This is my Mastery Journal Timeline. I have written out my goals and strategies to achieve those goals over a twelve month period.

1. Mastery Journey
Timeline
By: Jason Zimmerman

2. Mastery Goals &
Strategies

3. Mastery: Personal
Development & Leadership
1. Have a better understand what it means to be a Master in my field.
2. Work three more jobs on a set to gain experience in my field.
3. Understand how to write better research papers.
Strategies
• Read Mastery by Robert Greene
• Join local New York industry Facebook pages and networked
• Watch lynda.com course, “Writing Research Papers”, https://www.lynda.com/
Education-Student-Tools-tutorials/Writing-Research-Papers/158319-2.html?
org=fullsail.edu
Goals

4. Executive Leadership
Goals
1. Improve my ability to lead a group of people at an executive level.
2. I want to enhance my decision making capabilities at an executive level.
3. Increase my business leadership skills.
Strategies
• Watch “Leadership Fundamentals” course on lynda.com. https://www.lynda.com/Business-
Skills-tutorials/Leadership-Fundamentals/122471-2.html?org=fullsail.edu
• Watch “Become a Leader” learning path on lynda.com. https://www.lynda.com/learning-paths/
Business/become-a-leader
• Read the first six chapters in Leadership, by Brian Tracy on Safari Books Online. http://
ce.safaribooksonline.com/book/leadership/9780814433416

5. Project & Team
Management
Goals
1. Improve my ability to oversee a project though concept to completion while managing a group
of people.
2. I want to gain the ability to delegate tasks more efficiently.
3. To have a better understanding on how to manage a monetary budget.
Strategies
• Watch “Leading with Emotional Intelligence” course on lynda.com. https://www.lynda.com/
Business-Skills-tutorials/Leading-Emotional-Intelligence/124087-2.html?org=fullsail.edu
• I will produce a short three minute film in which I will over see a micro crew and delegate tasks.
• Watch “Budgeting Video Projects” course on lynda.com. https://www.lynda.com/Video-Pre-
Production-tutorials/Budgeting-Video-Projects/480102-2.html?org=fullsail.edu

6. Business Storytelling &
Brand development
Goals
1. I will finesse the brand I have already created for myself through personal and social media paths.
2. I will get my production company logo trademarked.
3. I want to learn how to zero in on my market tone able to sell my brand more efficiently.
Strategies
• Watch “Create Your Own Personal Brand” course on lynda.com. https://www.lynda.com/Business-
Skills-tutorials/Creating-Your-Personal-Brand/384745-2.html?org=fullsail.edu
• Search www.uspto.gov/trademark and complete the steps to trademark my company name and
logo.
• Research various types of market research tests and implement at least two of them. I will
accomplish this with www.qualtrics.com, a market research website.

7. Entertainment Business
Finance
Goals
1. Gain a better mind on post production budgets for low-budget projects.
2. Take a refresher course on Movie Magic Budgeting.
3. Increase my ability to make financial decisions at a personal and professional level.
Strategies
• Watch “Video Post Production for Low-Budget Films” course on lynda.com. https://www.lynda.com/
Audio-Video-tutorials/Video-Post-Production-Low-Budget-Films/457873-2.html?org=fullsail.edu
• Attend Movie Magic Budgeting training at www.ep.com/home/support/training/.
• Watch “Financial Wellness: Managing Personal Cash Flow” course on lynda.com. https://
www.lynda.com/Personal-Finance-tips/Financial-Wellness-Managing-Personal-Cash-Flow/
373523-2.html?org=fullsail.edu

8. Negotiating & Deal
Making
Goals
1. Increase my ability in public speaking.
2. Download and acquire multiple deal memos to utilize in the future.
3. Sit in on a actual negotiation at Troma Entertainment where I am currently interning.
Strategies
• Watch “Public Speaking Fundamentals” course on lynda.com. https://www.lynda.com/
Business-Skills-tutorials/Public-Speaking-Fundamentals/102701-2.html?org=fullsail.edu
• Visit www.filmcontracts.net and download necessary deal memos.
• Speak with mentor Lloyd Kaufman and ask to sit in on either a phone or in person
distribution negotiation.

9. Product & Artist
Management
Goals
1. Improve my cultural competence to communicate with artists and filmmakers from other cultures.
2. I want to have a greater understanding of the talent/producer relationship.
3. I will familiarize myself with what is it a talent agent main purpose is.
Strategies
1. Watch “Developing Cross-Cultural Intelligence” course on lynda.com. https://www.lynda.com/
Business-Skills-tutorials/Developing-Cross-Cultural-Intelligence/373788-2.html?org=fullsail.edu
2. Read chapter 10, Talent, Agents, &Agencies in the book The Producer’s Business Handbook: The
Roadmap for the Balanced Film Producer. https://books.google.com/books?id=f9X-i2UbLMIC&lpg=PP1&dq=The
%20Producer%E2%80%99s%20Business%20Handbook%3A%20The%20Roadmap%20for%20the%20Balanced
%20Film%20Producer&pg=PT18#v=onepage&q&f=false
3. Read chapter 9, The Talent Agent, in The Movie Business Book. http://ce.safaribooksonline.com/book/
current-affairs/9781317221586

10. Advanced Entertainment
Law
Goals
1. I will increase my knowledge of intellectual property laws.
2. Conduct research attorneys and their involvement in the entertainment industry.
3. Make connections with Full Sail instructors who have experience with entertainment law.
Strategies
• Watch “Intellectual Property Fundamentals” course on lynda.com. https://www.lynda.com/
Business-Skills-tutorials/Intellectual-Property-Fundamentals/165636-2.html?org=fullsail.edu
• Read chapter 7, Attorneys, Negotiations, and Entertainment Law, in The Producer’s Business
Handbook. http://ce.safaribooksonline.com/book/video/9780240807102
• Reach out to instructors via LinkedIn and Full Sail Connect pages. www.linkedin.com and
www.orgsync.com/home/529

11. Entertainment Media
Publishing & Distribution
Goals
1. Learn publishing fundamentals in today’s digital world and then learn how to utilize that
knowledge to strengthen my brand.
2. Gain knowledge of independent movie distribution companies.
3. Familiarize myself with different types of distribution that is available.
Strategies
• Watch “Digital Publishing Fundamentals” course on lynda.com. https://www.lynda.com/
Design-Digital-Publishing-tutorials/Welcome/100904/113572-4.html?org=fullsail.edu
• Research Indie distribution companies with Google and create a Excel worksheet of them all.
• Read The Insider’s Guide to Independent Film Distribution in Safari Books Online. http://
ce.safaribooksonline.com/book/career-development/9780240809229

12. Digital Marketing
Goals
1. Increase my knowledge of utilizing social media applications to promote my brand and engaged my
audience.
2. Gain knowledge of using transmedia to market to numerous demographics.
3. Get the tools to build a website for my production company.
Strategies
• Watch “Social Media Marketing with Facebook and Twitter” course on lynda.com. https://
www.lynda.com/Facebook-tutorials/Social-Media-Marketing-Facebook-Twitter/490093-2.html?
org=fullsail.edu
• Read Transmedia Marketing on Safari Books Online. http://ce.safaribooksonline.com/book/sales-and-
marketing/9781134746293
• Use www.squarespace.com to create a simple website to begin with.

13. Business Plan
Development
Goals
1. Create a feasible business plan that I will see to completion to present the following month.
2. Build and create a logical executive summary for the business plan that I will create this
month.
3. Research starting a new business.
Strategies
• Watch “Create a Business Plan” course on lynda.com. https://www.lynda.com/Business-Skills-
tutorials/Creating-Business-Plan/373107-2.html?org=fullsail.edu
• Read Business Plan Project on Safari Books Online. http://ce.safaribooksonline.com/book/
strategy-business-planning/9781606491119
• Visit www.irs.gov/businesses/small-businesses-self-employed/starting-a-business.

14. Final Project: Business
Plan
Goals
1. Create a plan for my future with career development.
2. Form a well thought out plan to ensure success in my career.
3. Become well rounded in creating a business plan.
Strategies
• Make an appointment to speak with my career advisor at least thirty days before I graduate.
• Watch “Strategic Planning Fundamentals” course on lynda.com. https://www.lynda.com/
Business-Skills-tutorials/Strategic-Planning-Fundamentals/183682-2.html?org=fullsail.edu
• Read How to Write a Business Plan on Safari Books Online. http://ce.safaribooksonline.com/
book/strategy-business-planning/9780761215516

15. Industry leaders

16. Lloyd Kaufman
• Company: Troma
Entertainment
• Email: lloyd@troma.com
• Phone: 718-391-0110

17. Jason Blum
• Company: Blumhouse
Productions
• Email:
jason@blumhouse.com
• Phone: 213-835-1000

18. Kevin Feige
• Company: Marvel
Entertainment
• Email: kfeige@marvel.com
• Phone: 310-550-3100

19. Jerry Bruckheimer
• Company: Jerry
Bruckheimer Films
• Email: erikh@jbfilms.com
• Phone: 310-664-6244

20. Kathleen Kennedy
• Company: Lucas Films
• Email: info@caa.com
• Phone: 424-288-2000

21. Neal H. Moritz
• Company: Original Film
• Email:
info@unitedtalent.com
• Phone: 310-273-6700

22. Industry Clubs &
Organizations

23. Of the organizations listed, the PGA is my main goal
to be accepted into. While it will take time and hard
effort, I am going to work hard to being accepted
within the next five years.
• Membership with The Television Academy. http://
www.emmys.com/members/how-to-join
• Membership with The Society of Motion Picture &
Television Engineers. https://www.smpte.org/students-join-
smpte-free-your-first-year
• Gain acceptance into The Film and TV Professionals
Group on LinkedIn. https://www.linkedin.com/groups/
63979
• Membership with The Producer’s Guild of America. http://
www.producersguild.org/?page=why_you_should_join

24. Moving Forward with My
Personal Learning Network

25. Throughout the next twelve months I will continue to
add resources to my Feedly, Papaly, and LinkedIn
accounts. Below is a list of companies and people I
will be following to gain insight on my industry and be
on top of current industry trends.
• Warner Bros.
• 20th Century Fox
• Ghosthouse Productions
• Magnet Films
• Pixar Entertainment
• The Walt Disney
Company
• Film Riot
• Variety
• Rob Tapert
• Kathleen Kennedy
• Steven S. DeKnight
• David Benioff
• Brian Grazer
• Aaron Sorkin
• David Ellison
• Doug Herzog

26. Full Sail Community
Involvement

27. During the time taking their course and beyond, I will
continue to be involved with Full Sail’s community. The
options are minimal but I will constantly be on the
look out of more opportunities to be involved in
whatever I can.
• Entertainment Network Society at Full Sail: https://orgsync.com/
59216/chapter
• Industry Collaborative at Full Sail: https://orgsync.com/121511/
chapter
• Full Sail administered Facebook groups such as “The Crew” and
“Full Sail Networking” page: https://www.facebook.com/
groups285989104877184/ & https://www.facebook.com/groups/
FullSailUniversityNetworking/

28. Characteristics of a
Mentor

29. Characteristics of Good
Mentor According to Me
Open minded
Creative
Has to ability to lead their team
Challenge me mentally
Humble
Inclined to teach
Positive attitude
Sets goals and then meets those goals
Great communication skills
Willing to take a risk

30. Characteristics of a Good
Mentor According to Greene
A good mentor is the best person who can relate to
your life’s task (Greene, 2012, p. 93)
They push you and will not give shortcuts (Greene,
2012, p. 103)
They watch you at work and gives you real time
assessment of your work (Greene, 2012, p. 103)
Allows you to have your own style (Greene, 2012, p.
107)

31. Visual Timeline

32. Month 1
Mastery:
Personal
Development
& Leadership
Increase my
ability to
research at a
graduate
level. Learn
the tools that
will carry me
through my
degree
program.
Month 2
Executive
Leadership
Improve my
ability to
lead a group
of people
and make
decisions at
an executive
level.
Month 3
Project &
Team
Management
Improve my
ability to
oversee a
project from
concept to
completion.
Gain the
ability to
delegate tasks
more
efficiently.
Month 4
Business
Storytelling &
Brand
Development
Finesse the
brand I have
already created
and learn the
ability to zero in
on my market
and
demographics.
Month 5
Entertainment
Business
Finance
Get a better
mind on post
production
budgets and
make financial
decisions on a
executive
level.
Month 6
Negotiating &
Deal Making
Increase my
public
speaking
ability and sit
in on a
distribution
negotiation.
Month 8
Advanced
Entertainment
Law
Increase
knowledge of
intellectual
property laws.
Reach out to
Full Sail
instructors
with
experience in
entertainment
law.
Month 7
Project &
Artist
Management
Improve my
cross-cultural
intelligence
and
understand
the talent/
producer
relationship
better.
Month 9
Entertainment
Media
Publishing &
Distribution
Lear digital
publishing
fundamentals
and gain
knowledge of
different types
of distribution
for films.
Month 10
Digital
Marketing
Learn to
capitalize on
social media
for marketing
and create a
production
company
website.
Month 11
Business Plan
Development
Create a
feasible
business plan
and learn to
write a logical
executive
summary.
Month 12
Final Project:
Business Plan
Make
appointment
to speak with
career
development
and form a
well thought
plan to ensure
success in my
life’s task.

33. References
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https://www.lynda.com/Business-Skills-tutorials/Leadership-Fundamentals/122471-2.html?org=fullsail.edu
Andreatta, B. (2013, August 8). Leading with Emotional Intelligence . In Lynda.
Retrieved from https://www.lynda.com/Business-Skills-tutorials/Leading-Emotional-Intelligence/124087-2.html?org=fullsail.edu
Angel, E. (2016, April 19). Video Post-Production for Low-Budget Films. In Lynda.
Retrieved from https://www.lynda.com/Audio-Video-tutorials/Video-Post-Production-Low-Budget-Films/457873-2.html?org=fullsail.edu
Batesole, B. (2016, June 16). Social Media Marketing with Facebook and Twitter. In
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Clayton, A. (2015, October 15). Financial Wellness: Managing Personal Cash Folw. In
Lynda. Retrieved from https://www.lynda.com/Personal-Finance-tips/Financial-Wellness-Managing-Personal-Cash-Flow/
373523-2.htmlorg=fullsail.edu
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Deal memos. (n.d.). In Film Contracts. Retrieved from
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34. References
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Griffen, M. P. (2015, September 1). How to Write a Business Plan. In Creative Edge.
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Greene, R. (2012). Mastery (pp. 93-107). Retrieved from Vital Source Bookshelf.
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Kevin Feige. (n.d.). In Amazon. Retrieved from https://images-na.ssl-images-
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%20Producer&pg=PP1#v=onepage&q&f=false

35. References
Lee, J. J., & Holt, R. (2012, November 12). The Producer's Business Handbook: The
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