SlideShare a Scribd company logo
Brian Stump | brian.stump@brandwatch.com | @brandwatch | #brandwatchtips
Beyond Keywords
#brandwatchtips
Agenda
#brandwatchtips
• Overview of “Non-Keyword” Operators
• Dive into the Platform
• Workshop
#brandwatchtips
Overview
#brandwatchtips
Location Operators
• continent:
• country:
• state:
• county:
• city:
• site:
• url:
• links:
• author:
• Filters
• Language
• Demographics
• Channels
• Signals
#brandwatchtips
Platform
#brandwatchtips
Challenge
#brandwatchtips
Option 1
Get to work on one of your
own projects!
Apply what you’ve learned
today to improve one of
your Queries/Dashboards.
Option 2
Find a news article, video,
or author you’d like to track.
Create a query tracking
the content and create a
dashboard that tells an
interesting story about
that data.
#brandwatchtips
Now You Know

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