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CHALLANGES IN THE MOBILE  SPACE Milan, 07-21-2009Vodafone Graduate ProgramCandidate: Alberto Lia
SUMMARY  Mobile Ecosystem Hot trends in mobile Competitors’ positioning Vodafone’sopportunity Conclusions WHAT ARE THE KEY CHALLENGES FACING VODAFONE?
Convergence : ,[object Object]
Software
Internet
Industrysectors
WebFragmentation Demandforopenness Internet Converg. space Cell phones PC Cellular network MOBILE ECOSYSTEM
Networks are spo HOT TRENDS IN MOBILE 1. Networks are speeding up
HOT TRENDS IN MOBILE 1. Networks are speeding up 3G deployments are driving mobile data usage. +100% by 20131 20% of MNO revenue  1. 2008 Informa Media Report
HOT TRENDS IN MOBILE 2. Smartphonetolead in developedcountries +12,7% in Q1 20091 1. 2009 Gartner Report
HOT TRENDS IN MOBILE 3. Demandofcompellingapps and services
HOT TRENDS IN MOBILE 3. Demandofcompellingapps and services Payspecialattentionto: Mobile 2.0 ,[object Object]
Social networking
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Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint

Editor's Notes

  1. Personalization, compelling, ……user centered