The presentation provided guidance on obtaining consent for cookies and similar technologies on mobile devices and across various mobile marketing channels. It emphasized being open and transparent about data collection practices, seeking opt-in consent from users given the personal nature of mobile devices, and considering future activities. While the regulations apply to mobile in the same way as desktop, the Information Commissioner's Office will take a sympathetic approach to compliance as long as organizations are working to resolve any issues.
Cookies and the EU privacy directive: what it means for youKWD Webranking
This document provides an overview of EU cookie law and guidance on how organizations should comply. It discusses the history of EU cookie law and how different countries are interpreting the legislation. It also examines examples of how some companies are addressing cookies and provides recommendations for developing a realistic compliance plan through conducting an audit and implementing appropriate solutions to obtain user consent.
Eprivacy issues and standards -- where do we stand?Anna Long
This document discusses privacy issues related to online data collection and three attempts to address them: the EU ePrivacy Directive, the W3C Tracking Protection Working Group, and the W3C Customer Experience Digital Data Community Group. The EU Directive requires opt-in for non-essential cookies which caused disruption. The W3C Tracking group developed a Do Not Track standard but faced challenges. The W3C Customer Group aims to standardize analytics data while addressing privacy through an access control layer and permissions mapping.
Web Marketing Wednesday Ottawa Oct 12th 2011Antoine Gay
This document summarizes an analytics implementation for a large multinational building materials company. It discusses:
1) The company's need to improve worker health/safety, manager efficiency, and maintain its #1 position.
2) Its communication team managed web analytics but lacked analytical maturity.
3) The proposed analytical solutions including training, basic reporting, a tagging audit/recommendations, and quarterly insights with a dedicated consultant.
4) The implementation improved the intranet's tagging plan to better analyze key sections like business tools and health/safety.
Thomas Kjeldgaard provides seven tips for business success: 1) Timing is important, 2) Get attention by focusing on benefits, 3) Thoroughly test ideas and strategies, 4) Differentiate your offerings, 5) Prioritize excellent customer service, 6) Upsell and cross-sell to increase profits, and 7) Consider operating from Thailand.
DMA-IDM Conference 2013 - the evolution of communicationRachel Aldighieri
The document outlines the agenda for the DMA-IDM conference 2013 on The Evolution of Communication. The one-day conference will cover various topics related to digital marketing and communication such as how to think big through small targeted efforts, the importance of high-quality content, one-to-one personalized communication at scale, emerging opportunities in e-commerce, and crowdsourcing ideas for the future of marketing. Speakers include representatives from Google, Go-Ahead, Sticky Content, DMA, Worldstores, Site Visibility, and BCS Agency. The event includes sessions, networking activities, and is sponsored by various organizations.
This document provides information about an upcoming DMA North Legal Update event, including details about the agenda, speakers, and topics to be covered. The event will discuss legal issues surrounding cookies, data protection, postal affairs, and other hot industry topics. Speakers will cover the EU cookie law requirements, how to obtain user consent, and the potential impacts of stricter privacy regulations. The document also provides contact information for the DMA.
Cookies and the EU privacy directive: what it means for youKWD Webranking
This document provides an overview of EU cookie law and guidance on how organizations should comply. It discusses the history of EU cookie law and how different countries are interpreting the legislation. It also examines examples of how some companies are addressing cookies and provides recommendations for developing a realistic compliance plan through conducting an audit and implementing appropriate solutions to obtain user consent.
Eprivacy issues and standards -- where do we stand?Anna Long
This document discusses privacy issues related to online data collection and three attempts to address them: the EU ePrivacy Directive, the W3C Tracking Protection Working Group, and the W3C Customer Experience Digital Data Community Group. The EU Directive requires opt-in for non-essential cookies which caused disruption. The W3C Tracking group developed a Do Not Track standard but faced challenges. The W3C Customer Group aims to standardize analytics data while addressing privacy through an access control layer and permissions mapping.
Web Marketing Wednesday Ottawa Oct 12th 2011Antoine Gay
This document summarizes an analytics implementation for a large multinational building materials company. It discusses:
1) The company's need to improve worker health/safety, manager efficiency, and maintain its #1 position.
2) Its communication team managed web analytics but lacked analytical maturity.
3) The proposed analytical solutions including training, basic reporting, a tagging audit/recommendations, and quarterly insights with a dedicated consultant.
4) The implementation improved the intranet's tagging plan to better analyze key sections like business tools and health/safety.
Thomas Kjeldgaard provides seven tips for business success: 1) Timing is important, 2) Get attention by focusing on benefits, 3) Thoroughly test ideas and strategies, 4) Differentiate your offerings, 5) Prioritize excellent customer service, 6) Upsell and cross-sell to increase profits, and 7) Consider operating from Thailand.
DMA-IDM Conference 2013 - the evolution of communicationRachel Aldighieri
The document outlines the agenda for the DMA-IDM conference 2013 on The Evolution of Communication. The one-day conference will cover various topics related to digital marketing and communication such as how to think big through small targeted efforts, the importance of high-quality content, one-to-one personalized communication at scale, emerging opportunities in e-commerce, and crowdsourcing ideas for the future of marketing. Speakers include representatives from Google, Go-Ahead, Sticky Content, DMA, Worldstores, Site Visibility, and BCS Agency. The event includes sessions, networking activities, and is sponsored by various organizations.
This document provides information about an upcoming DMA North Legal Update event, including details about the agenda, speakers, and topics to be covered. The event will discuss legal issues surrounding cookies, data protection, postal affairs, and other hot industry topics. Speakers will cover the EU cookie law requirements, how to obtain user consent, and the potential impacts of stricter privacy regulations. The document also provides contact information for the DMA.
The document discusses how advertising has changed over the past 25 years. It lists the names and social media handles of several creative directors from advertising agencies. It also mentions topics like recruitment, hygiene, heroes, bootcamp coaches, orchestration, then and now comparisons, data revealing trends, and uploading/sharing hero videos.
This document provides an overview of using mobile marketing for brands. It discusses the growth of mobile internet usage and how brands can leverage mobile marketing. Some key points:
- Mobile internet usage is growing rapidly as more consumers go online via smartphones and tablets.
- Brands should recognize mobile as a core part of marketing strategy rather than just a supplementary channel. An integrated mobile experience can enhance consumer engagement.
- Various mobile marketing techniques are discussed such as mobile websites, apps, mobile ads, location-based services, and SMS/MMS. Brands can use these channels for branding, advertising, promotions, customer service and more.
- While mobile presents opportunities, brands must consider user experience, permissions, and
This document is a product presentation for LEDtabletops that repeatedly promotes lighting tables with LEDs for style. It provides contact information for direct sales and notes that the company holds a patent and has an international patent pending for its LED tabletop products.
Orange Labs Beijing focuses on mobile terminal innovation, new TV, mobile internet, and communication technologies. It develops technologies once and deploys them globally, and leverages China's innovation ecosystem through partnerships, events, and communities. Its open innovation activities include an app partner program, mobile app communities, and local innovation events like camps and university contests.
The document discusses the evolution of inbound marketing and becoming a versatile professional in the "D.A.R.C. Ages". It outlines the difference between inbound and outbound marketing, and defines inbound marketing methodology as getting found through content, converting visitors, and analyzing results. It also discusses inbound marketing software and solutions, traits of an inbound marketing professional, and how digital natives are changing the marketing landscape.
The document summarizes mobile infrastructure, investments, and data traffic trends in Africa based on a report by Dr. Madanmohan Rao. Key points include:
- Mobile infrastructure in Africa is growing through investments in undersea cables and 3G networks by major operators like MTN and Airtel. This has led to declining broadband prices.
- Mobile data traffic in Africa is expected to experience exponential growth over the next few years, increasing 63-fold, as more people access the internet on smartphones and tablets.
- By 2015, there will be more people connected to mobile networks than with access to electricity in some regions, and over 5.6 billion mobile devices will be connected globally.
The document discusses the 2010 earthquake in Haiti, which was a devastating 7.3 magnitude earthquake that struck on January 12, 2010 near the capital city of Port-au-Prince, killing over 200,000 people. It provides background on Haiti's geography, demographics, infrastructure, and the tectonic plates that caused the earthquake. Photos and links are included to provide context and visuals related to the earthquake and its impact.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5, including magazines for Cosmo, FHM, and Bazaar in 2011. Some examples of projects include an interactive e-book for 7th Inn and mobile games such as Ooooze, DirtyHand, and Pin&Ball. An app called Job Hunter was also designed to help migrant workers find jobs and education.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5. This includes interactive e-books, games, and a job hunting app to help migrant workers find opportunities.
NeuroSky is a company that develops dry, single-sensor brainwave technology that can be used for a variety of applications including toys, education, wellness, and games. Their technology requires only a 4 second calibration and can be incorporated into portable devices without the need for external computers. NeuroSky's brainwave sensors have been validated by respected experts and are used broadly across industries.
There are three main types of creative integration: linear integration, where content is consistent across all channels; nuclear integration, where campaigns are built around a central unifying idea tailored for different channels; and polar integration, where creative content for specific channels is retrofitted to other channels. The document discusses these three types of integration and provides examples to illustrate the different approaches.
This document provides an agenda and summaries for an event on inserts in modern media. The agenda includes welcome and introductions, presentations on why inserts are still relevant, using augmented reality to enhance inserts, effective insert planning tips, the changing face of print, affordable creativity options for inserts, and a closing session. Key points from presentations include that billions of inserts are distributed each year, they can drive higher response rates than advertising, consumers value inserts, and new technologies allow for more customized, interactive, and targeted insert campaigns. Effective planning requires analyzing data, testing options, and considering elements like format, targeting, regional focus. Print is adapting to remain valuable by embracing multi-channel integration and utilizing improved digital printing technologies.
The document discusses various topics related to music composition including history, theory, notation, orchestral and choir arrangements, composers, chord progressions, genres, and auto-tune software. It covers fundamental elements of music like pitch, melody, rhythm, harmony, scales, modes, time signatures, key signatures, and the circle of fifths. It also lists different instruments and voice parts as well as notable composers across various eras.
This document explores why the author chose to focus on themselves, Bangkok as a location, and mobile platforms. It lists culture, lower startup costs, lifestyle, and an emerging market as reasons for choosing Bangkok. Mobile is discussed as having no local servers or infrastructure needed, no local payment or banking barriers, popularity of smartphones, and ability to create detached products for mobile platforms.
Cookies: best practice September 2012 by Fedelma Good, Barclaystheidm_quals
The document provides information on cookies best practices and ensuring compliance with EU cookie laws. It discusses the key requirements of the law including informing users about cookies and obtaining consent. It outlines the steps Barclays took to audit cookies on their websites and apps, develop solutions to display cookie information and obtain consent, and implement ongoing processes to maintain compliance. While some challenges remained around cookies in emails, overall Barclays implemented a thorough cross-business approach to addressing the legal requirements.
The document summarizes a data protection conference that took place on March 1st, 2012 in London. It includes an overview of several presentations given at the conference on topics related to upcoming changes to European data protection laws and their implications. Key points from some of the presentations include clarifying what types of technologies the new laws will cover, guidance provided from legal and regulatory perspectives, how prepared UK companies are for the changes, and potential impacts, such as many free internet services may no longer be free or possible without the use of behavioral advertising. The conference aimed to help organizations understand and prepare for the new requirements around data protection and user consent that would take effect in May 2012.
The document discusses how advertising has changed over the past 25 years. It lists the names and social media handles of several creative directors from advertising agencies. It also mentions topics like recruitment, hygiene, heroes, bootcamp coaches, orchestration, then and now comparisons, data revealing trends, and uploading/sharing hero videos.
This document provides an overview of using mobile marketing for brands. It discusses the growth of mobile internet usage and how brands can leverage mobile marketing. Some key points:
- Mobile internet usage is growing rapidly as more consumers go online via smartphones and tablets.
- Brands should recognize mobile as a core part of marketing strategy rather than just a supplementary channel. An integrated mobile experience can enhance consumer engagement.
- Various mobile marketing techniques are discussed such as mobile websites, apps, mobile ads, location-based services, and SMS/MMS. Brands can use these channels for branding, advertising, promotions, customer service and more.
- While mobile presents opportunities, brands must consider user experience, permissions, and
This document is a product presentation for LEDtabletops that repeatedly promotes lighting tables with LEDs for style. It provides contact information for direct sales and notes that the company holds a patent and has an international patent pending for its LED tabletop products.
Orange Labs Beijing focuses on mobile terminal innovation, new TV, mobile internet, and communication technologies. It develops technologies once and deploys them globally, and leverages China's innovation ecosystem through partnerships, events, and communities. Its open innovation activities include an app partner program, mobile app communities, and local innovation events like camps and university contests.
The document discusses the evolution of inbound marketing and becoming a versatile professional in the "D.A.R.C. Ages". It outlines the difference between inbound and outbound marketing, and defines inbound marketing methodology as getting found through content, converting visitors, and analyzing results. It also discusses inbound marketing software and solutions, traits of an inbound marketing professional, and how digital natives are changing the marketing landscape.
The document summarizes mobile infrastructure, investments, and data traffic trends in Africa based on a report by Dr. Madanmohan Rao. Key points include:
- Mobile infrastructure in Africa is growing through investments in undersea cables and 3G networks by major operators like MTN and Airtel. This has led to declining broadband prices.
- Mobile data traffic in Africa is expected to experience exponential growth over the next few years, increasing 63-fold, as more people access the internet on smartphones and tablets.
- By 2015, there will be more people connected to mobile networks than with access to electricity in some regions, and over 5.6 billion mobile devices will be connected globally.
The document discusses the 2010 earthquake in Haiti, which was a devastating 7.3 magnitude earthquake that struck on January 12, 2010 near the capital city of Port-au-Prince, killing over 200,000 people. It provides background on Haiti's geography, demographics, infrastructure, and the tectonic plates that caused the earthquake. Photos and links are included to provide context and visuals related to the earthquake and its impact.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5, including magazines for Cosmo, FHM, and Bazaar in 2011. Some examples of projects include an interactive e-book for 7th Inn and mobile games such as Ooooze, DirtyHand, and Pin&Ball. An app called Job Hunter was also designed to help migrant workers find jobs and education.
HTML5 can elevate the interactive experience of iPad magazines. Fei Jun is an associate professor and creative director who has developed digital magazines, publications, and mobile apps for the iPad using HTML5. This includes interactive e-books, games, and a job hunting app to help migrant workers find opportunities.
NeuroSky is a company that develops dry, single-sensor brainwave technology that can be used for a variety of applications including toys, education, wellness, and games. Their technology requires only a 4 second calibration and can be incorporated into portable devices without the need for external computers. NeuroSky's brainwave sensors have been validated by respected experts and are used broadly across industries.
There are three main types of creative integration: linear integration, where content is consistent across all channels; nuclear integration, where campaigns are built around a central unifying idea tailored for different channels; and polar integration, where creative content for specific channels is retrofitted to other channels. The document discusses these three types of integration and provides examples to illustrate the different approaches.
This document provides an agenda and summaries for an event on inserts in modern media. The agenda includes welcome and introductions, presentations on why inserts are still relevant, using augmented reality to enhance inserts, effective insert planning tips, the changing face of print, affordable creativity options for inserts, and a closing session. Key points from presentations include that billions of inserts are distributed each year, they can drive higher response rates than advertising, consumers value inserts, and new technologies allow for more customized, interactive, and targeted insert campaigns. Effective planning requires analyzing data, testing options, and considering elements like format, targeting, regional focus. Print is adapting to remain valuable by embracing multi-channel integration and utilizing improved digital printing technologies.
The document discusses various topics related to music composition including history, theory, notation, orchestral and choir arrangements, composers, chord progressions, genres, and auto-tune software. It covers fundamental elements of music like pitch, melody, rhythm, harmony, scales, modes, time signatures, key signatures, and the circle of fifths. It also lists different instruments and voice parts as well as notable composers across various eras.
This document explores why the author chose to focus on themselves, Bangkok as a location, and mobile platforms. It lists culture, lower startup costs, lifestyle, and an emerging market as reasons for choosing Bangkok. Mobile is discussed as having no local servers or infrastructure needed, no local payment or banking barriers, popularity of smartphones, and ability to create detached products for mobile platforms.
Cookies: best practice September 2012 by Fedelma Good, Barclaystheidm_quals
The document provides information on cookies best practices and ensuring compliance with EU cookie laws. It discusses the key requirements of the law including informing users about cookies and obtaining consent. It outlines the steps Barclays took to audit cookies on their websites and apps, develop solutions to display cookie information and obtain consent, and implement ongoing processes to maintain compliance. While some challenges remained around cookies in emails, overall Barclays implemented a thorough cross-business approach to addressing the legal requirements.
The document summarizes a data protection conference that took place on March 1st, 2012 in London. It includes an overview of several presentations given at the conference on topics related to upcoming changes to European data protection laws and their implications. Key points from some of the presentations include clarifying what types of technologies the new laws will cover, guidance provided from legal and regulatory perspectives, how prepared UK companies are for the changes, and potential impacts, such as many free internet services may no longer be free or possible without the use of behavioral advertising. The conference aimed to help organizations understand and prepare for the new requirements around data protection and user consent that would take effect in May 2012.
This document provides information about an upcoming DMA North Legal Update event, including the agenda, speakers, and contact details. The event will cover topics like the new EU cookie law, data protection regulation, postal affairs, and industry issues. Speakers will discuss how to comply with the cookie law by the May 26th deadline, the proposed EU data protection regulation, and its potential impacts. The agenda also includes sessions on hot legal topics, a coffee break, and a panel debate.
eBusiness Club "Demystifying the EU Cookie Law presentation, GeldardsJon Egley
The eBusiness Club eBiz byte seminar delivered by Julian Turner, Senior Associate Solicitor with one of the country’s leading regional law firms Geldards demystifying both the legal issues whilst offering practical advice on how to implement effective solutions.
Cookies and the EU privacy directive: what it means for you Comprend
This document provides an overview of EU cookie law and guidance on how organizations should comply. It discusses the history of the law, what cookies are, different types of cookies, how different countries are interpreting the legislation, examples of how some companies are handling cookies, and options for obtaining user consent for non-essential cookies. It recommends that organizations check what cookies they use, assess how intrusive cookie use is, decide on a consent solution, and work with consultants to audit cookie use and develop an implementation plan to demonstrate compliance.
Barclays took several steps to comply with new cookie regulations:
1. They audited all cookies on their websites to understand which were necessary, unnecessary, or more intrusive.
2. Based on the audit, they determined what changes were needed to inform users and obtain meaningful consent, prioritizing more privacy-intrusive cookies.
3. An action plan was developed to update policies and technologies, engage stakeholders, and ensure ongoing compliance.
A-Z Guide to Cookie Consent and Cookie Laws Around the World.pdfAdzappier
This document provides an overview of cookie consent and compliance with cookie laws around the world. It discusses what cookie consent is, the different types of cookies and technologies that collect data, how to implement cookie consent on a website, dos and don'ts of cookie banners, penalties for non-compliance, and how a consent management platform can help businesses easily achieve compliance.
Agenda 21 eu cookie seminar - david naylor - field fisher waterhouseagenda21
The document discusses the new EU cookie regime and data protection laws. It provides three key points:
1. The new laws require express consent from users before storing or accessing any personal information like cookies on their devices. Consent needs to be informed with clear disclosures about data collection and use.
2. Websites and apps need to assess what data they collect and determine if consent is needed based on the purpose and sensitivity of that data. More intrusive practices like persistent third-party cookies require express consent.
3. To comply, companies should enhance their privacy disclosures, implement strategies for obtaining user consent, use less intrusive data practices where possible, and oversee third-party data collection on
This document summarizes a presentation on cookies and data privacy regulations. It begins by defining what cookies are and noting the confusion around their technical definitions. It then summarizes the key aspects of the EU ePrivacy Directive regarding consent requirements for storing cookies. There is discussion of varying levels of compliance among industries and challenges in interpreting and applying the regulations. The presentation argues for a shift towards viewing cookies as data assets and focusing on privacy over technology. It suggests that self-regulation combined with sensible enforcement could help drive improved privacy practices.
Cookie Consent Regulatory Updates: How to Maintain ComplianceTrustArc
Staying up to date with the latest global cookie policy requirements can be difficult. Following the GDPR, there have been many recent rulings, legal commentary, and industry framework updates that have modified requirements – requiring organizations to stay hyper-vigilant in order to maintain cookie compliance.
As the upcoming Irish Data Protection Commission (the "DPC") October 2020 enforcement date approaches, organizations are scrambling to understand the consent mechanism updates and how to be able to stay agile enough to quickly implement future regulatory changes.
Join us as we walk through recent cookie policy updates and provide guidance on how to utilize TrustArc Cookie Consent Manager to help you meet the new regulatory requirements.
This webinar will review:
-Recent rulings and legal commentary (CJEU ruling, German Court, EDPB, Belgian DPA, Ireland DPA, and CNIL)
-Industry framework updates (IAB EU and CCPA)
-Upcoming regulatory requirements (CCPA, ePrivacy regulation)
The document discusses the impact of GDPR, cookie laws, and intelligent tracking prevention on analytics and marketing. It provides an overview of these regulations and their purposes in protecting personal data and privacy. It then summarizes key issues they create for remarketing, programmatic advertising, and attribution modeling. The document also explores how limitations on cookie usage could affect these marketing activities and the future of digital marketing without extensive cookie usage. Recommendations include forming customer logins, leveraging on-site data, offering incentives for first-party data collection, and shifting to a model prioritizing privacy, permission and personalized experiences.
Show Me You Care: Why You Should Be Talking About Privacy and Value-ExchangeTealium
This deck is from the fourth masterclass in our masterclass series on Preparing for Life Beyond the Third-Party Cookie.
We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience.
Check out this deck to discover:
- How privacy is driving changes in your advertising and measurement strategy
- Strategies to power privacy
- Key ways to build up customer trust with first-party data
The document discusses upcoming changes to UK cookie laws that will take effect on May 26, 2011. The key changes are that websites will now need to obtain active consent from users to store cookies on their computers, rather than just providing an opt-out. Websites will need to audit which cookies they use, how they are used, and obtain consent through clear, interactive methods to comply with the new law. Non-compliance could result in fines up to £500,000. Websites should focus on prioritizing cookies that require consent based on their necessity and privacy implications.
International Chamber Of Commerce UK - EU Cookie Directive GuideKrishna De
The ICC UK Cookie guide provides guidance for website operators on obtaining informed consent from users for the use of cookies, in line with recent changes to UK privacy law. It categorizes cookies into four groups: strictly necessary cookies, performance cookies, functionality cookies, and targeting/advertising cookies. The guide aims to help operators identify which cookies they use and explain them to users, as well as help users understand cookie purposes. If widely adopted, the guide could standardize cookie information across sites and increase user understanding over time. It provides information in layers, from simple high-level descriptions to more detailed explanations, allowing those wanting more information to access it.
Data Restart 2022: Marina Mchedlishvili - How to build strong data strategies...Taste
Google may have postponed the end of third-party cookies to 2024, but the effects on data collection and data management are already visible. The restrictions on legal frameworks and browsers are increasing every day. Businesses and marketers are struggling to improve campaign performance, face data losses and lack visibility on the purchase journey to drive business opportunities. In the post-cookie world, there is one thing that is certain: consent is here to stay. In the future, there will only be data with consent, or no data at all. Join us for this session, where we will talk about how to improve your data strategy by leveraging consent in a post-cookie era.
Keeping Your House In Order Getting It Right When Selling OnlineRob Blamires
This document provides guidance on legal requirements for selling products online and using social media for promotion. It discusses the need to (1) comply with distance selling, e-commerce, and consumer protection laws regarding order processing and cancellation rights, (2) obtain necessary rights to content and ensure marketing is not misleading, and (3) understand data privacy laws and rights granted to social media platforms. Failure to follow these laws could result in enforcement action, loss of business, and damage to brand reputation.
The EU's E-Privacy Directive regulates privacy and cookies. It requires user consent for cookies except if strictly necessary. Websites in the EU must obtain consent, but methods are unclear. Options include pop-ups, terms of service agreements, or browser settings. Websites should review their cookie usage and develop a cookie policy while guidance is developed.
Marketing Meets Privacy_ What You Need to Know in 2023.pdfJohn Doyle
DrupalCon 2023 Pittsburgh Presentation: Marketing Meets Privacy, what you need to know in 2023.
Privacy legislation is rapidly evolving throughout the United States and keeping up with the new laws, regulations, and policies can be a challenge for web and marketing teams. To make it more confusing, these laws are being passed at the state level, with rules and regulations that vary by state.
In this session, we will focus on the privacy consent aspect of these laws and how this works with your web and marketing technology stacks.
In this session we will discuss:
1. Brief overview of privacy landscape in 2023
2. What do these privacy laws mean for web and marketing teams now and into the near future
3. Consent Management & Tag Managers
4. Q&A
YouTube Link: https://www.youtube.com/watch?v=22p14sCxWDQ&list=PLpeDXSh4nHjTZrlCUtl_xp87F3plT7czE&index=65
Agenda21 eu cookie seminar - dominic trigg - rocket fuelagenda21
This document discusses privacy concerns regarding digital advertising and behavioral networks. It summarizes Rocket Fuel's approach, which is to [1] educate consumers about data collection and give them control options, [2] be transparent about data practices and only collect necessary data securely, and [3] comply with various international privacy laws and opt-in requirements. The document also analyzes how different interpretations of the EU ePrivacy Directive could impact Rocket Fuel's business through potential cookie loss.
This document provides guidance on obtaining consent for cookies and similar technologies under the UK's Privacy and Electronic Communications Regulations. It finds that consumer understanding of cookies is generally limited. Websites must take steps like conducting a cookie audit and providing clear information to users to comply with rules requiring consent for storing or accessing information on users' devices. While initial compliance requires effort, the guidance expects it will become easier over time as user awareness and technical abilities improve.
This document outlines the agenda for a conference on navigating B2B marketing and insights into marketing automation. The agenda includes presentations on the topics of focusing on technology over content, evaluating content quality, considerations for marketing automation implementations, and a panel discussion. Presenters will discuss lessons learned, common challenges with marketing automation projects, and strategies for overcoming barriers between marketing, sales, and IT departments. The event aims to provide reflections on marketing automation and collaborative marketing applications from industry experts.
Taking the lead: customer acquisition barometer 2015Rachel Aldighieri
This document summarizes a presentation on customer acquisition strategies. It discusses key findings from research on how consumers prefer to be contacted by companies compared to how marketers currently engage consumers. There is a preference gap shown between these two. The presentation also shares results from a fantasy football marketing campaign that engaged fans by tapping into the insight that many fans will select players for their fantasy team that are not actually on the real team they support. This campaign helped drive significant growth in registrations and engagement through leveraging an understanding of fan behaviors. The document concludes with a panel discussion on effective acquisition strategies.
The value of mail: what planners and marketers need to knowRachel Aldighieri
This document appears to be a presentation on the value of direct mail from Royal Mail MarketReach. It summarizes the key points as:
1) Direct mail provides valuable access to time and place, allowing messages to reach consumers when and where they are most receptive.
2) Great creative that defines a brand can give commercial advantage to direct mail over other channels.
3) Integration of direct mail with other channels, such as TV, can significantly increase campaign effectiveness and drive consumers along purchase journeys.
The document outlines a social media event held by DMA House on sharpening social media skills. It includes an agenda for the day with presentations on keeping social media campaigns legal, maximizing engagement, analyzing social media data, and a panel discussion. One presentation provides details on legal requirements for social media marketing under the CAP Code and CPRs, and highlights recent cases related to promotions, endorsements, and third-party content. Another presentation discusses best practices for understanding audiences, objectives, channels and using search and SEO to improve engagement.
Stop selling and start serving: how to bring data, creativity and technology ...Rachel Aldighieri
The document summarizes key points from a conference on combining data, creativity and technology. It discusses how understanding customer journeys is important to provide personalized experiences across interactions. It notes businesses often provide disjointed and impersonal experiences. A presentation discusses recognizing anonymous customers, understanding their journeys through different interactions, and continuing conversations across channels. Another talk outlines finding the "data and creative sweet spot" by using data inputs up front as a springboard for creative ideas while allowing freedom in execution. The document concludes with closing comments from the conference chair.
This document summarizes a legal update meeting on the EU Data Protection Regulation. The meeting agenda included presentations on the future of the EU Data Protection Regulation and how it will impact direct marketing practices. Key points from the presentations include:
- The current EU Data Protection Directive is outdated and a new Regulation is being negotiated that would impose stricter consent requirements, rights for individuals, and sanctions for non-compliance.
- Explicit consent may be required for all data processing and marketing under the new Regulation.
- Individuals may have new rights like "the right to be forgotten" and easier access to their personal data.
- Businesses need to prepare for potential fines of up to 2% of global annual turnover for violations
The document provides an overview of a data protection seminar, including:
- The agenda which covers understanding data protection law, practical tips for marketers, and a question period.
- An introduction to why data protection is important for protecting information, avoiding reputational damage, making good business sense, and avoiding enforcement actions.
- A summary of the key aspects of the Data Protection Act 1998 and Privacy and Electronic Communications Regulation 2003, including definitions, principles, and rules regarding marketing communications.
- Practical tips for marketers regarding data capture, obtaining permissions, and regaining lost permissions in compliance with regulations.
The document summarizes the FEDMA Legal Fact Pack 2015, which provides information on direct marketing laws for 31 countries. It contains country fact sheets on rules for direct mail, email, telemarketing, and data protection. The fact pack is an important resource for direct marketers to understand legal requirements and promote ethical practices. FEDMA publishes the fact pack to help direct marketers comply with regulations and develop self-regulation standards for the industry.
This document summarizes a meeting that discussed European legal and privacy updates for data-driven marketing. It included presentations from the CEO of DMA Group and the co-chair of FEDMA on different privacy views in Europe and the need for proportionate and effective regulation through dialogue between industry and policymakers. Other topics discussed were the Data Protection Regulation's impact and how to prepare for the new law, including assessing what constitutes personal data, consent mechanisms, legitimate interest, and profiling activities. The future of marketing and why the industry should care about developments in Europe were also mentioned.
This document provides an agenda and details for a workshop on preparing entries for the DMA Awards. The workshop covers best practices for presenting creative work, strategy, and results in award submissions. Speakers will discuss how to effectively showcase strategy, creative, and results, as well as tips for choosing appropriate categories and the judging process. Attendees are encouraged to enter their work and take advantage of the opportunity for recognition, business development, and to showcase their marketing excellence.
This document provides an agenda and overview for an event on best practices for presenting creative work, strategy, and results for the DMA Awards. The event will include presentations on how to effectively showcase creative work, strategy, and results. It will also cover which award categories to consider entering and provide an overview of the judging process. The goal is to help attendees develop strong award submissions that represent their best work in the most favorable light.
The document discusses the state of British copywriting based on the perspective of Mark Runacus, chair of the DMA Awards committee. It notes the large volume and quality of entries in recent DMA Awards. It then outlines a census of writers to understand their views on their work and industry. Writers expressed that they enjoy their work but fear for the future due to issues like clients and new technology. The document criticizes how the industry has abandoned copywriting in favor of "marketing-speak" and lack of character or message in writing. It encourages writers to have an interesting message rather than "shut the fuck up" if they have nothing to say.
Data detailed: how to buy and sell information responsibly - 08.07.2015Rachel Aldighieri
This document summarizes an event about responsible data practices in buying and selling information. The agenda includes welcome remarks, presentations on data challenges and managing the data value chain, and a client's perspective on buying data. A panel discussion follows with representatives from the Direct Marketing Commission, Opt-4, DataTalk, and Barclays Bank. The event concludes with closing comments.
This document summarizes a legal update event held by the DMA (Direct Marketing Association) on data protection. It includes:
- An agenda for the day covering upcoming changes to EU data protection laws and their implications for direct marketing.
- A summary of proposed changes in the EU's draft Data Protection Regulation, including stricter consent requirements, increased data subject rights like the "right to be forgotten", and heavier sanctions for non-compliance.
- An analysis of how these changes may impact direct marketing practices, such as the need to obtain explicit consent, review existing databases and consent language, and increase compliance costs.
Data privacy: what the consumer really thinks - 30.06.2015Rachel Aldighieri
This document summarizes a conference on data privacy held by the DMA UK. The agenda includes welcome remarks, presentations on research into consumer attitudes towards data privacy and case studies. A panel discussion will be held with representatives from Acxiom, Future Foundation, Wunderman, and Time Inc. discussing topics like the trends in how consumers view data sharing and incentives for sharing data. The conference aims to explore how consumer views on privacy are evolving and discuss how companies can build trust with consumers in an age of increased awareness of data use.
An introduction to data protection - Manchester - 24/06/15Rachel Aldighieri
This document provides an agenda and overview for a data protection seminar. It discusses:
1. Why data protection is important for protecting information, avoiding reputational damage, and avoiding legal penalties.
2. An overview of the key UK data protection laws: the Data Protection Act 1998 and the Privacy and Electronic Communications Regulation 2003. It defines important terms, outlines the 8 data protection principles, and reviews key rules around electronic communications.
3. Practical tips for marketers on capturing data, obtaining permissions, sourcing data from third parties, and regaining lost consent.
An Introduction to Data Protection (London) - June 2015Rachel Aldighieri
The document summarizes a presentation on data protection laws given by Janine Paterson. It covered why data protection is important, key terms in data protection law like personal data and sensitive personal data, the 8 principles of the Data Protection Act 1998, and key rules of the Privacy and Electronic Communications Regulation 2003. It provided practical tips for marketers on topics like obtaining consent, sourcing and updating data, and regaining lost permissions.
Introduction to data protection - Edinburgh - 29/04/15Rachel Aldighieri
This document provides an overview of a data protection seminar. It discusses:
1. Why data protection is important for protecting information, avoiding reputational damage, and avoiding legal penalties.
2. Key aspects of the UK's Data Protection Act (1998) and Privacy and Electronic Communications Regulation (2003) including definitions, principles, and rules regarding electronic communications.
3. Practical tips for marketers regarding obtaining consent, maintaining marketing permissions, sourcing data, and regaining lost consent.
In search of the perfect customer journey - ManchesterRachel Aldighieri
This document summarizes a conference on mapping the customer journey in a multi-channel world. It discusses 3 key learnings: 1) examine customer journeys from the customer's perspective, 2) build journeys around emotional needs, and 3) ensure accountability for customer experience. It also notes that customer behavior has changed and journeys must reflect complex, multi-channel behavior. Successful companies bust silos, measure what matters, consider their people, and lead with their brand and customer.
The document discusses the key topics around big data and data protection that were covered at a legal update event, including:
1) How the principles of data protection (such as fair processing, data minimization, and security) apply to big data, which can involve large and varied datasets.
2) Issues around obtaining valid consent for big data uses or relying on legitimate interests, as well as complying with the data retention principle.
3) How the research exemption may apply to some big data activities for commercial purposes like market research.
4) Potential impacts of the proposed EU Data Protection Regulation on big data, such as strengthened individual rights and compliance obligations for organizations.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
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This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
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Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
DMA Cookies update
1. Countdown to cookies
08.30am Registration & refreshments
09.00am Welcome from chair
Caroline Roberts, director of public affairs, DMA
09.05am DMA 10 step guidance
Simon McDougall, managing director, Promontory Financial Group
09.25am The Osborne Clarke perspective
Stephen Groom, head of marketing and privacy law Osborne Clark
09.45am Guidance for email marketing
Clare O’Brien, industry programmes consultant, IAB
09.55am Guidance for mobile marketing
Mark Brill, director, Formation
Jo Garcia, business development director, Traction Platform
10.05am Google’s perspective
Michael Todd, industry relations manager, Google
10.20am Q&A session
10.50am Closing comments from chair
#dmacookies
3. DMA 10 step guidance
Simon McDougall, Promontory Financial Group
#dmacookies
4. Washington Atlanta New York San Francisco Dubai London Milan Paris Singapore Sydney Tokyo
Toronto
Countdown to cookies, 25 days to go!
Simon McDougall
Managing Director, Promontory
7. This is what the revised law requires
• a person shall not store or gain access to information
stored, in the terminal equipment of a subscriber or user
unless the requirements of paragraph (2) are met.
(2) The requirements are that the subscriber or user of that
terminal equipment:
– (a) is provided with clear and comprehensive
information about the purposes of the storage of, or
access to, that information; and
– (b) has given his or her consent.
8. Those setting ‘cookies’ must
• tell people that the cookies are there,
• explain what the cookies are doing, and
• obtain their consent to store a cookie on their device.
9. Strictly necessary cookies are out of scope
• There is an exception to the requirement to provide
information about cookies and obtain consent where the
use of the cookie is:
– (a) for the sole purpose of carrying out the transmission of a
communication over an electronic communications network; or
– (b) where such storage or access is strictly necessary for the
provision of an information society service requested by the
subscriber or user.
• As are intranet sites purely targeted at your employees.
10. The ICO’s core advice remains consistent
“It is not enough simply to continue to comply with the 2003
requirement to tell users about cookies and allow them to opt out.
The law has changed and whatever solution an organisation
implements has to do more than comply with the previous
requirements in this area.”
1. Check what type of cookies and similar technologies you use and
how you use them.
2. Assess how intrusive your use of cookies is.
3. Decide what solution to obtain consent will be best in your
circumstances.
11. Step-by-step guide (to getting there)
1. Engage key stakeholders
2. Check what types of cookies you use
3. Assess the intrusiveness of your cookies
4. Decide how you will obtain consent
5. Develop and test your solution(s)
6. Update your Cookie policy and other relevant content
7. Communicate with third parties
8. Ensure relevant staff are fully aware
9. Define a maintenance / control process
10. Talk with and learn from others
Page 11
12. 1. Engage key stakeholders
• … and keep them informed throughout
• Key to implementing a compliant solution will be your IT
team / web managers
• But don’t forget other impacted teams:
– Legal & Compliance
– Help Desks
– Customer facing colleagues
– Marketing
– PR
• Allocate budget and resource
Page 12
13. 2. Check what type of cookies you use
• i.e. Audit your cookies (not forgetting about equivalent
technologies)
• Make sure you identify all your websites and other
places where cookies might be used (e.g. mobile apps)
• There are many third parties now providing cookie audit
services (as well as end-to end solutions)
Page 13
14. 3. Assess the intrusiveness of the cookies
• Assess your cookies against an ‘intrusiveness scale’
(either your own or an industry standard such as the
ICC’s) and categorise each cookie e.g.:
– Strictly necessary
– Performance
– Functionality
– Targeting
• This is also a good opportunity to identify any cookies
that are no longer required
Page 14
15. 4. Decide how you will obtain consent
Language lessons!
• Pop-up boxes
• Splash pages
• Landing pages
• Homepage headers
• Banners
• Scrolling text
• Implied consent
• Tick boxes
• Terms & Conditions
(and l’m sure there are more!)
Page 15
16. BT’s solution
• A One Time Message (OTM) is displayed the first time
you visit www.bt.com
• Acceptance to cookies is based on continuing to use the
website after this message has been displayed
Page 16
19. 5. Develop and test your solution(s)
• These requirements are new for everyone so make no
assumptions
• Before you launch be sure you test the end-to-end user
experience
• Don’t forget to include an assement of the
‘understandability’ of the language you have used
• And after you go live keep alert for user feedback
Page 19
20. 6. Update your Cookie policy
…and other relevant content.
• Alongside your consent mechanism, you will need to provide access
to content which will explain:
– What cookies/ equivalent technologies are in use
– What they are doing
– How users can both provide and withdraw consent
• If appropriate use industry defined language / descriptions such as
the ICC’s
• Keep the profile of your site users in mind when updating your policy
e.g. do children use your site?
• If your changes are ‘work in progress’ then you might consider
updating your existing cookie policies to tell your customers that you
are getting ready.
Page 20
21. BT’s solution
• The website uses an icon for each category of cookie
• And provides the functionality to set cookie preferences
by reference to the cookie categories
Page 21
22. BT’s solution
• Hovering over each icon provides a brief overview of the
cookie category
• Clicking on Change cookie settings provides access to
more detailed information
• The site privacy policy contains an updated section on
cookies
Page 22
23. 7. Communicate with third parties
Think about your relevant third party relationships
– Are any third parties running websites on your behalf?
– Placing cookies on your behalf ?
– Broadcasting emails on your behalf?
• What changes are they making in order to comply?
• Do you need additional contractual terms in place?
Page 23
24. 8. Ensure relevant staff are fully aware
• It’s essential that any staff who might be asked questions
about your solution are fully briefed and aware
• This could include, for example:
– Technical help desks,
– Public relations teams,
– Call centre staff
Page 24
25. 9. Define a maintenance / control process
• Remember the 26th May 2012 is the start not the end
date
• It is essential that you keep effective control of your
organisations use of cookies to ensure ongoing
compliance
Page 25
26. 10. Talk with and learn from others
• DMA
• ICO
• ICC
• Trade Associations
• Etc.
Page 26
29. What has the Information
Commissioner's Office said so far?
Edited "highlights"
2 May 2012
Stephen Groom
Head of Marketing and Privacy Law
Osborne Clarke
marketinglaw.co.uk
30. osborneclarke.com
Sources
• "Guidance on the rules on use of cookies and similar
technologies" ICO Version 2 13 December 2011
• "The ICO's Dave Evans on EU cookie law compliance"
Graham Charlton, Econsultancy 24 April 2012
30
31. osborneclarke.com
Consumer understanding and "implied
consent"
• The level of consent required has to take into account the
degree of understanding and awareness of the person
being asked
• "Implied consent" must be based on a definite shared
understanding of what is going to happen
• At present general awareness of the functions and use of
cookies is simply not high enough for websites to look to
rely entirely in the first instance on implied consent
• If websites in medium to long term are transparent about
cookies and privacy, it will be easier to assume knowledge
31
32. osborneclarke.com
Prior consent required?
• Setting cookies before users have had the opportunity to
look at the information provided and make a choice is
likely to lead to compliance problems
• Wherever possible the setting of cookies should be
delayed until users have had the opportunity to
understand what cookies are being used and choose
• Where this is not possible, websites should be able to
show they are doing as much as possible to reduce the
time before cookie info and options are provided
• Consider shortening cookie lifespan if users might make
a one off visit 32
33. osborneclarke.com
The "strictly necessary" exception
• "Strictly necessary" means that the storage of or access to
information should be essential rather than reasonably
necessary or "important"
• Cookie must be essential to provide service requested
by the user, rather than what might be essential for any
other uses the service provider might want to make of the
data
• Cookies for analytics, first and third party advertising
or a tailored greeting on user's return to site are unlikely
to fall within the exception
33
34. osborneclarke.com
Whose responsibility is it to comply?
• The Regulations do not define who is responsible
• The person setting the cookie is primarily responsible
for compliance
• Where third party cookies are set through a website,
both parties will be responsible
• Users are most likely to address complaints to the
company running the website
• Publishers, third party cookie providers, website
designers, email marketing service providers etc need to
allocate responsibility in their contracts and include
relevant warranties and indemnities 34
35. osborneclarke.com
International issues
• An organisation based in UK likely to be subject to the
Regulations even if their website is technically hosted
overseas
• Organisations based outside Europe with websites
designed for the European market, or providing
products or services to customers in Europe….
• ..should consider that their users in the UK and Europe
will clearly expect information and choices about
cookies to be provided
35
36. osborneclarke.com
Enforcement and penalties
• If someone says we're not doing anything about this,
then we may pay them more attention
• All our enforcement actions are likely to be in the form of
negotiations
• If people listen to our advice and are prepared to take
steps there shouldn't be a problem
• If we had an enforcement team dedicated to cookie law
abuse, people would rightly question our priorities
• Options: Information Notice, Undertaking, Enforcement
Notice, Monetary Penalty Notice <£500,000
36
37. osborneclarke.com
Sum up
• ICO guidance on the cookie law to date has been criticised, but on the
whole..
• so far they have made a pretty good fist of a near impossible job.
• They can't be expected to provide instant solutions for all
scenarios and..
• although on some issues they have not been as clear as some would
like….
• you can be sure that their approach is clearer and more practical
and business-friendly than most other EU regulators!
• The December Guidance takes 30 minutes to read –check it out!
37
38. osborneclarke.com
Any questions?
[insert photo here]
Height = 5.39cm
Width = 5.81cm
Stephen Groom
Head of Marketing & Privacy Law
T +44 (0) 207 105 7078
M +44 (0) 207 105 7078
stephen.groom@osborneclarke.com
www.marketinglaw.co.uk
38
39. What has the Information
Commissioner's Office said so far?
Edited "highlights"
2 May 2012
Stephen Groom
Head of Marketing and Privacy Law
Osborne Clarke
marketinglaw.co.uk
41. ePrivacy Directive and transparent
user communication for the email
industry
working towards compliancy
42. A guide for transparency
Focusing on the what data is collected,
how its collected and why its collected
43. Acknowledging consumer understanding
“Testing of respondents’ knowledge of internet
cookies confirmed their limited understanding:
Only for one out of sixteen internet cookies
related statements a majority of respondents
knew the correct answer with other
respondents either selecting the incorrect
answer or indicating that they did not know
the answer.”
6% Research into consumer understanding and management of
internet cookies and the potential impact of the EU Electronic
Communications Framework, DCMS, April 2011
iabuk.net/contact
44. A resource for the email industry
Towards achieving consistent consumer
understanding of our businesses
•DMA and IAB work together to ensure
consistency of message across the industry
•Underlines the brand benefits of clear
communication
•A flexible framework
•Launches 9th May
45. Building trust through communication
Towards achieving consistent consumer
understanding of our businesses
•It’s a guide for marketers
•It encourages clear communication
•It addresses what consumers care about
•It will be refined as good practice develops
•It will contribute to widening consumer
understanding and therefore implicit consent
46. Thank you
clare@iabuk.net
020 7050 6963
iabuk.net/contact
47. Guidance for mobile marketing
Mark Brill, Formation
Jo Garcia, Traction
#dmacookies
49. Introducing ...
Jo Garcia
•Vice Chair, DMA Mobile Marketing Council
Business Development Director, Traction Platform
Implications of the regulations for mobile
Mark Brill
•Chair, DMA Mobile Marketing Council
CEO, Formation
•Putting it into practice
51. Public perceptions
60% know
89% have what they
heard of are
cookies
72% believe mobile and
desktop cookies are
used in the same way
July 2011: Toluna QuickSurveys
52. Public perceptions
57% are
concerned
about internet
security
2/3rds of
mobile web
users are
concerned
about security
54. What about mobile?
It includes ...
•Mobile websites
•Apps
•Web apps
•Messaging
•QR codes and NFC
(in some circumstances)
55. The ICO position
• Review period until May 2012
• PC, mobile or tablet?
‘The Regulations do not make a distinction. We
consider the individual circumstances of any case
when we are looking at the possibility of formal
action.’
• Mobile tech solutions?
‘The DCMS are aware of the need to consider this
area (they’ve said it is on the agenda) but to date
they have not had direct discussions with mobile
specific developers.’
56. Key Principles for Mobile the
most personal channel
• Be Open and Transparent
• Seek Permission – Opt –in Consent
• Personal nature of the mobile device
• Not a shared device
• Consider future activities and
opportunities
57. Don’t Panic
• Get opt-in consent
• Be transparent
• The ICO are sympathetic:
‘Our general approach is generally to seek
compliance informally without first resorting to
formal action. If we became aware of something
very serious we do have the option to take formal
action straight away but this would be unusual.’
60. Messaging
• SMS and MMS
• Tracking not stored
on terminal device
• Take care with the
destination (e.g.
website or app)
61. Mobile websites
• Considered no different to desktop
websites
– Tablet sites as well
• Be careful of HTML5 and it’s offline
storage/database capability
– You will need permission if using this to
store anything pertaining to personal data,
including tracking
65. Apps
• Mobile apps can store
a considerable amount
of personal data
• Cookies Policy can be
made opt-in with first
opening
• Take care with legacy
apps – may require an
update
66. Other channels
• Bluetooth – not applicable, but take
care with destination
• QR – does not apply but take care with
URL tracking
• NFC – not fully implemented yet –
currently does not appear to be relevant
68. At the end of the day
• Mobile is a highly personal channel
• Consumers have high expectations in
both trust and user experience from
brands
• Understand these expectations and
meeting them
69. We are the Mobile Marketing Council
• Jo Garcia
• Mark Brill
THANK YOU!
72. Upcoming events
Client email marketing survey
Sponsored by Alchemy Worx
Thursday 17 May 2012, The King’s Fund
The DMA summer lunch- with Alastair Campbell
Sponsored by Mobile Marketing Group
Thursday 12 July 2012
Email customer lifecycle: List growth
Sponsored by Silverpop
Tuesday 22 May 2012
To see our full events listing please visit
http://www.dma.org.uk/event-listing