The document discusses the origins and growth of Delivering Happiness, which began as a book by Zappos CEO Tony Hsieh and became a movement and company focused on building corporate culture and happiness. It describes how the book led to a bus tour across the country and the founding of Delivering Happiness to inspire, connect, educate, and experience building happiness in both workplaces and communities through sustainable business practices. The overall message promotes focusing on higher purpose, relationships, and culture to achieve happiness rather than short-term financial goals.

2. FIRST… THERE WAS A BOOK

3. LABOR DAY 2009 (LENTICULAR)

4. SXSW 2010

5. #1 Bestseller Lists NYTimes(6 months) WSJ Amazon Barnes & Noble Borders 2010 Best of Lists Amazon Customer Favorite NPR Marketplace INC. Magazine New York Post ReadWriteWeb ~250,000 copies 15+ languages/countries

9. THEN, THERE WAS A BUS TOUR

14. before after

16. But before we get on the bus…

17. a little about me… UC BERKELEY Bachelor of Arts KPMG/Liquid Thinking Internet Strategy Consultant FREELANCE CONSULTANT Internet Writing Graphic Design ZAPPOS – SPECIALTY PROJECTS Eight years+ as a consultant Relocation from SF to Vegas Branding and Culture Book Creator (now on its 7th edition) DELIVERING HAPPINESS CEO and Chief Happiness Officer Led launch and management of the book, tour and now the company/ movement.

18. “PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM FEEL.” MAYA ANGELOU

19. The Power of WOW $1,000 800 Gross Sales $MM 600 400 200 ‘01 ‘02 ‘06 ‘03 ‘04 ‘05 ‘07 ‘00 ‘08

21. Fast, free shipping. Free return shipping. 365-day returnpolicy.

24. 2010 #15

25. 2011 #6Founded in 1999

27. 5 million items in warehouse

28. 100% of products inventoried (no drop ship)“a woman’s dream closet…”

29. CUSTOMER EXPERIENCE What do customers expect? What do customers actually experience? What emotions do customers feel? What stories do they tell their friends? How can culture create more stories and memories?

30. #1 PRIORITY? CULTURE

31. HOW IS CULTURE #1 PRIORITY? HIRING FOR CULTURE 5 WEEKS OF TRAINING $4000 offer ZAPPOS CULTURE BOOK TWITTER

32. HOW DID ZAPPOS BUILD THEIR CULTURE AND BRAND? HOW CAN YOU APPLY THEIR LESSONS LEARNED? “BRAND IS A LAGGING INDICATOR OF CULTURE” – TONY HSIEH

33. 1. IS IT IMPORTANT TO YOU? DO YOU WANT TO BUILD A LONG-TERM, SUSTAINABLE BRAND? ARE YOU WILLING TO COMMIT FINANCE AND TIME TO IT? HOW HIGH A PRIORITY WILL IT BE?

34. EVER WONDER IF ANYONE EVER READS CORE VALUES ON THE LUNCHROOM PLAQUE (LET ALONE LIVE BY THEM)?

35. 2. DEFINE YOUR CORE VALUES IT’S HARD, SO START EARLY. WHAT ARE YOUR PERSONAL CORE VALUES? WHAT ARE YOUR COMPANY’S CORE VALUES? DO THEY ALIGN?

36. RESEARCH SHOWS IT DOESN’T MATTER WHAT YOUR VALUES ARE, YOU JUST HAVE TO COMMIT TO THEM

37. CORE VALUES AT ZAPPOS Deliver WOW Through Service Embrace and Drive Change Create Fun and a Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More with Less Be Passionate and Determined Be Humble

38. 3. COMMIT TOTRANSPARENCY BE REAL. BE YOURSELF. WHEN PEOPLE ARE, THERE’S LESS TO FEAR. (WHILE SAVING TIME, EFFORT AND ANXIETY) WORK | LIFE INTEGRATION EXAMPLES: TWITTER.ZAPPOS.COM “ASK ANYTHING” VENDOR EXTRANET TOURS & MEDIA VISITS ZAPPOS INSIGHTS

39. 4. VISION DOES IT HAVE MEANING AND PASSION BEHIND IT? CHASE THE VISION, NOT THE MONEY. DOES IT INSPIRE (VS. MOTIVATE)?

40. VISION FOR EMPLOYEES What’s the larger vision and greater purpose in their work beyond money or profits? FOR ENTREPRENEURS What would you be passionate about doing if you didn’t fear failure and didn’t make ANY money for 10 years?

41. 5. BUILD RELATIONSHIPS IT’S NOT ABOUT NETWORKING OR MARKETING. IF YOU’RE INTERESTED, YOU DON’T HAVE TO TRY TO BE INTERESTING. “IF THE PERSON YOU’RE TALKING TO ISN’T LISTENING, BE PATIENT. MAYBE HE HAS A SMALL PIECE OF FLUFF IN HIS EAR.” -

42. 6. BUILD THE TEAM “IF YOU WANT TO GO QUICKLY, GO ALONE. IF YOU WANT TO GO FAR, GO TOGETHER.” HIRE SLOWLY. FIRE QUICKLY. “TEAMWORK IS ESSENTIAL – IT ALLOWS YOU TO BLAME SOMEONE ELSE.” - AL GORE, FROM AN AFRICAN PROVERB (THAT’S NOT AL GORE) - JUST KIDDING!

43. THE CULTURE BOOK THE CULTURE BOOK

44. THE CULTURE BOOK WHAT IS IT? COMPLETELY UNEDITED EXCEPT FOR TYPOS AND SPELLING SNAPSHOT OF CULTURE EVERY YEAR – WHAT’S GOOD, WHAT DO WE NEED TO IMPROVE STARTED AS CULTURE BOOK, NOW THE BRAND BOOK TOO JAPAN AND BRAZIL LOVE ZAPPOS EVEN THOUGH ZAPPOS DOESN’T SHIP THERE

45. SO WHAT’S THE POINT

46. “PEOPLE WILL FORGET WHAT YOU SAID, PEOPLE WILL FORGET WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM FEEL.” MAYA ANGELOU

47. Where does the story begin? Where does the story end? How do you reinforce the good memories? What were the emotions, positive and negative? How can you create more stories and memories? WHAT’S THE POINT

48. WHAT’S YOUR BUSINESS?

49. You’re not in the _______ business. Cirque du Soleil isn’t in the circus business. In-n-out isn’t in the burger business. You’re in the experience and emotions business. You’re in the stories and memories business. Think bigger. WHAT’S YOUR BUSINESS?

50. TAKE A MOMENT TO THINK, WHAT ARE YOUR GOALS IN LIFE?

52. YET RESEARCH SHOWS WE’RE BAD AT PREDICTING WHAT WILL BRING US SUSTAINEDHAPPINESS EXAMPLES: LOTTERY WINNERS “WHEN I GET ___, I’LL BE HAPPY” “WHEN I ACHIEVE ____, I’LL BE HAPPY”

53. SINCE THERE’S A SCIENCE BEHIND BUSINESS CONVERSION PSYCHOLOGY OF BUYING DIRECT MARKETING METRICS REPEAT CUSTOMERS LOYALTY WHAT ABOUT THE SCIENCE OF HAPPINESS? WHAT IF WE ALL SPENT A LITTLE TIME IN STUDYING AND LEARNING IT, HOW HAPPIER COULD WE BE?

54. SOME FRAMEWORKS OF HAPPINESS

59. IF RESEARCH SHOWS VISION MEANING HIGHER PURPOSE LEADS TO HAPPINESS… WHAT’S YOUR AND YOUR COMPANY’S HIGHER PURPOSE?

72. charity: water

76. I CAN BE A CMP!

77. FIRST…THERE WAS A BOOK THEN THERE WAS A BUS TOUR

78. “DELIVERING HAPPINESS IS A MOVEMENT THAT HAPPENS TO HAVE A BOOK” - SETH GODIN

79. ICEE INSPIRE CONNECT EDUCATE EXPERIENCE

80. SXSW 2011

81. JUST ANNOUNCED!

82. COMMUNITY SUSTAINABLE SCALABLE COMPANY WITH A CAUSE

83. THANK YOU DELIVERINGHAPPINESS.COM CULTUREBOOK.ORG JOIN THE MOVEMENT! JENN@DELIVERINGHAPPINESS.COM facebook.com/DeliveringHappiness twitter | @DHMovement | @DHMovementCEO