Masterclass NY: Insider Tips for Actionable Social Research Brandwatch
Searching for key insights can be difficult in a sea of data. In this presentation Brandwatch's head of research services guides on how to ask deep, complex questions to gain the insights that will give your brand the edge against competitors.
Masterclass San Francisco: Data-driven analysis of social conversations using...Brandwatch
In this presentation Colin Rogers and Bill Harding show how Tahzoo unearths social conversations and in turn specific personas through the use of NLP and the Brandwatch API.
Are you confused on how to use Brandwatch to track campaigns and influencers? In this presentation, you will learn the above plus, how share of voice and competitive benchmarking can improve your PR efforts.
Customer and Competitive Conversation and AnalysisgShift
In this webinar we will cover:
The definitions of online conversations and how to analyze your customer conversations.
How to uncover where your customers are engaging and what key questions or concerns your content should address.
How to examine conversations taking place around your competition and obtain strategic content insights.
How to track and monitor your competitors online presence to identify potential content opportunities.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
The Future of Searchable Content | Voice Search & AIKaty Katz
This document discusses how to optimize content for the future of search marketing with a focus on voice search. It notes that consumers are increasingly asking questions through voice and expecting personalization. To prepare, marketers need to conduct keyword research on long-tail question-based keywords, create content that answers questions directly and ranks for featured snippets, use schema markup to provide structured data to search engines, and optimize their overall online brand presence through various marketing channels. Foundational steps include defining goals, understanding audiences, and mapping the customer journey.
Persona Marketing at Scale -- American Family InsuranceConductor
American Family Insurance is in the midst of overhauling their website to keep content engaging – no easy feat for any company, especially one founded almost 100 years ago. Join American Family Insurance’s Search Optimization Marketing Specialist Ashley Mortimer while you determine how to develop personas to reach your ideal audience, and review how to build a website with buyer’s journeys in mind. Hear real life examples from American Family Insurance’s content audit while being let in on the secret of how to turn around failing content.
Presentation by:
Ashley Mortimer – Search Optimization Marketing Specialist, American Family Insurance
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
The webinar discusses how to identify and monitor online competitors using gShift's web presence analytics tools. The agenda includes identifying competitors' keywords, backlinks, social media usage, and site structures to determine who appears consistently in search results. The webinar also discusses leveraging competitors' off-site pages and content in gShift, developing an optimized content strategy to outperform competitors, and taking advantage of special promotions.
Masterclass NY: Insider Tips for Actionable Social Research Brandwatch
Searching for key insights can be difficult in a sea of data. In this presentation Brandwatch's head of research services guides on how to ask deep, complex questions to gain the insights that will give your brand the edge against competitors.
Masterclass San Francisco: Data-driven analysis of social conversations using...Brandwatch
In this presentation Colin Rogers and Bill Harding show how Tahzoo unearths social conversations and in turn specific personas through the use of NLP and the Brandwatch API.
Are you confused on how to use Brandwatch to track campaigns and influencers? In this presentation, you will learn the above plus, how share of voice and competitive benchmarking can improve your PR efforts.
Customer and Competitive Conversation and AnalysisgShift
In this webinar we will cover:
The definitions of online conversations and how to analyze your customer conversations.
How to uncover where your customers are engaging and what key questions or concerns your content should address.
How to examine conversations taking place around your competition and obtain strategic content insights.
How to track and monitor your competitors online presence to identify potential content opportunities.
Webinar: Using Social Amplification to Get Your Brand HeardgShift
In this webinar, we reviewed social amplification and how you can use it to increase the exposure of your brand's digital marketing strategy.
We review:
1. What is social amplification and why is it important to your brand strategy
2. How to identify and engage influencers
3. Using digital events to build your brand authority and drive user engagement
4. How to manage promotions properly for social marketing
The Future of Searchable Content | Voice Search & AIKaty Katz
This document discusses how to optimize content for the future of search marketing with a focus on voice search. It notes that consumers are increasingly asking questions through voice and expecting personalization. To prepare, marketers need to conduct keyword research on long-tail question-based keywords, create content that answers questions directly and ranks for featured snippets, use schema markup to provide structured data to search engines, and optimize their overall online brand presence through various marketing channels. Foundational steps include defining goals, understanding audiences, and mapping the customer journey.
Persona Marketing at Scale -- American Family InsuranceConductor
American Family Insurance is in the midst of overhauling their website to keep content engaging – no easy feat for any company, especially one founded almost 100 years ago. Join American Family Insurance’s Search Optimization Marketing Specialist Ashley Mortimer while you determine how to develop personas to reach your ideal audience, and review how to build a website with buyer’s journeys in mind. Hear real life examples from American Family Insurance’s content audit while being let in on the secret of how to turn around failing content.
Presentation by:
Ashley Mortimer – Search Optimization Marketing Specialist, American Family Insurance
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
The webinar discusses how to identify and monitor online competitors using gShift's web presence analytics tools. The agenda includes identifying competitors' keywords, backlinks, social media usage, and site structures to determine who appears consistently in search results. The webinar also discusses leveraging competitors' off-site pages and content in gShift, developing an optimized content strategy to outperform competitors, and taking advantage of special promotions.
In this presentation, you can learn how clients use signals to help their brand image. In addition, we present how-tos of different signals in order to spot the trends or emergencies that are happening industry-wide.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
Searchlight Case Study: Turning Raw Search Data into Shareable Content -- Edu...Conductor
The Education Dynamics content team – made up of 9 Searchlight Certified power users – knows how to take raw data and turn it into highly visible, shareable content better than just about anyone else in the biz. What’s inside their sleek content creation machine? In this presentation, Josepf Haslam, Senior Director of SEO, Social, and Display Advertising, gives a rare look at their process, learnings, and favorite features. Don’t miss the opportunity to learn why a”#SocialSEO” strategy can help you become a better content marketer.
Presentation by:
Josepf Haslam, Senior Director of #SocialSEO
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How to integrate Social Media into The Marketing MixSemrush
This document provides tips for localizing a brand's social media presence:
1. Engage customers by answering questions on social platforms like Facebook Messenger bots and SproutSocial to build trust.
2. Boost sales by using Facebook features like Shops and encouraging content sharing across platforms.
3. Monitor industry events by following hashtags, gathering quotes to create engaging designs that promote your brand when shared on social media.
Grant Simmons - What? How? Why? Building Query Personas to Power Your Conten...Autumn Quarantotto
Grant Simmons discusses building query personas to power content strategy. He outlines different types of query personas including trivia, superlative, traveler, and action Jackson personas. For each persona, he provides examples of relevant queries and tips on how to answer those queries to satisfy user intent. The goal is to understand the questions people ask in order to create content that positions the website as the best answer.
How to cultivate a great relationship with your developerBillieHyde
This document provides tips for cultivating a good relationship with developers by effectively communicating technical SEO issues and suggestions. It advises presenting suggestions using the PEE method (Point, Evidence, Explain), providing specific examples to demonstrate issues, considering the developer's perspective, and following up respectfully if a suggestion is declined. Key recommendations include doing thorough research, being clear and direct, highlighting business impacts, and offering resolution options to gain developer cooperation on SEO improvements.
Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media
Learn how to:
- Create a successful social media strategy
- Get content moving
- Avoid the biggest social media mistakes
Building a Content Organization | Frank Pipolo – Director of Internet Strateg...Conductor
Explore expert advice on how to create your own center of excellence in content strategy. Hear from Frank Pipolo, Web Presence Manager at Bisk Education on how they built a world-class content organization with their focus on hiring the right people, training on content development best practices, and gaining company-wide adoption of content strategies.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
Leveraging Insights with Creative SegmentationBrandwatch
The document discusses using rules, categories, and tags in Brandwatch Data to segment data and find insights. It defines these tools and provides best practices for writing rules and finding segmentation ideas by working backwards from goals and letting the data guide you. Use cases demonstrated include competitive segmentation by comparing brand mentions to competitors, separating owned from earned content, and selectively excluding certain data with filters.
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations gShift
Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary!
In this 30 minute webinar, we review:
-How to build an advertising campaign to compliment your digital marketing content.
-Different strategies on increasing visibility with both traditional and digital media.
-Using public relations to facilitate media relationships and guide the direction your digital messaging.
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014BrettASnyder
At its core, Excel is a problem-solving tool. Using these simple principles involving nested functions, we'll discuss how to transform actual data into actionable data and empower our team to be more efficient and effective problem-solvers.
Includes examples for identify Striking Distance Keywords for SEO, a Bid Management Tool for PPC, and a means for testing assumptions about keyword data in a world of (not provided).
Identifying and Analyzing a target audience with Analytics Brandwatch
The document discusses how social media analytics can be used to identify target audiences and find potential new customers for products and services. It provides an example of how analytics could be used to find professionals in industries like construction by identifying Twitter handles of people in those fields and analyzing what types of content they engage with. The document then outlines Brandwatch Analytics methodology for extracting relevant authors, tracking their conversations, and using topic and entity analysis to find marketing messages that would appeal to the target audience.
Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares:
Tactics to scale up advertising efforts and maximize conversion rates
How to increase brand awareness in sales-focused campaigns
How to use online data to stimulate offline sales
Masterclass NY: Brandwatch Best PracticesBrandwatch
Understanding the power and scale of a tool is essential in order to adopt it efficiently. Some people may be afraid to ask the tough questions about queries but here you will gain valuable insights. Learn the difference between tags and categories plus the things you don't know that may be hurting you. Master Brandwatch today.
The document discusses Brandwatch's future plans, including providing more data through improved coverage of Instagram and Chinese social media platforms, adding location-based visualizations, integrating with Spredfast for engagement capabilities, and automating reports and notifications through new Signals and Inbox Insights features. Many of these planned improvements are noted as already having been delivered.
In this presentation, you can learn how clients use signals to help their brand image. In addition, we present how-tos of different signals in order to spot the trends or emergencies that are happening industry-wide.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
Searchlight Case Study: Turning Raw Search Data into Shareable Content -- Edu...Conductor
The Education Dynamics content team – made up of 9 Searchlight Certified power users – knows how to take raw data and turn it into highly visible, shareable content better than just about anyone else in the biz. What’s inside their sleek content creation machine? In this presentation, Josepf Haslam, Senior Director of SEO, Social, and Display Advertising, gives a rare look at their process, learnings, and favorite features. Don’t miss the opportunity to learn why a”#SocialSEO” strategy can help you become a better content marketer.
Presentation by:
Josepf Haslam, Senior Director of #SocialSEO
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
How to integrate Social Media into The Marketing MixSemrush
This document provides tips for localizing a brand's social media presence:
1. Engage customers by answering questions on social platforms like Facebook Messenger bots and SproutSocial to build trust.
2. Boost sales by using Facebook features like Shops and encouraging content sharing across platforms.
3. Monitor industry events by following hashtags, gathering quotes to create engaging designs that promote your brand when shared on social media.
Grant Simmons - What? How? Why? Building Query Personas to Power Your Conten...Autumn Quarantotto
Grant Simmons discusses building query personas to power content strategy. He outlines different types of query personas including trivia, superlative, traveler, and action Jackson personas. For each persona, he provides examples of relevant queries and tips on how to answer those queries to satisfy user intent. The goal is to understand the questions people ask in order to create content that positions the website as the best answer.
How to cultivate a great relationship with your developerBillieHyde
This document provides tips for cultivating a good relationship with developers by effectively communicating technical SEO issues and suggestions. It advises presenting suggestions using the PEE method (Point, Evidence, Explain), providing specific examples to demonstrate issues, considering the developer's perspective, and following up respectfully if a suggestion is declined. Key recommendations include doing thorough research, being clear and direct, highlighting business impacts, and offering resolution options to gain developer cooperation on SEO improvements.
Topic: Give P’s a chance: Planning, Platforms and Pulling leads via social media
Learn how to:
- Create a successful social media strategy
- Get content moving
- Avoid the biggest social media mistakes
Building a Content Organization | Frank Pipolo – Director of Internet Strateg...Conductor
Explore expert advice on how to create your own center of excellence in content strategy. Hear from Frank Pipolo, Web Presence Manager at Bisk Education on how they built a world-class content organization with their focus on hiring the right people, training on content development best practices, and gaining company-wide adoption of content strategies.
Technical SEO is so many things -- canonicals, parameters, hreflang, schema, robots.txt. Crawlable code and appropriate markup are part of an SEO's job, but they aren't where the competitive advantage lies. Google says content and links are the top ranking factors. So where should an SEO spend 80% of their time to beat the competition? An SEO's top priority should be content. Stories from Jeff Bezos and WaPo, Rand Fishkin and Pricenomics illustrate the case.
Leveraging Insights with Creative SegmentationBrandwatch
The document discusses using rules, categories, and tags in Brandwatch Data to segment data and find insights. It defines these tools and provides best practices for writing rules and finding segmentation ideas by working backwards from goals and letting the data guide you. Use cases demonstrated include competitive segmentation by comparing brand mentions to competitors, separating owned from earned content, and selectively excluding certain data with filters.
Webinar: Get Lucky With Digital Media - Advertising, Media and Public Relations gShift
Getting in front of the media takes more than a little Irish Luck. This webinar will review how to increase the exposure of your brand with advertising, public relations and by engaging the media. You'll learn practical tips and insights; no four leaf clover necessary!
In this 30 minute webinar, we review:
-How to build an advertising campaign to compliment your digital marketing content.
-Different strategies on increasing visibility with both traditional and digital media.
-Using public relations to facilitate media relationships and guide the direction your digital messaging.
Best Of SEJ Summit: Duane Forrester on the Future of Voice SearchSearch Engine Journal
With the rapid adoption of voice-powered digital assistants like Alexa, Siri, and Google Assistant, it is time to prepare for voice search for 2018 and beyond.
Join Duane Forrester of Yext as he tackle how voice search is revolutionizing the way customers search and consume content.
Take your big planets of content and turn them into moons and stars with SEJ’s executive editor’s tips. In this Star Wars-themed webinar (May the 4th be with you), learn through real examples how pieces of large content can be repurposed to generate more traffic.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014BrettASnyder
At its core, Excel is a problem-solving tool. Using these simple principles involving nested functions, we'll discuss how to transform actual data into actionable data and empower our team to be more efficient and effective problem-solvers.
Includes examples for identify Striking Distance Keywords for SEO, a Bid Management Tool for PPC, and a means for testing assumptions about keyword data in a world of (not provided).
Identifying and Analyzing a target audience with Analytics Brandwatch
The document discusses how social media analytics can be used to identify target audiences and find potential new customers for products and services. It provides an example of how analytics could be used to find professionals in industries like construction by identifying Twitter handles of people in those fields and analyzing what types of content they engage with. The document then outlines Brandwatch Analytics methodology for extracting relevant authors, tracking their conversations, and using topic and entity analysis to find marketing messages that would appeal to the target audience.
Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares:
Tactics to scale up advertising efforts and maximize conversion rates
How to increase brand awareness in sales-focused campaigns
How to use online data to stimulate offline sales
Masterclass NY: Brandwatch Best PracticesBrandwatch
Understanding the power and scale of a tool is essential in order to adopt it efficiently. Some people may be afraid to ask the tough questions about queries but here you will gain valuable insights. Learn the difference between tags and categories plus the things you don't know that may be hurting you. Master Brandwatch today.
The document discusses Brandwatch's future plans, including providing more data through improved coverage of Instagram and Chinese social media platforms, adding location-based visualizations, integrating with Spredfast for engagement capabilities, and automating reports and notifications through new Signals and Inbox Insights features. Many of these planned improvements are noted as already having been delivered.
Quick Reporting - Kelly Autenrieth & Nicole Walsh Brandwatch
In this prize-worthy session, you'll put your skills to the test to create a Query and a reporting Dashboard to deliver quick insights to your "C-Suite".
How to Avoid Being a Big Data Zombie (iStrategy / Brandwatch)Brandwatch
Slides from the presentation/workshop given by Brandwatch's Bryan Tookey, Naomi Trickey and Caroline Goodwin at iStrategy London 2012. www.brandwatch.com
Masterclass: Using Brandwatch for Market ResearchBrandwatch
Brian Stump presents on using Brandwatch for market research. He discusses the history of social media analytics and how it has evolved. He emphasizes the importance of planning social research projects carefully by defining objectives, audiences, benchmarks, and specific questions. Stump introduces the concept of "research queries" to focus data collection. He provides three case study examples: understanding concert ticket purchase behavior, spotting a gap in the breakfast market, and informing brand positioning in the complex HIV treatment category.
Brandwatch is a social media intelligence platform that launched in 2007. It crawls over 80 million websites and 25 languages to analyze social media conversations. Brandwatch developed geotagged maps to visualize location data from these conversations. The maps allow users to see discussions clustered by location on a global or street level. Customers requested geotagged maps to understand issues around specific branches or delivery areas, see regional buzz, and track how campaigns spread geographically. The maps can be filtered by sentiment, author, influence, category, and time. Brandwatch will continue enhancing the maps with features like animated replays, location queries, area demographics, and custom designs.
Taking Networks Seriously- Understanding interactions among your audience is key to knowing your brand. You can find the key influencers who are driving the conversations and how it spreads throughout the network.
The document outlines an agenda for a Brandwatch Masterclass on using charts to visualize and analyze social media data. It discusses the charts available on the default dashboard, how to create custom charts, filtering and viewing options, and provides examples of different chart types including line charts, bar charts, and tables. Hands-on exercises at the end guide attendees in practicing chart creation.
This document discusses using social media data to predict real-world events. It provides two case studies: predicting the Oscars and the UK general election. For the Oscars, social media predictions were accurate for 77-83% of winners using sentiment analysis of critics and public posts. For the election, social media incorrectly predicted the winning party due to missing certain demographics from social media conversations. The document concludes with lessons learned, emphasizing being realistic about limitations, focusing predictions, adjusting models over time, and considering multiple data sources and context.
Walmart: How Social Analytics Works at WalmartBrandwatch
In this case study we learn how, using social analytics, Walmart combats enterprise level challenges by spotting emerging trends in public affairs, as well as keeping tabs on the reaction to corporate announcements and tracking how they are perceived across news and social networks around the globe.
We also look into how insights found from social analytics, as well as other data sets, are blended together, and how these kinds of results are distributed in all directions, including to the C-suite.
Our social media intelligence journey: Human and machines working together in...Brandwatch
Machines work fast. They work predictably. They compute, filter and crunch at scale. But they don’t yet interpret. They don’t yet judge. They don’t bring context and culture to the table. Humans are masters of pattern recognition. Of making unexpected connections. They have ‘gut instinct’. So how do we fuse the two in this sphere of social insights? What’s the balance and where are we heading?
Asking more from your social research - Doing More With Social Brandwatch
In the session we will be discussing how best to approach and plan social research in order to answer more interesting questions. The session will include stories of innovative use cases and practical tips for conducting robust consumer research using social data. You'll leave this session with a new framework to help you go beyond monitoring and start using social data to solve problems and provide answers for your business.
Brandwatch Masterclass: Using Brandwatch for Community ManagementBrandwatch
Over the past year, we’ve been conducting an experiment of our own that started with the question: ‘what if we brought together a bunch of our customers, to teach them tips and tricks for social listening and hear about their woes and concerns in person?’
This particular experiment has turned into quite the success as we just completed our fourth US Masterclass last month.
It wouldn’t be a Brandwatch event if we didn’t show how clients can make the most of their social media data. Our agenda for the day is usually a mix of query writing and data analysis sessions, advanced community management tips, along with client use cases highlighting how Brandwatch has helped them cut through the noise in social conversation.
Slides & Presentation by Iris Vermeren.
Client Case Study: Ditch The Label - Doing More With Social Brandwatch
Ditch the Label is one of the largest anti-bullying charities in the world. Each month, thousands of young people are supported by the charity online through pioneering support programs. The charity recently collaborated with Brandwatch to conduct a piece of research to better understand the landscape of abusive language and discourse around prejudice and bullying on social media, in addition to developing a greater understanding of masculinity constructs. In this talk, DTL's CEO Liam Hackett and Brandwatch Research Manager Ed Crook will discuss their approach to the research, share some key findings and talk about the impact they had on the important work done by the charity.
Storytelling with Dashboards and Vizia - Doing More With Social Brandwatch
The document discusses good data storytelling. It emphasizes using a compelling narrative and effective visualizations. For the narrative, it is important to know the audience and questions, build knowledge in layers by connecting questions to answers, and highlight the unexpected. Visuals should direct attention, use position and emphasis strategically, and keep things clean and simple. An example analyzes reasons for missed NHS appointments. It concludes that good data storytelling links insight to action through taking time to thoughtfully craft the narrative and visuals, and involving the right analyst personality types.
Understanding Online Behaviors - Doing More With Social Brandwatch
A client wanted to know how people express gratitude in Australia, Arthur Wade from the research service team shows us how targeted social analytics can do just that.
The Science of Influence and Networks - Paul Siegel Brandwatch
This presentation by former Columbia University Professor of Mathematics Dr. Paul Siegel flips that focus on its head – with his charming avuncular style we will dive deep into networks: how they behave, how information and influence move between them and where Brandwatch is working, to the excitement of its clients.
Social CMI: The value of audience segmentation in social listeningBrandwatch
Social listening has evolved greatly over the past few years. Having started primarily as a brand tracking tool, social data is now being used more to its full potential as a platform for understanding consumers in rich, unprompted detail. In this keynote, our Research Manager for EMEA will demonstrate the value of using social listening for consumer insight, in particular understanding the role that audience segmentation can play in CMI.
The Ultimate Website Development RoadmapAdina Zaiontz
The document outlines a 10-step roadmap for redesigning a website:
1) Research competitors to gather ideas.
2) Determine functional and content requirements.
3) Assemble a web development team.
4) Create wireframes and a site map.
5) Develop content and collect images/videos.
6) Design visual aspects like colors, fonts and layout.
7) Program the site by adding functionality.
8) Test the beta version for bugs.
9) Launch the new site and promote it.
10) Perform ongoing SEO and maintenance.
The document provides tips and techniques for enterprise SEO, including defining objectives, optimizing websites, performing keyword research, building quality links, monitoring performance, and engaging audiences on social media. It emphasizes the importance of understanding audiences, developing an SEO strategy and plan, and continuing to build skills within a search marketing team to achieve SEO success. The overall message is that following a strategic process that focuses on objectives, audiences, and ongoing optimization can help achieve SEO goals.
ASTD Techknowledge 2014 Creation Station: Using QR Codes to Improve PerformanceKella Price
Learners will:
• Implement the use of QR codes
• Enhance knowledge and information sharing
• Improve conversion optimization
• Determine when it is appropriate to use QR codes
• Demonstrate how to create QR codes in learning events.
SocialMatica - 3 Audience Building Tools You Must HaveSocialmatica
The document summarizes audience building tools and strategies for social media. It discusses three key tools: 1) Strategic Campaign Research which allows searching influencers and content, 2) Social Network Management which automates tasks on YouTube, and 3) Capturing Your Audience through engaging WordPress plugins. The document also provides recommendations on content formation, knowing your audience, and becoming a thought leader to build an audience. Additional resources and services are listed at the end.
SEMPO CITIES KANSAS CITY | The KC Search ConferenceJosh McCoy
The document discusses a SEMPO Cities event held in Kansas City on October 27, 2016. It provides an agenda for the event that includes several presentations and discussions on topics like using adaptive content to improve search engine marketing, Google search updates, and how automation can work with humans in digital marketing. The event aims to help attendees learn about evolving search industry tactics and strategies through interactive discussions and networking opportunities.
Secrets of SharePoint and Office 365 IntranetsMichal Pisarek
This document summarizes a presentation about best practices for SharePoint intranets. It introduces Michal Pisarek, who is a SharePoint MVP and founder of Dynamic Owl Consulting. The presentation covers what an intranet is, including its key pillars and purposes. It then discusses several best practices for intranets, such as talking to end users to understand requirements, testing information architecture through methods like card sorting, creating an engaging homepage, designing the intranet visually without using default SharePoint styles, and managing content through governance plans around ownership, reviews, and publishing schedules. The presentation concludes with contact details for Michal Pisarek and Dynamic Owl Consulting.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
This document is a resume for Jacqueline Lampert, a dynamic media specialist with experience in journalism, event coordination, public relations, marketing and social media. She currently works as a lead project manager for Fedscoop, where she reports on government IT news. Previously she held interactive account executive roles at Adfero Group and consultant roles at Strategic Communications Group, where she managed websites, social media, video production and more for clients such as Microsoft, SOME, and Tandberg. Lampert has a bachelor's degree in convergence journalism from the University of Missouri.
This document provides an overview of Brian Childers' web development and SEO consultation services. It outlines a collaborative approach to planning a site structure through competitive analysis, identifying the target audience and keywords. It describes tools for researching competitors, keywords, and customer data to develop an action plan. The presentation resources section provides links to workbooks, guides, and SEO tools to support the outlined strategic process.
As the World Turns: How Trends are Affecting Marketing ProgramsIABC Houston
How will technology impact your business in 2011? Rob Bartlett and Susan Farrell share trends, tools and techniques to better help you manage your communications practice in changing times.
The document discusses various challenges that may arise at different stages of a marketing campaign and potential solutions to overcome those challenges. It covers roadblocks related to website traffic analytics, search engine optimization, content development, email marketing, mobile compatibility, and landing pages. For each roadblock, it provides a brief description and recommends tools or techniques to address the issue, such as using analytics tools to understand website visitors, geo-targeting strategies for location searches, and dedicated landing pages to increase lead generation.
Evaluating Brand Attributes in a Digital EnvironmentFlexMR
Understanding the value of your brand is a key indicator of your position in the marketplace. But an exact evaluation of brands, including both tangible financial data as well as customer perceptions and intangible brand equity is difficult to achieve. One small mistake in understanding customer perception can lead businesses astray and have devastating consequences.
Fortunately, it is easier than ever before to evaluate brand attributes and build a clear picture of customer opinion. In this session, we aim to show you the diverse range of creative tools available to help align your brand and customer perceptions - as well as building this in to your financial models, giving an accurate overview of brand assets and intangible financial equity.
Book a free demo of our market research platform to see the full demonstration: http://bit.ly/1MK0jG3
The presentation outlined 5 essential elements for modern digital marketing: 1) a well-crafted website with keyword-rich content and external validation, 2) search engine marketing like Google AdWords, 3) sales collateral like brochures and videos, 4) a prospecting program using look-alike analysis and outreach, and 5) ongoing customer communications. The presenter also discussed additional techniques like media relations and social media. The goal was to provide a comprehensive local solution for measurable marketing strategies.
The document provides an outline for a digital and new media strategy consulting service that utilizes Web 2.0 technologies. It discusses implementing a Web 2.0 strategy through a framework involving strategy planning, people profiles, objectives, and available social media channels and technologies. Examples are also given of implementing listening strategies and creating online communities, questions/answers sections, and idea exchanges to engage customers.
Developing Email Campaigns that Educate and ConvertAct-On Software
The document discusses best practices for developing email campaigns that educate and convert leads. It recommends segmenting audiences based on attributes and behaviors. Content should be targeted, personal, and address the specific needs of different audience segments. Email messages should educate over time to build rapport while subtly promoting products. Testing different message elements helps maximize effectiveness. The goal is to engage the right person with the right information at the right time through an automated drip campaign.
This document summarizes a webinar on responsive web design presented by Shana Masterson of the American Diabetes Association. The webinar covered what responsive web design is, why non-profits should care about it, and how to think through implementing a responsive design for online fundraising events and pages using the TeamRaiser platform. Key topics included prioritizing content for different devices, emphasizing responsive functionality like APIs and social media, and revamping pages like event home pages, registration pages, donation pages, and personal fundraising pages to be fully responsive.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
This document summarizes a hands-on workshop on prototyping for web and mobile. It covers introducing prototyping, the elements that go into a design like user research and personas, and hands-on exercises in sketching wireframes and creating interactive prototypes using tools like Fluid UI. It also discusses testing prototypes with users to iterate on designs, emphasizing the importance of testing early and often with small groups to refine designs.
SnapDragon Consultants: Social Media & Travel Information Deidre
The document summarizes a presentation about using social media for travel purposes. It discusses how social media can be used for marketing and information distribution. It provides examples of implementing social media marketing and distributing travel information through multiple platforms and automated updates. It also covers some issues around social media use, and looks at emerging technologies like real-time information, location-aware services, augmented reality, and open data platforms.
The document outlines a 6-step process for using social listening to manage brand crises: 1) Plan for potential threats, 2) Monitor social media conversations, 3) Acknowledge and assess emerging issues, 4) Inform internal teams, 5) Respond appropriately, and 6) Evaluate the response and learn lessons. It provides examples of how tools in Brandwatch like alerts, dashboards, filters and rules can help with tasks like identifying threats, monitoring brand mentions, assessing emerging issues, and evaluating responses. The overall objective is to understand how social listening can help organizations plan for, identify, and react to potential brand crises through all stages of a crisis management process.
The document discusses tips for using the Brandwatch analytics tool to discover insights and tell stories with data. It provides advice on maximizing data through storytelling, understanding data spikes by analyzing topics, filtering topics by page type, starring key mentions, and creating effective dashboards for communicating insights. The document emphasizes balancing clarity with context, closely integrating data and description, and using annotation components and effective dashboard usage to guide the audience.
This document summarizes an intelligence presentation on the fundamentals of social media data analysis. It discusses identifying assumptions and testing them scientifically. It provides examples of sentiment analysis on social media content, highlighting the importance of considering language, audience, location, and changing models over time. Finally, it emphasizes focusing analysis on the fundamental aspects of people, content, and time.
Control vs. Culture: The New Technology Operating EnvironmentBrandwatch
The document discusses how technologies are advancing rapidly and changing culture. It notes that technology is disintermediating businesses by empowering both employers and consumers. Talent is in high demand but less loyal to companies. Startups pose major threats as they can lure away key talent. The only control organizations have is over their internal culture and values. This creates a radically different operating environment that requires changes to excel.
Collective creativity for better intelligenceBrandwatch
The document discusses collective creativity and provides steps and challenges for groups to work together creatively. It introduces the topic of collective creativity and emphasizes that no one is truly a lone genius. The slides provide exercises for groups to find a safe space, make a challenge beyond themselves, and recap their work to further stimulate collaborative thinking. Templates are also included to help groups establish ambitions, actions, insights needed, and available data to achieve their goals through the power of many minds working together.
Ethics and humanity in the age of technology Brandwatch
The document discusses some of the ethical challenges facing the tech industry, including declining consumer trust and increasing privacy concerns. It outlines expectations around personalization, convenience, privacy and data control. While personalization can increase sales, it can also backfire due to psychological reactance and perceptions of creepiness. To succeed, companies need to take a long term view focused on building trust through self-regulation and accepting consumer feedback.
Digital transformation in a regulated industry Brandwatch
The document discusses digital transformation in the regulated pharmaceutical industry. It notes that while regulation is important, it is sometimes used as an excuse to avoid evolution. It describes how the company has slowly introduced new customer engagement channels like webcasts, remote detailing, and third parties. Analyzing combined data sets helped determine customer preferences and the optimal channel mix. Adopting an agile methodology has halved approval times for campaigns that can now be optimized weekly. The document concludes that digital transformation is possible even in regulated markets, through breaking down preconceptions, introducing new data sources, and agile working.
The document discusses how the BBC uses emotional intelligence tools to understand audience emotions and drive business strategy. It describes how the BBC analyzes social media data using sentiment analysis and manual tagging to identify emotional states, interests and segments audiences. Insights from these tools allow the BBC to determine what is driving emotion in responses, evaluate tone, and personalize content for different audience groups. The BBC aims to apply these learnings to better target content while avoiding misinterpreting data or emotionally vulnerable audiences.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
The document outlines the agenda for a workshop on data storytelling. The workshop will include an introduction, two task sessions where participants work on data storytelling exercises, and a discussion period. Data storytelling involves using data, visuals, and narrative to communicate insights. Effective data stories direct attention, keep things simple, emphasize the most important points, and consider the audience such as executives or marketers.
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This document discusses combining Brandwatch data with other external data sources using Vizia 2. It notes that combining different types of data can provide powerful insights. Examples are given such as combining sales data with social media sentiment data, or employee social media usage with productivity metrics. The document promotes Brandwatch's capabilities to combine various data sources and analyze their relationships through Vizia 2.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
This document discusses how businesses can uncover the "truth" about their customers to improve customer experience. It notes that customer value is now defined by mental energy rather than just currency, and that personalization should be based on "tribal allegiances" rather than just individual profiles. The document presents a framework for discovering the mutual resonance between what matters to brands and what matters to audiences. It emphasizes the importance of contextual data and design approaches that solve higher-order problems to create emotional customer experiences.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
Creating a Socially-Intelligent Pharma EnterpriseBrandwatch
In this session, Steve Reeves of DRG will outline the process by which pharma organizations are beginning to use social and other digital data sources collectively to drive insights across the enterprise. The session will provide context for the breadth by which pharma is beginning to create utility from social insights, touching multiple organizations across the enterprise, and finish with an example highlighting the depth of insights achieved by integrating emotional journey insights from social into a patient journey framework.
In modern society, we delegate important aspects of our well-being to the four institutions of business) economic well-being), government (national security and public policy), media (information and knowledge) and NGOs (social causes and issues).
In order to feel safe delegating important aspects of our lives and well-being to others, we need to trust them to act with integrity and with our best interests in mind. Trust, therefore, is at the heart of an individual’s relationship with an institution and, by association, its leadership.
If trust in these institutions breaks down, we begin to fear that we are no longer in safe, reliable hands. Without trust, the fabric of society can unravel to the detriment of all.
In this session, we will look at the present state of trust globally through the lens of the Edelman Trust Barometer. We will dig into various aspects of trust specifically focusing on media and business.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
8. #brandwatchtips
Option 1
Get to work on one of your
own projects!
Apply what you’ve learned
today to improve one of
your Queries/Dashboards.
Option 2
Find a news article, video,
or author you’d like to track.
Create a query tracking
the content and create a
dashboard that tells an
interesting story about
that data.