This document summarizes Luis G. Lobo's book "It IS Your Attitude" which discusses developing a positive attitude. It outlines that the success or failure of any organization depends on engaged leadership. It discusses how attitudes are formed through example, lack of leadership, and non-reality based thinking. It provides tips for developing a positive attitude including self-coaching, dismissing untrue beliefs, reading to learn, getting involved communally, and being kind to yourself and others. It encourages developing an enthusiastic positive attitude coupled with personal ownership of success.

1. It IS Your Attitude
by
Luis G. Lobo
Association for Consortium
Leadership
“The Impact of Communications”
10-07-06

2. Why the book?
The reality of massive change.
The product of engaged

3. Your organization FIRST
Is there a Mission?
Is there a Vision?
Are values established and
embraced?

4. Your team members SECOND
Do they know how they impact
the organization?
Ethically, Behaviorally,
Financially.

5. Your Clients THIRD
How is “Service” perceived by the
client?
Is the Sales-Service Strategy demand
or supply driven?
Is “Price” always primary? Can it be
tertiary?

6. YOU!
Why do you do what you do?
Why do you do what you do, the
way you do it?
Is “Who you say you are” and
“What you do” congruent?

7. How ATTITUDES are formed:
By Example.
By Lack of Leadership.
By non-Reality based thinking.
By consensual ignorance.

8. The failure or success of any
organization; be it a business,
not-for-profit, religious/social, or
family union, is the outcome of
the engaged leadership or
disinterest of the highest ranking
member(s).

9. WHY do individuals (and then
organizations) Fail?
(WHY)
Fear of Failure
Inoculating Fear of Failure
Adding Perspective to Events

10. The POWER of the Individual
(Be who YOU are,
Becoming the You you are to Be)
Grounded by Values
Reality Based
Innovative and Creative

11. Seeing “IT” Through
(Have Faith,
Be Reason Able)
Proactive sense of Being
How what we do is Noble
Has the given Reality Changed?

12. Leadership Counts
(Keep it Simple, Say it Often, Make it Burn;
You Matter!)
The Power of “1”
The Power of Repetition
The Power of Clarity: “Why we
do what we do”

13. Respect Fosters Itself
Acknowledge every engagement
and small step towards the goal.
DO NOT DETACH!
Visit with those that can make or
break your team.

14. What Can I Do NOW?
Attitude TOP 10
1. Self-Coach your worthiness of
happiness and success.
2. Dismiss untrue beliefs of competency.
3. The “Linus Complex”
4. READ, LEARN, READ.
5. Involve yourself communally.
6. Be the “Expert”
7. Enthusiasm – a good virus
8. Take off the “Horse-blinders”
9. Sweat profusely
10. Be Kind to yourself and others.

15. READING LIST
“The Seekers”; “The Creators”; “The
Discoverers” – Daniel Boorstin.
“The Visit” by Friedrich Durrenmatt.
“Objectivism” by Leonard Piekoff.
“The Grand Inquisitor”: The Brothers
Karamazov by Dostoesvsky.
“Undaunted Courage” by Ambrose.
“Letter from Birmingham Jail” by MLK.
“The Closing of the Western Mind” by
Charles Freeman
The Books of Job and Ecclesiastes.

16. Very interested in your comments
regarding the final chapter “When the
Dark Days Come and Linger, and They
Will…”
Email me at
howlingwolf@itisyourattitude.com

17. “It IS Your Attitude”
(because it IS!)
Thank you!
Luis G. Lobo
www.itisyourattitude.com
www.itisyourattitude.blogspot.com

19. "In 'It IS your Attitude', Luis Lobo has expressed in a practical and effective
manner the essence of how to battle the challenges of life, and WIN!
Developing an enthusiastic positive attitude (EPA) coupled with a deep
personal ownership of his success has resulted in Luis being a very effective
leader professionally, and personally. A Great Story!"
Kelly S. King, President & Chief Operating Officer BB&T Corporation
"This book will nourish your mind and nurture your heart. Its substance is useful
and its style is interesting. Read it to learn and grow."
Nido Qubein, Chairman, Great Harvest Bread Co. and Founder. National Speakers
Association Foundation
"This is not just a book, but a life transforming idea. Luis Lobo sure practices
what he preaches."
Dr. Jaime Daremblum, Ambassador of Costa Rica to the United States