OpenMarket Europe is a mobile transaction hub that processes over £600 million in mobile payments and 1 billion A2P transactions per month. It provides a platform to efficiently connect mobile operators, content providers, marketers and other players. OpenMarket offers various hub services including premium SMS, direct billing, application billing, and location-based services. The document provides case studies of how OpenMarket helped Coca-Cola, Virgin Media, NHS and DEC/Red Cross engage customers through the mobile channel.