The document discusses the mastheads of four magazines - Q, Kerrang!, Billboard, and Rolling Stone.
The Q masthead uses a serif font and resembles the process of cueing a vinyl record, implying the magazine is carefully produced. Kerrang!'s unique masthead resembles a crashing cymbal sound, implying a rebellious and fun tone. Billboard's masthead uses bold sans serif fonts and primary colors, suggesting a modern, youthful target audience. Rolling Stone's masthead has an edgy, Broadway-like serif font in red and white, implying an older, more mature audience despite its well-known brand.
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Masthead analysis
1.
2. Q’s masthead uses a serif font. The Q
itself links to the process of putting the
cue leaver onto the vinyl player. The ‘Q’
actually looks like this process. Q and
cue are both pronounced the same
inferring that Q is a magazine is
delicately produced and is made with
care. The colours red and white contrast
against each other and
The fact it’s red makes the magazine
visually appealing and therefore despite
the fact it’s not a long masthead it’s
likely to stand out from competitors. In
addition, the letter Q on its own
suggests simplistic and maturity
highlighting the fact the magazine is
potentially aimed at the older generation,
finally it makes a bold statement
exaggerating this magazine is important
and is something worth buying
3. The masthead: Kerrang! Is a much
more unique masthead due to the
design the liking in to the idea that the
masthead links to: onomatopoeia
because 'kerrang' sounds like the
crashing sound of a symbol. The
masthead it’s self looks like how you
would vision this sound which implies
to the reader that this magazine is
slightly more rebellious with a fun tone,
meaning all the information is
exclusive. As a whole the masthead
looks 3D as if it really is in your face
and because it’s visually appealing it’s
most likely to stand out on the shelf.
The exclamation mark emphasises the
fact the magazine is exciting jam
packed with hot gossip which creates
a really strong brand image for
Kerrang.
4. The masthead: Billboard uses bold,
san serif and fairly simple font. The
masthead is automatically visually
appealing due to the fact yes it’s min
colour Is black but it imbeds the
primary colours red, blue and green
making it look more modern and
vibrant suggesting the magazine Is
modern containing exclusive
information. In addition, it gives the
effect that the magazine is targeted
towards the younger generation,
from around 16/17 to about 27 years
old. The use of the bright colours
reinforces the fact the magazine is
potentially less formal and is more
fun and relaxed. Also, the bright
colours in a bold font makes the
magazine stand out from competitors
due to it looking quite striking.
5. Straight away the masthead:
RollingStone has an edgy look the
serif font looks like it would be
used in Broadway. The font
consists of the contrasting colours
red and white and therefore it
becomes visually appealing. The
3D affect makes the masthead pop
out making it become something
you’re more likely to notice against
others. However, the masthead
does look quite dull and old
fashioned suggesting that the
magazine’s preferred target
audience is aimed at the older
generation due to it being more
mature and formal. The masthead
isn’t the main focus of the
magazine as the brand itself Is well
respected so it doesn’t need to
promote it’s self as much as newer
magazine companies would.
