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CHALLANGES IN THE MOBILE  SPACEMilan, 07-21-2009Vodafone Graduate ProgramCandidate: Alberto Lia
SUMMARY Mobile EcosystemHot trends in mobileCompetitors’ positioningVodafone’sopportunityConclusionsWHAT ARE THE KEY CHALLENGES FACING VODAFONE?
Convergence :Devices
Software
Internet
Industrysectors
WebFragmentationDemandforopennessInternetConverg. spaceCell phonesPCCellular networkMOBILE ECOSYSTEM
Networks are spoHOT TRENDS IN MOBILE1. Networks are speeding up
HOT TRENDS IN MOBILE1. Networks are speeding up3G deployments are driving mobile data usage.+100% by 2013120% of MNO revenue 1. 2008 Informa Media Report
HOT TRENDS IN MOBILE2. Smartphonetolead in developedcountries+12,7% in Q1 200911. 2009 Gartner Report
HOT TRENDS IN MOBILE3. Demandofcompellingapps and services
HOT TRENDS IN MOBILE3. Demandofcompellingapps and servicesPayspecialattentionto:Mobile 2.0Location basedservices
Social networking
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Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint

Editor's Notes

  1. Personalization, compelling, ……user centered