The document outlines Nicholas Turner's goals and strategies for developing skills and knowledge in various areas related to internet marketing and digital media. These include goals of getting focused on his dream of becoming an actor, understanding digital marketing, branding, consumer behavior, web design, public relations, and more. His strategies include reading books and articles, taking online courses, and watching instructional videos to accomplish his goals.

1. Mastery Journal
Timeline
By Nicholas Turner

2. Mastery: Personal
Development and
Leadership
Goal: Get back focused on my childhood
dream and constantly remind myself that the
only fear I have about becoming an Actor is
not trying. Also remember that all keeping a
strong network and working well with others
goes a long way in the entertainment industry.
Strategies:
- Constantly look back and review the
content of Robert Greene’s book “Mastery”,
this will help me stay focused on my goals.
This book will also give me new thought
processes on how to accomplish my goals.
- Read Robert Greene’s book “Mastery”
- Watch the Robert Greene’s Mastery video on
YouTube

3. Internet Marketing Fundamentals
Goal: Get a better understanding on
how to analyze the growing influence of
digital marketing, and learn the strategic
methods for success in the ever-
changing Internet marketing industry.
Strategies:
- Watch the Defining and understanding
the importance of content marketing
video on lynda.com
- Take the McGraw-Hill 36-Hour Course:
Online Marketing
- Take the Small Business Marketing
Fundamentals course on lynda.com

4. Digital Storytelling and Branding
Goal: Get a better understand on
how to define a brand’s voice to
ensure consistent and meaningful
customer experiences at every brand
touch point.
Strategies:
- Read the Digital Storytelling blog in
the Huffington Post
- Watch the Six second story telling
with Vine video on lynda.com
- Take the Storytelling for Designers
course on lynda.com

5. Internet Consumer Behavior and Analysis
Goal: Get back to the roots of why
people buy what they buy. And
further my understanding of how to
get in front of my target demographic
and understand their buying habits.
Strategies:
- Take the Understanding Consumer
Behavior course on lynda.com
- Read Scholarly articles for: Internet
Consumer Behavior and Analysis
- Watch the How consumers buy
video on lynda.com

6. Web Design and Usability
Goal: Make my own personal website
cleaner and more user friendly.
Further develop my skills and
understanding of web design and
user interface principles.
Strategies:
- Watch the The importance of
usability video on lynda.com
- Go through the Web Design
Usability Series on Mashable
- Take the Foundations of UX:
Usability Testing course on lynda.com

7. New Media Marketing
Goal: Get a better understanding on
how an organization determines which
new media approaches will accomplish
its marketing goals and further its
success.
Strategies:
- Read through New Media Marketing
blogs to keep up on what’s current
- Watch the Understanding the value of
social media marketing video on
lynda.com
- Take the Marketing Tips course on
lynda.com

8. Advanced Search Engine Optimization
Goal: Further my understanding
on Organic search methods,
directory listings, and paid
placement tactics.
Strategies:
- Watch the The 17-minute SEO
video on lynda.com
- Complete SEO tutorials on
lynda.com
- Take the Take an SEO Deep Dive
course on lynda.com

9. Strategic Internet Public Relations
Goal: Become better at
understanding the open community
of the Internet and how to initiate
positive public relations strategies.
Strategies:
- Review Web Analytics World’s Top
5 PR Strategies
- Watch the Welcome to the future of
public relations (PR) video on
lynda.com
- Take the Public Relations
Fundamentals course on lynda.com

10. Web Analytics and Optimization
Goal: My goal is to is to create and
provide a measuring system that
defines a trend or a characteristic
within a company’s Internet
marketing structure.
Strategies:
- Take the Public Relations
Fundamentals course on lynda.com
- Read Scholarly articles for Web
Analytics and Optimization
- Watch the International SEO
Fundamentals video on lynda.com

11. Internet and the Law
Goal: Get a better understanding of
intellectual property, copyright, domain
names, trademark issues, and the First
Amendment when it come to the Internet.
Also, learn more about various case
studies, the Internet’s impact on the legal
arena.
Strategies:
- Watch the This business is tough video
on lynda.com
- Review Internet Law (BitLaw) @
www.bitlaw.com/internet
- Take the Intellectual Property
Fundamentals course on lynda.com

12. Internet Marketing Campaign Development
Goal: Understand the strategic value of all
types of Internet marketing campaigns and to
be able to create a successful campaign. Along
with understanding the various campaign
models, the psychology of the consumer is
analyzed to determine if a campaign will be
effective with its target market.
Strategies:
- Take the Online Marketing Fundamentals
course on lynda.com
- Watch the Implementing an online
marketing campaign video on lynda.com
- Find a mentor to pick their brain of their
current proven knowledge on Internet
Marketing Campaign Development

13. Industry Leaders
1. Kim Albee - Founder & CEO, Genoo | @kimalbee
2. Tim Ash - CEO, SiteTuners | @Tim_Ash
3. Rohit Bhargava - Founder, Influential Marketing Group|
@RohitBhargava
4. LaSandra Brill - Senior Manager of Global Social Media
Marketing, Cisco | @LaSandraBrill
5. Sarah Bundy - Founder, All Inclusive Marketing |
@svbundy
6. Lisa Buyer - CEO, The Buyer Group | @lisabuyer

14. Full Sail
Communities

15. Companies To
Follow
http://www.webpagefx.com/
http://www.digitalcurrent.com/
https://www.boostability.com/

16. Organizations I
Will Join
chttps://www.ama.org
http://imanetwork.org
http://www.sempo.org

17. Characteristics of A Mentor

18. My Timeline

19. References
❖ Welcome to Full Sail Connect! (n.d.). Retrieved February 02, 2016, from
https://orgsync.com/home/529
❖ Visit Boostability.com. (n.d.). Retrieved February 02, 2016, from https://
www.boostability.com/
❖ DigitalCurrent - SEO Agency | Digital Marketing Services Company.
(n.d.). Retrieved February 02, 2016, from http://www.digitalcurrent.com/
❖ Where enhanced web presence is experienced each day. (n.d.). Retrieved
February 02, 2016, from http://www.webpagefx.com/
❖ Digital Marketing | Internet Marketing Association. (n.d.). Retrieved
February 02, 2016, from http://imanetwork.org/

20. References
❖ SEMPO. (n.d.). Retrieved February 02, 2016, from http://www.sempo.org/
❖ American Marketing Association. (n.d.). Retrieved February 02, 2016, from
https://www.ama.org/Pages/default.aspx
❖ Full Sail University: Campus and Online Degrees. (n.d.). Retrieved February
02, 2016, from http://www.fullsail.edu/
❖ Log in. (n.d.). Retrieved February 02, 2016, from http://www.lynda.com/
member
❖ Top 40 Digital Strategists in Marketing - Online Marketing Institute. (2013).
Retrieved February 02, 2016, from https://www.onlinemarketinginstitute.org/
blog/2013/01/top-40-strategists-in-digital-marketing/