Nick taylor, brandwatch

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Brandwatch is a social media intelligence platform that launched in 2007. It crawls over 80 million websites and 25 languages to analyze social media conversations. Brandwatch developed geotagged maps to visualize location data from these conversations. The maps allow users to see discussions clustered by location on a global or street level. Customers requested geotagged maps to understand issues around specific branches or delivery areas, see regional buzz, and track how campaigns spread geographically. The maps can be filtered by sentiment, author, influence, category, and time. Brandwatch will continue enhancing the maps with features like animated replays, location queries, area demographics, and custom designs.

Business

Putting You On The Map /Tracking geotagged
location data in Brandwatch Analytics
Nick Taylor nickt@brandwatch.com | Tel: +44 (0)1273 234 290

Brandwatch /What we do
Crawling
the web
1
Analysis
2
Action
3
• Queries
• 22 Boolean
Operators
• 80m+ sites
crawled
• 25 languages
• Sentiment
analysis
• Categories,
Filters and
Rules
• Influence and
Audiences
• Alerts and
Signals
• Reports
• Engagement
and Partners
© 2015 Brandwatch | www.brandwatch.com 2
• Brandwatch is a social intelligence platform launched in 2007
• Founded in Brighton /Now with offices in London, Germany and the US
• Over 1000 /Brands and organizations use Brandwatch today

Customer Requests /Why build a geotagged map?
Our customers wanted to see their data in context
• Bank wanted to see mentions around a specific branch – to provide offers, highlight
broken ATMs
• Retailer wanted to see where they have delivery problems, understand why they
have a bad reputation in the South West
• A travel company wanted to see a heat map of people talking about them
• Analyst wanted to see regional buzz to inform decision makers in that business
• Retailer wanted to see how responses to a campaign spread across
city/country/world
© 2015 Brandwatch | www.brandwatch.com 3

Geotagged Maps /Visualizing global mentions
© 2015 Brandwatch | www.brandwatch.com 4

Geotagged Maps /Cluster view
© 2015 Brandwatch | www.brandwatch.com 5

Geotagged Maps /Sentiment view
© 2015 Brandwatch | www.brandwatch.com 6

Zoom /Street or building level accuracy
• Ability to zoom and see how mentions are distributed within a neighborhood or
building
© 2015 Brandwatch | www.brandwatch.com 7

Zoom /Street or building level accuracy
© 2015 Brandwatch | www.brandwatch.com 8

Geotagged Maps /Visualizing global mentions
© 2015 Brandwatch | www.brandwatch.com 9

Customer Requests /Why build a geotagged map?
Filtering the data lets you detect trends, opportunities and risks more easily by
adding context.
• Sentiment
• Author
• Impact/Influence
• Categories
• Time
© 2015 Brandwatch | www.brandwatch.com 10

Zoom /Street or building level accuracy
• Tracking mentions of the Holborn Fire on 1st April 2015
© 2015 Brandwatch | www.brandwatch.com 11

Zoom /Street or building level accuracy
© 2015 Brandwatch | www.brandwatch.com 12
• Tracking the Hashtag #BBCQT
during the three leaders’
appearances
• David Cameron – Blue
• Ed Miliband – Red
• Nick Clegg – Yellow
• The periods during which each
party leader is on stage are
clear from the burst of
conversations about them

New Features /What’s coming next?
We’ve already had feedback from people using the maps and have come up
with some ideas of our own.
• Animated replays
• Location Query
• Area Topics / Demographics
• Categories and Tags
• Custom Map Designs
• Personalized Pins
© 2015 Brandwatch | www.brandwatch.com 13

The Future /What will it be used for?
We look forward to seeing how our customers and partners use the technology
in new and innovative ways .
• Advertising
• Venues, Stores, Travellers
• Market Research
• Analyzing Regions, Surveying Specific Audiences
• Campaigns
• Measurement, Engagement, Competitions
• Journalism
• Sourcing/Confirming Witnesses, Detecting Scoops
• Customer Service / Reputation Management
• Alerting Local Staff, Detecting Local Issues
© 2015 Brandwatch | www.brandwatch.com 14

Thanks for
Listening!
© 2015 Brandwatch | www.brandwatch.com 15

Over the past year, we’ve been conducting an experiment of our own that started with the question: ‘what if we brought together a bunch of our customers, to teach them tips and tricks for social listening and hear about their woes and concerns in person?’ This particular experiment has turned into quite the success as we just completed our fourth US Masterclass last month. It wouldn’t be a Brandwatch event if we didn’t show how clients can make the most of their social media data. Our agenda for the day is usually a mix of query writing and data analysis sessions, advanced community management tips, along with client use cases highlighting how Brandwatch has helped them cut through the noise in social conversation. Slides & Presentation by Iris Vermeren.

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Nick taylor, brandwatch

1. Putting You On The Map /Tracking geotagged location data in Brandwatch Analytics Nick Taylor nickt@brandwatch.com | Tel: +44 (0)1273 234 290

2. Brandwatch /What we do Crawling the web 1 Analysis 2 Action 3 • Queries • 22 Boolean Operators • 80m+ sites crawled • 25 languages • Sentiment analysis • Categories, Filters and Rules • Influence and Audiences • Alerts and Signals • Reports • Engagement and Partners © 2015 Brandwatch | www.brandwatch.com 2 • Brandwatch is a social intelligence platform launched in 2007 • Founded in Brighton /Now with offices in London, Germany and the US • Over 1000 /Brands and organizations use Brandwatch today

3. Customer Requests /Why build a geotagged map? Our customers wanted to see their data in context • Bank wanted to see mentions around a specific branch – to provide offers, highlight broken ATMs • Retailer wanted to see where they have delivery problems, understand why they have a bad reputation in the South West • A travel company wanted to see a heat map of people talking about them • Analyst wanted to see regional buzz to inform decision makers in that business • Retailer wanted to see how responses to a campaign spread across city/country/world © 2015 Brandwatch | www.brandwatch.com 3

10. Customer Requests /Why build a geotagged map? Filtering the data lets you detect trends, opportunities and risks more easily by adding context. • Sentiment • Author • Impact/Influence • Categories • Time © 2015 Brandwatch | www.brandwatch.com 10

12. Zoom /Street or building level accuracy © 2015 Brandwatch | www.brandwatch.com 12 • Tracking the Hashtag #BBCQT during the three leaders’ appearances • David Cameron – Blue • Ed Miliband – Red • Nick Clegg – Yellow • The periods during which each party leader is on stage are clear from the burst of conversations about them

13. New Features /What’s coming next? We’ve already had feedback from people using the maps and have come up with some ideas of our own. • Animated replays • Location Query • Area Topics / Demographics • Categories and Tags • Custom Map Designs • Personalized Pins © 2015 Brandwatch | www.brandwatch.com 13

14. The Future /What will it be used for? We look forward to seeing how our customers and partners use the technology in new and innovative ways . • Advertising • Venues, Stores, Travellers • Market Research • Analyzing Regions, Surveying Specific Audiences • Campaigns • Measurement, Engagement, Competitions • Journalism • Sourcing/Confirming Witnesses, Detecting Scoops • Customer Service / Reputation Management • Alerting Local Staff, Detecting Local Issues © 2015 Brandwatch | www.brandwatch.com 14

Nick taylor, brandwatch

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