The document provides an overview of 15 powerful techniques for search engine optimization (SEO). These techniques include keyword research, optimizing page titles and descriptions, writing optimized content, getting links from high-ranking sites, localization for local search visibility, adding translated keywords to metadata, listing on local directories, using social media like Google+, optimizing blog post titles, factors for ranking in Google like geo-targeting, checking competitors, the relationship between article marketing and SEO, important steps for meta tags, optimizing websites, getting page rankings, and starting link building strategies. The document is an introductory guide to planning and implementing an SEO strategy.

1. 15 Powerful Techniques
In
Search Engine Optimization
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2. Welcome
Welcome to Simplymyservices.in “15 Powerful Techniques In
Search Engine Optimization” Presentation. This presentation will
provide you with information to quickly and effectively plan, build,
maintain and promote your online business.
Your websites search engine ranking is no doubt one of the most vital
aspects of broadcasting your website to a worldwide audience. When
searches are done online, search engines look for specific things before
returning results. If you want your website to get more traffic, you should
consider optimizing it so your site appears on the first page of the
search results. It has been proven by many researchers that web
surfers usually only review the first couple pages of search engine
results. Below are a few basic ideas to help you accomplish getting on
one of these pages that people actually see.
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3. 1. Keyword Research
Keyword research is the first step to any type of website optimization project.
Compile a list of keywords that relate to the content of your website. Take a look
at your competitors? Which keywords are they utilizing? Ask yourself a simple
question: Do I need to reevaluate the keywords I am planning on using? Don't
copy their keywords, compare them! After you have decided on a list of
keywords you need to ensure that these keywords are included in your content.
Create a plan of action and spread them throughout your websites pages.
Some of the top sites on the Internet have thousands of pages and these pages
are filled with a variety of keywords. A good rule of thumb is to include three to
five major keywords per page
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4. 2. Description & Title
The real point of your SEO is to bring in traffic. It's not just some competition for
the top spot. So if your listing doesn't look very interesting then it may not get
selected and so you are missing out on traffic. So, always write a compelling
description tag. The search engines usually use your description tag when they
display your webpage in their search results so think of your description tag as
a mini advert.
A clever tactic is to use the page title to ask a question and then use the
description tag to suggest that your webpage has the answer to that question.
This is especially powerful when the question you are asking in your page title
matches the question in the searchers mind when they type their keyword
search into Google. So always ask yourself what question you think someone is
trying to answer if they are typing your keywords.
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5. 3. Content
Write the best content you can and as much as you can.There's a reason why
content is king, it's because it is. All your content should be written by you, not
copied from another website but written in your own words. You also need to
write new content on a regular basis to attract new visitors and give an incentive
for them to be repeat visitors.
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6. 4. Get links from high ranking sites
If your website is brand new many websites won't link to you until you have
some decent page rank. To get that rank and get indexed fast link your site to
sites that get crawled fast such as Digg, Stumbleupon, and Facebook.
When you get links from sites similar to yours your building authority and that
your competition finds your site valuable.
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7. 5. Localization of your website
to enhance local visibility
Similarly in the world of Internet marketing, we need to interact with our
customer to know what exactly he requires. Localization is an important part of
search engine promotion and Google has been adding a lot of localization
features recently, which can be utilized to provide our client a powerful local
presence and accessibility from the devices like tablets PCs and smart phones.
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8. 6. Adding translated keywords in
meta data
Changing a lot of meta data, title tags and URL extensions as a part of a vast
website coding campaign is a good idea, but the key to remember is that it
should not affect the outer appearance of your web page and the content in it,
which most probably would be in English.
For example, if you are selling home decoration items, your visible page will
contain information in English, but if someone searches with "Dekoartikeln" in
Germany he will land onto your website, because the keyword Dekoartikeln is
found in your meta tags.
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9. 7. List your website on local directories
and popular online yellow pages
You can also submit your website to local directories and local online yellow
pages frequented by the local surfers.
For example, to localize your website in India you can submit your website on
“classifieds" or “sulekha" and also get yourself listed on all the prominent online
and offline yellow pages. You should have a clear goal in mind when going to
implement localization campaign for your website.
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10. 8. Google +1 Button Means For
Your SEO
Marketers have long known that word-of-mouth is a powerful force in shaping
consumer opinion and action, and Google is now hoping to use that force to
improve user engagement with search results and ads.
The +1 button will be visible to anyone signed in with a Google account. If
searchers come across a search result or ad that they like or find useful, they
can +1 the item to recommend it, which will be visible to anyone in their social
circle. The idea behind this is that consumers will be more likely to trust the
opinion of their friends, and therefore more likely to click on those links.
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11. 9. Write a Blog Post Title That Will
Rank High on the Organic Search
Engines?
Writing a Blog or Article starts with the most critical component of all. The Blog
Post Title. If this is done correctly and keyword rich you can control 80% of the
Organic Search engines traffic. Sending it to your website!
Can you imagine every person, in the entire world, running around without a
name or a title? I can't! We are talking total confusion. We solved that problem
long ago and came up with a system that everyone can identify with a person
over a name.
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12. 10. Things to Remember for
Ranking in Google
1. Geo-targeting
Firstly, if you use Webmaster Tools (a must for any website owner) the geo-targeting should
be set for your local country. In my case, for the India.
2. Backlinks servers location
For instance, if you need to rank in India searches it's best to both have your website server
located in the India and have websites linking to you also hosted in the India. I discovered
this quite by accident when I saw great rankings on Google.com over Google.co.in. I'm now
having to relook at my backlinks so that I get better rankings on Google.co.in instead of.com.
3. Check your competitors
Use of the Yahoo Site Explorer tool can also be used to check up on competitors ranking
ahead of you and see how they get their backlinks and page rank. See if any of the sites
linking to them are ones you could also try getting a link from
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13. 11. What's Article Marketing Got to
Do With SEO?
Article marketing involves publishing content in a variety of places on the web.
Don't settle for just sending articles to article directories. Publishing good
content should include more than just articles. Don't forget about publishing
content and articles other places. Blogging is another powerful tool to include in
SEO. Articles on a blog are often shorter and published more frequently than
those used in article marketing. All content helps search sites like Google and
time should be taken by any company with a website to have good a strong
content strategy.
So, the bottom line is that creating good content including quality articles for
article marketing is a must. Don't waste the time of your staff in this area if they
are not able to produce the quality content that gets results. You will most likely
get a much bigger bang for your buck if you outsource this area to a company
that specializes in SEO that can get the job done right for you. This way,
company owners and staff can focus on the business they do best and leave
the internet marketing to the expert
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14. 12. Important Steps to Follow
Meta Tags
Domain Name
Title
Description
Heading Tags
Keyword
Relevant Content
Images
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15. 13. Optimize Your Website for
Better Ranking
Content: Fresh and crisp content and accurate placement of the chosen
keyword is considered to be the most important aspect required to gain a better
exposure
Anchor text: They are clickable links and play an important role in the
optimization of a website. The links should be four to five words long that are
made bold.
Links: Gaining relevant links from popular and quality sites will help you to
achieve a higher ranking and this can be done through article submission,
blogging, forum posting, link directories etc.
Sub Pages: The sub pages of the website should also contain inbound links in
order to increase their popularity. This contributes to the success of the entire
website
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16. 14. Get Google Page Ranking
Tip 1: Your main keyword/s should be in your domain name somewhere
(preferably in the root...)
Tip 2: Your keyword/s should be in your meta tags (title, description, and
keyword meta tags)
Tip 3: Your keyword/s should then be in your main heading (H1 tag)
Tip 4: Your keyword/s should next appear in the body of your content
(beginning, middle and end)
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17. 15. Start to Use Link Building
Strategies
Article Directories
Bookmarking
Blog Commenting
Profile links
Link exchanges
Web Directories
Press Releases
RSS Feeds
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18. Congratulations
Congratulations! After reading the information in this guide, you should be better
informed about the overall process of getting your website optimize.
The best advice may be to start slowly and grow your site to meet the needs of
your business.
We hope that you feel well informed about techniques for search engine for
your business. We would like to invite you to see how Simplymyservices.in can
help you to create a winning search engine websites.
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19. Simplymyservices.in Features
Everything you need to START Internet Marketing for your business:
Search Engine Optimization, Social Media Marketing
PPC, Adwords Advertising
Classifieds Listing
B2B Product Listing
Social Bookmarking
Directory Submission
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