This document discusses finding one's passion and using it effectively in business. It emphasizes discovering who you are through your core passions, understanding what your clients want, and using magnetic words to attract clients. The key aspects are fusing human and business energy by knowing yourself and your offering, going on a journey of self-discovery to find your unique words, and then magnetizing clients by communicating authentically from your core passions and understanding their perspective.

1. Profits of
Passion:
Finding Your Words

2. The FUSION of Human Energy and Business Energy
Human Energy – WHO you are
Business Energy – WHAT you do
©2013 Core Passion Inc

3. Be the Magnet
Go on the Journey to find your words. . .
©2013 Core Passion Inc

4. When you know WHO you are…
• You know WHAT to do.
• You know WHAT to say.
• You know HOW to magnetize!
©2013 Core Passion Inc

5. Profits of Passion
Questions for the Journey
WHY
HOW
WHO
WHY is this so valuable?
WHAT
WHAT do you want?
WHAT does your client want?
HOW do you get started?
WHO are you? BRAND
WHO are you doing this for? CLIENT
©2013 Core Passion Inc

6. WHY is this so valuable?
Remember the “Y”
The ONE number that you need to know
“The ONLY path to profitable growth may lie in a company’s ability to get its’ loyal
customers to become, in effect it’s marketing department.”
Frederick Reichold, The Harvard Business Review
Director Bain & Company, Author-Loyalty Rules
Will you RECOMMEND ME? (9/10)
©2013 Core Passion Inc

7. HOW do you get started?
A profitable system for moving energy. . .
(WHO)
(WHAT)
(HOW)
©2013 Core Passion Inc

8. PASSION - WHO are you?
BRAND
• Unique words of wisdom
• What WORDS do you bring to life?
• Your client walks away and says . . .
©2013 Core Passion Inc

9. PASSION - WHO are you?
Circle three Core Passion® Codes that feel like you.
©2013 Core Passion Inc

10. WHO are you doing this for?
Stand in the CLIENT’S SHOES!
Have you stood in THEIR shoes?
Literally.
Repeatedly
Don’t assume!
©2013 Core Passion Inc

11. VISION - WHAT do you want?
Finding Your Words
©2013 Core Passion Inc

12. VISION - WHAT do they want?
See it through THEIR eyes!
“The challenge is to view every
element of every part of the business
through the customer’s lens; to
literally redefine each element from
the customer’s perspective.”
Tom Peters, Author
In Search of Excellence
•
•
•
•
They want
They need
They expect
Their emotional state
©2013 Core Passion Inc

13. ACTION – HOW do you get started?
Use your magnetic key words in:
• Google ad words for your website
• Tag words for social media marketing
• Conversations with your friends,
family, community, and peers
©2013 Core Passion Inc

14. Be the Magnet . . .
Find your magnetic words at CorePassion.com
©2013 Core Passion Inc