The document discusses the importance of SEO strategies in enhancing website visibility and generating traffic. It emphasizes that effective SEO requires a balance between content quality and keyword optimization to align with business objectives such as branding, e-commerce sales, and ideological influence. Ultimately, it articulates that SEO should revolve around delivering value and trust, following a well-defined strategy tailored to specific goals.

1. How To Select The Right SEO Strategy

2. Almost everyone nowadays is familiar with the term SEO. Marketers
are aware that SEO is vital part of getting better rankings in the Search
engine. But SEO leaves a lot of room for understanding. SEO is not just
about rankings but the overall social promotion of your website.

3. The Google search engine is known for its evolution. And with the
recent developments, SEO has moved on from mere keywords. The
real Google promotion now considers two important factors – trust
and value. When you are able to provide these two to Google, only
then does Google makes you worthy of its attention.

4. On any given day, Google receives over 63,000 searches per second.
(Source: InternetLiveStats)
That number includes a lot of your potential customers. But how do
they find you?
Not without proper SEO.

5. SEO is often thought to be a bag of tricks that can give you the
maximum result by applying the least effort. However, SEO is quite
the opposite that needs maximum efforts while it initially gives out
slow results.

6. SEO OBJECTIVES DEFINE THE STRATEGY
The 4 steps that go into SEO are :
 Keyword research
 Broad Keyword planning
 Content production with comprehensiveness and value
 Content promotion

7. SEO and Content – which is more important?

8. SEO is NOT a substitute for good content. It is, at best,Ba support
mechanism that can give your content a boost in traffic. There is a
need to focus on both content and SEO to achieve best results.
Ignoring one can directly affect the performance of the other.

9. As a good SEO practice, one should have a broad idea of the SEO
strategy before one starts to produce content for the same. One
should have a goal and objective that one can aim for. However, it
should have content as the centrepiece with SEO revolving around
that.

10. How to select a SEO strategy based on objective?

11. SEO strategy must begin with a clear objective. Only then can one can
think of the content and direct it to convey the message of the brand.
With the clear objective, you can eliminate the unnecessary
distractions and put your effort in the right direction. You know when
to say no a decision.

12. When deciding upon the content strategy for SEO, one needs to look
past mere search engine ranks. The following article identifies how
ranking is not the only goal of SEO. There are different goals that can
be affected using SEO. Understand what each goal means and
whether it applies to your requirement.

13. 1. Generating Traffic

14. Generating traffic is one of the most common uses of SEO. Making
keyword specific content and optimising it for search engines
increases the visibility to viewers. The more people find the content
and the more they react to it, the more it is further shared by the
search engine and in effect it is presented to even more people.

15. SEO can help the content to be found by relevant and targeted traffic
which may even be looking for such content. Without proper SEO it is
a tough task to reach people who do not even know that you exist in
the first place.

16. Unlike earlier times, the aim of SEO is no more only to get to the top
rank of the first page. Because people are not drawn to the top result
anymore. People like to sift through the results for a particular and
relevant answer to their specific query. Therefore, more important
than ranking, is the traffic.

17. The increase in traffic makes the website profitable for businesses to
advertise on and also increases the overall quality of the website.
However this traffic needs to be relevant.

18. Strategy: Keywords play a vital role in guiding the search engine to
your web page. In earlier times, people used keyword stuffing as a
tool to increase discovery but that has now been outsmarted by the
algorithms. So how do you use keywords to increase traffic?

19. The keywords that you use should be relevant to your content at all
times. You can use a combination of long tail keywords and high
occurrence keywords and try to balance the two.

20. The other important factor is the content itself. The content should be
comprehensive, fresh and relevant. The value of the content will also
increase if many domains backlink to your pages in a natural and non
spammy way.

21. 2. Branding

22. Branding aims at creating awareness of your brand and making it
associated with trust and quality. When the brand is understood
clearly and its values are recognised in a uniform fashion, then it
develops a positive reputation and builds trust among the viewers.

23. Google recognises and promotes brands. Brand recognition on Google
works much like your local shopping store where you pick up a brand
over the local substitutes just because you know that they offer
quality.

24. Trust is the most important factor when looking for quality. Organic
searches are no different to this concept.

25. Strategy: In order to use SEO for branding, you must target the terms
or keywords that are closely related to your brand. It would give you
better exposure if you list the terms that your market is associated
with rather than try for a direct increase in traffic.

26. The keywords should be market related and focussed to bring in
traffic that is related to the brand. You should try to get more domain
authority in this way and should be focused on engagement on the
website.

27. 3. E- Commerce sales

28. SEO can boost e commerce sales by upto 100 percent. And it is not
just about visual appeal. SEO when applied to an e-comm website
must consider factors like conversions, analytics along with practical
situations like how to manage website when a product is out of stock
or expired.

29. Strategy: For maximum efficiency and conversions, the design of the
website must have SEO built in and integrated in it and not be an
afterthought. All the pages, categories, URL’s must be in sync with
each other and be relevant at all times.

30. Focus should be to integrate human psychology along with retail
needs to give the user a memorable and efficient user experience.

31. You must consider
 People will misspelt words should be directed to the relevant page
 Similar products should be suggested
 Internal search should be optimized.

32.  Pages should be mobile friendly
 Pages must have user feedback
 Duplicate product descriptions should be avoided

33. 4. Ideological Impact

34. If you want to influence public opinion on a particular topic, SEO is
very powerful tool to promote your ideas. However, if you are new,
Google will not trust you.

35. Strategy: you will need to build your content keeping in mind the
audience profile and the primary queries they are likely to search
using. It is important to build relationships and showcase your content
in like-minded groups where a lot of people might be genuinely
interested in your content

36. Conclusion

37. The new changes in Google algorithm put a lot of importance on the
value of content. In fact, the more it is valued, the more people react
to it, the more the content is considered to be worthwhile. SEO
strategy must also work with content.

38. The idea is to leverage the resources at hand, understand if one can
produce content of value in a particular platform, and then decide
which platform or content type is best suited. The content types may
be articles, blogs, videos, playlists, presentations and many more.

39. The strategy for each objective differs significantly as well as
described in the above article. Consider the focus of the marketing
campaign and then decide a couple of key objectives that will govern
important SEO decisions.

40. Presentation by Teknikforce Ventures LLC
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