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Mobile Technologies The Game Changer - 2011 KamranQamar CEO, Pyntail 01/30/2011
Agenda: Mobile Market Size & Market Growth Rate Secret Behind Exponential Growth of Mobile Industry Disruptive Applications of Mobile Technology Opportunities First Step
Mobile Market Size & Market Growth Rate
By year 2020 Half of the world population  will access Internet via mobile devices Morgan Stanley
By 2015: $200 Billion in mobile remittance
38 Trips around the globe 47,000 gallon of gasoline 760 ton of CO2
Mobile as a term is just a reference to an eco-system that phones are part of …
1 0 0 1 Trillion Connected Devicesby Year 2020, in the world 000,000,000,000 Smart Phones, Tablets, TV, Gaming Consoles, Computers, Cars, Planes, Trains,  Satellites, Medical devices, sensors, power grid, parking meters, home appliances, and ROBOTS
Secret Behind the Explosive Growth of Mobile Technologies
Distribution Channels
Symbian MeeGo 15 11 40 18
Disruptive Applications of Mobile Technology  Software   Marketing Health & Wellness Gaming   Social
Disruptive Applications of Mobile Technology in  Software Application Distribution Channel UX / Less-is-more Thin Client & Stateless Architecture Green Code
Disruptive Applications of Mobile Technology in  Marketing Marketing is the product – product is the marketing
Disruptive Applications of Mobile Technology in  Medical Mobisante SAMPLE USES Primary Care: Examination of abdomen, aorta, kidneys, gall bladder, thyroid and soft tissues, carotid,  checking implants, bladder volume, AAA screens. OB/GYN: Confirmation of pregnancy, heartbeat,  position of fetus, malformation, localization of placenta, breached baby, ectopic pregnancy, visual inspection of amniotic fluid.  ER: FAST protocol to detect trauma.  Vascular: DVT screening, finding veins.
Disruptive Applications of Mobile Technology in  Retail Shopping Foot-traffic in retail store Coupons  Comparison Shopping
Disruptive Applications of Mobile Technology in  Banking Near flow Communication iPhone 5, iPad 2, Android Gingerbread, BlackBerry wallet
Disruptive Applications of Mobile Technology in  Gaming Near flow Communication iPhone 5, iPad 2, Android Gignerbread, BlackBerry
Disruptive Applications of Mobile Technology in  Social Gamification Gaming Layer on top of social networks
Opportunities
Market Forecast: Juniper Research projects that  the combined revenues from app funded by pay-per-download (PPD),  value added services (VAS), and  advertising is expected to rise from  just under $10 billion in 2009  to $35 billion in 2015.   Ad Spend: PPC, PPV, Sponsorships, etc. VAS: Freemium, Subscriptions, Virtual Currency, Virtual Goods etc. PPD: Pay per download
Projected Market (professional services): $75 billion in mobile app development by 2015 25 billion apps will be downloaded in 2015 Compare to 2.6 billion this year. Market Forecast by Juniper Research 1,000,000 apps by 2015 on iTunes, Android, Ovi stores.
600,000 engineers are needed to support this growth. Average app requires 10 man-months efforts to develop and maintain. 25,000 developers or 50,000 engineers developed 150,000 apps for iTunes in 2010  Skills: Platform: iOS, Android, MeeGo, Windows Mobile, Bada Languages: Objective-C, C++, Java, HTML 5, JavaScript Average Salary: $80K - $200K Average Agency Rates: $150 - $350/hr
First Step
Web or Native? Free Decide on a platform & sign-up for developer account $99/year Multiplatform Development
Thin Client Architecture
Publish Distribution Commission Up to 30% of Sale price! The Biggest Challenge Discovery
Finally: build technology for the world market, you are competing there, anyways.
KamranQamar Website:    kamraan.com  /  pyntail.com Email:         kamraan@gmail.com Twitter:     @kamraan LinkedIn:   http://www.linkedin.com/in/1kamran

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Mobile Technologies - The Game Changer 2011

  • 1. Mobile Technologies The Game Changer - 2011 KamranQamar CEO, Pyntail 01/30/2011
  • 2. Agenda: Mobile Market Size & Market Growth Rate Secret Behind Exponential Growth of Mobile Industry Disruptive Applications of Mobile Technology Opportunities First Step
  • 3. Mobile Market Size & Market Growth Rate
  • 4. By year 2020 Half of the world population will access Internet via mobile devices Morgan Stanley
  • 5. By 2015: $200 Billion in mobile remittance
  • 6. 38 Trips around the globe 47,000 gallon of gasoline 760 ton of CO2
  • 7. Mobile as a term is just a reference to an eco-system that phones are part of …
  • 8. 1 0 0 1 Trillion Connected Devicesby Year 2020, in the world 000,000,000,000 Smart Phones, Tablets, TV, Gaming Consoles, Computers, Cars, Planes, Trains, Satellites, Medical devices, sensors, power grid, parking meters, home appliances, and ROBOTS
  • 9. Secret Behind the Explosive Growth of Mobile Technologies
  • 11. Symbian MeeGo 15 11 40 18
  • 12. Disruptive Applications of Mobile Technology Software Marketing Health & Wellness Gaming Social
  • 13. Disruptive Applications of Mobile Technology in Software Application Distribution Channel UX / Less-is-more Thin Client & Stateless Architecture Green Code
  • 14. Disruptive Applications of Mobile Technology in Marketing Marketing is the product – product is the marketing
  • 15. Disruptive Applications of Mobile Technology in Medical Mobisante SAMPLE USES Primary Care: Examination of abdomen, aorta, kidneys, gall bladder, thyroid and soft tissues, carotid, checking implants, bladder volume, AAA screens. OB/GYN: Confirmation of pregnancy, heartbeat, position of fetus, malformation, localization of placenta, breached baby, ectopic pregnancy, visual inspection of amniotic fluid. ER: FAST protocol to detect trauma. Vascular: DVT screening, finding veins.
  • 16. Disruptive Applications of Mobile Technology in Retail Shopping Foot-traffic in retail store Coupons Comparison Shopping
  • 17. Disruptive Applications of Mobile Technology in Banking Near flow Communication iPhone 5, iPad 2, Android Gingerbread, BlackBerry wallet
  • 18. Disruptive Applications of Mobile Technology in Gaming Near flow Communication iPhone 5, iPad 2, Android Gignerbread, BlackBerry
  • 19. Disruptive Applications of Mobile Technology in Social Gamification Gaming Layer on top of social networks
  • 21. Market Forecast: Juniper Research projects that the combined revenues from app funded by pay-per-download (PPD), value added services (VAS), and advertising is expected to rise from just under $10 billion in 2009 to $35 billion in 2015. Ad Spend: PPC, PPV, Sponsorships, etc. VAS: Freemium, Subscriptions, Virtual Currency, Virtual Goods etc. PPD: Pay per download
  • 22. Projected Market (professional services): $75 billion in mobile app development by 2015 25 billion apps will be downloaded in 2015 Compare to 2.6 billion this year. Market Forecast by Juniper Research 1,000,000 apps by 2015 on iTunes, Android, Ovi stores.
  • 23. 600,000 engineers are needed to support this growth. Average app requires 10 man-months efforts to develop and maintain. 25,000 developers or 50,000 engineers developed 150,000 apps for iTunes in 2010 Skills: Platform: iOS, Android, MeeGo, Windows Mobile, Bada Languages: Objective-C, C++, Java, HTML 5, JavaScript Average Salary: $80K - $200K Average Agency Rates: $150 - $350/hr
  • 25. Web or Native? Free Decide on a platform & sign-up for developer account $99/year Multiplatform Development
  • 27. Publish Distribution Commission Up to 30% of Sale price! The Biggest Challenge Discovery
  • 28. Finally: build technology for the world market, you are competing there, anyways.
  • 29. KamranQamar Website: kamraan.com / pyntail.com Email: kamraan@gmail.com Twitter: @kamraan LinkedIn: http://www.linkedin.com/in/1kamran