This document introduces Blitzkrieg, an e-commerce and m-commerce platform that aims to bridge the gap between manufacturers and consumers. Blitzkrieg conducts authentic market research for manufacturers and allows for the disintermediation of sales channels to reduce prices for consumers. The platform addresses manufacturers' concerns about effective promotional activities and market penetration. It also addresses consumers' concerns about limited budgets and growing prices. Blitzkrieg creates an environment for manufacturers and consumers to connect and participate in the product development process together. The business model involves manufacturers and consumers benefitting as partners through services like market research, advertising, and a point-of-sale platform.
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This infographic explains the difference in Follow the Car vs. Follow the Customer automotive prospecting.
Learn more- http://www.relevateauto.com/follow-the-customer-vs-follow-the-car-two-methods-for-automotive-prospecting-infographic/
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In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today.
Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two paths: “Follow the Car” and “Follow the Customer.” While both methods use data mining and actionable insights to find new conquests, one focuses on vehicle interactions such as service center visits, ownership transferals, accidents, recalls, and the other focuses on consumer interactions such as marriages, job changes, relocations, and more. These triggers are a great way for dealers to continue to garner revenue from vehicles and consumers alike after the initial sale.
This infographic explains the difference in Follow the Car vs. Follow the Customer automotive prospecting.
Learn more- http://www.relevateauto.com/follow-the-customer-vs-follow-the-car-two-methods-for-automotive-prospecting-infographic/
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25+ Usability Hacks to Transform the Site Search Experience on Your Magento S...Unbxd
Join us in our upcoming webinar, with Monal Patel, our in-house site search and eCommerce usability expert, as he discusses site search best practices & usability guidelines to help you deliver an exceptional site search experience.
What you will learn?
25+ usability guidelines to help you design every aspect of site search - from autocomplete to faceted search
Real examples from how the best retailers around the globe design their search experience
Top usability guidelines and recent innovations to offer seamless product discovery experience on mobile.
Real-time bidding (RTB) is revolutionizing the world of display advertising. sociomantic is making it easy for large eCommerce advertisers to get started in this powerful new performance channel.
Admicro presentation on MMA webinar_The future of mobile marketingAdmicro
Two managing directors present on the second webinar of MMA about "the future of mobile marketing", how it is changing, affecting our lives and dragging along the changes in technology...Examples and in-detailed analysis are along with many useful information on mobile marketing in Việt Nam.
E-commerce Berlin Expo 2018 - Fundamental eCommerce A.I. in FurnTechE-Commerce Berlin EXPO
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With over 3.5M products, Moebel24 is the world’s largest furniture showroom. Its product ranking algorithm is optimized for relevancy, interaction and conversion. A.I. use in furntech will boost CVR with personalization and product data recognition, and provide increased data. With various infrastructure and software tools on offer, businesses can choose custom or off-the-peg solutions as needed.
BrandsLab Media Value Session 3 | Programmatic 101: The Programmatic EcosystemEbiquity-NA
Programmatic advertising, as a new way of digital media buying, is creating buying and selling efficiencies with the technology behind automation. In this session, our digital experts will lead you through the basics of programmatic ecosystem, showing you now only the who, where, what and why, but also some new tactics that you can apply with your agencies.
• The Findings of the study reveals that in an “always-on” world, customers have the power to continuously redefine the retail shopping experience they want to have.
• Customers’ expectations are rising & constantly evolving, they want to be enticed and engaged. They want digital content & digital options that are easily accessible 24x7 along with a seamless experience across multiple channels that will enable them to search, compare products & services on their terms.
• Research understanding was on the Case Study of various sectors such as Automobile, Health-Care, Fashion Industry and Home – Decor.
Paul Gill, Head of RTB, presented on what Real-Time Bidding is and how to implement a successful campaign at our Real-Time Bidding Best Practice Seminar.
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Blitzkrieg sankalp mlp002
1. BLITZKRIEG
An E-commerce and M-commerce Service designed for
Disintermediation of sales channels and effective Market research
Presented By:SANKALP SHEEL
MLP002
2. Table of contents
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•
•
•
•
•
•
•
Introduction
Modus Operandi and why “Blitzkrieg”
Area of concern from Manufacturer‟s point of view
Area of concern from Consumer‟s point of view
Blitzkrieg Answers to Manufacturers
Blitzkrieg Answers to Consumers
Work Flow of Modus Operandi
Business Model and Services offered by BLITZKRIEG &
Revenue Generation
• Work flow of BLITZKRIEG in accordance with 7P
3. INTRODUCTION
• Blitzkrieg is an internet based platform that can be
•
•
•
•
operated in the form of E-commerce or M-commerce.
Blitzkrieg was conceived to bridge the growing gap
between the manufacturers and the end consumers.
Motive of the blitzkrieg is to provide solution to the
Manufacturer :- conducting authentic market
research
Consumer:- disintermediation of channels ( reducing
price), and delivery of the expected services and
product
4. Why BLITZKRIEG?
• Blitzkrieg would operate as a platform to facilitate
organizations and consumers
• creates a conducive environment between manufacturer and
consumers
• Ensures price stability
5. Manufacturer’s Concern
Consumer’s Concern
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•
•
•
•
•
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•
Reaching to desired target segment via
promotional activity
Penetration of the product and services
to desired audience
communication about the product or
services is received well
Authenticity of market research activity
Door to Door surveys, online surveys
and personal interview the genuineness
of the same is not measurable.
Desired need or want of the customer is
met or not
Earning profit, even after being
competitive in pricing as compared to
competitor.
•
•
•
•
Growing aspirations but limited means
to achieve
Credibility about the product and
services
Expectations from the product and
services
Facilities against money spent
Ever growing prices of the products or
services.
6. BLITZKRIEG ANSWERS
Manufacturers
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•
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•
•
•
•
Platform to explore opportunities for
Manufacturers and consumers
Ease of connectivity e-commerce and Mcommerce
Greater reach and market penetration
Prolific surveys
Authentic research
Disintermediation of channels of sales
Well defined communication to consumers
Reduction in pricing of promotional
activities
Advantage over competitors
Lessens burdens of inventory management
No guesstimations
Consumers
•
•
•
•
•
•
•
•
Services and products designed according to
need
Provides platform to earn incentives for
participating in surveys.
New income options
Brands at competitive prices
Platform for starting up a side business
Place to promote their product and services
to a wider audience
Option to sale their product and services on
Blitzkrieg platform
Usage of reward points earned at different
platform to buys product and services at
cheaper price.
7.
8. Business Model
• Organizations today spent millions in various activities
right from conception to execution stage of a product or
services and to lure in their target customer base
• Blitzkrieg aims to help the organization and customers
by providing a platform where in both can come together
and actively participate in the entire process.
• Blitzkrieg believes belongingness to be prime importance
in any business.
• Blitzkrieg „s stake holders; manufacturer and consumers
gets benefits as partners