Advertising - Presentation by Giles Palmer, CEO of Brandwatch at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.

1. Brandwatch
Giles Palmer – CEO
@joodoo9

3. What is
Brandwatch?
© 2015 Brandwatch | brandwatch.com 2

4. © 2014 Brandwatch | www.brandwatch.com 3
Social media analysis
SAAS
B2B
6 Offices
330 people
1300 customers
Probably the market leader in the ‘space’

5. What does
it do?
© 2015 Brandwatch | brandwatch.com 4

6. Lots of useful stuff - Brandwatch analytics
© 2015 Brandwatch | brandwatch.com 5

7. © 2014 Brandwatch | www.brandwatch.com 6
Analyse ANYTHING – eg Apple music vs Spotify

8. © 2014 Brandwatch | www.brandwatch.com 7
Or see look at how McD’s all day breakfast went down

9. © 2014 Brandwatch | www.brandwatch.com 8
What does the global conversation around Coke look like?

10. Signals
© 2015 Brandwatch | brandwatch.com 9

11. Brandwatch Vizia
beautiful data at your command
© 2015 Brandwatch | brandwatch.com 10

12. © 2015 Brandwatch | brandwatch.com 11
Brandwatch Vizia/ Ideacage

13. © 2014 Brandwatch | www.brandwatch.com 12
Landrover Jaguar @ the superbowl

14. © 2014 Brandwatch | www.brandwatch.com 13
Wells Fargo Social Media ‘command center’

15. Why Brandwatch
is the Market
Leader?
© 2015 Brandwatch | brandwatch.com 14

16. Stats
15
1,300 Clients in 22 Markets
Collecting data in 43 Languages
75% YOY Revenue Growth Revenue
330 Employees– 120 Product Developers, 8 PhDs
Offices in 5 countries
94% Customer Satisfaction
© 2015 Brandwatch | brandwatch.com

17. © 2015 Brandwatch | brandwatch.com

18. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015 December 2014
September 2014October 2014
May 2014 February 2013
May 2012 April 2011
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
have acquired a majority stake in
for $350m from
Exclusive Advisor to Summit Partners and TA Associates
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
®