Starting with a quick 101 on twitter we explore the need and approach to employee engagement. Start with simple steps and learn how to seek social engagement to build working relationship and employee satisfaction at workplace.

1. Social Coaching And Employee
Engagement
Let the birds sing
Irfan Khalid
@1_pacman_1
Bootstraplearning.in

2. Agenda
• Understand and discuss why employee
engagement is needed
• Understand how to start it at the “Team”
level
• Takes Twitter as example and provides
approach to “Social Coaching” your teams

3. Social Animals
• Why do you need a social profile ?
• Why do “You” need a professional social profile ?
• What is personal branding ?

5. • The new word of mouth
• Significance of building your own personal
professional profile
• Key needs meet
– Build and foster relationships
– Share your skills
– Develop knowledge
– Get involved
Why should you seek “employee” social
engagement

6. – Aim is to position yourself as a brand
– Start with a professional site like linkedIN
– Get a photo in there of yourself
– Identify other sites based on your profession – github / stackoverflow /
Curated content on blogs / youtube / slideshare / Devworks
– Identify what your peers associate themselves with / tech / domain
– Identify your expertise
– Include searchable words when you describe what you do or passionate
about
– Your social media links in your signature / Make yourself contactable
– Keep it up to date - get those courses/cert/ voluntary activities in there
– If needed have a separate personal social profile and that’s ok!
– Network and follow on your network on their social professional media
space
– Recommendations and endorsements
Simple steps to go about building it

7. How do I identify my audience ?
• Identify your industry
• Define your target market
• Identify your current users ( Not CEOs or c-execs but employees )
– Who they are as people ? Understand their personas
– Interact with front-line employees of your business
– Understand their likes and dislikes / what features appeal to them the most ? /
what business purpose is it fulfilling?
– Who are your aspiring customers ? / what features are required in the market –
domain ?
– Take/make opportunity to ask those extra questions to your customers
• Identify the best mode to reach your audience
• Use internal information on your clients from sources like – bluemine
• Read more about your industry
• Upload your contacts to discover people on twitter

8. Where do I get my content from
• Identify internal resources
• Identify – topics / SME subjects / related business processes
• Make a team effort to identify ideas / product areas / pain points / FAQs / DIYs /
Troubleshooting / Best practices
• Select one topics for the week to break it down
• Brainstorm internally on approaches
• Team roles can be based on identification / creation / sharing – propagation /
Feedback
• Small team focus but wide agendas
• Build on what is there first and work around what is needed
• Peer bonding / Buddy effort / reaching across organisation / Being aware of what
other efforts in your product-domain across the organisation
• Read what you share – identify what your users would look in it or why he would look
for it
• Connect the dots
• Run short fun - discovery filled meetings to catchup and plan over coffee/tea
• Acknowledge and rewards / incentive your team members
• Make it fun !

9. Team Focus / Micro focus but with wide eye lenses
• Team focus :
– Social media and bringing in social media is not a threat to business !!
– One of the most impactful, viral, influential services you can perform
online is to read stuff and tell people what you like.
– Have one more who is more SM enabled work on the content creation
or identification
– Identify your own domain / tech / product information sources
– Identify where you customer go looking for information or what they are
interested in ?
– Identify / create persona’s of your customer
– Content and curate - its worth the effort
• Why Curate content ?
– build authority
– gain influence
– spread goodwill

10. • speak about it, brainstorm for 20 mints as a team for
topics every week.
• Share the effort and share the focus
• Contribute in your capacity – seek to grow that capacity
• Make it a checkpoint goal for your org
• Find way to measure and acknowledge efforts
• what material can you get people to engage with ?
• What can be shared or what has been shared ?
• Encourage your teams or peers to create content
• tailor content or break it down with sme focus

11. Story telling and narration
• Importance of story telling
• Importance of narrative - narrating to self
• Empathy is very important
• Engage with identities and not interests
• Build relationship with influencers

12. Questions to ask yourself / your team
• Asking
– “ Can this be of shareable value to my customers”
– “Content is created but is my content reaching the right audience ?”
– “Who are my audience for this share?”
• Have you read the Social Guidelines – revisit that
• Watch out for content that say “Confidential” or “Internal use only”

13. Tweeting is
• Extension of your personality
• Not a forum to express what you do not like
• Not a social vendetta platform for extreme views
• Using the right hashtags to distinguish what is searched on your profile /
tweets
• Don’t just tweet about cognitive – focus on your domain / product expertise
• Using creative tag lines to get your users to click on your share
• Being honest and open minded
• Speak about and tweet about topics that you are passionate about
• Speak of your organisation culture and belief

14. Tools and tips
• Social aggregators
• Identify Twitter Lists
• Create and use list
• Use search tags and hashtags in your tweet ( recommended - 2)
• Pin significant tweets
• Regulate and manage your time spent.
• Be across device or dedicate a time for the activity
• One tool / one interface to share across multiple channels
• Curate content - use a content saver and a scheduler
• Tools should help you spend not more than a few minutes on SM /
Summarise content for you / Track and follow search terms or notification on
topics etc
• Discover > Read > Share
• Use app integrators if using mobile -> Pocket >IF>Twitter
• Be creative or get inspired
•

15. • Using Lists
– typical lists you can create
– Organisation focused
– Topic / domain focused
– People who regularly retweet you / chat with regularly
– News makers
– Your competition / organisation wise
– Co-workers
• Finally - share your list and list yourself in the list that you share

16. Add-on: Twitter 101
Easy approach to engage employee on
understanding and right way to use twitter

17. Twitter Basic
Check out –
momthisishowtwitterworks.com