Masters of Marketing -- Back to Basics: Blogging 101

In the November 20, 2014 Masters of Marketing webinar, SEO Coordinator Stephanie Ewen discussed the basics of blogging.

Technology

Masters of Marketing
Back to Basics: Blogging: 101
#MastersMktg
Stephanie Ewen
SEO Coordinator

What is a blog?
blog
bläɡ/
noun
1. a regularly updated website or web page, typically one run by an individual or small group, that is written in an
informal or conversational style.

What are the benefits of blogging and
why it is so important?
● Fresh content
● Drive Traffic
● Convert traffic into leads
● Establishes authority
● Long term benefits

How often should I blog?
● Once a day?
● Once a month?
● Every couple of months?
● Once a year?

Where do I find topics to blog about?
● ITC blog
● Your employees
● Share stories
● Google Analytics

How long should my blog be?
● Reader consideration
● Topic

What should my writing style or tone be
for a blog?
● Branding
● Marketing material
● Humor/light

Recording and slides will be put on ITC’s
marketing blog within 24 hours.
www.getitc.com/blog/marketing

Next Month’s Masters of Marketing
When: December 18th
What: Common Landing Page Design Mistakes

ITC Agent Conference 2015
When: April 23-24
Where: Marriott Hotel in Las Colinas, TX
How: www.agentconference.org
First 50 registrants will receive a full day pass for
$49.95.

Is blogging still relevant for small business in 2017? The resounding answer is… YES! Now here’s the problem... According to Worldometers there are approximately 2.8 million blog posts written PER DAY! It’s no wonder that many small business owners, marketing managers, and people responsible for spreading the word about a product or service often struggle with cutting through the noise, reaching their target audience, and finding a positive return on investment (ROI) from their blog. So if you’re scratching your head wondering how you can make your blog work for your business, then this training is for you. In this presentation, you’ll learn: - The top 5 myths about blogging for business - Why content alone won’t lead to a successful blog (and what will) - 5 tools that every content marketer needs in their toolkit - 3 proven ways to get your content in front of more people - 5 content pieces that EVERY business should create About The Facilitator: Anfernee Chansamooth Anfernee Chansamooth, founder of Simple Creative Marketing, is a content marketing specialist helping time-poor business owners to outsource their content, build authentic brands, and grow their influence online. He’s a co-author of #1 Amazon Bestselling “The Better Business Book”. Anfernee has trained over a thousand business leaders across 14 countries, empowered over 500 students in Laos, Sydney and Toronto, has appeared on Network Ten, in Anthill Magazine and at TEDxTelstraSydney. He regularly writes for for Huffington Post. After a traumatic brain surgery experience in 2006, Anfernee packed up his wealth of experience in the corporate sector to pursue and create a life of meaningful contribution. He's travelled to over 34 countries and lived in Australia, Canada and Laos; launched a program in Laos that empowered 200 students to speak up and take action to create positive change in their communities; and currently empowers entrepreneurs through his marketing service, e-courses, podcast, blog and online community. ... FREE BONUS: BLOG FOR PROFIT CANVAS Get clear, strategic & profitable with your blog in 10-mins with our visual tool. Grab it here -> http://www.simplecreativemarketing.com/canvas

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