This document provides information about the MATI Conference & Ad Tech Israel event happening on February 11, 2014 in Tel Aviv, Israel. The conference will focus on digital advertising topics like open-source marketing, real-time advertising, mobile marketing, and the future of shopping. It will involve 10 minute presentations by C-level executives from top brands, publishers, and agencies. Previous conferences have attracted attendees from digital startups and tech companies as well as presentations from leaders at companies like SAP. The event will include networking opportunities between attendees and tours of R&D centers of companies like Microsoft and Google.

1. TEL AVIV
MATI
Conference
Marketing
& Ad Tech Israel
Devoted to
Digital
Advertising
February
11, 2014
in Tel Aviv

2. Israel’s only event for DIGITAL ADVERTISING
 Main
Topics: Open-Source Marketing, Real-Time Advertising,
The New Social, Connected CRM, The Future of Shopping,
Mobile Done Right, Cloud-based Marketing…
 Format:
10 minute, TED style lectures…NO PANELS
 Presenters:
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C-levels from top Brands, Publishers & Agencies

3. Israeli Ad:Tech has DISRUPTED the Ad Industry
63 Israeli companies listed on Nasdaq, with
combined $34 billion market cap. NYSE hosts 16
Israeli companies, with $51 billion market cap
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4. More than $2 billion in Digital Media exits in 2013
1500 registered tech
start-ups in advertising
& marketing
World #2 start-up
ecosystem (Startup
Genome, Nov, 2012)
220 Israeli R&D
Centers of multinational corporations
Recent Notable exits in the sector :
Waze
Adap.TV
$1.15 billion, $405 million,
acquired by by AOL
Google
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Wix
NDS
$800 million
$5.2 billion
market cap
by Cisco
Nov, 2013 IPO
MediaMind
$517 million
by DG
Amobee
PrimeSense
$321 million $330 million,
by SingTel by Apple

5. Levi Shapiro has created another MATI Conference
During a 20 year career in
media and tech in the US, EU
and APAC, Levi Shapiro
launched new business units
(IBM), new products (Toyota)
and new companies (Two
Minute Television, Snack
Mobile, etc)
Besides serving as a
Managing Partner in the JIMMI
Fund, he is an Adjunct
Professor at IDC Herzliya,
Mentor in Residence at The
Hive (a Tel Aviv accelerator)
and writes a bi-weekly column
about digital media and
Mr. Shapiro founded two
technology for the Jerusalem
mobile start-ups and grew a Post He is a graduate of
research company from zero Tulane (BA), Cornell (Asian
to sale.
Studies) and MIT (MBA)
Levi Shapiro produced 3 Israeli conferences in 2013 :
.
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6. Attendee Profile from last MATI, Feb 2013
Highly Technical  74% have engineering degree
Start-ups & Tech Talent  82% from start-ups
High Engagement  92% accessed online
conference materials after conference
Presenting companies from 2013 Summit
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7. Join Israel’s only conference focussed purely
on Digital Advertising: Feb 11, 2014

8. MATI :
3 Days of Learning
 Conferences : TED
style Keynotes
means 10 min
lectures by top execs
 Half Day of targeted
b2b meetings with
elite tech start-ups
 Half Day visit to
R&D Centers of
Microsoft and Google
 Optional Haifa tour:
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Technion, IBM, Nielse
n, etc
Mario Herger, Head of Gamification,
SAP
(2013 presenter)

9. Business Contest
 15 startups in Semi-
Finals; 6 in Finals
 5 min presentations
 Winners chosen by
international VIPs
 Winner and 1st
Runner Up each
receive over $20,000
of services: legal,
accounting, PR, IP,
UX, tech, recruiting,
social media
marketing, b2b,
fundraising, etc
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10. World-Class Venue
Smolarz Auditorium: Tel Aviv University
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11. Delegations: MEC (WPP), Korea, Japan

Dreambank (Korea): Delegation of new media executives arranged by Dreambank,
consortium of Korea’s 20 largest banks
o
o
Government officials
o

Mobile/social/ advertising startups
Journalists
IBM Japan: Head of Media & Entertainment team to bring a delegation of top
Japanese clients
o
o

Prominent advertising industry figures
Senior media executives
MEC (WPP): Entire Executive Committee from $1 billion media agency at WPP Group
visits Israel and brings ~5 clients
o
CEO, CFO, CMO, Head of EMEA, Head of NA, etc
o
5 of MEC’s largest clients to join (ie Marriott, GE, AT&T,
Orange, Chevron, Visa, etc)
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12. Experienced
Organizing Team
Israel:
- Levi Shapiro, Partner, JIMMI
Fund: levi.shapiro@gmail.com
- Dr. Gali Einav, Professor, IDC
Herzliya
US Tel: +1 212 929 6379
Israel Tel: +972 52 342 41 49
France:
Valerie Zarka, Managing partner
valzarka@gmail.com
FR Tél : + 33 6 63 09 20 21
Israel Tél : + 972 54 556 16 54
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13. Book now for
Tuesday, February 11
2014 !
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And follow MATI on Facebook, LinkedIn & Twitter