The document provides information about a social media and SEO event hosted by the DMA, including contact details, the agenda, and summaries of two presentations on getting results from social media and SEO. The social media presentation from Bloom Agency discusses identifying influencers on social media platforms like Twitter and LinkedIn, using existing customers to find new customers, and implementing trigger-based communications. The SEO presentation from Latitude Digital Marketing discusses taking a holistic view across different marketing channels and focusing on stories and conversations rather than silos.
This document summarizes a social media and SEO event hosted by the DMA. The agenda includes presentations on getting results from social media by Bloom Agency and on SEO by Latitude Digital Marketing. The social media presentation discusses identifying influencers on platforms like Twitter and LinkedIn, using existing customers to find new ones, and trigger-based communications. The SEO presentation focuses on moving beyond silos to a holistic approach across channels. Contact information is provided for the DMA and speakers.
Dma email+ a multichannel approach to growing your listRachel Aldighieri
1. The presentation discussed maximizing a website as a touchpoint for growing an email list. Key recommendations included utilizing all customer touchpoints to turn visits into leads by offering opt-ins.
2. Websites should make opt-ins visible, valuable to the user by clearly outlining benefits, and easy to complete through techniques like progressive or multi-page forms.
3. Opt-ins work best when they incentivize users with a reward or value exchange for their personal information, such as a download, discount, or other incentive listed in a "Rule of 3" format.
The document discusses the top 10 trends in loyalty programs. It notes that loyalty programs need to be large in scale, gamified with real-time rewards, integrated across platforms like Facebook and mobile apps, and focused on signature insights and differentiating the program. Loyalty programs also need an "orchestrated" approach using tools like CRM, coupons, and analytics to continuously engage customers.
This document discusses digital innovation and how connecting elements can drive 80% of results with only 20% of effort. It mentions pandas, penguins and Venice, and describes the content as compelling, relevant and easy. Contact information is provided for connectingelement.co.uk on digital and social media.
This document defines sport public relations and distinguishes it from related fields like marketing and promotion. Sport public relations is a strategic communication function that identifies key stakeholders, evaluates relationships with them, and fosters positive relationships between the organization and stakeholders. It is distinct from marketing in that its focus is on building relationships rather than direct exchanges. Common forms of sport public relations include media relations, which generates publicity, and community relations, which builds goodwill. Public relations brings value to sport organizations by generating revenue through promotion and protecting organizational reputation.
The document discusses international sports, American professional sports leagues, the Olympic Games, the structure of the Olympic movement, figure skaters Nancy Kerrigan and Tonya Harding, and the Ted Stevens Olympic and Amateur Sports Act.
Sports law covers legal issues related to sports such as torts, anti-trust, and product liability. Two court cases, Edward Acuna v. Riddell Sports Inc. and Jose Rodriguez v. Riddell Sports Inc., found the helmet manufacturer liable for defective helmets that caused brain injuries in high school football players. The story of Zackery Lystedt, who suffered permanent brain damage from being allowed to play after a concussion, led to the Zackery Lystedt Law requiring removal of players showing concussion symptoms. This law has been passed in 34 states to better protect young athletes.
Community Relations & its Role in Corporate Image (A case study of Shell Nige...Gabriel Ken
This document discusses community relations and its role in corporate image, using Shell Petroleum Development Company of Nigeria (SPDC) as a case study. It begins with background on how community relations helps build relationships between companies and local communities. It then states the research problem as assessing the role of SPDC's community relations programs on its corporate image. The objectives are to evaluate SPDC's community initiatives and gauge public perceptions of the company. Maintaining good community relations is important for companies to have a positive image and environment for successful operations.
This document summarizes a social media and SEO event hosted by the DMA. The agenda includes presentations on getting results from social media by Bloom Agency and on SEO by Latitude Digital Marketing. The social media presentation discusses identifying influencers on platforms like Twitter and LinkedIn, using existing customers to find new ones, and trigger-based communications. The SEO presentation focuses on moving beyond silos to a holistic approach across channels. Contact information is provided for the DMA and speakers.
Dma email+ a multichannel approach to growing your listRachel Aldighieri
1. The presentation discussed maximizing a website as a touchpoint for growing an email list. Key recommendations included utilizing all customer touchpoints to turn visits into leads by offering opt-ins.
2. Websites should make opt-ins visible, valuable to the user by clearly outlining benefits, and easy to complete through techniques like progressive or multi-page forms.
3. Opt-ins work best when they incentivize users with a reward or value exchange for their personal information, such as a download, discount, or other incentive listed in a "Rule of 3" format.
The document discusses the top 10 trends in loyalty programs. It notes that loyalty programs need to be large in scale, gamified with real-time rewards, integrated across platforms like Facebook and mobile apps, and focused on signature insights and differentiating the program. Loyalty programs also need an "orchestrated" approach using tools like CRM, coupons, and analytics to continuously engage customers.
This document discusses digital innovation and how connecting elements can drive 80% of results with only 20% of effort. It mentions pandas, penguins and Venice, and describes the content as compelling, relevant and easy. Contact information is provided for connectingelement.co.uk on digital and social media.
This document defines sport public relations and distinguishes it from related fields like marketing and promotion. Sport public relations is a strategic communication function that identifies key stakeholders, evaluates relationships with them, and fosters positive relationships between the organization and stakeholders. It is distinct from marketing in that its focus is on building relationships rather than direct exchanges. Common forms of sport public relations include media relations, which generates publicity, and community relations, which builds goodwill. Public relations brings value to sport organizations by generating revenue through promotion and protecting organizational reputation.
The document discusses international sports, American professional sports leagues, the Olympic Games, the structure of the Olympic movement, figure skaters Nancy Kerrigan and Tonya Harding, and the Ted Stevens Olympic and Amateur Sports Act.
Sports law covers legal issues related to sports such as torts, anti-trust, and product liability. Two court cases, Edward Acuna v. Riddell Sports Inc. and Jose Rodriguez v. Riddell Sports Inc., found the helmet manufacturer liable for defective helmets that caused brain injuries in high school football players. The story of Zackery Lystedt, who suffered permanent brain damage from being allowed to play after a concussion, led to the Zackery Lystedt Law requiring removal of players showing concussion symptoms. This law has been passed in 34 states to better protect young athletes.
Community Relations & its Role in Corporate Image (A case study of Shell Nige...Gabriel Ken
This document discusses community relations and its role in corporate image, using Shell Petroleum Development Company of Nigeria (SPDC) as a case study. It begins with background on how community relations helps build relationships between companies and local communities. It then states the research problem as assessing the role of SPDC's community relations programs on its corporate image. The objectives are to evaluate SPDC's community initiatives and gauge public perceptions of the company. Maintaining good community relations is important for companies to have a positive image and environment for successful operations.
This document outlines the syllabus for a Sports Law course taught at Nirma University. The 10-unit course covers topics such as the definition of sports, gender discrimination in sports, anti-doping regulations, sports contracts, dispute resolution, and taxation. Case studies and readings are included to supplement each unit. Student assessments include panel discussions, case analyses, and a closed-book exam.
The presentation provided guidance on obtaining consent for cookies and similar technologies on mobile devices and across various mobile marketing channels. It emphasized being open and transparent about data collection practices, seeking opt-in consent from users given the personal nature of mobile devices, and considering future activities. While the regulations apply to mobile in the same way as desktop, the Information Commissioner's Office will take a sympathetic approach to compliance as long as organizations are working to resolve any issues.
This document provides information about an upcoming DMA North Legal Update event, including details about the agenda, speakers, and topics to be covered. The event will discuss legal issues surrounding cookies, data protection, postal affairs, and other hot industry topics. Speakers will cover the EU cookie law requirements, how to obtain user consent, and the potential impacts of stricter privacy regulations. The document also provides contact information for the DMA.
Augmented reality (AR) has the potential to transform how people access and share information by overlaying digital content on the real world through mobile devices. The document discusses key challenges and opportunities for AR, including improvements needed in mobile processing power, screen size, GPS locating speed, network bandwidth, tools/APIs, and monetization methods, in order for AR to reach its full potential. It also introduces Senscape, a Chinese startup focused on developing AR browser and platform technologies.
This document provides an agenda and summaries for an event on inserts in modern media. The agenda includes welcome and introductions, presentations on why inserts are still relevant, using augmented reality to enhance inserts, effective insert planning tips, the changing face of print, affordable creativity options for inserts, and a closing session. Key points from presentations include that billions of inserts are distributed each year, they can drive higher response rates than advertising, consumers value inserts, and new technologies allow for more customized, interactive, and targeted insert campaigns. Effective planning requires analyzing data, testing options, and considering elements like format, targeting, regional focus. Print is adapting to remain valuable by embracing multi-channel integration and utilizing improved digital printing technologies.
This document summarizes the widespread attention and praise received by the Line Phone concept, a winning design from the 2010 Furong Cup Digital Product and Service Design Competition in China. It discusses the millions of views the concept video received on sites like Youku and YouTube. It also highlights coverage from technology news sites internationally like Engadget, Gizmodo, and The Next Web, which praised the innovative touchscreen design and ability to connect multiple phones into a larger tablet-like screen. Domestic Chinese sites from Hunan province, where the competition was held, also covered the award-winning concept.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5. This includes interactive e-books, games, and a job hunting app to help migrant workers find opportunities.
The document discusses the evolution of inbound marketing and becoming a versatile professional in the "D.A.R.C. Ages". It outlines the difference between inbound and outbound marketing, and defines inbound marketing methodology as getting found through content, converting visitors, and analyzing results. It also discusses inbound marketing software and solutions, traits of an inbound marketing professional, and how digital natives are changing the marketing landscape.
TouchChina develops location-based travel apps and guides for Chinese tourists. It provides city guides, site guides, and travel utilities for major destinations in China. The apps offer accommodation, transportation, attractions, entertainment and shopping recommendations and booking. TouchChina has developed guides for 8 cities and 60 attractions. It has received awards and promotion from Apple's App Store and Chinese companies. TouchChina partners with tourist sites to provide tickets, content and promotions while sharing ownership and revenue through an O2O business model.
The document summarizes an event on national client email marketing. It includes an agenda with presentations on email marketing research findings, maximizing ROI through outsourcing, email as a favorite channel from Opodo's perspective, and a panel discussion. Presenters were from Rocketseed, Emailvision, Alchemy Worx, Opodo and the event chair from New Media Age. Upcoming related events were also listed at the end.
This document discusses user research, marketing, and design-driven approaches to redesigning experiences. It mentions an experiment redesigning MyColorscreen and includes screenshots from that process. It also lists names of people from Beijing, China, Indonesia, and Malaysia and includes a quote about why people buy things.
The document discusses various topics related to music composition including history, theory, notation, orchestral and choir arrangements, composers, chord progressions, genres, and auto-tune software. It covers fundamental elements of music like pitch, melody, rhythm, harmony, scales, modes, time signatures, key signatures, and the circle of fifths. It also lists different instruments and voice parts as well as notable composers across various eras.
This document is a product presentation for LEDtabletops that repeatedly promotes lighting tables with LEDs for style. It provides contact information for direct sales and notes that the company holds a patent and has an international patent pending for its LED tabletop products.
This document summarizes a social media and SEO event hosted by the DMA. The agenda includes presentations on getting results from social media by Bloom Agency and on SEO by Latitude Digital Marketing. The social media presentation discusses identifying influencers on platforms like Twitter and LinkedIn, using existing customers to find new customers, and trigger-based communications. The SEO presentation focuses on moving beyond silos to an integrated approach across channels. The event concludes with a Q&A and networking session.
The document discusses the shift to digital media and social networking. It notes that 83% of Swedes now use the internet, with 60% having high-speed connections. 70% of people aged 18-35 base purchase decisions on recommendations rather than ads. The document outlines opportunities created by new technologies, like location-based services on mobile phones. However, it also notes challenges like maintaining control and ownership over one's digital life. It advocates that companies listen to customers, engage in dialogue on social media, and be transparent and personal online to adapt to changing customer behaviors and the rise of word-of-mouth promotion.
This document outlines the syllabus for a Sports Law course taught at Nirma University. The 10-unit course covers topics such as the definition of sports, gender discrimination in sports, anti-doping regulations, sports contracts, dispute resolution, and taxation. Case studies and readings are included to supplement each unit. Student assessments include panel discussions, case analyses, and a closed-book exam.
The presentation provided guidance on obtaining consent for cookies and similar technologies on mobile devices and across various mobile marketing channels. It emphasized being open and transparent about data collection practices, seeking opt-in consent from users given the personal nature of mobile devices, and considering future activities. While the regulations apply to mobile in the same way as desktop, the Information Commissioner's Office will take a sympathetic approach to compliance as long as organizations are working to resolve any issues.
This document provides information about an upcoming DMA North Legal Update event, including details about the agenda, speakers, and topics to be covered. The event will discuss legal issues surrounding cookies, data protection, postal affairs, and other hot industry topics. Speakers will cover the EU cookie law requirements, how to obtain user consent, and the potential impacts of stricter privacy regulations. The document also provides contact information for the DMA.
Augmented reality (AR) has the potential to transform how people access and share information by overlaying digital content on the real world through mobile devices. The document discusses key challenges and opportunities for AR, including improvements needed in mobile processing power, screen size, GPS locating speed, network bandwidth, tools/APIs, and monetization methods, in order for AR to reach its full potential. It also introduces Senscape, a Chinese startup focused on developing AR browser and platform technologies.
This document provides an agenda and summaries for an event on inserts in modern media. The agenda includes welcome and introductions, presentations on why inserts are still relevant, using augmented reality to enhance inserts, effective insert planning tips, the changing face of print, affordable creativity options for inserts, and a closing session. Key points from presentations include that billions of inserts are distributed each year, they can drive higher response rates than advertising, consumers value inserts, and new technologies allow for more customized, interactive, and targeted insert campaigns. Effective planning requires analyzing data, testing options, and considering elements like format, targeting, regional focus. Print is adapting to remain valuable by embracing multi-channel integration and utilizing improved digital printing technologies.
This document summarizes the widespread attention and praise received by the Line Phone concept, a winning design from the 2010 Furong Cup Digital Product and Service Design Competition in China. It discusses the millions of views the concept video received on sites like Youku and YouTube. It also highlights coverage from technology news sites internationally like Engadget, Gizmodo, and The Next Web, which praised the innovative touchscreen design and ability to connect multiple phones into a larger tablet-like screen. Domestic Chinese sites from Hunan province, where the competition was held, also covered the award-winning concept.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5. This includes interactive e-books, games, and a job hunting app to help migrant workers find opportunities.
The document discusses the evolution of inbound marketing and becoming a versatile professional in the "D.A.R.C. Ages". It outlines the difference between inbound and outbound marketing, and defines inbound marketing methodology as getting found through content, converting visitors, and analyzing results. It also discusses inbound marketing software and solutions, traits of an inbound marketing professional, and how digital natives are changing the marketing landscape.
TouchChina develops location-based travel apps and guides for Chinese tourists. It provides city guides, site guides, and travel utilities for major destinations in China. The apps offer accommodation, transportation, attractions, entertainment and shopping recommendations and booking. TouchChina has developed guides for 8 cities and 60 attractions. It has received awards and promotion from Apple's App Store and Chinese companies. TouchChina partners with tourist sites to provide tickets, content and promotions while sharing ownership and revenue through an O2O business model.
The document summarizes an event on national client email marketing. It includes an agenda with presentations on email marketing research findings, maximizing ROI through outsourcing, email as a favorite channel from Opodo's perspective, and a panel discussion. Presenters were from Rocketseed, Emailvision, Alchemy Worx, Opodo and the event chair from New Media Age. Upcoming related events were also listed at the end.
This document discusses user research, marketing, and design-driven approaches to redesigning experiences. It mentions an experiment redesigning MyColorscreen and includes screenshots from that process. It also lists names of people from Beijing, China, Indonesia, and Malaysia and includes a quote about why people buy things.
The document discusses various topics related to music composition including history, theory, notation, orchestral and choir arrangements, composers, chord progressions, genres, and auto-tune software. It covers fundamental elements of music like pitch, melody, rhythm, harmony, scales, modes, time signatures, key signatures, and the circle of fifths. It also lists different instruments and voice parts as well as notable composers across various eras.
This document is a product presentation for LEDtabletops that repeatedly promotes lighting tables with LEDs for style. It provides contact information for direct sales and notes that the company holds a patent and has an international patent pending for its LED tabletop products.
This document summarizes a social media and SEO event hosted by the DMA. The agenda includes presentations on getting results from social media by Bloom Agency and on SEO by Latitude Digital Marketing. The social media presentation discusses identifying influencers on platforms like Twitter and LinkedIn, using existing customers to find new customers, and trigger-based communications. The SEO presentation focuses on moving beyond silos to an integrated approach across channels. The event concludes with a Q&A and networking session.
The document discusses the shift to digital media and social networking. It notes that 83% of Swedes now use the internet, with 60% having high-speed connections. 70% of people aged 18-35 base purchase decisions on recommendations rather than ads. The document outlines opportunities created by new technologies, like location-based services on mobile phones. However, it also notes challenges like maintaining control and ownership over one's digital life. It advocates that companies listen to customers, engage in dialogue on social media, and be transparent and personal online to adapt to changing customer behaviors and the rise of word-of-mouth promotion.
C3 2012 Inbound Marketing, Where Do I Go from Here - Jeff HerbstConductor
Jeff Herbst, Director of Organic Search at 2tor Inc., gave a presentation on inbound marketing challenges and strategies. 2tor partners with universities to deliver online degree programs. Herbst discussed how inbound marketing addresses 2tor's business needs by attracting and enrolling students cost-effectively. He outlined common challenges such as justifying efforts, silos within organizations, and changing expectations. Herbst emphasized treating inbound marketing as a long-term investment across multiple channels to build trust and authority through content and outreach.
Creative Strategy - Simon Conlin - March 2015Simon Conlin
Creative Strategy - Presentation to Canadian Students March 2015
Simon Conlin
@simononlin
#surrenderyoursay
#KendoWa
#MazdaMassiveTestDrive
#theUndeading
Highlights from the 2014 Adobe Summit - The Reinvention of Marketing.
- Digital Roadblock Survey
- The Marketing Cloud
- 3rd Party Cookie
- Channel Attribution
- Data Storytelling
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
All famous company profile v3.0 july 8, 2013Pauline Pangan
The document discusses various social media marketing services offered by a company including social analytics, social CRM, social listening, building and nurturing social communities, content marketing, social advertising, and ROI reporting. It provides brief explanations of each service and emphasizes the importance of understanding customers, competitors, and metrics.
Deloitte & government: Innovation Transfer Project, what is it like to work a...Bryony Cole
Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.
What is the new digital B2B customer expecting? Acclaimed industry visionary, Mark Thompson, will explore the forces driving change in the B2B customer experience and what companies must do to, not only respond to these forces, but to take a leadership position, to remain competitive today, and to get ahead of the curve for tomorrow.
Digital Transformation - Plato Netwerk VokaWard Hemeryck
The document discusses how digital is changing the world and businesses. It highlights that the world is moving too fast for "old school learning" and companies must adopt a "continuous learning mindset." It then provides examples of how various industries are being disrupted by new digital business models and technologies. The document emphasizes that businesses must transform to keep up with digital disruption and changing customer expectations.
"Build Your Business Through Giver's Gain" - BNI Yorkshire RegionSam Rathling
This is the presentation from the Sam Rathling workshop called "Build Your Business" delivered during a 4 city tour of Harrogate, Hull, Leeds and Sheffield, which was delivered to over 330 members of BNI across the Yorkshire region.
This document provides information about Becky McOwen-Wilson, the Creative Director of Geronimo, and summarizes four case studies of marketing campaigns conducted by Geronimo for various clients. The case studies showcase how Geronimo takes a holistic approach across channels to engage audiences and achieve business objectives.
Top of the Pops was a TV show in the UK that aired weekly but struggled to adapt to changing consumer preferences and technology. Younger viewers today want interactive, on-demand and social experiences rather than passive, linear programming. Companies must understand these "digital natives" and their communities in order to remain relevant. Marketers should focus on building relationships through conversation rather than interruptive ads.
DMS Scotland: Making content king in your marketing 14 November 2013Rachel Aldighieri
This document summarizes an agenda for a DMA Scotland event on content marketing. The event included presentations and discussions on content marketing research from the DMA, the List's digital evolution strategies, and tips for effective content from Indicia. Speakers discussed how over 80% of UK marketers have adopted content marketing and use an average of 13 tactics. Top tactics included website articles, blogs, and social media. Goals include brand awareness, engagement, and lead generation. Budgets for content marketing are expected to increase industry-wide. Other topics included the importance of quality, engaging content and optimizing content for mobile and social media.
- DU is the second largest telecommunications company in the UAE, with over 5 million customers within 5 years of launching in 2007. It was one of the first UAE companies to adopt social media platforms like Twitter, Facebook, YouTube, Foursquare, and LinkedIn.
- While social media was initially relatively easy to fund and justify, proving its value to business goals will become more difficult. Social media goals and metrics need to align with organizational goals in order to deliver on the company's mission and strategy.
- Social media is just one part of DU's digital marketing and should be viewed in the context of other online and offline channels. Attribution modeling is important to understand how to allocate budgets across channels to maximize
The document discusses using social media and personal branding for radio promotion and sales lead generation. It covers engaging audiences on social platforms, sharing content, managing conversations, promoting personal presence, and tracking metrics. Specific tactics mentioned include using Facebook ads targeted by demographics, promoting content on Slideshare and widgets, and leveraging LinkedIn for professional networking and recommendations to generate sales leads. Personal branding and developing customer relationships are emphasized as important strategies.
The document profiles Leonardo Zangrando and his work advising global corporations on business strategy, innovation, and people training. It notes that Zangrando has over 20 years of experience as a consultant helping companies bridge innovation strategy and implementation. More recently, he has focused on innovation and entrepreneurship, working to help companies reshape their innovation activities and structure based on an entrepreneurial model. The document also provides an overview of Zangrando's areas of expertise, including business model innovation, digital disruption, and social selling.
Golden Digital provides concise summaries of 3 sentences or less:
Golden Digital is a digital agency that specializes in viral and social movements through design thinking and data visualization. The document outlines Golden Digital's approach and case studies working with brands such as Levi's, Naturenz, British American Tobacco, and BMW to create digital ecosystems, content strategies, and viral campaigns. Golden Digital aims to turn brand data into stories that empower communities and drive results for clients.
Studio One Digital is a design and production firm that specializes in creating marketing and advertising content. They produce branding solutions and content that can be reused globally. Their capabilities include design, production, photography, and digital work. They have experience working with major advertising agencies and direct brands. They aim to fully understand their clients' brand guidelines and work in the clients' preferred way.
On Friday February 01, 2013, Brian Fetherstonhaugh (Chairman & CEO of OgilvyOne Worldwide) presented this presentation to Ogilvy & Mather SA clients and partners as well as to local media, at the South African launch of OgilvyOne at the Johannesburg office.
This document outlines the agenda for a conference on navigating B2B marketing and insights into marketing automation. The agenda includes presentations on the topics of focusing on technology over content, evaluating content quality, considerations for marketing automation implementations, and a panel discussion. Presenters will discuss lessons learned, common challenges with marketing automation projects, and strategies for overcoming barriers between marketing, sales, and IT departments. The event aims to provide reflections on marketing automation and collaborative marketing applications from industry experts.
Taking the lead: customer acquisition barometer 2015Rachel Aldighieri
This document summarizes a presentation on customer acquisition strategies. It discusses key findings from research on how consumers prefer to be contacted by companies compared to how marketers currently engage consumers. There is a preference gap shown between these two. The presentation also shares results from a fantasy football marketing campaign that engaged fans by tapping into the insight that many fans will select players for their fantasy team that are not actually on the real team they support. This campaign helped drive significant growth in registrations and engagement through leveraging an understanding of fan behaviors. The document concludes with a panel discussion on effective acquisition strategies.
The value of mail: what planners and marketers need to knowRachel Aldighieri
This document appears to be a presentation on the value of direct mail from Royal Mail MarketReach. It summarizes the key points as:
1) Direct mail provides valuable access to time and place, allowing messages to reach consumers when and where they are most receptive.
2) Great creative that defines a brand can give commercial advantage to direct mail over other channels.
3) Integration of direct mail with other channels, such as TV, can significantly increase campaign effectiveness and drive consumers along purchase journeys.
The document outlines a social media event held by DMA House on sharpening social media skills. It includes an agenda for the day with presentations on keeping social media campaigns legal, maximizing engagement, analyzing social media data, and a panel discussion. One presentation provides details on legal requirements for social media marketing under the CAP Code and CPRs, and highlights recent cases related to promotions, endorsements, and third-party content. Another presentation discusses best practices for understanding audiences, objectives, channels and using search and SEO to improve engagement.
Stop selling and start serving: how to bring data, creativity and technology ...Rachel Aldighieri
The document summarizes key points from a conference on combining data, creativity and technology. It discusses how understanding customer journeys is important to provide personalized experiences across interactions. It notes businesses often provide disjointed and impersonal experiences. A presentation discusses recognizing anonymous customers, understanding their journeys through different interactions, and continuing conversations across channels. Another talk outlines finding the "data and creative sweet spot" by using data inputs up front as a springboard for creative ideas while allowing freedom in execution. The document concludes with closing comments from the conference chair.
This document summarizes a legal update meeting on the EU Data Protection Regulation. The meeting agenda included presentations on the future of the EU Data Protection Regulation and how it will impact direct marketing practices. Key points from the presentations include:
- The current EU Data Protection Directive is outdated and a new Regulation is being negotiated that would impose stricter consent requirements, rights for individuals, and sanctions for non-compliance.
- Explicit consent may be required for all data processing and marketing under the new Regulation.
- Individuals may have new rights like "the right to be forgotten" and easier access to their personal data.
- Businesses need to prepare for potential fines of up to 2% of global annual turnover for violations
The document provides an overview of a data protection seminar, including:
- The agenda which covers understanding data protection law, practical tips for marketers, and a question period.
- An introduction to why data protection is important for protecting information, avoiding reputational damage, making good business sense, and avoiding enforcement actions.
- A summary of the key aspects of the Data Protection Act 1998 and Privacy and Electronic Communications Regulation 2003, including definitions, principles, and rules regarding marketing communications.
- Practical tips for marketers regarding data capture, obtaining permissions, and regaining lost permissions in compliance with regulations.
The document summarizes the FEDMA Legal Fact Pack 2015, which provides information on direct marketing laws for 31 countries. It contains country fact sheets on rules for direct mail, email, telemarketing, and data protection. The fact pack is an important resource for direct marketers to understand legal requirements and promote ethical practices. FEDMA publishes the fact pack to help direct marketers comply with regulations and develop self-regulation standards for the industry.
This document summarizes a meeting that discussed European legal and privacy updates for data-driven marketing. It included presentations from the CEO of DMA Group and the co-chair of FEDMA on different privacy views in Europe and the need for proportionate and effective regulation through dialogue between industry and policymakers. Other topics discussed were the Data Protection Regulation's impact and how to prepare for the new law, including assessing what constitutes personal data, consent mechanisms, legitimate interest, and profiling activities. The future of marketing and why the industry should care about developments in Europe were also mentioned.
This document provides an agenda and details for a workshop on preparing entries for the DMA Awards. The workshop covers best practices for presenting creative work, strategy, and results in award submissions. Speakers will discuss how to effectively showcase strategy, creative, and results, as well as tips for choosing appropriate categories and the judging process. Attendees are encouraged to enter their work and take advantage of the opportunity for recognition, business development, and to showcase their marketing excellence.
This document provides an agenda and overview for an event on best practices for presenting creative work, strategy, and results for the DMA Awards. The event will include presentations on how to effectively showcase creative work, strategy, and results. It will also cover which award categories to consider entering and provide an overview of the judging process. The goal is to help attendees develop strong award submissions that represent their best work in the most favorable light.
The document discusses the state of British copywriting based on the perspective of Mark Runacus, chair of the DMA Awards committee. It notes the large volume and quality of entries in recent DMA Awards. It then outlines a census of writers to understand their views on their work and industry. Writers expressed that they enjoy their work but fear for the future due to issues like clients and new technology. The document criticizes how the industry has abandoned copywriting in favor of "marketing-speak" and lack of character or message in writing. It encourages writers to have an interesting message rather than "shut the fuck up" if they have nothing to say.
Data detailed: how to buy and sell information responsibly - 08.07.2015Rachel Aldighieri
This document summarizes an event about responsible data practices in buying and selling information. The agenda includes welcome remarks, presentations on data challenges and managing the data value chain, and a client's perspective on buying data. A panel discussion follows with representatives from the Direct Marketing Commission, Opt-4, DataTalk, and Barclays Bank. The event concludes with closing comments.
This document summarizes a legal update event held by the DMA (Direct Marketing Association) on data protection. It includes:
- An agenda for the day covering upcoming changes to EU data protection laws and their implications for direct marketing.
- A summary of proposed changes in the EU's draft Data Protection Regulation, including stricter consent requirements, increased data subject rights like the "right to be forgotten", and heavier sanctions for non-compliance.
- An analysis of how these changes may impact direct marketing practices, such as the need to obtain explicit consent, review existing databases and consent language, and increase compliance costs.
Data privacy: what the consumer really thinks - 30.06.2015Rachel Aldighieri
This document summarizes a conference on data privacy held by the DMA UK. The agenda includes welcome remarks, presentations on research into consumer attitudes towards data privacy and case studies. A panel discussion will be held with representatives from Acxiom, Future Foundation, Wunderman, and Time Inc. discussing topics like the trends in how consumers view data sharing and incentives for sharing data. The conference aims to explore how consumer views on privacy are evolving and discuss how companies can build trust with consumers in an age of increased awareness of data use.
An introduction to data protection - Manchester - 24/06/15Rachel Aldighieri
This document provides an agenda and overview for a data protection seminar. It discusses:
1. Why data protection is important for protecting information, avoiding reputational damage, and avoiding legal penalties.
2. An overview of the key UK data protection laws: the Data Protection Act 1998 and the Privacy and Electronic Communications Regulation 2003. It defines important terms, outlines the 8 data protection principles, and reviews key rules around electronic communications.
3. Practical tips for marketers on capturing data, obtaining permissions, sourcing data from third parties, and regaining lost consent.
An Introduction to Data Protection (London) - June 2015Rachel Aldighieri
The document summarizes a presentation on data protection laws given by Janine Paterson. It covered why data protection is important, key terms in data protection law like personal data and sensitive personal data, the 8 principles of the Data Protection Act 1998, and key rules of the Privacy and Electronic Communications Regulation 2003. It provided practical tips for marketers on topics like obtaining consent, sourcing and updating data, and regaining lost permissions.
Introduction to data protection - Edinburgh - 29/04/15Rachel Aldighieri
This document provides an overview of a data protection seminar. It discusses:
1. Why data protection is important for protecting information, avoiding reputational damage, and avoiding legal penalties.
2. Key aspects of the UK's Data Protection Act (1998) and Privacy and Electronic Communications Regulation (2003) including definitions, principles, and rules regarding electronic communications.
3. Practical tips for marketers regarding obtaining consent, maintaining marketing permissions, sourcing data, and regaining lost consent.
In search of the perfect customer journey - ManchesterRachel Aldighieri
This document summarizes a conference on mapping the customer journey in a multi-channel world. It discusses 3 key learnings: 1) examine customer journeys from the customer's perspective, 2) build journeys around emotional needs, and 3) ensure accountability for customer experience. It also notes that customer behavior has changed and journeys must reflect complex, multi-channel behavior. Successful companies bust silos, measure what matters, consider their people, and lead with their brand and customer.
The document discusses the key topics around big data and data protection that were covered at a legal update event, including:
1) How the principles of data protection (such as fair processing, data minimization, and security) apply to big data, which can involve large and varied datasets.
2) Issues around obtaining valid consent for big data uses or relying on legitimate interests, as well as complying with the data retention principle.
3) How the research exemption may apply to some big data activities for commercial purposes like market research.
4) Potential impacts of the proposed EU Data Protection Regulation on big data, such as strengthened individual rights and compliance obligations for organizations.
2. Connect with the DMA…
• The #tag for this event is: #dmasocialSEO
• LinkedIn: DMA: Direct Marketing Association (UK)
Limited
• Twitter: @DMA_UK/ @DMANorth
• DMA Website: http://www.dma.org.uk
• Email: dma@dma.org.uk or events@dma.org.uk
• Phone: 020 7291 3300 or 0161 918 6780
3. Today’s agenda
• 17.00 – 17.30: Registration and Coffee
• 17.30 – 17.35: Event Introduction
- Kelly Farrington, Managing Director,
Media Wow
• 17.35 – 18.20: Social – Bloom Agency
• - Alex Craven, CEO
• - Peter Laflin, Head of Insight
• 18.20 – 19.05: SEO – Latitude Digital Marketing
• - James Lowery, Head of SEO
• 19.05 – 19.15: Q&A and Close
• 19.15 – 20.00: Networking
4. DMA – Getting Results from
Social
Alex Craven - CEO
@alexcraven
Peter Laflin - Head of Data Insight
@systemspeter
#dmasocialSEO
Digital Discovery
10. Next generation integrated social
media tool Client X Client Y
Client Z
CallCredit
University
of Reading
Bloo
m Whisper
Departmen TSB
t of
Innovation DataSift
& Skills
University Etc…
of
Cambridge University Twitter
of Oxford Facebook
Digital Discovery
11. 1. Identifying true
influencers
2. Using your existing
customers
to find new customers
3. Trigger based Digital Discovery
29. Our Insight
• Normal SSE strategy: reach = 74,000
• SSE strategy: reach = 115,000
• 55% improvement in reach
• This approach also has massive SEO benefits
DMA Digital Discovery
30. Domain Authority: 41
3, 560
Followers
80 Users of App
We gave Matt tickets to HCPFS
Blog Post on Landscape Juice with link
back to AHI Hampton Page
Matt is a garden designer, key influencer
and has agreed to guest blog for AHI
DMA Digital Discovery
32. 2. Using your existing
customers
to find new customers
Digital Discovery
33. Your Data UK Data
CAMEO UK Group - Profile Table Records % Records % Index Z-Score
1: Affluent Singles and Couples in Exclusive 71 2.13 1,235,119 3.09 68.73 -3.85
Urban Neighbourhoods
2: Wealthy Neighbourhoods Nearing and 193 5.78 1,544,822 3.87 149.36 4.75
Enjoying Retirement
3: Affluent Home Owning Couples and 666 19.95 4,815,039 12.06 165.36 11.44
Families in Large Houses
4: Suburban Home Owners in Smaller Private 788 23.60 5,603,742 14.04 168.11 13.05
Family Homes
5: Comfortable Mixed Tenure 339 10.15 3,749,170 9.39 108.10 1.49
Neighbourhoods
6: Less Affluent Family Neighbourhoods 506 15.15 5,731,788 14.36 105.55 1.33
7: Less Affluent Singles and Students in Urban 159 4.76 2,333,216 5.85 81.47 -2.90
Areas
8: Poorer White and Blue Collar Workers 290 8.69 6,029,064 15.10 57.51 -13.10
9: Poorer Family and Single Parent 196 5.87 4,314,259 10.81 54.32 -12.08
Households
10: Poorer Council Tenants Including Many 131 3.92 4,400,996 11.03 35.59 -21.06
Single Parents
CAMEO
Digital Discovery
34. Campaign Target Audience
ABC1. Average age 50. Wealthy neighbourhoods nearing retirement. Affluent home
owning couples & families in large houses. Midlands, East, South West, West South
and South East. HHI £75k +
Digital Discovery
35. Campaign Target Audience
TGI Statements
Attitudes – Cars:
‘My Car Is Only There To Get Me From A To B’
‘My Car Should Express My Personality’
‘I Like Driving’
‘I Like To Drive Fast’
‘You Can Judge A Person By The Car They Drive’
‘I Like Innovative Cars’
‘My Car Should Catch People's Attention’
‘Am Not Interested In What Goes On Under The Bonnet Of A Car’
Digital Discovery
36. How It Works
@Present
Customer @Influencer
@Present
Customer
YourCampaign
@PotentialCustom
er
@PotentialCustom
er
@PotentialCustom
er
Digital Discovery
37.
38. Antonio Carlieglio
Carly Fiorini
@a_carlieglio
@carlyforCA
Angela Crossland
@AngeCrossland Specialist Financial IT
Recruitment Consultant for
Yorkshire lass, born in Wakefield. Buy/Sell-Side. Also provide
Enjoys most sports, plays Hockey 1to1 career mgmt service
(still, at my age!) inc: Career & CV review,
Coaching, Interview
Techniques
Peter Jones
@dragonjones One of the world’s leading
businesswomen who is also a
Entrepreneur, Investor, wife, mother, grandmother &
fiscal conservative who wants
founder of the UK's 1st
to hold government
Enterprise Academy. accountable
Creator of American
Inventor in US & Star of
Dragons' Den in UK. Jamel Edwards
@JamelEdwards
Theo Paphitis
@TheoPaphitis
Terry Summer
@terribonjovi Dean Bell
@_DeanBell Work within SEN education with
Be who you wanna be, disengaged youth, sports coach for
be who you are. learning difficulties/behavioural
Everyone's a winner, problems.
There are those who
everyone's a star. Music
look at things and ask
isn't music without
why. I'd say dream of
@bonjovi Engaged
things that never were
to @mark_beach.. Businessman, Family
and ask why not? That's
Man and Dragon
why in my spare time
http://www.theopaphitis.
I'm an underwater
com/
fireman.
39. What We Do Br a d
n D si gn
e
Adve ing
rtis
Wb
e
Bul d
i
Insi ght
ig l
D it a
&Ides a
Ana si s
ly
SEO Soi a
cl
Digital Discovery
52. Thank you…
Upon completion of the online evaluation forms presentations
will be available.
A final thank you to all of today’s speakers:
Alex Craven, Bloom Agency
Peter Laflin, Bloom Agency
James Lowery, Latitude Digital Marketing
Kelly Farrington, Media Wow
53. Please return your badges to the
registration desk we look forward to
seeing you again!
Editor's Notes
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.
To start with, the centrality has Graeme and Nicole equal broadcaster and receiver. If we add the extra edge in, Graeme becoomes the best broadcaster – but Graeme and Nicole still remain the best receivers, with Philip increasing.