Workplace Education Manitoba - Workplace Upskilling Workshop, Digital Technology & Social Media for Entrepreneurs. Day 2, 2,5 hours

1. Digital Technology &
Social Media Upskilling for
Entrepreneurs – Day 2
WORKPLACE EDUCATION MANITOBA
MARTIJN VAN LUIJN – MVL CONSULTING

2. Welcome – Day 2
Smart Digital Marketing &
Customer Engagement
AGENDA
• REFRESHER & PADLET
• TAILOR TO YOUR AUDIENCE.
WHO DO I TARGET?
• WRITING APPROPRIATE TO YOUR
AUDIENCE
• POWER OF ASSOCIATION
• BE THE MASTER OF YOUR OWN
DOMAIN
• WEBSITE DEVELOPMENT, BUILD
YOUR OWN OR HIRE A
PROFESSIONAL?
• WEBSITE STORY BOARDS

3. Tailor to your audience
Whatever it is that you sell or offer, it is important to understand your target
market. Before we can decide HOW to target your customers, we need to
understand WHO they are!
How to define your target customer:
o Understand the problem you can solve
o Draw a picture of your ideal customer
o Who will gain from the value you have to offer?
o What is my target area (geographic, demographic etc)
o Look on the inside. What knowledge and expertise do we have?

4. Exercise
 Choose a partner and help each other drawing your
ideal customer/client.

5. Appropriate writing for DT&SM
When you are posting your products, specials or services on Social Media you want everybody to see and share this,
right?!
Here are some ground rules:
 (no brainer) Correct grammar, sentence structures and punctuation
 Optimize your writing for each social media network
 Use his/her royal highness the #HASHTAG
 Use appropriate language based on your audience discovery
 Test, track & trace (use Facebook’s Pages tools etc)
 Use images (wait? what? That’s not writing!)
 Imagine you are a friend of the reader
 Be meaningful
 Never ever lie!
 Call to action
 Keep it short (and include a link!)

6. “
”
If you don’t think there is any
magic in writing, you probably
won’t write anything magical.
TERRY BROOKS

7. Exercise ~ Collaborate
 Write a ONE paragraph example post for Facebook. Remember to keep it
short!
 Write an example post for Twitter not using more than 140 characters

8. Power of Association

9. Power of Association
Having your brand recognized online in association with a major company or
product, that is related to your products, is very powerful. It creates a sense
of recognition and establishment with your customers. This marketing method
is as old as advertising itself and proven very strong online as well. How do
you accomplish this?
 Use product and company logo’s (with permission!)
 Request an endorsement where possible
 Share product or company video’s and social media post
 Ask for a give-away or price draw promo product from Company A
It is important to strike a fine balance and not to overuse this strategy as it will
appear desperate.

10. Be the master of
your own
domain!
A domain name is basically your internet
address, but more importantly, it’s how
people recognize and find you online.
It is extremely beneficial for anyone
looking to create an independent
business website to invest a small amount
of money to register their own domain
name and pay for their website’s hosting.
Neither will cost a significant amount of
money but are essential in order to have
control over your own domain
It’s important to remember that a domain
name is like a piece of property -
whoever registers the name, owns it.
Therefore, it’s imperative that you register
your own domain name through a
domain name registrar. Afterward, you
can choose an appropriate website
hosting company which will house the
computer files for your website.
By having control over your own domain
you can ensure that should something
happen and your current hosting
provider is no longer available, you can
easily direct your domain name to a new
host.

11. Domain name registrars

12. www.who.is to search domain
names and find out WHO
owns the domain name.

13. Website development – Mobile access

14. Website storyboard
Organizational Creative

15. Exercise – Create your own story board
 Use the ORGANIZATIONAL and CREATIVE story boards templates to create
your own website story board. If you already have a website, think about
how you could change or add the site based on what we have learned
so far. Feel free to collaborate with the others!