The magazine uses bright colors and symbols like green and blue to signify new life, freshness, and enjoyment. Technical elements like long shots are used to give readers more insight into what the region of Kent is like and imply there is more to see. Bold fonts are used to attract audiences and promote reasons for visiting Kent, while smaller fonts are used for less important information. The reflection discusses how the magazine uses written, technical, and symbolic codes to engage audiences and provide inspiration for the author's own regional magazine.