The document discusses various challenges that may arise at different stages of a marketing campaign and potential solutions to overcome those challenges. It covers roadblocks related to website traffic analytics, search engine optimization, content development, email marketing, mobile compatibility, and landing pages. For each roadblock, it provides a brief description and recommends tools or techniques to address the issue, such as using analytics tools to understand website visitors, geo-targeting strategies for location searches, and dedicated landing pages to increase lead generation.
It goes by many names: online marketing; internet marketing; web marketing...and more. It really doesn’t matter what it’s called – all you really need to know is there are many ways your business can benefit from using the internet and email to find more customers...and keep up with your competitors already marketing online!
But where to start? And how to do it well?
If you’re new to internet marketing, or you’ve had a go and wondered why it doesn’t seem to be working yet, this presentation could be for you.
We’ll look at social media, websites, blogging, email marketing and SEO. We’ll start with the basics and then look at ways to create valuable and engaging content to attract new customers, getting the most out of your website if you have one, how to make it look professional, and lots of tips to help you put it all into practice.
The document provides details on strategies for upgrading a company website. It outlines objectives of providing product/service information to customers and promoting brand awareness through social media. It proposes target audiences and home page sitemap options including sections for products, discover, support, contact, promotions, and about us. Sample pages and modules are suggested for products, discover, support, and contact sections. Strategies are proposed for performance, security, SEO, linking, social media, email, and Facebook engagement.
Website Development for Crowdfunding Campaign / Roadmap to Success or FailureAurum IT
Is there a recipe for success in crowdfunding campaign?
There is, but no recipe guarantees success, though it helps you move towards it. Those who think crowdfunding is easy money, tend to be disappointed once the actual work on the campaign kicks in. Crowdfunding is only one of the funding options, and it requires an enormous effort from the team to be successful. Building a web page and campaign page is our speciality, but that is only one part of the complex project.
The dreaded résumé. How can one love something meant to condense and cram a person’s life and career into a handful of pages? We as job hunters hate them because they never seem to sufficiently convey what we do or how we do it, and it’s usually the first impression any potential employer gets of us. Employers have a love/hate relationship with them because they do, at first, provide an apparently good abstraction of a potential hire, but it’s a thin veneer that quickly rubs away when they come face to face with an individual that barely seems to match up with that first impression.
A couple of years ago I experimented with treating my résumé as a UX project, applying user-centric principles and methodologies on myself in the hopes of landing a better job. In this session I'll go over the process that led me to my design, discuss 'user' reaction to the design, and outline some ideas that can help everybody build a better résumé, UX or otherwise.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
This document provides a playbook for web optimization. It discusses getting found online through search engine optimization, linking strategy, and content. It covers design and usability best practices like first impressions, consistency, imagery, and navigation. The document also discusses content strategy such as messaging, blogging, social content, and forms of content. It concludes with a section on conversion topics like calls-to-action, landing pages, forms, and newsletters. The overall goal is to provide guidance on traffic, leads, and revenue through an optimized website.
Intensive training presentation newstartnewstartmark
The document discusses various digital marketing strategies including optimizing websites, search engine optimization, pay-per-click advertising, social media promotion, and conversion analysis testing. It provides examples of testing email subject lines and landing pages to maximize response rates and profits. The training emphasizes the importance of testing different elements of campaigns using A/B testing and multivariate testing to determine the most effective approaches.
It goes by many names: online marketing; internet marketing; web marketing...and more. It really doesn’t matter what it’s called – all you really need to know is there are many ways your business can benefit from using the internet and email to find more customers...and keep up with your competitors already marketing online!
But where to start? And how to do it well?
If you’re new to internet marketing, or you’ve had a go and wondered why it doesn’t seem to be working yet, this presentation could be for you.
We’ll look at social media, websites, blogging, email marketing and SEO. We’ll start with the basics and then look at ways to create valuable and engaging content to attract new customers, getting the most out of your website if you have one, how to make it look professional, and lots of tips to help you put it all into practice.
The document provides details on strategies for upgrading a company website. It outlines objectives of providing product/service information to customers and promoting brand awareness through social media. It proposes target audiences and home page sitemap options including sections for products, discover, support, contact, promotions, and about us. Sample pages and modules are suggested for products, discover, support, and contact sections. Strategies are proposed for performance, security, SEO, linking, social media, email, and Facebook engagement.
Website Development for Crowdfunding Campaign / Roadmap to Success or FailureAurum IT
Is there a recipe for success in crowdfunding campaign?
There is, but no recipe guarantees success, though it helps you move towards it. Those who think crowdfunding is easy money, tend to be disappointed once the actual work on the campaign kicks in. Crowdfunding is only one of the funding options, and it requires an enormous effort from the team to be successful. Building a web page and campaign page is our speciality, but that is only one part of the complex project.
The dreaded résumé. How can one love something meant to condense and cram a person’s life and career into a handful of pages? We as job hunters hate them because they never seem to sufficiently convey what we do or how we do it, and it’s usually the first impression any potential employer gets of us. Employers have a love/hate relationship with them because they do, at first, provide an apparently good abstraction of a potential hire, but it’s a thin veneer that quickly rubs away when they come face to face with an individual that barely seems to match up with that first impression.
A couple of years ago I experimented with treating my résumé as a UX project, applying user-centric principles and methodologies on myself in the hopes of landing a better job. In this session I'll go over the process that led me to my design, discuss 'user' reaction to the design, and outline some ideas that can help everybody build a better résumé, UX or otherwise.
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
This document provides a playbook for web optimization. It discusses getting found online through search engine optimization, linking strategy, and content. It covers design and usability best practices like first impressions, consistency, imagery, and navigation. The document also discusses content strategy such as messaging, blogging, social content, and forms of content. It concludes with a section on conversion topics like calls-to-action, landing pages, forms, and newsletters. The overall goal is to provide guidance on traffic, leads, and revenue through an optimized website.
Intensive training presentation newstartnewstartmark
The document discusses various digital marketing strategies including optimizing websites, search engine optimization, pay-per-click advertising, social media promotion, and conversion analysis testing. It provides examples of testing email subject lines and landing pages to maximize response rates and profits. The training emphasizes the importance of testing different elements of campaigns using A/B testing and multivariate testing to determine the most effective approaches.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
Brief presentation covering 5 things the attorneys and firms in the National Association of Consumer Advocates (NACA) can do to increase their search engine, and social media presence on the internet.
HubSpot Inbound Marketing Professor Dee Dee de Kenessey joined us at the Spring 2014 Toronto HUG meetup at Uberflip HQ to talk about creating a great experience for users.
http://uberflip.com
REALTOR Social Media and Technology Resources 2011Doug Devitre
Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.
This document summarizes the services of Think Tank Creative, a graphic design firm based in Washington D.C. that specializes in publications, branding, websites and other design work. It describes Think Tank's collaborative process of understanding clients' businesses to develop effective design solutions. The document also lists some of Think Tank's clients which include various associations and companies. It then introduces Related Media, a partner firm that helps build websites and online businesses. Related Media is described as a small passionate team with expertise in web design, development and online strategy.
The document provides tips for optimizing a website, including using Google Analytics to track website activity, choosing relevant keywords, designing effective web pages, and using content management systems like Dreamweaver, Joomla, and WordPress. It recommends having multiple web pages focused on different services, and uniquely optimizing the title, description, and keywords for each page. The document also discusses using blogs, social media, mailing lists, and other tools to engage visitors and drive traffic.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
The document defines and explains the key elements and anatomy of a typical website, including the header, body, links, navigation, breadcrumbs, sidebar, and footer. It also covers important related terms such as HTML, CSS, domains/URLs, meta data, sitemaps, forms, resolutions, and WYSIWYG editors.
SEO - the future is content. Again. Workshop & Exercise. Traverse 15.Adrian Land
This document provides an overview of search engine optimization (SEO) techniques. It begins by introducing the speaker and their experience in SEO. The rest of the document discusses what SEO is, how search engines have evolved over time, and tips for creating optimized content, including performing keyword research and planning content around keywords and the user's intent. The focus is on how SEO has shifted to prioritizing high-quality, engaging content over other optimization techniques and the importance of content in driving search traffic.
The good, the bad and the ugly. Not Kentucky or Louisville find similar for Kentucky and study for web design business: United States District Court Northern District Of Illinois (1) fees and related nontaxable expenses. (2) "Respondent" means a party from whom the movant seeks payment lawyer, paralegal, or other person. (4) The supreme movant shall provide the respondent with the above information within 21 days of the judgment or settlement agreement upon which the motion is based, unless the court sets a different schedule.(2) the total amount of fees and/or related nontaxable expenses that the respondent deems should be awarded (If the fees are contested, the respondent shall include a similar table giving district respondent’s position as to the name, compensable hours, appropriate rates, and totals for each biller listed by movant.);(A) whether the motion for ireland fees and expenses will be based on a judgment or on a settlement of the underlying merits dispute, and Chicago illinois (B) if the motion will be based on a judgment, whether respondent has appealed or intends to appeal that judgment. The parties shall cooperate to irish complete preparation of the joint statement no later than 70 days after the entry of the judgment or settlement agreement on which the motion for fees will be based, unless the court orders otherwise. (g) Motion for Instructions. A motion may be filed seeking director instructions from the court where it appears that the procedures set forth in this rule cannot be linkedin followed within the time limits established by the rule or by order of court because of— prohibition
(2) the temporary failure of one or more of the parties to provide information required by the court rule, or northbrook (3) director motion shall state the court’s order.. "Pfingsten, das liebliche Fest", speaks of Pentecost as a time of greening and blooming in fields, woods, hills,
The document provides an introduction to search engine optimization, explaining how search engines work, the basic SEO formula including keyword and competitor research and making pages search engine friendly, and various on-page and off-page optimization techniques one can use to improve search engine rankings. It also discusses myths about SEO and answers common questions, emphasizing the importance of ongoing research, content creation, and natural link building rather than manipulative tactics.
Inbound Marketing - Presentation to Brisbane Web DesignMatter Solutions
This is a presentation Ben gave at the Brisbane Web Design networking group at The Edge on the 18th of October 2012
It has a focus on what Web Designers can do as part of an Inbound Marketing campaign.
<a>www.mattersolutions.com.au/blog/2012/10/inbound-marketing-presentation-for-brisbane-web-design</a>
The document provides information on new digital arts classes being offered at UNM in the fall of 2014. It lists 14 classes covering topics such as finding and using online media, creating blogs, web analytics with Google, color grading with DaVinci Resolve, responsive web design with Bootstrap, and advanced editing techniques in Final Cut Pro. Contact information is provided for Caroline Orcutt, the digital arts program supervisor.
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
The document is a summary of a content marketing workshop presented by Arnie Kuenn, President of Vertical Measures. The workshop covers the importance of content marketing and search engine optimization. It provides guidance on developing a content strategy, creating different types of content, optimizing content for search engines, distributing content across various channels, and measuring the results of a content marketing strategy. The overall message is that providing useful, relevant content to target audiences can help businesses attract more traffic, leads, and customers over the long-term.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
The document discusses ways to improve a business website through inbound marketing techniques. It provides 9 tips for improvement, including adding calls to action, creating relevant content, blogging regularly, using social media, monitoring website traffic, increasing inbound links, optimizing pages for keywords, ensuring good usability, and incorporating business processes. The goal is to harness the power of the web to generate qualified leads and customers through an effective online marketing strategy.
This document summarizes emerging trends in social media marketing. It notes that social media has changed lives, language, behavior and shopping habits. People now rely more on interactive online media like Facebook, Twitter and LinkedIn for information. The top benefit of Facebook is staying top of mind with current and potential customers. It provides statistics on Facebook usage and tips for using Facebook, Twitter, LinkedIn and other platforms effectively for business purposes. It emphasizes the importance of search engine optimization, content marketing and email marketing online. Examples are given of how large organizations successfully use social media. The conclusion is that marketing online can be effective but requires time and skills, so businesses may consider outsourcing their social media efforts.
New Ways to Monetize the Telco Customer Experience
Telco companies have watched and learned that basic telephony service offerings are simply not enough. In the digital economy, Telcos that make the shift from legacy products to customer-driven technologies and services will reign supreme.
This document discusses using infographics in the classroom. It begins with an icebreaker poll about information preferences. It then defines infographics and discusses how they can be used by teachers to engage students and teach complex topics visually. The document provides examples of infographics and discusses websites like Visual.ly and Piktochart that can be used to create infographics. It emphasizes that infographics tell stories with data and images in an easy to understand way.
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?
We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. This is the full results from our Digital Roadblock study.
This document summarizes the findings of a survey of 1,311 European marketers conducted in March-April 2015 regarding changes in the marketing industry. Some key findings for German marketers include:
- They see the industry changing rapidly but are optimistic and see it as an opportunity. They prioritize adapting to new technologies and organizational change.
- New technologies are seen as impacting how audiences are reached and effectiveness is measured, but marketing is still seen as interruptive. German marketers are mixed in their use of data.
- Delivering consistent experiences across mobile and wearables will be more important in the future. German marketers are ready to implement new technologies to stay ahead of changes.
An orientation workshop presentation for people new to digital marketing. The first of a series of 5 workshops on web-based marketing. Contact me for worksheets on this workshop and other materials. www.ohiobusinesshelp.com
Brief presentation covering 5 things the attorneys and firms in the National Association of Consumer Advocates (NACA) can do to increase their search engine, and social media presence on the internet.
HubSpot Inbound Marketing Professor Dee Dee de Kenessey joined us at the Spring 2014 Toronto HUG meetup at Uberflip HQ to talk about creating a great experience for users.
http://uberflip.com
REALTOR Social Media and Technology Resources 2011Doug Devitre
Here are some REALTOR Social Media and Technology Resources compiled from past presentations, new statistics, and tools you can implement in your real estate business.
This document summarizes the services of Think Tank Creative, a graphic design firm based in Washington D.C. that specializes in publications, branding, websites and other design work. It describes Think Tank's collaborative process of understanding clients' businesses to develop effective design solutions. The document also lists some of Think Tank's clients which include various associations and companies. It then introduces Related Media, a partner firm that helps build websites and online businesses. Related Media is described as a small passionate team with expertise in web design, development and online strategy.
The document provides tips for optimizing a website, including using Google Analytics to track website activity, choosing relevant keywords, designing effective web pages, and using content management systems like Dreamweaver, Joomla, and WordPress. It recommends having multiple web pages focused on different services, and uniquely optimizing the title, description, and keywords for each page. The document also discusses using blogs, social media, mailing lists, and other tools to engage visitors and drive traffic.
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
The document defines and explains the key elements and anatomy of a typical website, including the header, body, links, navigation, breadcrumbs, sidebar, and footer. It also covers important related terms such as HTML, CSS, domains/URLs, meta data, sitemaps, forms, resolutions, and WYSIWYG editors.
SEO - the future is content. Again. Workshop & Exercise. Traverse 15.Adrian Land
This document provides an overview of search engine optimization (SEO) techniques. It begins by introducing the speaker and their experience in SEO. The rest of the document discusses what SEO is, how search engines have evolved over time, and tips for creating optimized content, including performing keyword research and planning content around keywords and the user's intent. The focus is on how SEO has shifted to prioritizing high-quality, engaging content over other optimization techniques and the importance of content in driving search traffic.
The good, the bad and the ugly. Not Kentucky or Louisville find similar for Kentucky and study for web design business: United States District Court Northern District Of Illinois (1) fees and related nontaxable expenses. (2) "Respondent" means a party from whom the movant seeks payment lawyer, paralegal, or other person. (4) The supreme movant shall provide the respondent with the above information within 21 days of the judgment or settlement agreement upon which the motion is based, unless the court sets a different schedule.(2) the total amount of fees and/or related nontaxable expenses that the respondent deems should be awarded (If the fees are contested, the respondent shall include a similar table giving district respondent’s position as to the name, compensable hours, appropriate rates, and totals for each biller listed by movant.);(A) whether the motion for ireland fees and expenses will be based on a judgment or on a settlement of the underlying merits dispute, and Chicago illinois (B) if the motion will be based on a judgment, whether respondent has appealed or intends to appeal that judgment. The parties shall cooperate to irish complete preparation of the joint statement no later than 70 days after the entry of the judgment or settlement agreement on which the motion for fees will be based, unless the court orders otherwise. (g) Motion for Instructions. A motion may be filed seeking director instructions from the court where it appears that the procedures set forth in this rule cannot be linkedin followed within the time limits established by the rule or by order of court because of— prohibition
(2) the temporary failure of one or more of the parties to provide information required by the court rule, or northbrook (3) director motion shall state the court’s order.. "Pfingsten, das liebliche Fest", speaks of Pentecost as a time of greening and blooming in fields, woods, hills,
The document provides an introduction to search engine optimization, explaining how search engines work, the basic SEO formula including keyword and competitor research and making pages search engine friendly, and various on-page and off-page optimization techniques one can use to improve search engine rankings. It also discusses myths about SEO and answers common questions, emphasizing the importance of ongoing research, content creation, and natural link building rather than manipulative tactics.
Inbound Marketing - Presentation to Brisbane Web DesignMatter Solutions
This is a presentation Ben gave at the Brisbane Web Design networking group at The Edge on the 18th of October 2012
It has a focus on what Web Designers can do as part of an Inbound Marketing campaign.
<a>www.mattersolutions.com.au/blog/2012/10/inbound-marketing-presentation-for-brisbane-web-design</a>
The document provides information on new digital arts classes being offered at UNM in the fall of 2014. It lists 14 classes covering topics such as finding and using online media, creating blogs, web analytics with Google, color grading with DaVinci Resolve, responsive web design with Bootstrap, and advanced editing techniques in Final Cut Pro. Contact information is provided for Caroline Orcutt, the digital arts program supervisor.
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
The document is a summary of a content marketing workshop presented by Arnie Kuenn, President of Vertical Measures. The workshop covers the importance of content marketing and search engine optimization. It provides guidance on developing a content strategy, creating different types of content, optimizing content for search engines, distributing content across various channels, and measuring the results of a content marketing strategy. The overall message is that providing useful, relevant content to target audiences can help businesses attract more traffic, leads, and customers over the long-term.
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
The document discusses ways to improve a business website through inbound marketing techniques. It provides 9 tips for improvement, including adding calls to action, creating relevant content, blogging regularly, using social media, monitoring website traffic, increasing inbound links, optimizing pages for keywords, ensuring good usability, and incorporating business processes. The goal is to harness the power of the web to generate qualified leads and customers through an effective online marketing strategy.
This document summarizes emerging trends in social media marketing. It notes that social media has changed lives, language, behavior and shopping habits. People now rely more on interactive online media like Facebook, Twitter and LinkedIn for information. The top benefit of Facebook is staying top of mind with current and potential customers. It provides statistics on Facebook usage and tips for using Facebook, Twitter, LinkedIn and other platforms effectively for business purposes. It emphasizes the importance of search engine optimization, content marketing and email marketing online. Examples are given of how large organizations successfully use social media. The conclusion is that marketing online can be effective but requires time and skills, so businesses may consider outsourcing their social media efforts.
New Ways to Monetize the Telco Customer Experience
Telco companies have watched and learned that basic telephony service offerings are simply not enough. In the digital economy, Telcos that make the shift from legacy products to customer-driven technologies and services will reign supreme.
This document discusses using infographics in the classroom. It begins with an icebreaker poll about information preferences. It then defines infographics and discusses how they can be used by teachers to engage students and teach complex topics visually. The document provides examples of infographics and discusses websites like Visual.ly and Piktochart that can be used to create infographics. It emphasizes that infographics tell stories with data and images in an easy to understand way.
Full Study - Digital Roadblock: Marketers Struggle to Reinvent ThemselvesAdobe
We’ve all heard it: The future of marketing is digital. Get on board or get left behind. So what’s holding marketers back?
We surveyed more than 1,000 U.S. marketers to explore how they’re evolving in the digital age, where they need help and what their priorities are going forward. This is the full results from our Digital Roadblock study.
This document summarizes the findings of a survey of 1,311 European marketers conducted in March-April 2015 regarding changes in the marketing industry. Some key findings for German marketers include:
- They see the industry changing rapidly but are optimistic and see it as an opportunity. They prioritize adapting to new technologies and organizational change.
- New technologies are seen as impacting how audiences are reached and effectiveness is measured, but marketing is still seen as interruptive. German marketers are mixed in their use of data.
- Delivering consistent experiences across mobile and wearables will be more important in the future. German marketers are ready to implement new technologies to stay ahead of changes.
This PowerPoint template features a road sign image and is intended to signal change, business success, or another abstract symbol. It can be downloaded from www.slidegeeks.com along with keywords related to the template like "change, road sign, business, success, nature, abstract, symbol."
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
• 4. Start engaging yourpeopleThe lifeblood of your business ispeople. They interact with you andeven pay you… they are your users...your customers. Start getting to knowthem as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin- Who are your customers?- Where do they hang out?- How should you engage?
• 5. WHO ARE YOURCustomers?
• 6. WHERE DO THEYHang out?
• 7. HOW SHOULD YOUEngage?
• 8. What is User Experience?
• 9. Who are your customers? ONLINE MARKETERS WITH Websites
• 10. Where do they hang out? #measure ON TWITTER
• 11. How should you engage?
• 12. How should you engage? 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
• 13. Publish awesomecontentContent is king. Great content getspeople excited, it educates them, ithelps them be successful and evenmakes them want more! “No matter what, the very first piece of social media real estate Id start with is a blog.” Chris Brogan- Start a blog- Create content- Be consistently awesome
• 14. Start a blog SELF-HOSTED
• 15. Start a blog DRIP EMAIL MARKETING
• 16. Create content
• 17. Create content that teaches
• 18. Be consistently awesome
• 19. What is User Experience?
• 20. Start a blog $7.35 COST PER SIGN UP
• 21. Create content 50 INFOGRAPHICS 300 POSTS 10,000 COMMENTS
• 22. WE’VE DESIGNED & MARKETEDOVER 50 INFOGRAPHICS
• 23. 15K Tweets 5K Likes 1 Radio ShowCASE STUDYHOW DO COLORS AFFECT PURCHASES?
• 24. 4000 Tweets 500 Likes 300 LinkedIn SharesCASE STUDYBOUNCE RATE DEMYSTIFIED
• 25. 3900 Tweets 707 Likes 366 LinkedIn SharesCASE STUDYWHAT MAKES SOMEONE LEAVE AWEBSITE?
• 26. Be consistently awesome
• 27. Measure and optimizeyour contentFocus on actionable metrics for yourcontent. It’s easy to drown in a sea ofvanity metrics. Hone in on the metricsthat matter based on your own specificbusiness goals. “Be metrics driven and test a lot." Mark Suster- Design for conversions- Qualitative measurement- Quantitative measurement- Optimize & improve results
• 28. Design for conversions
• 29. Design for conversions
• 30. Design for conversions
• 31. Design for conversions
• 32. Design for conversions
• 33. Design for conversions
• 34. Design User Experience?What isfor conversions VANITY METRICS
• 35. Design User Experience?What isfor conversions VANITY METRICS WILL Kill Your ROI
• 36. Qualitative measurement
• 46. Optimize and improve results
• 51. Data Informed
• 52. ROI! $7.35 COST PER SIGN UP
How do corporate executives see the IT organization? Too often, as a cost center or roadblock. The most successful enterprises take a different approach. They view IT as a strategic asset and the IT budget as an investment in innovation. See how here.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
The presentation outlined 5 essential elements for modern digital marketing: 1) a well-crafted website with keyword-rich content and external validation, 2) search engine marketing like Google AdWords, 3) sales collateral like brochures and videos, 4) a prospecting program using look-alike analysis and outreach, and 5) ongoing customer communications. The presenter also discussed additional techniques like media relations and social media. The goal was to provide a comprehensive local solution for measurable marketing strategies.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
The document provides an overview of web marketing, including definitions, examples of different tools and roles, statistics, and best practices. It defines web marketing as utilizing online tools and strategies to accomplish marketing goals. It describes key elements like search engine optimization, pay-per-click advertising, content marketing, and analytics. It also outlines typical job requirements, skills, and educational backgrounds for web marketing professionals.
The document provides guidance on building an online presence and website, including planning, design, development, and maintenance. It discusses do-it-yourself website creation versus hiring a professional, choosing a content management system, designing for accessibility and responsiveness, search engine optimization, analytics, and developing a social media strategy. The steps outlined include setting goals and objectives, auditing current social profiles, creating or improving accounts, and gathering inspiration from industry leaders.
C3 2012 The A, B, and Cs of SEO - Duane ForresterConductor
The document discusses the history and evolution of search engine optimization (SEO) from the early 1990s to the present day. It provides a timeline of major events and changes in SEO practices over the decades, including the rise of keyword stuffing, link building, social signals influencing rankings, and ongoing battles against spam. The document also gives brief overviews of what SEO is, the basics practitioners should understand, and the importance of creating compelling content.
The document outlines 10 simple steps to create a great website, including project planning, design, navigation, homepage content, additional pages, search engine optimization, email marketing, social media presence, and mobile compatibility. It emphasizes strategic planning, user-focused content and design, calls to action, fresh and engaging content like videos and blogs, as well as search engine and social media optimization tactics.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
This document summarizes an expert panel discussion on SEO tactics for ecommerce. It outlines five killer SEO tactics: 1) targeting pages and keyphrases, 2) filling content gaps, 3) managing errors, 4) using customer data, and 5) connecting with audiences. For each tactic, it provides examples of strategies like identifying what content exists, monitoring reviews, incentivizing customer reviews, creating product videos and video sitemaps, implementing HTML schema, and ensuring accurate product data in platforms like Google Shopping. The panelists represent SEO agencies and an ecommerce company.
10 easy steps to generate leads with inbound marketingRuth Hoskins
The document provides a 10 step guide for generating inbound leads through content marketing. It outlines strategies for having clear goals and propositions, following a content creation process, optimizing content for search engines, ensuring the website converts visitors, starting blogging, creating different types of content, building online PR, sharing content widely, nurturing leads through the sales funnel, using various tools, and introduces the content marketing agency White Horse Digital and their experience.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
An Inbound Marketing 101 presentation I did on June 4, 2009 in Appleton, WI at the Bottom Line: Social Media for Business seminar, organized by Red Shoes Pr.
This document provides an overview and guidance on integrating social media into marketing plans and client engagement. It discusses how to sell social media strategies to stakeholders, develop social media campaigns, monitor online conversations, and effectively use various social media platforms and tools like Facebook, Twitter, LinkedIn, blogs and more to engage customers, build brands and measure results.
This document provides an overview of a workshop on website and online marketing. The workshop outline includes understanding web terms, website design basics, domain name registration and hosting, promoting and driving traffic to a site, how search engines work, tips for email marketing campaigns, and social media marketing. The document defines common web terms and acronyms. It provides tips on website design best practices like managing images, naming pages, linking and tagging content. It also discusses promoting a website through search engine optimization, cross-linking to other sites, and submitting the site to search engines. Lastly, it gives examples of how companies have used social media sites like LinkedIn, Facebook, and YouTube to promote their brand.
1:Introduction - Traditional Search (how pages in web can be searched, what are issues of Traditional Search, what was company doing when paid search not there, what happened next, What is Paid Search - basics, some gyan on history)
2: Introduction of Paid Search - (business size of paid search, Benefits of Paid search, few example, screens, trust by company/users )
3: Case Study/Success story of paid search ( case about few companies, how it was doing, how its sales benefited after paid search)
4: Technology in Paid Search ( Technology in paid search, How it works, auction mechanism, Layers in Internet, fake click)
5: Future : ( Latest trends in Paid search, mobile ads, app stores)
TechAmerica :: How to Develop an Effective Online Marketing StrategySteve Saars
The document provides an overview of developing a successful online marketing strategy. It discusses evaluating current online marketing efforts, the evolution of online marketing, and a marketing pyramid with three levels - core, interactive, and dynamic. The core level includes basics like websites, email newsletters, SEO, and online advertising. The interactive level incorporates social media and customized websites. The dynamic level focuses on innovative content, advanced social media, and fully integrated marketing initiatives. Examples are given for different online marketing tactics at each level like websites, blogs, social media, and how some companies are successfully utilizing them.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
3. Know Your Website Visitors
CAMPAIGN
PROCESS:
You
launch
a
website.
ROADBLOCK
#1:
Traffic
stats
are
low
and
you
have
no
idea
who
is
visiIng
the
site.
Good
quality
visitors?
THE
FIX:
Use
good
analyIcs
tools
like
AWSTATS,
LivePerson
Pro,
HubSpot,
Google
AnalyIcs.
8. Geo-Target –
Finding Your Location
CAMPAIGN
PROCESS:
DirecIon
to
locaIon.
ROADBLOCK
#2:
No
locaIon
instrucIons
to
locaIon.
Cannot
print
instrucIons
to
locaIon.
THE
FIX:
Google
Places,
Geo-‐Targeted
SEO,
Yahoo
Maps,
etc.
15. Web Awareness
CAMPAIGN
PROCESS:
Search
for
product.
ROADBLOCK
#3:
Not
showing
up
on
first
page
of
search.
THE
FIX:
SEO
tools,
Keyword
analysis,
SEO
tags,
Reciprocal
links,
SEO
press
releases,
etc.
22. Content Development
CAMPAIGN
PROCESS:
Create
markeIng
content.
ROADBLOCK
#5:
Web
pages,
and
news
releases
appearing
online,
do
not
rank
high
on
relevant
searches.
THE
FIX:
Use
keyword
analysis
to
opImize
markeIng
copy
On-‐Page.
23. Tools & Techniques
Success
factors
for
On-‐Page
keyword
op1miza1on*
• Page
Title
• Page
DescripIon
• Consider
URL
and
Browser
Title
• <h1>
Tag
(Page
Head)
• <h2>
Tags
• Top
keyword
at
least
3x
on
page
• Top
Keyword
in
Bold
• Alt
text
for
images
A
new
way
of
life…
Inherent
in
all
marcom
wri1ng
now.
Serve
them
the
content
they
are
searching
for…
*www.seomoz.org
25. Content Development
CAMPAIGN
PROCESS:
Drive
traffic
with
e-‐mail.
ROADBLOCK
#6:
E-‐blasts
do
not
generate
as
many
comments
or
as
much
response
as
they
once
did.
THE
FIX:
Begin
with
your
House
List.
Grow
it
with
valuable
content.
The
rules
of
DM
sIll
apply!
26. Tools & Techniques
Success
factors
in
Direct
Marke1ng
• Your
list
maeers
most—more
than
everything
else,
including
the
creaIve
• Your
“House
List”
is
the
best
list
you
have
• The
value
of
your
offer
is
second
most
important
– Think
Subject
Line
• Personalize
• Segment
Use Searches (or Queries) to
• Be
relevant
and
Imely
develop highly-relevant, segmented
sending lists.
27. Tools & Techniques
Success
factors
in
Direct
Marke1ng
• Your
list
maeers
most—more
than
everything
else,
including
the
creaIve
• Your
“House
List”
is
the
best
list
you
have
• The
value
of
your
offer
is
second
most
important
– Think
Subject
Line
• Personalize
Most attorneys, for example, have
• Segment
other attorneys as a primary
referral source.
• Be
relevant
and
Imely
It’s not that hard for attorneys to
figure out what “turns on” other
attorneys.
28. Tools & Techniques
Success
factors
in
Direct
Marke1ng
• Your
list
maeers
most—more
than
everything
else,
including
the
creaIve
• Your
“House
List”
is
the
best
list
you
have
• The
value
of
your
offer
is
second
most
important
– Think
Subject
Line
• Personalize
• Segment
Sign-up Screen
• Be
relevant
and
Imely
29. Tools & Techniques
Success
factors
in
Direct
Marke1ng
• Your
list
maeers
most—more
than
everything
else,
including
the
creaIve
• Your
“House
List”
is
the
best
list
you
have
• The
value
of
your
offer
is
second
most
important
– Think
Subject
Line
• Personalize
• Segment
Thank You/Confirmation Screen
points site visitors back into your
• Be
relevant
and
Imely
Web site…
31. Is Flash Dead?
CAMPAIGN
PROCESS:
Flash
website.
ROADBLOCK
#7:
Key
components
of
your
site
cannot
be
seen
on
an
iPad,
iPhone
or
indexed.
THE
FIX:
jQueries
32. The Problem
Without Flash support, iPad users will not
be able to access the full range of web
content, including over 70% of games and
75% of video on the web.
Modimy.com
34. Effective Email Format
CAMPAIGN
PROCESS:
Send
an
email
with
offer.
ROADBLOCK
#8:
Cannot
see
the
offer.
THE
FIX:
Use
a
combinaIon
of
text
and
supporIve
use
of
images.
37. Have Mobile Will Buy
CAMPAIGN
PROCESS:
Email
with
offer
on
ROADBLOCK
#9:
mobile.
Walk
into
store
and
show
coupon
on
phone,
not
printed
–
not
accepted.
THE
FIX:
QR
Code,
Scan
Barcode
from
Mobile.
40. Promotion
CAMPAIGN
PROCESS:
Landing
pages
for
online
ROADBLOCK
#10:
promoIon.
Clicks
to
our
Web
site
do
not
generate
enough
sales
leads.
THE
FIX:
Dedicated
Landing
Pages
to
help
increase
conversion
to
leads,
www.unbounce.com.
41. Tools & Techniques
Success
factors
for
dedicated
Landing
Pages*
• Eliminate
unnecessary
steps
or
difficulty
• Answer
two
crucial
quesIons
within
the
first
moment
of
any
transiIon:
– Where
am
I?
– What
can
I
do
here?
• Communicate
your
key
differenIator(s)
• Use
specific,
quanItaIve,
and
Unbounce.com provides a platform
instantly
credible
language
specifically designed for building
action-oriented Landing Pages
*www.marketingexperiments.com
42. Tools & Techniques
Success
factors
for
dedicated
Landing
Pages*
• Eliminate
unnecessary
steps
or
difficulty
• Answer
two
crucial
quesIons
within
the
first
moment
of
any
transiIon:
– Where
am
I?
– What
can
I
do
here?
• Communicate
your
key
differenIator(s)
• Use
specific,
quanItaIve,
and
instantly
credible
language
Unbounce.com provides an easy way to
test withSplit A/B Tests.
*www.marketingexperiments.com
43. Promotion
CAMPAIGN
PROCESS:
Lead
nurture.
ROADBLOCK
#11:
People
aren’t
ready
to
buy
now;
sales
people
don’t
stay
in
touch
and
they
get
lost.
THE
FIX:
ProgrammaIc
system
for
touching
people.
Match
your
frequency
to
their
acIvity.
44. Tools & Techniques
A
few
success
factors
for
Lead
Nurture
• Recognize
the
80/20
rule—
80
percent
of
leads
may
not
be
ready
for
six
months
or
longer
• If
you
don’t
nurture
their
interest
with
your
marcom
content,
your
compeItor
will
• Arrange
the
“Buying
Funnel”
according
to
how
they
buy,
not
how
your
people
sell
• Segment
buyer
groups
and
customize
content
to
each
Access to Law Advisory requires
• Luck
happens
separate subscription.