ASOS is a global online fashion retailer and the number one online fashion retailer in the UK. It has revenues exceeding $500 million and is growing 142% year-over-year. ASOS is launching a public API to allow developers access to its product catalog, shopping basket functionality, and other data to create new experiences for customers and satisfy growing demand. The public API will power ASOS mobile apps and allow third-party innovators to build on ASOS's assets and data.

1. BAPI
25th October 2011
Marie Hamblin

2. Welcome to ASOS…..discover fashion online
• Global online fashion retailer. No.1
online fashion retailer in the UK.
• Womenswear, menswear, footwear,
accessories, jewellery and beauty.
• Globally growing at 142% YoY.
• Revenues in excess of $500 million.
• 3rd most visited apparel site in the
world (Daily Visits , Apparel Category, Comscore)

4. UK Shop to Global Fashion Destination
From a transactional From an online shop...
commoditised relationship...
...to a community of committed fans ...to genuine fashion destination

5. ASOS Customer Experience Today
ASOS.com
Mobile
Fashion
Finder
Marketplace

6. Future Customer Experience
ASOS.com
• Customer
• Brand
• Community
• Social
• Interac=ve
• Mobile
• Localisa=on
Marketplace
Fashion
Finder

7. API For our Mobile Apps
• The API powers our
ipad/iphone APP (s).
• Our API offers;
– a full Product catalogue
– Add to Shopping Basket
Our API offers;
• 270,000 downloads
• No. 1 in the itunes
lifestyle charts

8. Going Public with the API
• We’ve got a lot of assets
• Rich and interesting data
sets
• An audience hungry for
new ways of cutting that
data
• Satisfy our customer
demand.

9. Assets in context
Some numbers...

10. Future Customer Experience PUBLIC
API
ASOS.com
Marketplace
Fashion
Finder
PUBLIC
API

11. Future Extensions to the Public API
Search
Buyers
Products
Sellers
Shopping
Global
ASOS
Basket
Outreach
Ra>ngs
Ou<it
Likes
Building
Loves
Checkout

12. Thank you
Questions
Request an API Key
developer.asos.com or ASOS_Dev
Marie Hamblin - API Product Manager
marieh@asos.com
linkedin.com/in/mariehamblin
ASOSMarie