World of Speakers E.61: Humor, storytelling, and 14 ways to get more bookings

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In this episode of World of Speakers, our host Ryan Foland talks to Ty Bennett, the founder of Leadership Inc., a speaking and training company, and writer of four best-selling books on leadership. Ty gives roughly a hundred talks a year, and was one of the youngest speakers ever to receive the CSP Designation from the National Association of Speakers – less than 5% of the world’s speakers earn this honor. Ryan and Ty explore key topics like how to use humor and storytelling to connect with audiences. Ty offers a lot of great advice on how to market yourself as a speaker, and explains the 14 things he does to make sure his booking calendar stays brimming. Listen to this podcast to find out: 1.The 14 things Ty does to get more bookings (he gets booked roughly 100x a year) 2. The importance of humor and how to use it on stage 3. How to use the “struggle to solution” storytelling model to help your audiences. 4. The long-game of getting booked, and why repeat bookings are essential. 5. Why, as a speaker, you need to be making the most of video and podcasts to market your ideas and build your brand.

TY BENNETT
"I've taken opportunities to speak and participate in
different things where I could present just because I
enjoyed doing it and I wasn't afraid to do it."
www.WorldofSpeakers.com
Powered by

TY BENNETT
"I believe that stories follow a model 'struggle
to solution'. You hook people with the struggle,
then you help them with the solution."
www.WorldofSpeakers.com
Powered by

TY BENNETT
"The more you practice, the more you script out, the
more you role play, the more you internalize your stories,
the more authentic you can tell them. That story needs
to become part of you."
www.WorldofSpeakers.com
Powered by

TY BENNETT
"It sounds funny to say that the more you rehearse the more
authentic you can be on stage because it seems so counter-
intuitive that you can teach or learn authenticity."
www.WorldofSpeakers.com
Powered by

TY BENNETT
"You don't insert humor, you uncover humor."
www.WorldofSpeakers.com
Powered by

TY BENNETT
"The more I know my content and it is part of me, the more I can
just be me on stage and I can be authentic, and be engaged and
present with the audience. It allows me to connect better."
www.WorldofSpeakers.com
Powered by

"If you can get people to laugh, you
can get them to learn."
www.WorldofSpeakers.com
Powered by

TY BENNETT
"If you treat your business casually, you
become a casualty of that business."
www.WorldofSpeakers.com
Powered by

TY BENNETT
"I am most confident on stage when I know the bones and
the outline of my talk: the hook, the common problem that
we want to solve, what you think is getting in the way but
really, actually it's this."
www.WorldofSpeakers.com
Powered by

EXPERT INSIGHTS ON
GROWING YOUR
SPEAKING BUSINESS
Listen to the World of Speakers Podcast Series on iTunes.
www.WorldofSpeakers.com
Powered by

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World of Speakers E.61: Humor, storytelling, and 14 ways to get more bookings

2. TY BENNETT "I've taken opportunities to speak and participate in different things where I could present just because I enjoyed doing it and I wasn't afraid to do it." www.WorldofSpeakers.com Powered by

3. TY BENNETT "I believe that stories follow a model 'struggle to solution'. You hook people with the struggle, then you help them with the solution." www.WorldofSpeakers.com Powered by

4. TY BENNETT "The more you practice, the more you script out, the more you role play, the more you internalize your stories, the more authentic you can tell them. That story needs to become part of you." www.WorldofSpeakers.com Powered by

5. TY BENNETT "It sounds funny to say that the more you rehearse the more authentic you can be on stage because it seems so counter- intuitive that you can teach or learn authenticity." www.WorldofSpeakers.com Powered by

6. TY BENNETT "You don't insert humor, you uncover humor." www.WorldofSpeakers.com Powered by

7. TY BENNETT "The more I know my content and it is part of me, the more I can just be me on stage and I can be authentic, and be engaged and present with the audience. It allows me to connect better." www.WorldofSpeakers.com Powered by

8. "If you can get people to laugh, you can get them to learn." www.WorldofSpeakers.com Powered by

9. TY BENNETT "If you treat your business casually, you become a casualty of that business." www.WorldofSpeakers.com Powered by

10. TY BENNETT "I am most confident on stage when I know the bones and the outline of my talk: the hook, the common problem that we want to solve, what you think is getting in the way but really, actually it's this." www.WorldofSpeakers.com Powered by

11. EXPERT INSIGHTS ON GROWING YOUR SPEAKING BUSINESS Listen to the World of Speakers Podcast Series on iTunes. www.WorldofSpeakers.com Powered by

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