In this webinar session, Dr. Mark Goulston outlines how to convince event planners to book you for their upcoming event. Dr. Goulston give very specific examples of how the human mind works, and how to get people: from event planners to your audience, to engage with you and your message. He breaks down the stages into four simple steps: "Whoa!" + "Wow!" + "Hmmm..." + "Yes!" which add up to: "Gotta book you!" See the recording and transcript on our blog: https://speakerhub.com/blog/masterclass-dr-mark-goulston-how-create-gotta-book-you

1. HOW TO
CREATE
“ GOTTA
BOOK YOU! ”
SPEAKERHUB MASTERCLASS
Host: Dr. Mark Goulston

2. PAST & PRESENT
CLIENTS

3. BOOKS

4. STEVE
JOBS

5. What do Steve Jobs, Eli Broad,
and FedEx have in common?

6. ELI BROAD PICKS THE
WORLD'S 7 MOST POWERFUL
PHILANTHROPISTS
“ Wealth is what you
take from the world;
worth is what you give
back. ”
– Dr. Mark Goulston
# SHMASTERCLASS
"That’s one of my favorite quotes
about philanthropy,”
said Eli Broad.

7. # SHMASTERCLASS

9. 1 . “ W h o a !
3 . “ H m m m … ”
“Whoa” + “Wow” + “Hmmm” + “Yes”
=
“GOTTA BOOK YOU!”
2 . “ W o w ! ”
4 . “ Y e s ! ”

10. “ WHOA! ” THE
PREREQUISITE TO
DISRUPTION
“I can’t believe what I’'m reading”
“I can’t believe what I’'m hearing”
“I can’t believe what I'm seeing”
AND what do these lead to?
# SHMASTERCLASS

11. “ WOW! ” THAT’ S
AMAZING,
ASTONISHING,
UNBELIEVABLE
Each and all of which have the power to safely
disrupt people out of their “mindsets” and
comfort zones
AND what do these lead to?
# SHMASTERCLASS

12. “ HMMM… ”
“ I GOTTA BOOK YOU! ”
AND what does that lead to?
# SHMASTERCLASS

13. “ YES! ”
Creating something that gets
through people’s inertia, fears of
sticking their neck out and
defenses
And causes = Apple
# SHMASTERCLASS

14. YOU NEED
“ WHOA! ”
“ WOW! ”
WHY before
# SHMASTERCLASS

15. EVOLUTION FROM NUCLEUS
TO HUMAN CORTEX
# SHMASTERCLASS

16. YOUR 3 BRAINS
# SHMASTERCLASS

17. YOUR BOOKER’ S MINDSET
# SHMASTERCLASS

18. “Whoa!”
you need to get in and through to the overloaded and overcrowded mind space of
your booker or event planner’s mind. To do this you need to cause them to go,
“Whoa! Stop everything I was thinking about and pre-occupied with, I just read or
heard something that is worth taking a second look and second listen.”
FOR YOU TO BE SUCCESSFUL AT CREATING “GOTTA BOOK YOU!”

19. “Wow!”
to take a second listen, what they see, read or hear needs to cause them to go, “Wow!
My instincts were right. That was worth a second listen and that is exactly what
I/we’re looking for.”
AFTER YOUR BOOKER/EVENT PLANNER STOPS IN THEIR TRACKS

20. “Hmmm…”
your booker/event planner needs to spontaneously think, “Hmmm… this is too good
to not drill down and find out more.”
AFTER THEY HAVE BEEN WOWED,

21. “Yes!”
on what they have read, heard, learned AND SEEN about you and can’t wait to book
you or passionately pass the news about you on to their boss.
AFTER THEY HAVE DRILLED DOWN MORE AND REFLECTED

22. YOUR
HOMEWORK
Put yourself in the position of the event planner
Imagine what it would take for their boss to say to them, “That
was the best speaker we have booked in a several years! Find us
three more like that!”
What would that person need to book that would cause their boss
to tell them that?

23. Q+A

24. CONTACT US
MARK GOULSTON, M.D. SPEAKERHUB
MarkGoulston.com
Amzn.to/2fC7mab
@MarkGoulston
www.speakerhub.com
info@speakerhub.com
@SpeakerHubHQ

25. THANK YOUfor joining us.
SPEAKERHUB MASTERCLASS
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