SlideShare a Scribd company logo
B2B Marketing tells us that every month,
people use Google to conduct over 10.3 billion
searches. In the U.S., 78% of people online use
the web to research products and services.
10 SEO Techniques That’ll Double Your
Blog or website Traffic
A study by SocialTimes found that the first
link in search results gets slightly over
17% of clicks.
According to HubSpot, 80% of a website’s
traffic begins with a search query. That’s
why search engine optimization (SEO) is
so important.
Here are 10 advanced SEO
techniques that you can
implement right way to increase
your visitor numbers, search
traffic, and conversion rate.
1. Audit Your Site Framework
Auditing a site framework
is how you discover why
you’re not getting enough
search traffic and sales
In the SEO world, Auditing is
a growth hack technique
that will help you to attract
and retain customers.
Growth hacking is basically a
way that very small or brand-
new companies use analytical
tools to analyze who is using
their product, and how, and
then relentlessly pursue growth
for their businesses.
In 1996 Sabeer Bhatia and Jack
Smith built a web-based email
system (Hotmail). And within 6
months, they had their first 1
million users. By the time they
sold it to Microsoft 17 months
later, they had clocked 12 million
users.
simple steps you can use to conduct a site
audit and discover opportunities for
improving your search traffic:
Step #1: Go to QuickSprout. Plug your site URL in the search box and
click the “Log in with Google” button.
Ouch, your website needs work!
Analyze your site performance
Best heading tags contain 15 to 65 characters.
This single tweak may not improve the page rankings or
authority, but it will get more clicks. More clicks means
more search traffic.
The heading tags are important SEO elements
and should be created correctly.
2. Data Research Via End User
Value
Focus on your target users’ data.
Your goal is to double your search
traffic
Ideas on Quora
As long as you answer users’
questions with your content,
your search traffic will improve,
and so will your conversion rate.
extract answers on forum threads,
LinkedIn groups, Facebook groups,
etc.
3. Create More Optimized Landing Pages
A well-designed landing page can
improve your lead generation and
sales. The more landing pages you
create, the more gateways you
open up for search traffic.
Homepage is important, but your landing page is where you initiate a
relationship.
Recent research found that 48% of
marketers build a new landing page for
every marketing campaign they set up.
Dell has over 1000 landing pages.
When they tested landing pages
against website pages, they found that
their conversion rate increased over
300%.
4. Make Your Site Responsive and Mobile-Friendly
5. Double Your Infographic Power
65% of users are visual learners. Also, 90% of information
transmitted to the human brain is visual.
Example
Human brain processes visual data
60,000 times faster than plain text.
Create your infographics:
Find a trending idea or topic that people are searching for, and create
an infographic on it.
Write fresh content based on your infographic
publish unique content of at least 2000 words along with
your infographic, your search traffic will double over time.
Remember that Google doesn’t index the text on the
infographic; that’s all part of the image file. The only thing
Google indexes is the image itself. But when you create
unique content by expanding on the same idea, you’ll win.
6. Implement Latent Semantic Indexing
(LSI)
Don’t over-optimize for LSI keywords or
else you could get penalized. Only use
them where necessary and make sure
your copy flows naturally.
Write in a natural tone.
7. Spy and Target Competitor’s Live
Keywords
Researching your
competitors is a smart
move.
spy on the exact keywords they’re ranking for and use those same
keywords to create better content.
simple as signing up for your competitor’s newsletter can reveal their
whole email marketing strategy to you, to boot.
pinpoint your competitor’s live keywords:
Leverage Authoritative Social Platforms
The Encarta Dictionary defines
“leverage” as the power to get things
done. You can get your “things done”
— that is, you can generate more
traffic, rank better in Google, and
build a new fan base — by getting
active on authoritative platforms.
If your blog is fairly new, it can be difficult to rank well in Google search
engines for high volume keywords, because your Domain Authority and
Page Authority are still very low. However, you can leverage bigger social
platforms.
I’m referring to sites with millions of daily visitors, which rank for any
keyword they target.
I’m referring to sites such as Docstoc, Slideshare, Blogger,
Quora scribd and animoto. and so on.
You’ll attract a fresh audience to your presentation, and boost
your links.
I’m not talking about Facebook, Twitter or
LinkedIn, because the SEO value they pass
doesn’t affect rankings directly – rather, it
leads to engagement.
Deep Linking to Internal Pages
A Quick Look at the Differences
Between Articles and Blogs
10. Refresh Your Archive Pages
If you’ve been blogging for even a little more than 3 months,
then you’ve got a goldmine in your archives.
1. Write a sharable headline
The most critical step of all is to write a headline that will
inspire people to share your post.
Create better content, based on recent trends
and development. Your search traffic will
dramatically increase.
2. Back up facts with data and stats.
If other people have conducted experiments related to
your topic, always include that information. Your reader
may jump on board if you’re the only one making an
assertion, but if two or three other people back it up, then
your authority and influence will increase.
Conclusion
A blog is a powerful brand marketing tool. According to Search
Engine People, blogs are in the top five most trusted online
sources of accurate information. And 82% of consumers enjoy
reading relevant content from brands.
Maybe that’s because, by their very nature, blogs provide a
personal touch not found elsewhere.
Use the keywords naturally
to avoid keyword stuffing.
And then you want to add fresh
content to your landing page.
The content should be 2000+
words, because that’s what it
takes to prove to Google that
your page is valuable and
deserves to rank highly.
SEO success is all about
giving useful and relevant
content or services to your
target audience, in a way
that’s easily digestible for
them.

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10 seo techniques that’ll double your website or blog traffic

  • 1. B2B Marketing tells us that every month, people use Google to conduct over 10.3 billion searches. In the U.S., 78% of people online use the web to research products and services. 10 SEO Techniques That’ll Double Your Blog or website Traffic
  • 2. A study by SocialTimes found that the first link in search results gets slightly over 17% of clicks.
  • 3. According to HubSpot, 80% of a website’s traffic begins with a search query. That’s why search engine optimization (SEO) is so important.
  • 4. Here are 10 advanced SEO techniques that you can implement right way to increase your visitor numbers, search traffic, and conversion rate.
  • 5. 1. Audit Your Site Framework Auditing a site framework is how you discover why you’re not getting enough search traffic and sales
  • 6. In the SEO world, Auditing is a growth hack technique that will help you to attract and retain customers.
  • 7. Growth hacking is basically a way that very small or brand- new companies use analytical tools to analyze who is using their product, and how, and then relentlessly pursue growth for their businesses.
  • 8. In 1996 Sabeer Bhatia and Jack Smith built a web-based email system (Hotmail). And within 6 months, they had their first 1 million users. By the time they sold it to Microsoft 17 months later, they had clocked 12 million users.
  • 9.
  • 10. simple steps you can use to conduct a site audit and discover opportunities for improving your search traffic: Step #1: Go to QuickSprout. Plug your site URL in the search box and click the “Log in with Google” button.
  • 11.
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  • 13. Ouch, your website needs work!
  • 14. Analyze your site performance
  • 15. Best heading tags contain 15 to 65 characters. This single tweak may not improve the page rankings or authority, but it will get more clicks. More clicks means more search traffic.
  • 16. The heading tags are important SEO elements and should be created correctly. 2. Data Research Via End User Value Focus on your target users’ data. Your goal is to double your search traffic
  • 17. Ideas on Quora As long as you answer users’ questions with your content, your search traffic will improve, and so will your conversion rate. extract answers on forum threads, LinkedIn groups, Facebook groups, etc.
  • 18. 3. Create More Optimized Landing Pages A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for search traffic. Homepage is important, but your landing page is where you initiate a relationship.
  • 19. Recent research found that 48% of marketers build a new landing page for every marketing campaign they set up. Dell has over 1000 landing pages. When they tested landing pages against website pages, they found that their conversion rate increased over 300%.
  • 20.
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  • 23. 4. Make Your Site Responsive and Mobile-Friendly
  • 24. 5. Double Your Infographic Power 65% of users are visual learners. Also, 90% of information transmitted to the human brain is visual. Example
  • 25. Human brain processes visual data 60,000 times faster than plain text.
  • 26. Create your infographics: Find a trending idea or topic that people are searching for, and create an infographic on it. Write fresh content based on your infographic publish unique content of at least 2000 words along with your infographic, your search traffic will double over time. Remember that Google doesn’t index the text on the infographic; that’s all part of the image file. The only thing Google indexes is the image itself. But when you create unique content by expanding on the same idea, you’ll win.
  • 27. 6. Implement Latent Semantic Indexing (LSI)
  • 28. Don’t over-optimize for LSI keywords or else you could get penalized. Only use them where necessary and make sure your copy flows naturally. Write in a natural tone.
  • 29. 7. Spy and Target Competitor’s Live Keywords Researching your competitors is a smart move. spy on the exact keywords they’re ranking for and use those same keywords to create better content. simple as signing up for your competitor’s newsletter can reveal their whole email marketing strategy to you, to boot.
  • 31.
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  • 37. Leverage Authoritative Social Platforms The Encarta Dictionary defines “leverage” as the power to get things done. You can get your “things done” — that is, you can generate more traffic, rank better in Google, and build a new fan base — by getting active on authoritative platforms. If your blog is fairly new, it can be difficult to rank well in Google search engines for high volume keywords, because your Domain Authority and Page Authority are still very low. However, you can leverage bigger social platforms. I’m referring to sites with millions of daily visitors, which rank for any keyword they target.
  • 38. I’m referring to sites such as Docstoc, Slideshare, Blogger, Quora scribd and animoto. and so on. You’ll attract a fresh audience to your presentation, and boost your links. I’m not talking about Facebook, Twitter or LinkedIn, because the SEO value they pass doesn’t affect rankings directly – rather, it leads to engagement.
  • 39. Deep Linking to Internal Pages
  • 40. A Quick Look at the Differences Between Articles and Blogs
  • 41.
  • 42. 10. Refresh Your Archive Pages If you’ve been blogging for even a little more than 3 months, then you’ve got a goldmine in your archives. 1. Write a sharable headline The most critical step of all is to write a headline that will inspire people to share your post.
  • 43. Create better content, based on recent trends and development. Your search traffic will dramatically increase. 2. Back up facts with data and stats. If other people have conducted experiments related to your topic, always include that information. Your reader may jump on board if you’re the only one making an assertion, but if two or three other people back it up, then your authority and influence will increase.
  • 44. Conclusion A blog is a powerful brand marketing tool. According to Search Engine People, blogs are in the top five most trusted online sources of accurate information. And 82% of consumers enjoy reading relevant content from brands. Maybe that’s because, by their very nature, blogs provide a personal touch not found elsewhere.
  • 45.
  • 46. Use the keywords naturally to avoid keyword stuffing. And then you want to add fresh content to your landing page. The content should be 2000+ words, because that’s what it takes to prove to Google that your page is valuable and deserves to rank highly.
  • 47. SEO success is all about giving useful and relevant content or services to your target audience, in a way that’s easily digestible for them.

Editor's Notes

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