Learn and get Tips on how to write SEO friendly content that will keep your users and search engines happy.

1.  
While writing Content

2.  You should focus on long-tail keywords (4 or more
words).
Why am I gonna do that?
 Because these have a lower search volume while still
holding the remarkable possibility of having a great rank
on the SERPs – which kind of serves to compensate you
betting on a lower-search-volume keyword.

3.  First step: Go to Google Keyword Planner. Plug the topic
into the search box, then click “Get Ideas.”

4.  Spying on your competitors before picking the keyword is
always a great idea.
 How do you find out what keywords your competitors are
ranking for?
Easy.
 Perform Manual Searches on Google

5.  Informational keywords are usually “how-to” in nature.
Here’s an example:

6.  The major reason why people search with these is that
they want useful information without having to pay for it.
 The keywords highlighted in red are informational,
because the searchers are probably only interested in free
articles, videos, blog posts and lessons.
 You can write useful content around informational
keywords, but don’t expect to convert readers into
customers, because most of them don’t want to buy.
Instead, use informational keywords in your content to
nurture an audience, engage them and build your brand.

7.  Commercial keywords show an ‘intent’ to buy. These keywords
usually show “desperation” from the searcher. They want
solutions quickly – e.g., “lose 10 pounds in 3 days.”
 The person searching for commercial keywords is likely going to
buy a product, or sign up to an email list that will eventually
convert them into customers.
 The fact that someone typed a commercial keyword into Google
means the person is ready to take action. Commercial keywords
usually contain certain prefixes and suffixes, like reviews, buy,
order, review, comparison, compare, free shipping, best, fast, etc.

8.  See this example in the weight loss niche.
 The goal is to provide useful information on how to use the product, its
benefits and features and how to install it, if that’s required.

9.  Choose and focus on writing topics that can target multiple
keywords. This will ensure that your content can
consistently drive traffic through search.

10.  Latent Semantic Indexing, a process search engines use to
understand words and term relationships, has also evolved
over the past decade. It’s vital to include more
semantically related terms in your writing.
 Consider use of synonyms or other close variants (use
natural language), rather than using your primary keyword
multiple times within the content (for example, “cat
pictures,” “cat pics,” “photographs of cats,” etc.).
 TF-IDF: Include terms frequently used by other competing
pages ranking for your target search query.

11.  Your content may be valuable, but if your headline is
mediocre, your click-through rate will be low.

12.  The heading tags are labeled h1 – h6. The heading tags will
enlarge your font size and make it stand out. When you
write content, it should be well structured for readers.
 Using headlines and sub-headers does several things for
SEO optimization. Also, having headers and sub-headers
increases the keyword saturation.

13.  Keyword frequency means how many times your chosen
keywords appear on the web page.
 For example, if your target keyword is “best london hotels,”
how many times will this exact keyword phrase appear in
your 300, 500 or 1000+ word article?

14.  Try to create internal links in your content.
 Page links tell Google that you’re connected and sociable
and that you’ve got useful content that people can access
somewhere else. This content could be your own or it
could be from another author or site.
 Linking out to other authority sites and pages is an
indication that you value what other people create.

15.  Storytelling can set you apart, because human beings love
good stories. If you can weave your brand story into your
blog post, article or video, you will attract more attention.

16. 

17.  One of the reasons why you should write with humor is to keep
the reader/audience engaged. You can also infuse humor to
simplify an uncomfortable or controversial topic.
 SEO copywriting is not just about writing useful content that
solves a particular problem in a boring manner. Your content also
has to excite your readers.
 They should be excited to click your headline, read the
introduction and then move slowly down the body. That’s what it
means to write persuasively. If you can do that, it doesn’t matter
what you create: people will love it. Whatever you highly
recommend, they will buy.

19.  Case studies can make for powerful content. They’re highly
useful.
 A study at Content Marketing Institute shows that B2B
buyers prefer case studies and research-based content.

20.  The final piece of the puzzle in this in-depth article is
“persuasion” — the ability of your copy to drive people to
action.

21.  One of the ways to push people into action is to highlight
the key points of your content or topic using bullet points.

22.  Readability has a direct impact on user engagement
metrics, which is one of the most important areas that
Google looks into in ranking webpages nowadays.
Tips for improving your page’s readability:
 Use shorter sentences.
 Break long paragraphs.
 Highlight the most interesting parts of your content
(through effective use of subheadings, bold texts, and
whitespaces).

23.  Linking out, especially to highly authoritative sources or
websites, is another signal that both users and Google use
to assess if the information provided by a piece of content
is accurate.
 The topical relevance of the linked sources can also
improve your content’s relevance score to their target
keywords.

24.  Seeing that articles with photos, infographics, and other
visuals get up to 94% more views.

25.  Videos don’t work for everyone, and some marketers argue
that they do very little to help SEO. Yet, they can be an
excellent way to boost engagement, sales, and conversion
rates.

26.  Sure, 100 words of fresh content is better than no new
content at all . Search engines tend to give preference to
longer content, blogs and articles, and for good reason.
 Try to shoot for at least 600 words, but if you can get to
1,000 or more, go for it. There has been a lot of research
that shows that search engines tend to favor “in-depth”
content of at least 2,000 words .
 The longer your content, the more value you’re going to
give your readers, and the better chance you’ll have at
lower your bounce rate.

27. 

28.  Try splitting your product descriptions into two distinct
sections. The first and most prominent part of the page
should give the consumer the full name of the product as
well the key USPs and benefits.
 Remember you’re trying to convert browsers into buyers
here so this part of the page is not the place for lots of
technical and micro details.
 Focus on giving the customer an overview of the big
benefits.

29.  The chances are your product catalogue is organized by
category.
 In an online fashion store, the categories may be men’s
clothes and women’s clothes for example.
To be more specific, your product URLS should be:
 Short and descriptive without unnecessary characters
 Use “-”to separate the different parts of the URL
 Use only lowercase characters
 Avoid using stop words like “a,” “an,” and “the.”, in the URL.
 Include attributes and product characteristics like the
brand name or colour.

30.  There is no golden rule as to the number of words your
product description should be, but it is proven that long
form content ranks higher in Google, and is shared more
frequently in social media.

31.  While writing your product descriptions don’t forget about
optimizing your content.
 The best way to do this is to go back to the results of your
keyword research and make a list of keywords that are
related to the specific product.
 Use those keywords in your headings and text naturally
without doing keyword stuffing.
 Mentioning your target keyword a 3-5 times in the text is
enough and using related keywords from your list in the
headings will help Google understand what the page is all
about.

32.  Ensure page has only one H1 tag and this is located high in
the page and above the other headings (h2, h3, etc).

33.  Add a great title, focusing on the product name
(including a manufacturer name, if applicable).
 Add a proper description of the product.
 Add images with proper ALT text. Include the product
name in at least the main product image.
 Always Write Unique Product Descriptions
 Provide Detail : Consumers like to know what they’re
getting for their money.

34. 
- Stefy