This document discusses how the mobile world is disrupting businesses and provides strategies for transformation. It notes that by 2020, 80% of adults will have smartphones, dwarfing PC access. It then outlines four levels of transformation need for organizations based on their adoption of mobility and engagement with mobile customers. These include Leaders, Disrupters, Pre-Transformers, and Followers. The document also highlights key mobile trends like connected devices, digital experiences augmenting the physical world, and emerging technologies that are changing user experiences like virtual and augmented reality, artificial intelligence, and wearables. It positions Somo as a company that can help clients transform and deliver rapid, mobile-driven innovation.

1. Solutions for the connected world

2. Today’s world is full of disruption
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100% MOBILE TRAFFIC
MOBILE
FIRST
0% MOBILE TRAFFIC
LEADERS
Transformation need:
Continuous innovation program
Brilliant basics optimisation
Aggressive Mobile Marketing
DISRUPTERS
Transformation Need:
Start up culture mentality
Agility and competitive innovation
Aggressive mobile marketing
PRE-TRANSFORMERS
Transformation need:
Mobile vision and rationale
Core product brilliant basics
Long-term systems update
Internal cultural shift
FOLLOWERS
Transformation need:
Rapid mobile product development
Breaking new ground innovation
Internal systems transformation
Rapid culture change
INTERNAL ORGANISATION
CONSUMERADOPTION
INTERNAL ORGANISATION
CONSUMERADOPTION
SILO
MOBILITY

4. By 2020 80% of adults worldwide will have a smartphone dwarfing PC access
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Mobile adoption is growing rapidly
Source: World Bank, GSMA, a16z, 2014

5. Connected devices are creating new opportunities
Usage contexts
Social
Personal
24/7 connectivity
Augment ATL
marketing
Augment products post
purchase
Triggers (QR, AR, Image)
Location Contexts
Connected Health/Fitness
Connected Wallet
Connected Car
Connected Retail
Connected Home
Connected Self
Mobile content & services
delivered on device
Mobile augmenting
physical world
Mobile as remote control
for connected devices1
.
2
.
3
.
Mass market adoption
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Physical to Digital

7. Goodwood Festival
of Speed
Objective
Create ground-breaking experiences for
attendees embodying Audi’s ethos ‘Vorsprung Durch Technik’, or progress through technology.
Solution
Using Oculus Rift visitors experienced an immersive hot lap
King of Quattro app recorded stats of a test drive using the gyroscope & accelerometer
Live streamed first-hand experiences of the event using Google Glass
Other products included digital lecterns & the concierge data capture app
Results
Delivered ROI of 667% with over 10,000 attendees engaging with the Audi experiences.
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Digital experience Physical world
Multiple
screens
Mixed
realities
Interface
Internet
of things
Desktop
360˚
Tablet Mobile Wearable
Virtual reality Augmented reality
Touch Voice Gesture
Connected car
Connected city
Connected home
Connected retail
Connected fitness
Messaging
Machine Learning
Biometrics

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Context Sensitive

11. Brand Guidelines Somo logo images Pretty icons
Super attractive stock
photos
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Messaging provides loyalty through
conversational user interface

12. Voice to Zero UI

13. Machine learning & robotics

14. Wearables

15. The evolution of wearables is underway
1
Fitness trackers
2
Smart watches
3
Integrated wearables
4
Embeddables

16. Mixed realityVirtual realityAugmented reality

17. Gaming
Charity
Experiential
Education
Virtual reality use cases

18. 18
Augmented Reality

19. Mixed Reality

20. All of this leads to augmented experiences

21. Somo’s mission
We produce comprehensive,
mobile-driven transformation through
delivery of rapid, actionable innovation.
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22. Transforming
Live
Transforming
Engagement
Transforming
Content

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24. London – New York – Bristol
Contact Us
somoglobal.com
@somoglobal
+44 (0)20 3397 3550
hello@somoglobal.com
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