Brands create value from mobile app development. Its a competitive weapon for mass reach. Empower the sales, arm the channel, influence the consumer and build Circle of Loyalty. Have a circle of visibility, service around your customer and who does it damages competition maximum. Lot of big brands like Vodafone, Virgin, Airtel, IBM, India Today, Cisco has build extended employee, channel and customer loyalty through branded apps

1. Generate Brand Loyalty with increasing App
Loyalty
1
Ram Jalan

2. add richness to customer experience
generate brand interaction
regular customer updates
improve brand
perception 2

3. loyalty management
offer deals
Create enticing and
loyalty programs create brand endorsers
Generate stickiness
through deals and Word of mouth
offers publicity is the best
publicity
enhance customer
engagement 3

4. Publish unique
ads
Enriching
Generate brand customer
interaction experience
advertise brand extension 4

5. Additional Exhibit
customer feature
experience differentiation
Huge PR
benefits
product differentiation 5

6. • Existing customer can use the
app
• Add richness to customer life-
cycle
• Reminds customers of benefits
and convenience
• Generates stickiness and drive
loyalty
customer lock-in 6

7. segregate
Enable cross-
between paid
selling
and free
raise revenue 7

8. New revenue
opportunity
commerce
Integrate online –
simulate e & m Omni channel
8

9. • Online customer ser vice
• Quick query resolution – customer satisfied is
customer earned
cost saving 9

10. New channel -
Demographically targeted -
Higher shelf life -
extend reach 10

11. Microsoft Lync Forbes India
Documents Free (Instant Messaging/ (Magazine/Daily
(Mobile Office Suite)
Conference) Article)
Business Today Indiatimes Times Jobs
(Magazine/Daily
Article) Shopping (Job Site)
Monster Jobs Cisco WebEx Vodafone Usage
(Job Site) Meetings Manager
few useful brand apps - one 11

12. Magic Bricks Alibaba
IBM Sametime
(Real Estate) (B2B Marketplace)
Go To Meeting Entrepreneur
Cisco Jabber IM
(Citrix) Magazine
Go Daddy IBM Lotus Notes
SAP Business One
(Hosting Service) (Email)
few useful brand apps - two 12

13. HBR Executive Fed EX Mobile
Dubai Metro 2
Summaries (Logistics)
iFax DHL Tracking ICICI Mobile
(FAX software) (Freight) Banking App
HDFC Banking and Adobe Digital IRCTC
Insurance Enterprise App (Railway Ticket)
few useful brand apps - three 13

14. Dish TV BSE-NSE Salesforce Mobile
(DTH Service) (Stock Market) (Sales tracking)
IBM
HP Support Centre Citrix Receiver
Mobile Connect
Sugar Mobile Intel Support
E & Y Consulting
(CRM) (CPU)
few useful brand apps - four 14

15. Callmeramzo.in
Thank. You.. 15