Event organizers around the world are trying to figure out right now—should we postpone? When faced with the options of canceling or postponing, cancellations should be the last resort, but while postponement gives temporary relief, it poses some key issues. For starters, postpone until when? What if all events are pushed back? What will Q4 look like with more than half the year’s events crammed into that one period? Will the economic situation even be the same after this? This post will look at these 3 issues and then make a case for pivoting to virtual experiences, at least for the foreseeable future.

1. PIVOT
TO
VIRTUAL
DON'T POSTPONE.

2. “Canceling something that is
intended to be fun, social, and
educational is a huge upset.
You work incredibly hard to
make your events perfect for
your guests, but it happens, and
all we can do is be prepared.”
Morgan Laskey
Community Marketing Events Manager

3. Pivoting to online-only
events is a chance to get
creative and show your
adaptability, flexibility,
and perseverance;
qualities the world needs
right now.