clearer in introducing clips from the documentary and that adding an identifying icon may have strengthened the "brand identity". Overall, the TV listings magazine was deemed most effective at promotion due to its clear information and inclusion of important images from the documentary.
Magazine
This document summarizes a magazine article that was created to advertise a documentary. It uses several forms and conventions of real magazine articles. These include things like columns, images, captions, pull quotes, different typefaces, page numbers, and following the house style colors of the magazine it aims to replicate, Radio Times. The article provides an overview of the documentary, details about its channel, time and title. Overall, it replicates the typical style, layout and elements found in real magazine articles to advertise the documentary.
Question 2
The combination of a documentary, double page spread, and radio trailer were mostly effective due to elements of synergy. Images and audio from the documentary were used in the other products to provide sneak peaks and generate interest. However, the effectiveness could have been improved by clearly stating the documentary name in the double page spread, which risks the audience not knowing what it is advertising. Including the title would have made it obvious the products were connected.
Evaluation question 1 radio trailer
The document analyzes three radio trailers that were studied as examples to help create their own radio trailer. It summarizes the key elements found in each trailer, such as use of sound effects, music, ambient sounds, various voices, and tone of voice. Studying these professional examples helped the group understand conventions needed for an effective radio trailer and apply those lessons to influencing the creation of their own radio trailer.
Evaluation question 2 phil c
The document discusses the effectiveness of combining a documentary with ancillary texts such as a radio trailer and TV listing. It aimed to maintain tone and style across products to promote the documentary. The radio trailer used audio clips and music from the documentary to match its serious, informative tone. The TV listing featured photos and expert quotes from the documentary. While the products established a clear identity and brand, the document concludes they could have been more appealing and effective at promoting the documentary if less focus was placed on continuity between products.
Evaluation Question 4 - Philip Costin
Philip Costin used various new media technologies throughout the research, planning, construction, and evaluation stages of his project. These included blogs, presentation platforms, video editing software, audio editing software, and graphics software. He found some technologies like PowToon and Prezi allowed him to be more creative in presenting his research. While learning to use hardware like cameras and microphones took more time and practice, using various software helped him improve his IT skills and allowed him to effectively complete the stages of his project.
Q3 Evaluation Kirtan
The document summarizes feedback received from an audience focus group on three media products: a radio trailer, magazine, and documentary about healthy eating.
The feedback was mainly positive as expected, with a preferred reading of the products. However, the radio trailer was seen as more different than the other two. The focus group enjoyed elements like sound effects but felt the background music was too loud and sound inconsistent.
For the magazine, they liked the layout, colors, images and design as anticipated. One person suggested making the writing bigger. Overall, the focus group agreed the products targeted younger audiences and had a consistent topic of healthy eating. The documentary and magazine were seen as working together best while the radio trailer was less connected.
In what ways does your media product use
The document compares the conventions used in the author's documentary to those used in the film "Supersize Me". Some conventions that both documentaries followed include using an opening title, vox pops from the general public, expert interviews in mid shots slightly to one side, facts and statistics, and background music. However, the author notes ways their documentary could be improved, such as making the title more graphic, interviewing a more diverse range of people, and being more creative with sounds. Overall, following conventions helped make their documentary seem professional for their target audience.
Q1 Magazinne Kirtan
This document discusses how a media product challenges and develops conventions from real-life media. Specifically, it describes how a magazine TV listing was constructed to be similar to the Radio Times but also made some changes. It used conventions like captions, mastheads, and pull quotes from Radio Times issues. However, it developed conventions by placing captions under the main image rather than separately and putting the broadcast time under the standfirst rather than in the corner. It also challenged conventions in its side feature column by including a pull quote and focusing on one topic with one image rather than multiple subsections and images.
In what ways does your media product use
The document discusses how the author's documentary follows conventions of real media products like documentaries. It compares elements from the opening of the author's documentary to the documentary "Supersize Me". Elements like the title screen, use of vox pops, voiceovers, expert interviews, graphics, facts and statistics, archival footage, and background music are discussed. The author notes how their documentary adhered to many documentary conventions but also omitted some like using an on-screen narrator.
Final topic exams and revision
The group narrowed down their documentary topic ideas to three options: healthy eating, exams and revision, and perception of teenagers. They decided against other ideas like jobs, travel, and general college lifestyle because they seemed too basic or popular. The group wanted to avoid popular topics being done by others to maintain a unique documentary.
Radio times history and analysis
Radio Times is a British weekly magazine founded in 1923 by the BBC to provide radio program listings. It was the largest circulation magazine in Europe at its peak. Until 1991, it only listed BBC radio and TV programs, while other magazines listed commercial channels. Today it provides listings for all major UK terrestrial, cable, and satellite TV channels as well as radio. It is published on Tuesdays for the following week and includes 10 pages of daily TV listings spread over double page spreads, along with reviews and listings for digital channels.
The Process of Creating the TV Listings
This document outlines 24 steps taken to create a TV listings magazine article. It describes cropping and inserting images, adding filler text, titles and captions. Fonts, colors and positioning of elements are adjusted. The article is written, including questions, answers and a quote. A background, pull quote and review are added. The final product follows conventions of TV listings magazines to advertise a documentary.
Final checklist
This blog documents the planning process for a documentary project. It includes posts on researching different types of documentaries, narrative structures and theories. Other posts discuss topic ideas, the target audience, and similar existing documentaries. Additional posts cover research on social media, audiences and filming locations. The blog also includes diary entries, planning tasks like interviews and shots, and ensures the group stays organized with checklists and storyboards to outline the content and production steps.
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