How to encourage networking during your events

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The document discusses ways to encourage networking at events. It notes that networking is the top priority for 81.7% of event attendees. However, the typical event schedule does not allot much time for networking between sessions due to breaks for things like exiting rooms, using the restroom, grabbing coffee, and traveling between sessions. It recommends three ways to encourage more networking: 1) eliminate obstacles like herd mentality and introversion that prevent people from interacting, 2) utilize technology like event apps that feature digital name badges and show networking hotspots, and 3) use apps to enable live surveys and in-session discussions to foster interactions.

How to encourage
networking during
your events
3 WAYS TO CREATE AN ENVIRONMENT
FOR PEOPLE TO CONNECT
PRESENTEDBYSPEAKERHUB

Arguably one of the
number one reasons
people go to
conferences is to
expand their
network.

What are the priorities of event
attendees?
0 25 50 75 100
Networking
Learning
Entertainment
Self-improvement
Out of office
Networking
Learning
Entertainment
Self-improvement
Time out of office
81.7%
71.3%
38%
37.3%
15.6%

Expierenced networkers look to see who else will be
attending check out the list of people who are
interested in or going to the event.

Transition Timeline
Session
Ends
If it is a large
conference room, it
might take a few
minutes to actually
exit the room.
Washroom
break
In an ideal conference,
this would take less
than two minutes, but
if there is a line, this
could easily triple.
Check
device
Attendees will want to
check their
email, check and post
on social media, listen
to voicemails and
return calls between
sessions.
Grab a
coffee
Depending on the
group size and set up,
this could take any
where between 2
minutes and 10
minutes.
Get to next
session room
If the next session is
not in the same room,
time to find the room,
walk over and find a
seat must be taken
into account.
Where does networking fit?

Eliminate networking obstacles
Herd
mentality
Lack of
reference
Closed books
and introversion

Utilize
technology
Events can greatly benefit
from event organization
apps.
CREATE DIGITAL
BADGES
Allows the event
attendees to locate
each other.
TRACK THE
NETWORKING HUBS
Show where the
participants are
gathering.
LIVE SURVEYS AND
IN-SESSION
DISCUSSIONS
Attendees interact
during the sessions

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