SlideShare a Scribd company logo
by
        Brian Childers

Web Development & SEO Solutions
     that Produce Results!
Game Plan

What’s Covered
• How to plan your site structure
• Competitive analysis
• Identify your target audience
• Keyword research techniques
• Website optimization strategies
• Top resources and essential tools
Collaborative Approach

Why Google Docs?
• Free
• Easy
• Robust
• Plays nice with others
Pre Game
Identify

Your Company
• NAP must be consistent
• Elevator pitch
• Google categories
• foxxr.com/google
Identify

Your Competition
• Rip
• Pivet
• Jam
• related:yoursite.com
Identify

Your Keywords
Identify

Your
Geography
Identify

Customer Research
Research




Benefits
     • Compare traffic and rankings
     • Discover site technologies
     • Too many to list. Check them out
Research
Example from Compete.com
Research
Why Queries are Important

           • Free research tools
           • What Google sees
           • Who are your competitors
Research
Example Using site: Query
Questions?
Analyze Competitors

Competitor Analysis Made Easy

 • Search for your top keywords
 • Analyze top ranking competitor pages
 • Use the SEOquake tool
 • Copy results onto workbook
Analyze Competitors
    SEOquake
Analyze Competitors
Seoquake Data
Analyze Competitors
       Manage Your Data




• Gain insight and collaborate
• Always available for your reference
• Update and reanalyize
Analyze Competitors
 Who is Ranking?
Analyze Competitors




                Source – Market Samurai
Questions?
Analyze Keywords

Keyword Analysis
• Local – Go for the top keywords
• National - Longtail
• Google Adwords Tool
• WordTracker.com
Analyze Keywords

  Develop a Plan
Analyze Keywords
 Google Adwords
Analyze Keywords
Analyze Keywords
Analyze Keywords
Manage Your Data
Analyze
Analyze

S.W.O.T. Analysis
Analyze
Google Places
Manage
Managed Directories
Manage
Managed Directories
Manage

Track Your Ideas
It All Comes Together
Action

          Presentation Resources
• Workbook – send request to foxxr.com/contact-us
• Foxxr Ultimate Guide – foxxr.com/ultimate
• SEO Quake – seoquake.com
• Citation Tracker Report – $47
  • Includes keyword research
Action
              Foxxr Services
• Consulting
• Web Development and SEO
• Keyword Analysis
• Local SEO
  • Local Search Rank Website Analysis
  • Local SEO Checkup
  • Citation Tracking
by
        Brian Childers

Web Development & SEO Solutions
     that Produce Results!

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SEO Web Development Process

Editor's Notes

  1. Drill down strategies. Step by step techiques that will produce results. Many know this stuff and it may seem elementary. What is not elementary is how to put it all together with a consistent format that works. It if seems overwhelming, that’s OK. Don’t expect to get everything. If you can pick up one or two things from this presentation, we all win.
  2. Fewer & fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their local news as well as to find the best local businesses & local deals.Word of mouth is a major factor in the success of local businesses. Get your trusted customers to review your business online and attract hundreds of new customers.
  3. Identify others in your market that are doing wellBring it to a new market / new approach / enhance itCrash the boards with 100% energy
  4. Here is the Here's how you might plan your site structure. Basically, you need a homepage, your category pages and your content pages.To keep things simple, here's a structure for a simplified site with threecategories and three content pages in each category.I'll call
  5. Zip-codes.com delivery receptacles
  6. SEOquake is a popular and handy analytic seo-tool for Firefox, Chrome and Opera browsers. SEOquake helps to obtain an information about any site for a wide range of parameters such as page rank, Google index, Alexa and many others. Keyword Density tool serves to demonstrate a number of times a keyword or phrase appears on a web page. SEOquake has a parameter that highlights noffolow links.The SEOquake toolbar is easy to install and takes a couple of seconds.