This is Xavier Rosario's Digital Marketing Mastery Journey Timeline created for Full Sail University in March 2020. You can Check my blog at www.xavierrosario.com or follow me on FB, IG Twitter on in, @designsxr.
This document provides tips and guidelines for using social media sites effectively. It begins with tips for choosing which social media sites to use, such as choosing popular sites in your area or using multiple sites. It then offers tips for getting started like drafting a content plan, using an editorial calendar, knowing your target audience, and checking for existing accounts with similar names. The document emphasizes the importance of regularly posting new content like comments, news, and multimedia to keep subscribers engaged. It also suggests responding to questions, varying design schemes, and uploading more photos related to your business. Overall, the document outlines best practices for setting up, maintaining, and optimizing a social media presence.
Sandra Peachey provides an overview of social media and tips for using it effectively. She discusses why social media is important for businesses, some common platforms like Facebook, Twitter, and LinkedIn, and traps to avoid like mixing personal and business use. The presentation also offers tips and tricks for social media use, including scheduling posts, automating activities, and finding people to follow to grow an online presence.
This document provides tips for using LinkedIn to transform B2B marketing. It discusses how LinkedIn allows direct access to profiles of 15 million potential customers and is a trusted source. It recommends tactics like building a compelling profile with a photo and recommendations, connecting with contacts and joining relevant groups, using InMail and advanced search, and advertising to distribute content. The document advises thinking like a journalist by using concise headlines, integrating LinkedIn Pulse and Slideshare, showcasing company pages, and using images and video which have higher engagement rates. In summary, it notes LinkedIn provides exceptional reach, access to customer data, and a trusted environment for reaching prospects early in the sales funnel.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what & why & types of Content Marketing, Curating vs Creating Content, Using Content to get leads and social media.
This document discusses how Precision Targeted Marketing Solutions can help field marketers and B2B companies connect with target audiences online after in-person exhibition and conference opportunities have been cancelled due to the pandemic. It provides an overview of their LinkedIn marketing services, including audience segmentation, paid advertising, content marketing, and social selling. Case studies are presented showing how their LinkedIn campaigns generated thousands of leads and significant returns on investment for clients in industries like financial services, technology, and events.
This document provides tips and guidelines for using social media sites effectively. It begins with tips for choosing which social media sites to use, such as choosing popular sites in your area or using multiple sites. It then offers tips for getting started like drafting a content plan, using an editorial calendar, knowing your target audience, and checking for existing accounts with similar names. The document emphasizes the importance of regularly posting new content like comments, news, and multimedia to keep subscribers engaged. It also suggests responding to questions, varying design schemes, and uploading more photos related to your business. Overall, the document outlines best practices for setting up, maintaining, and optimizing a social media presence.
Sandra Peachey provides an overview of social media and tips for using it effectively. She discusses why social media is important for businesses, some common platforms like Facebook, Twitter, and LinkedIn, and traps to avoid like mixing personal and business use. The presentation also offers tips and tricks for social media use, including scheduling posts, automating activities, and finding people to follow to grow an online presence.
This document provides tips for using LinkedIn to transform B2B marketing. It discusses how LinkedIn allows direct access to profiles of 15 million potential customers and is a trusted source. It recommends tactics like building a compelling profile with a photo and recommendations, connecting with contacts and joining relevant groups, using InMail and advanced search, and advertising to distribute content. The document advises thinking like a journalist by using concise headlines, integrating LinkedIn Pulse and Slideshare, showcasing company pages, and using images and video which have higher engagement rates. In summary, it notes LinkedIn provides exceptional reach, access to customer data, and a trusted environment for reaching prospects early in the sales funnel.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what & why & types of Content Marketing, Curating vs Creating Content, Using Content to get leads and social media.
This document discusses how Precision Targeted Marketing Solutions can help field marketers and B2B companies connect with target audiences online after in-person exhibition and conference opportunities have been cancelled due to the pandemic. It provides an overview of their LinkedIn marketing services, including audience segmentation, paid advertising, content marketing, and social selling. Case studies are presented showing how their LinkedIn campaigns generated thousands of leads and significant returns on investment for clients in industries like financial services, technology, and events.
This blog post summarizes the author's journey in pursuing Udacity's Digital Marketing Nanodegree program. It describes the hurdles she faced due to a career gap, and how she came upon the program as a solution to gain in-demand skills and career guidance from experts through practical projects. She researched Udacity and was impressed by its benefits and services for working professionals.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
The document outlines steps for marketing content for the Udacity Digital Marketing Nanodegree program. It includes objectives to acquire 50 blog followers and engagements in May 2020. The key performance indicator is the total number of likes, shares, follows and comments. It profiles the target persona as a 24-year-old unmarried Indian female who enjoys new apps and social media. It details writing a blog post on Medium about why the persona chose the DMND program, with a question-answer framework. Finally, it discusses promoting the blog on Facebook, Twitter and Instagram but provides no sample social media posts.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
Nuttall_SMM Final Project Spring 2016 3.0Alex Nuttall
This document provides an overview of Alex Nuttall's social media personal branding project. The project focused on setting up and optimizing profiles on Twitter, LinkedIn, Google+, WordPress blogging, Facebook, and Pinterest to promote Alex's personal brand and career in content marketing. Key aspects included establishing consistent branding across platforms, building connections with target audiences, curating relevant content through a personal learning network, and measuring engagement on each channel. The goal was to understand how to use different social media platforms to effectively promote a personal brand.
This document provides an overview of persuasion and how to use it effectively. It discusses understanding persuasion versus manipulation, tools for persuasion like facts and stories, and how to apply persuasion in business, social media, speaking, and everyday life. Specific tips are given for using body language effectively, giving choices to allow free will, understanding influence techniques, and using passion to persuade others. The overall message is that persuasion works best when focusing on the other person and their interests through honest, authentic communication.
This document provides marketing recommendations for an online blog targeted at college students. It discusses using social media like Facebook, Twitter, and YouTube to promote the blog and build an audience. It also recommends using tools like Google Analytics, Google AdWords, and affiliate marketing. Specific tactics mentioned include creating social media releases, email newsletters, press releases, and paying for search engine optimization and pay-per-click ads. The document analyzes the performance of the blog and compares it to a more successful blog to identify areas for improvement.
THE EXPERT GUIDE TO AFFILIATE MARKETINGMayank Gupta
The essential guide for all would-be affiliate marketers. Inside this free ebook, you will discover the topics about the 3 things all affiliate marketers need to survive online, how to become a super affiliate in niche markets, so many affiliate programs! Which one do I choose? Which affiliate networks to look out for when promoting, easy profits using PPC in your affiliate marketing business, using product recommendations to increase your bottom line and so much more!
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Matthew Pettinelli Personal Brand Social Media Marketing PlanMatthew Pettinelli
This document provides a social media marketing plan for John Kratz's personal brand. It includes a situational analysis of his current limited social media presence. The objectives are to obtain career opportunities through 5 informational interviews, 5 LinkedIn connections from influencers, 10 blog posts, 500+ LinkedIn connections, and 1 influential Twitter follower. The plan targets the IT and marketing industries and selects companies like AimClear, Swim Creative, and Target. Insights into the target audience demographics, psychographics, behaviors, and preferred social media are provided to guide content development.
The document provides tips on search engine optimization (SEO) tactics to help make a website work better. It discusses basic SEO principles like focusing on users rather than tricks, providing unique and engaging content. Specific tips include using keyword-rich titles and descriptions, avoiding automatically generated or duplicate content, and focusing on user intent when selecting keywords. The document emphasizes that SEO is about helping users rather than manipulating search engines.
This document outlines a social media campaign strategy for a property management and real estate concentration at CBPP. The campaign will use Facebook and Instagram to reach its target demographic of women ages 18-29. The goals are to increase awareness of career opportunities, encourage students to pursue the concentration, and boost event attendance. Content will highlight opportunities and benefits, using images, infographics, and hashtags. Posts will go out several times per month, tailored to each platform. Engagement, followers, and program additions will be tracked to measure success.
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between different marketing teams in various geographies; and the establishment of controls, processes and workflows, also known as governance.
Avatar Media - Creating a Social Media StrategyAvatar Media
Every business needs to take a strategic approach to incorporating social media into their marketing plan. Do you have a Twitter feed and a Facebook page, but you're not quite sure what to do with them, or how to measure your results? Sean Macready will teach you strategies and tactics to help you create a successful social media campaign using simple tools and techniques that are credible and measurable.
The document provides details of a marketing campaign for the DMND program. It identifies the target audience as individuals aged 25-35 in India and the US interested in marketing and who have completed higher education. The budget for the Facebook campaign is $100 over 5 days. The campaign will create concise ad copies and images that match the program's landing page content to attract clicks and gather 100 email addresses. Key performance indicators include the number of likes, shares, clicks, email addresses collected, and total conversion value. Screenshots are provided of the campaign, ad set, demographics and interests targeted, as well as the ad creative with headlines, text and destination URL.
The Ultimate Guide To Instagram Marketing Mais AbuSalah
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking engagement further with user-generated contests using hashtags and calls to action directly in images. The overall message is that businesses must think creatively about visual content that connects authentically with their target audience.
This document provides a summary of digital skills training modules across topics like social media, search engine optimization, email marketing, analytics, online advertising, ecommerce, and pay-per-click. It lists the module name, topic, level, description and pricing for over 50 modules. The modules range from foundations to intermediate to specialist levels and cover skills like social media optimization, personal branding, keyword research, SEO, email marketing, analytics, display advertising, ecommerce fundamentals, Google Adwords campaign setup and more. Prices for the modules are provided in Indian Rupees and range from Rs. 1000 to Rs. 5000.
The document outlines strategies and goals for an individual's mastery journal timeline from July 2014 to June 2015 focused on obtaining a master's degree in internet marketing. The strategies include taking online courses, reading articles and books, subscribing to blogs and newsletters, and networking to stay up-to-date on the latest trends in internet marketing. Contact information is also provided for industry leaders who could serve as mentors.
The document outlines Nicholas Turner's goals and strategies for developing skills and knowledge in various areas related to internet marketing and digital media. These include goals of getting focused on his dream of becoming an actor, understanding digital marketing, branding, consumer behavior, web design, public relations, and more. His strategies include reading books and articles, taking online courses, and watching instructional videos to accomplish his goals.
This blog post summarizes the author's journey in pursuing Udacity's Digital Marketing Nanodegree program. It describes the hurdles she faced due to a career gap, and how she came upon the program as a solution to gain in-demand skills and career guidance from experts through practical projects. She researched Udacity and was impressed by its benefits and services for working professionals.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
The document outlines steps for marketing content for the Udacity Digital Marketing Nanodegree program. It includes objectives to acquire 50 blog followers and engagements in May 2020. The key performance indicator is the total number of likes, shares, follows and comments. It profiles the target persona as a 24-year-old unmarried Indian female who enjoys new apps and social media. It details writing a blog post on Medium about why the persona chose the DMND program, with a question-answer framework. Finally, it discusses promoting the blog on Facebook, Twitter and Instagram but provides no sample social media posts.
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
Increase your online earnings today! It's Time to Discover How Social Media Can Earn You Instant Profits!
Social media has in the recent past become one of the most significant platforms for promoting businesses. This is because of the high traffic on social media sites at a given time.
Never run out of ideas o social media that can take a business to the next level after going through the following comprehensive list of social media marketing methods.
From promotional posts to personal and business related promotional ideas, the list is likely to inspire business marketers and social media users for a very long time.
Social media users are highly attracted to quotes by famous personalities. Users are highly likely to be attracted to social media posts that contain famous or hilarious quotes. When you amalgamate such quotes with promotional information for your goods and services, you will most likely get the desired traffic for such posts.
Do not hesitate to use quotes that have been used before. Social media users never mind reading a famous quote more than once; so long as they find it worth reading. Therefore, in the process of reading such quotes, social media users get to read the promotional information attached to the quotes and hence goods or services are promoted in the process.
Nuttall_SMM Final Project Spring 2016 3.0Alex Nuttall
This document provides an overview of Alex Nuttall's social media personal branding project. The project focused on setting up and optimizing profiles on Twitter, LinkedIn, Google+, WordPress blogging, Facebook, and Pinterest to promote Alex's personal brand and career in content marketing. Key aspects included establishing consistent branding across platforms, building connections with target audiences, curating relevant content through a personal learning network, and measuring engagement on each channel. The goal was to understand how to use different social media platforms to effectively promote a personal brand.
This document provides an overview of persuasion and how to use it effectively. It discusses understanding persuasion versus manipulation, tools for persuasion like facts and stories, and how to apply persuasion in business, social media, speaking, and everyday life. Specific tips are given for using body language effectively, giving choices to allow free will, understanding influence techniques, and using passion to persuade others. The overall message is that persuasion works best when focusing on the other person and their interests through honest, authentic communication.
This document provides marketing recommendations for an online blog targeted at college students. It discusses using social media like Facebook, Twitter, and YouTube to promote the blog and build an audience. It also recommends using tools like Google Analytics, Google AdWords, and affiliate marketing. Specific tactics mentioned include creating social media releases, email newsletters, press releases, and paying for search engine optimization and pay-per-click ads. The document analyzes the performance of the blog and compares it to a more successful blog to identify areas for improvement.
THE EXPERT GUIDE TO AFFILIATE MARKETINGMayank Gupta
The essential guide for all would-be affiliate marketers. Inside this free ebook, you will discover the topics about the 3 things all affiliate marketers need to survive online, how to become a super affiliate in niche markets, so many affiliate programs! Which one do I choose? Which affiliate networks to look out for when promoting, easy profits using PPC in your affiliate marketing business, using product recommendations to increase your bottom line and so much more!
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Tech-Success trains you to be a master of today’s Digital World.
Tech Success coaches both individuals and business to take advantage of the technology within their reach and budget in order to utilize it in the most productive fashion.
Ariel oversees all design, coaching, training, marketing and recruiting of Tech-Success. Ariel has over 20 year experience in marketing, education and coaching which he has begun to implement in Tech-Success leading to 400% ROI.
Matthew Pettinelli Personal Brand Social Media Marketing PlanMatthew Pettinelli
This document provides a social media marketing plan for John Kratz's personal brand. It includes a situational analysis of his current limited social media presence. The objectives are to obtain career opportunities through 5 informational interviews, 5 LinkedIn connections from influencers, 10 blog posts, 500+ LinkedIn connections, and 1 influential Twitter follower. The plan targets the IT and marketing industries and selects companies like AimClear, Swim Creative, and Target. Insights into the target audience demographics, psychographics, behaviors, and preferred social media are provided to guide content development.
The document provides tips on search engine optimization (SEO) tactics to help make a website work better. It discusses basic SEO principles like focusing on users rather than tricks, providing unique and engaging content. Specific tips include using keyword-rich titles and descriptions, avoiding automatically generated or duplicate content, and focusing on user intent when selecting keywords. The document emphasizes that SEO is about helping users rather than manipulating search engines.
This document outlines a social media campaign strategy for a property management and real estate concentration at CBPP. The campaign will use Facebook and Instagram to reach its target demographic of women ages 18-29. The goals are to increase awareness of career opportunities, encourage students to pursue the concentration, and boost event attendance. Content will highlight opportunities and benefits, using images, infographics, and hashtags. Posts will go out several times per month, tailored to each platform. Engagement, followers, and program additions will be tracked to measure success.
Content is the number one challenge for brands today. The ability to tell an integrated brand story across the social web requires internal planning, cross team collaboration, coordination between different marketing teams in various geographies; and the establishment of controls, processes and workflows, also known as governance.
Avatar Media - Creating a Social Media StrategyAvatar Media
Every business needs to take a strategic approach to incorporating social media into their marketing plan. Do you have a Twitter feed and a Facebook page, but you're not quite sure what to do with them, or how to measure your results? Sean Macready will teach you strategies and tactics to help you create a successful social media campaign using simple tools and techniques that are credible and measurable.
The document provides details of a marketing campaign for the DMND program. It identifies the target audience as individuals aged 25-35 in India and the US interested in marketing and who have completed higher education. The budget for the Facebook campaign is $100 over 5 days. The campaign will create concise ad copies and images that match the program's landing page content to attract clicks and gather 100 email addresses. Key performance indicators include the number of likes, shares, clicks, email addresses collected, and total conversion value. Screenshots are provided of the campaign, ad set, demographics and interests targeted, as well as the ad creative with headlines, text and destination URL.
The Ultimate Guide To Instagram Marketing Mais AbuSalah
This document provides a guide to effective Instagram marketing. It discusses the importance of setting up an Instagram profile correctly with a profile picture, bio, and linked website. It then outlines different types of highly engaging posts including brand content, reactive storytelling using memes or pop culture, behind the scenes content, and inspirational quotes. The guide recommends taking engagement further with user-generated contests using hashtags and calls to action directly in images. The overall message is that businesses must think creatively about visual content that connects authentically with their target audience.
This document provides a summary of digital skills training modules across topics like social media, search engine optimization, email marketing, analytics, online advertising, ecommerce, and pay-per-click. It lists the module name, topic, level, description and pricing for over 50 modules. The modules range from foundations to intermediate to specialist levels and cover skills like social media optimization, personal branding, keyword research, SEO, email marketing, analytics, display advertising, ecommerce fundamentals, Google Adwords campaign setup and more. Prices for the modules are provided in Indian Rupees and range from Rs. 1000 to Rs. 5000.
The document outlines strategies and goals for an individual's mastery journal timeline from July 2014 to June 2015 focused on obtaining a master's degree in internet marketing. The strategies include taking online courses, reading articles and books, subscribing to blogs and newsletters, and networking to stay up-to-date on the latest trends in internet marketing. Contact information is also provided for industry leaders who could serve as mentors.
The document outlines Nicholas Turner's goals and strategies for developing skills and knowledge in various areas related to internet marketing and digital media. These include goals of getting focused on his dream of becoming an actor, understanding digital marketing, branding, consumer behavior, web design, public relations, and more. His strategies include reading books and articles, taking online courses, and watching instructional videos to accomplish his goals.
Social media recommendations are “word of mouth” today. From buying a shoe, booking a hotel to purchasing a car, we all love to see how people talk about a particular brand before making an order.
Challenge with most online businesses today is that they confuse social media as a channel similar to radio and television and use it for broadcasting information rather than creating interaction with prospects. However if carried in a right way social platforms can be used as a channel to prospect, engage, communicate, convert & retain people.
This training provides you the expertise to take more specialist roles in the field of social media management in 1-2 months
The document provides an overview of a social selling crash course offered by Eazzy Social. The course aims to help sales professionals master social media skills to drive sales, increase velocity, and achieve targets. It covers topics like social media foundations, community building, prospecting, content strategy, social listening, and CRM. The 10 module course uses lectures, hands-on training, case studies and workbooks to equip participants with skills for social media sales.
This document outlines a 12-month mastery journey plan for obtaining an Internet Marketing Masters degree. The plan details goals and tasks for each month focused on skills like search engine optimization, social media marketing, web design, analytics, and campaign development. The document also lists influential internet marketing leaders that could serve as mentors to help achieve mastery in the field.
Luke Allen's Mastery Journal timeline outlines his goals and strategies for mastering various public relations courses at Full Sail University over the next few weeks. These include reviewing materials on YouTube to understand mastery, utilizing textbooks and exercises to learn about social media's impact on PR, and meeting with industry professionals to discuss trends. The timeline also includes goals for learning new storytelling mediums, laws/regulations, innovative tools, metrics, research analysis, media relations, events marketing and reputation management. Allen plans to network with other PR students, get involved in local internships, and mentor/be mentored by peers to enhance his learning experience.
Digital Marketing Executive Training material - Onlineinfatuation.pdfonlineinfatuation
OnlineInfatuation is a New Delhi based company that specializes in targetedandcustomized Digital Marketing and training programs for professionals of anylevel of experience. Our approach to training is based on our trainers’ cumulative years of experience.
The document outlines a 12-month plan to complete an Internet Marketing Master's program. Each month focuses on a different course, with goals and strategies listed. The goals generally center around learning key concepts and applying them to improve skills and business. Strategies include thoroughly studying materials, participating in discussions, and learning from Lynda.com videos. References are also provided for additional learning resources.
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
Unveiling the Essentials: Understanding Digital Marketing and Effective Strat...Uplyrn Team
Welcome to the Unveiling the Essentials presentation on Digital Marketing and effective strategies. This session will provide a comprehensive understanding of the key elements and best practices in digital marketing.
The document provides an overview of the Professional Diploma in Digital Marketing programme offered by the Digital Marketing Institute. The 10-module programme covers key areas of digital marketing including search engine optimization, paid search marketing, email marketing, social media marketing, mobile marketing, and analytics. Each module is taught by practitioner-lecturers and focuses on current industry practices to provide students with real-world skills and knowledge sought by employers. Upon completing the programme, students will be equipped to effectively plan and implement digital marketing strategies for organizations.
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
This document provides an overview and table of contents for "The Digital Marketing Strategy Guide". It introduces eight chapters that will provide tutorials on various digital marketing strategies: Digital Marketing Strategy, Sales Funnels Strategy, Content Marketing Strategy, SEO Strategy, Email Marketing Strategy, Digital Advertising Strategy, Social Media Marketing Strategy, and Website Analytics Strategy. It encourages the reader to learn the fundamentals and frameworks provided to help massively increase traffic, sales, and revenue for their business through an integrated digital marketing approach.
Social Media Marketing & Campaigns Masterclass - Event ReportGripel Conferences
The document summarizes a Social Media Marketing & Campaigns Masterclass event hosted by GRIPel. It includes details about the trainer's experience and participant feedback. Key sessions included steps for social media campaigns, platforms like Facebook, Instagram, Twitter and measuring effectiveness. Participants found it useful for understanding social media and generating ideas. The event provided insights and strategies for marketing, engagement and ROI. Overall, feedback was positive about the organization and knowledge gained from attending.
Event report social media marketing & campaigns masterclass by gripelGripel Conferences
The document provides information about a Social Media Marketing & Campaigns Masterclass event organized by GRIPel. It includes details about the trainer's profiles and experience, sessions covered in the training, participants' expectations and feedback. Key points covered were steps to create social media campaigns, platforms like Facebook, Instagram, Twitter and tools for monitoring social media. Participants found the content practical and presentation style effective in helping them understand how to integrate social media into marketing.
Jay Berkowitz, CEO of TenGoldenRules.com presents the 10 Success Strategies for Internet Marketers at Affiliate Summit West in Las Vegas on January 13, 2009.
Brochure digital marketing learning path board-infinity (1)NirupamNishant2
Board Infinity is a best digital marketing and data science institute in mumbai, which is a full-stack career platform for students and jobseekers enabled by personalised learning paths,career coaches and access to various job oppurtunities. We provide online and offline training in Data Science, Digital Marketing, Full stack Web Development,Product management< machine learning and Atrificial Intelligence,Online career counselling and other career solutions
Chris Davis outlines his mastery journey timeline to become an expert in conversion optimization. He will take courses in business intelligence, data management, analytics, and data visualization. His goal is to understand how to gather, organize, and analyze data to optimize conversions. He plans to get experience through social media groups, industry conferences, and building relationships with leaders in the field.
Similar to Digital Marketing Mastery Journey Timeline 2020 (20)
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
2. Mastery: Personal
Development and
Leadership
MDL501
Time-Management: This course will help me set the
mood for the rest of my journey. It will allow me to get
on a proper and successful schedule in order to have
maximum time to effectivaly complete all projects.
Leadership: This course will help me do a self
assessment on my leadership style,using the videos and
resources provided on this course,I will improve my
leadership skills and become a great master in my field.
Mastery: To gain a deep connection with my“Life’s Path”
and built on my characteristics and traits,through the
concepts of “Mastery”. Understand the meaning of
becoming a master and what is expected from us.
I will watch the video “Getting Things
Done” on LinkedIn Learning.
I will thoroughly read Robert Greene’s
book “Mastery”.
I will read the book “Vocal Leadership”
by Arthur Samuel Joseph.
This course will allowed me to map my
path toward achievement,it will provide
me an understanding of success,personal
motivation,resiliency,and intellectual
commitment.
3. Digital Marketing
Fundamentals
MAR512
This course will help me enhance my
ability to analyze the fast-growing
domination of digital marketing and how
to tackle the Internet and technology to
help an organization become a strategic
force on the web.
Strategy and Business Models: This course will help me
focus on customers in order to provide them an effective
value proposition with an inventory of the resources and
capabilities needed to consistently deliver that value.
Marketing Influence: Help me gain an understanding of
the influence digital marketing has on people's
interactions,work,and life habits. Allowing me to utilize
this to maximize clients brand awareness and impact.
Power of the Internet: This course will help me
understand the history of the internet and how
marketers learned to use this powerful tool to their
advantages.
I will watch “Business Writing
Strategies” on LinkedIn Learning.
I will read “The Three Key Elements of
Influential Digital Marketing”article.
Do some research on the evolution of
the internet and its power.
4. Digital Storytelling
and Branding
MAR632
Define a Brand’s Voice: This course will help me gain a
strong understanding on what defines a brand voice.
Allowing me to help clients give their brand or
companies a unique voice,setting them up for success.
Storytelling Principles: This course will help me gain an
understanding on storytelling and how it can be used to
in the digital marketing world in order to help client’s
brand and companies.
Personal Brand Identity: This course will allow me to
focus on updating my brand identity to focus more on
the marketing aspect. I will be able to use my graphic
design skills to provide a strong visual brand identity.
I will read the book “The Brand
Strategy Canvas” by Patrick Woods.
I will watch “Data Visualization:
Storytelling” on LinkedIn Learning.
Focus my brand more on the marketing
aspect.
This course will help me expand on my knowledge of
defining a brand’s voice. This will help me ensure
consistent and meaningful customer experiences at every
brand touch point. It will help me expand on the
storytelling principles learned through my graphic design
degree in order to use them to strengthen a business and
make deeper connections with their customers.
5. Consumer Behavior
and Analysis
IMK592
Consumer Behavior: Through this course I will learn
how to conduct studies on how individual customers,
groups or organizations select,buy,use,and dispose
ideas,goods,and services to satisfy their needs.
Identify Specific Digital Marketing Campaigns: By
identifying proper consumer behavior through studies,I
will be able to provide my clients a specific campaign
plan for their product.
Develop Digital Marketing Plans: I will learn how to
develop a digital marketing plans that incorporate a
consumer behavioral analysis.
I will do research on this topic in order
to gain the latest knowledge.
I will watch the video “7 Key Steps
to...” Campaign”on YouTube.
I will do research on marketing plans
in order to gain the latest knowledge.
This course will help me master the
analytic aspect of digital marketing by
exploring consumer behavior and by
analyzing methods that could motivate
consumers to purchase products and or
services.
6. Digital Design
and Usability
DMK542
Web Design: This course will help me gain an
understanding of how web design and user interface
principles,if used properly,could help me achieve their
marketing goals.
User Interface: This course will help me gain an
understanding of how web design and user interface
principles,if used properly,could help me achieve their
marketing goals.
Search Engine Rankings: I will research and learn how
certain web standards,web design fundamentals,web
interface and usability,and web design issues could
influence search engine rankings.
I will do research on how web design
can help me as a digital marketer.
Do research on how user interface can
help me as a digital marketer.
I will watch the video “Introduction to
SEM”on YouTube.
This course will help me expand the web
design and user interface principles
knowledge I gained through my
bachelors’program in order to help me
achieve my marketing goals.
7. New Media
Marketing
IMK522
New Media Approaches: This course will help me gain
an understanding of what is new media approaches and
how organizations determine which new media
approaches will accomplish its marketing goals.
Target Market: I will learn how to identify a target
market,which is the group of customers within a
business's serviceable available market at which a
business aims its marketing efforts and resources.
Identify and Engage Influencers: I will learn the way
organizations identify and engage influencers in their
target market using mobile,social media,content
marketing,online video,etc.
I will do research in order to gain a
better understanding.
Watch video “Marketing Foundations:
Targeting”on LinkedIn Learning.
I will do research on influencers in
order to gain a better understanding.
In this course I will learn how different
organizations determine which new
media approaches they can use to
accomplish their marketing goals in order
to further their success.
8. Advanced Digital
Marketing Strategies
DMK512
Marketing Strategies: I will learn and understand all of
the marketing strategies that are particular to this
extremely competitive digital arena.
Marketing Approach: I will identify the many
components of digital marketing and examine each one
of these component's unique marketing approach.
Marketing Campaign: gain a thorough understanding of
affiliate marketing,email marketing,global marketing,
social media marketing,and search engine marketing in
order to create a successful digital marketing campaign.
Watch video “Creating Your Strategic
Marketing Plan” on LinkedIn Learning.
Watch video “Market Approach” on
LinkedIn Learning.
I will do research on marketing
campagins techniques.
Through this course I will gain an in-depth
understanding of affiliate marketing,email
marketing,global marketing,social media
marketing,and search engine marketing.
Each one of these areas are necessary in
order to cultivate a successful digital
marketing campaign.
9. Advanced Search
Engine Optimization
IMK622
Search Methods: I will attain the knowledge on how to
analyze organic search methods,directory listings,and
paid placement tactics for their effectiveness in
attaining search-marketing goals.
New Trends: I will gain incomparable experience on
exploring new trends in search engine marketing and
search engine optimization through in depth case
studies.
Complexities of the Internet: I will examine how
additional inherent complexities of the Internet are
impacting the development of effective search engine
optimization practices.
I will watch the video “3 SEO
Techniques”on YouTube.
Stay up to date with SEO trends
through numerous blogs.
Do in depth research on the evolving
complexities of the internet.
This course will give me the SEO knowledge
I need in order to be a successful digital
marketer.I will expand my knowledge on
organic search methods,directory listings,
and paid placement tactics and how to
analyze for their effectiveness in attaining
search-marketing goals.
10. Strategic Internet
Public Relations
IMK642
Proactive Public Relations: Through this course I will
gain experience on examining proactive public relations
methods that are unique to the Internet and learn to use
them to my client’s advantage.
Protecting the Image: I will be able to become an
integral part of protecting the image of my client’s
company and understand how relationship management
must be aggressive in this medium.
Internet Research: Gain knowledge on why internet
research is crucial for PR and how it could help us
discover if there are any issues that need to be mended
or improvements that can be made to the client’s brand.
Watch the video “Public Relations
Foundations” on LinkedIn Learning.
Search and read blogs or articles that
talk about image protection.
I will watch the video “Online PR is all
about Community” on YouTube.
Throughout this course I will learn how
understands the open community of the
internet and how to commence positive
PR strategies. I will gain knowledge on
how to examine proactive PR methods
and how they are unique to the internet.
11. Digital Analytics
and Optimization
DMK662
Analyzing Web Metrics: Through this course I will learn
how analyzing web metrics create and provide a
measuring system that defines a trend or a characteristic
within a client’s digital marketing structure.
Marketing Endeavor: I will gain the knowledge on web
metrics and understand how they can be used to explain
an outcome,correct a problem,chart a future trend,or
gauge the success of a marketing endeavor.
Reporting Structures: By understanding metrics and
being able to craft reporting structures I will be able to
make productive decisions that facilitate the client’s
marketing goals.
Watch “Google Analytics Essential
Training”on LinkedIn Learning.
Continue to read more about web
metrix and expand my knowledge.
Watch the video “Business Analytics
Foundations”on LinkedIn Learning.
In this course I will learn how to use
digital analyses and optimization course
in order to explain an outcome,correct a
problem,chart a future trend,and/or
gauge the success of a marketing
endeavor.
12. Digital Marketing
and the Law
DMK672
Copyrights: Through this course and case studies I will
learn the impact of the Internet and technology on the
legal arena and gain an overall understanding on how
copyrights can affect a marketing campaign.
Trademark: Through this course I will thoroughly
understand on what is consider a trademark and how
they play a dominant role in marketing campaigns and
advertising efforts.
First Amendment: I will gain a thorough understanding
of the First Amendment by tracing regulatory issues
concerning the FTC and the FCC that can affect a
marketing campaign.
Watch the video “Considering
Copyrights”on LinkedIn Learning.
I will read the article “The Role of
Trademarks in Marketing”.
Read and study the First Amendment of
the Constitution.
Through this course I will gain knowledge
on the legal aspects of digital marketing.
I will achieve an understanding on
intellectual property,copyright,domain
names,trademark issues,and the First
Amendment,from a marketing approach.
13. Digital Marketing
Campaign Development
DMK691
Campaign Strategies: Through this course I will gain an
understanding of the strategic value of all types of
digital marketing campaigns and how to create a
successful campaign.
Campaign Models: I will have optimal knowledge on
the various campaign models and have the ability to
analyze the psychology of the consumer to ensure an
effective marketing campaign with its target market.
Campaign Development: I will conduct case studies to
reinforce the concepts of the Digital Marketing
Campaign Development. Through this process I will put
together everything learned through previous course.
Go over notes I have taken throughout
my mastery journey.
I will watch the video“Set Up a
Campaign”on LinkedIn Learning.
Do research and read blogs and/or
articles on campaign development.
In this course I will combine the
knowledge I’ve gain through the previous
eleven courses by understanding the
strategic value of all types of digital
marketing campaigns and creating an
effective digital marketing campaign.
14. S
eth Godi
n
Sh
ama Hyd
er
Larry Kim
R
and Fishki
n
P
amela Lun
d
@sethgodin @thisissethsblog sethgodin.com
@rand.fishkin
@randfish
@randfishkin
sparktoro.com/blog
@shamahyderpage
@shama
@shamahyder
chamahyder.com
@pamelalund
@pamela_lund
@pamelalund
thatpamchick.com
@ws.larrykim
@larrykim
@larrykim
larrykim.org
cardinalpath.com@davidabooth @davidabooth
D
avid Boot
h
Leaders
Industry
15. Clubs&
Organizations
The American Marketing Association strives to
be the most relevant force and voice shaping
marketing around the world, an essential
community for marketers.
Search Engine Land and its sister publications,
MarTech Today and Marketing Land cover all
aspects of digital marketing, advertising
technology and the martech landscape.
TheIMAmissionistoprovideaknowledge-sharing
platformforbusinessprofessionalswhereproven
Internetmarketingstrategiesaredemonstrated
andsharedinanefforttoincreaseeachmember’s
valuetotheirorganization.
SEMPOhaschangedoverthepastdecadeaswell;
doingitsbesttorecognizenewchannels,platforms
andspecializedapproaches.; welcomingmembers
fromaroundtheworldandmakinggreatfriends
andsupportersalongtheway.
TheANA/DMAcollaborationcreatesadynamic
newentitydedicatedtocomprehensivelyserving
virtuallyeveryaspectofmarketingwithdistinction
andprofessionalism.
TheDigitalMarketingAssociationsupportsand
encouragesdigitalmarketingprofessionalsto
upholdindustrystandards,toensurebestpractice
inouryoungprofession.
1
2
3
4
5
6
Associations provide
unparalleled networking
opportunities,allowing
individuals to connect
with their peers,
mentors,and other
industry leaders.As a
member,you are in the
unique position to
attend conventions,
seminars,award dinners
and other related events
with like-minded
professionals in the field.
These events are
attended by the
brightest minds and are
a hotbed of ideas and
collaborative efforts.
17. Community
3300+ Climbing
Artist Development
Marketing and Branding
Initiative
Collegiate DECA
is an international
organization dedicated to
building business leaders
of the future.
International
Student Society
International Full Sail Students
who want to connect you with all
of our events and opport...
18.
19. M D L 5 0 1
Allows students to map
their own path toward
achievement.
M A R 5 1 2
Analyze the growing
influence of digital
marketing and how to
harness the power of the
Internet.
M A R 6 3 2
Learn how to define a
brand’s voice to ensure
consistent and meaningful
customer experiences.
I M K 5 9 2
Explores consumer behavior
and analyzes methods that
motivate consumers.
D M K 5 4 2
Understand web design and
user interface principles
that will help them achieve
their marketing goals.
I M K 5 2 2
Determines which new
media approaches will
accomplish its marketing
goals and further its
success.
I M K 6 2 2
Builds on previous course
content and expands into
strategic approaches for
search engine optimization.
D M K 5 1 2
Addresses all of the
marketing strategies that
are particular to this
extremely competitive
digital arena.
D M K 6 6 2
Provide a measuring system
that defines a trend or a
characteristic within a
company’s digital
marketing.
I M K 6 4 2
Examines proactive public
relations methods that are
unique to the Internet.
D M K 6 9 1
Addresses how to analyze
the best campaign
strategies and how to
create these campaigns.
D M K 6 7 2
Addresses emerging topics
relating to the legal aspects
of digital marketing.
MASTERY
TIMELINE
C
lass of 202
1
20. Unknown. (2012). How to complete a SWOT analysis. Alanis Business Academy, Video
File. Retrieved from https://www.youtube.com/watch?v=0D2fT6obqdg
Gerber, S. (2016). 15 essential skills all digital marketing hires must have. Mashable.
Retrieved from
https://mashable.com/2016/03/08/15-skills-digital-marketers/?europe=true
Chaffey, D. (2013). Digital marketing careers [infographic]. Smart Insights. Retrieved
from
https://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketi
ng/popular-digital-marketing-jobs/
Unknown. (N.D.). Digital marketing: Course Schedule. Full Sail University. Retrieved
from https://www.fullsail.edu/degrees/digital-marketing-master/courses
Clement, A. (2019). The benefits of joining professional associations. Very Well Health.
Retrieved from https://www.verywellhealth.com/professional-association-1736065
Allen, D. (2018). Getting things done. LinkedIn Learning. Video File. Retrieved from
https://www.linkedin.com/learning/getting-things-done
REFERENCES
21. Samuel, A. (2013). Vocal leadership: 7 Minutes a Day to Communication Mastery.
McGraw-Hill. Retrieved from
https://learning.oreilly.com/library/view/vocal-leadership-7/9780071807722/
Steiner, J. (2015). Business writing strategies. LinkedIn Learning. Video File. Retrieved
from https://www.linkedin.com/learning/business-writing-strategies/
Clark, B. (2019). The Three Key Elements of Influential Digital Marketing. Copy Blogger.
Retrieved from https://copyblogger.com/digital-influence/
Shander, B. (2016). Data Visualization: Storytelling. LinkedIn Learning. Video File.
Retrieved from https://www.linkedin.com/learning/data-visualization-storytelling
Woods, P. (2016). The brand strategy canvas: A One-Page Guide for Startups. Apress.
Video File. Retrieved from
https://learning.oreilly.com/library/view/the-brand-strategy/9781484251591/
Unknown. (2018). 7 Key steps to planning and launching a successful marketing
campaign. Marketing 360. Video File. Retrieved from
https://www.youtube.com/watch?v=MDeNopMCxVM
REFERENCES
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@designsxr
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