This document provides an overview of GIPL, a digital marketing agency. It consists of Grasshoppers, the brand communication agency, Grownups, the digital wing, and Greenthumb, the PR wing. Grownups works on developing compelling online and social media campaigns. It provides services such as website development, SEO, SEM, and social media marketing. Examples of case studies demonstrating success in increasing appointments, donations, and admissions through digital campaigns are provided. The document outlines Grownups' approach and services.
Grasshoppers Advertising is a creative ad agency in print and digital media. We formulate marketing strategies, design media campaigns and do online brand promotion.
Grasshoppers Advertising is a creative ad agency in print and digital media. We formulate marketing strategies, design media campaigns and do online brand promotion.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Grasshoppers Advertising is a creative ad agency in print and digital media. We formulate marketing strategies, design media campaigns and do online brand promotion.
Grasshoppers Advertising is a creative ad agency in print and digital media. We formulate marketing strategies, design media campaigns and do online brand promotion.
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
This is a Digital Marketing Project based on the business of Domino's in India. The project talks about how a business can have a firm foothold in the market, in this digital era.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Jen Begeal - Digital Marketing PortfolioJen Begeal
Digital Marketing Portfolio including social media marketing, event production, integrated marketing campaigns, data analysis, branded experiences, transmedia storytelling, event programming and email marketing campaigns.
IABC Phoenix- Selecting Social Media PlatformsLaneTerralever
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
When it comes to marketing, it seems as if the traditional PR has always been pegged against its digitized equivalent. While many brands often wonder why they would need a digital PR firm if they already have a traditional PR agency the truth of the matter is that a digital PR agency has more capabilities to offer than the traditional PR agency, which goes far beyond the public relations approach of traditional PR firms.
Marketing Communications Project | Social Media & Brand CommunityMichael Larson
Presentation for a project about social media and how it can be used to increase brand community through photo and video sharing, consumer inspired development and consumer generated content, and customer service management.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
This is a Digital Marketing Project based on the business of Domino's in India. The project talks about how a business can have a firm foothold in the market, in this digital era.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
Jen Begeal - Digital Marketing PortfolioJen Begeal
Digital Marketing Portfolio including social media marketing, event production, integrated marketing campaigns, data analysis, branded experiences, transmedia storytelling, event programming and email marketing campaigns.
IABC Phoenix- Selecting Social Media PlatformsLaneTerralever
Selecting Social Media Platforms that Meet Business Goals and Client Expectations
This presentation will explore the proper use of consumer segmentation, the importance of carefully crafted content and how to engage your intended audience by choosing the most appropriate social media platform.
You will learn:
• How to utilize simple consumer insights to help select the best social media platform(s) for your business
• How to identify your business’s key segments and how to find those individuals on social media
• How to utilize social media platforms as a way to achieve business goals and obtain actionable results.
Kris Jones, founder of Pepperjam (eBay), ReferLocal (Nimble Commerce), and LSEO.com provides a detailed account of available resources available through various digital marketing platforms, including Google, YouTube, Twitter, and Facebook. Learn about the Google Ads Grant Program, Twitter Ads for Good Campaign, the Facebook "Donate" Button and more. Original presentation was part of lecture at Wilkes University in Wilkes Barre, PA.
When it comes to marketing, it seems as if the traditional PR has always been pegged against its digitized equivalent. While many brands often wonder why they would need a digital PR firm if they already have a traditional PR agency the truth of the matter is that a digital PR agency has more capabilities to offer than the traditional PR agency, which goes far beyond the public relations approach of traditional PR firms.
Marketing Communications Project | Social Media & Brand CommunityMichael Larson
Presentation for a project about social media and how it can be used to increase brand community through photo and video sharing, consumer inspired development and consumer generated content, and customer service management.
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design,ad agencies and digital marketing companies.
Today, the role of marketing in successful business development plays a key role.
Modern marketing has long been in the digital area, so an important aspect of the successful development of any business is its presence online.
“If you or your business is not on the Internet, then you or your business are not there at all” is the rule of our time, for those who are active in life and try to realize themselves in new realities of life.
The value of our company lies in the fact that we help businesses adapt to the new conditions of the informational - creative era.
The presentation shows a brief description of the Humancredit concept with B2B focus:
EXTRACT:
Humancredit is an non-profit digital-marketing platfom where:
WEB USERS GET EMPOWERED TO WIN THEIR DIGITAL SELF-DETERMINATION BACK:
- they control their communication channel to the web industry,
- they get only relevant advertisement,
- they do good - just browsing the web as usual.
BRANDS, ADVERTISERS & PUBLISHERS WIN A CHANNEL FOR ENGAGED CONSUMER DIALOGUE:
- they receive (anonymous) access to premium audience collections - based on voluntarily shred user data,
- they receive a feedback channel to engaged consumers - interested in talking to them,
- they receive a „BLUE POINT for socially engaged advertisement“ on their ads, because 90% of the money, they pay for the services of Humancredit does for "good causes“ chosen by the users (as individuals or as a part of a community).
NGOs and HUMANITARIAN PROJECTS WIN A NEW SOURCE OF ENGAGEMENT:
- they receive help from people, who donate with their online activity, time, feedback & expertise,
- they receive help from new communities - sharing same ideas
- they benefit from a new feedback platform also for their own activities.
Our dream:
ENGAGED HUMAN 2 BUSINESS COMMUNICATION
ADDED VALUE THROUGH COLLABORATION
VOLUNTARILY SHARED USER DATA TURNS INTO A SOCIAL CURRENCY
Status:
Developing MVP (Launch 30.01.2015)
Application for a BMBF research project "PriVaSI – Private Data in Value-Co-Creating Service In-novationton" together with SAP, University Bayreuth, Karlsruher Institute of Technology.
Testing SAP HANA
Preparing our PILOT-2015
Looking for investment / sponsoring / partners
Internet - Digital Marketing
This slide is used for "Manajemen Teknologi Informasi" for Teknologi Informasi Study Program at Universitas International Batam (UIB).
@2020
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
Saturday Digital & Advertising is a full service advertising agency for traditional & digital media with marketing strategies, innovative communication ideas and production support.
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid 19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid 19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends. Anoop Gurunathan. A "Impact of Covid-19 Pandemic on Digital Marketing – A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42360.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/42360/impact-of-covid19-pandemic-on-digital-marketing-–-a-review/anoop-gurunathan-a
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Project on digital marketing.
Introduction
History
Need of digital marketing
Types
Technique
Advantages of digital marketing
Disadvantage of digital marketing
Advantages of digital marketing over traditional marketing
Career opportunities
Business uses digital marketing with current data
This presentation also covers current data .
GreenThumb is a leading PR Agency offering pan-India PR Campaigns to clients across various industries. The Agency's services include Media Relations, Strategic Communication Solutions, B2B Relations and Events PR among others.
GreenThumb is a leading PR Agency offering pan-India PR Campaigns to clients across various industries. The Agency's services include Media Relations, Strategic Communication Solutions, B2B Relations and Events PR among others.
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design,ad agencies and digital marketing companies.
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design,ad agencies and digital marketing companies.
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design,ad agencies and digital marketing companies.
we are A digital wing of GIPL .
we are { quick facts – gipl } • we are 12 years young • we are small enough to be quick… but experienced enough to think big • we aim to provide 360 degree communication
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design,ad agencies and digital marketing companies.
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design ,ad agencies and digital marketing companies.
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design ,ad agencies and digital marketing companies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. we are
{ quick facts – gipl }
• we are 12 years young
• we are small enough to be quick… but experienced enough to think big
• we aim to provide 360 degree communication
3. we are
{ the group }
Grasshoppers
Brand Communication Agency
which work towards developing
Integrated Marketing
Communication Solutions, Brand
planning, Communication
Consultancy, Campaign Planning,
Design & Execution, Corporate
Identity, Print/Production, Media
Releases across Television, Print,
Radio, Outdoor, BTL and other
offline mediums.
Grownups
The digital wing of GIPL which works
in the sphere of developing
compelling and effective
communication campaigns and
brand image on the online and
social media space. We help our
clients conceptualize and develop
their Online Promotional Strategies,
Online Media Planning and
Campaign Design & Execution. We
also help our clients align their
offline campaigns across online
mediums.
Greenthumb
The PR wing of GIPL. It provides
services which include strategic
PR planning, Media advocacy,
Editorial services, Industry
relations, Digital PR, Event PR,
Industry and Competition
mapping, Marketing
communications.
4. we think
{ our motto}
…to make effective marketing communication.
5. we don’t
{ things that you should know about us }
we don’t believe in hierarchy.
we don’t have grey hair but grey matter.
we don’t take very long to deliver.
we don’t like complicated processes.
we don’t believe in a free lunch.
6. we believe
{ 3 things about going digital }
• the context has changed, ‘on digital
media your brand is not what you say, it
is now what they say’
• it is the era of experiences & not just ads
• going digital is no more a question
7. we know
{ our digital philosophy }
934 mn mobile users
137 mn internet users
87 mn mobile internet users
63 mn users on social media
27 mn people using smart phones
3 mn people having tablets in India
the way people consume information, the way people buy, the way they collaborate is changing
& they are changing at a rapid speed.
it’s the digital age. if you fail to adapt to the new marketing climate, you are at great risk of
going extinct sooner or later.
people will talk about you anyway, so why not join the conversation? being where your
audience is good for you and your viewers.
8. we do
{ our services }
{
website design and
development
- ui and ux design
- cms based dev.
- web application dev.
- open source dev.
- responsive websites {search engine optimization
- pre optimization seo analysis
- keyword research and analysis
- competitive analysis
- on page optimization
- off page optimization
{
search engine marketing
- keyword research
- competitive analysis
- search engine campaign mgmt
- search & display network ads
- web & mobile banners:
static, animated
- plp /micro site dev.
- analytics & optimization
{
social media marketing
- social media advertisement
- managing business pages
- social media content development
- social media fan engagement
- app creation and integration
- insights and analysis
9. we did
{ case studies}
- websites
- emailers
- virals
- banners
- product landing pages
- posts
- infographics
- seo
- sem
- smm
11. sri balaji action medical institute
( case study)
objective:
to design an interactive website and increase the footfall.
approach:
the website was designed from scratch. the idea was to make an “online hospital”,
therefore cutting the hassle and making anything and everything available online.
Following are some of the navigations that were embedded on the home page of the
website of easy UI & UX:
• book an appointment
• find a specialist
• query and feedback
• medical tourism
The patients can view the available slots and book an appointment accordingly.
12. query & feedback form
book an appointment & find a specialist
navigation
13. a special tab was designed where patients can book an appointment. the idea
was to make the process of booking an appointment easier and simpler. once the
patient books an appointment, she immediately receives a confirmation call.
14. medical tourism
navigation to make
things easier for
international patients
Patients can
collect & store all
their reports
online.
blogs &
articles
15. results:
increase in the website traffic by 200visits per month followed by 70-80 appointment
booking through the website itself that resulted in increased revenue for the hospital.
it also increased in the queries and positive feedback for the hospital.
17. Client: unicef
india
Idea: to create
an environment
for unicef on the
online space
that gives a
wholistic picture
about their
diverse areas of
intervention and
serves as a
common
platform to
bring together
all their online
buzz.
18. Client: action
cancer hospital
Idea: this
website apart
from being a
window to the
hospital in terms
of having
facilities like
book an
appointment
also serves as a
knowledge
platform for
understanding
various types of
cancers and
their cures.
22. Client: Punj Lloyd Squash
Masters
Idea: as per the target
audience defined by the
client, this event based
website was given a full
picture effect. the idea was
to give the website a very
clean design where in the
audience could find all the
necessary information with
the links upon scrolling to
the bottom of the page.
back
23. Client: dr. c.v.
raman university
Idea: this
website was
designed
keeping in mind
the target
audience (rural
and semi
urban),
therefore, the
interface is kept
simple. All the
information that
a parent or
student would
look for is
provided on the
homepage.
back
24. Client: idiscoveri
Idea: the client
wanted to
showcase their
various business
verticals on the
homepage. so,
we created
widgets for the
same while
keeping the
layout
wholesome,
informative yet
clutter free
back
27. client: cac
connect
Idea: it was
to be a
members
only
website. The
registered
members
had an
option to
login & get
all the
important
Information
plus they
also had
their own
user
dashboard.
back
29. emailer- viral campaign
( case study )
client: world phone
objective: to promote
“free ISD calls from
world phone” plan
approach: a sardarji
character was designed
and the entire story
revolved around him.
result: the campaign
generated heavy sales
for the plan.
30. approach: it was a series of 5-6 emailers that were used from
introducing the campaign, to refer a friend, registeration, account
activation to account renewal facilities. Each carrying the story forward
with the central character.
31.
32.
33. emailer campaign
( case study )
client: care india
campaign: help the Uttrakhand flood victims
approach: we designed emailers which were sent across to people asking them to
generously donate and help the flood victims and share the same with friends and
family. a strong call to action made it an impactful campaign.
result: massive donations from all across india
34.
35.
36. social media marketing
( the scope )
• online brand audit
• online brand planning and strategy
• content curation
• facebook applications
• campaign planning & execution
• online reputation management
37. social media marketing
{ case study I }
client: action hospital
campaign: heart makeover initiative (world heart day)
objective:
to establish SBAMI and its doctors as the leaders in cardiac care, increase awareness towards
healthy living and to create a buzz around the brand by engaging people
approach:
phase 1: informative content including tips, facts, exercises and recipes was shared prior to
the quiz. a mnemonic was designed for the same
phase 2: an informative, heart knowledge based quiz was conducted
phase 3: a live chat session was organized one day prior to the event
phase 4: announcement of results and audience gratification
42. result:
the posts engaged an average of 8373 people every day and the total number of
page likes increased by 300.
social media marketing
{ case study I }
43. social media marketing
(case study II)
client: aisect
campaign: aisect-nsdc rojgar mela
objective: to generate awareness about the melas and invite registrations for the same
approach: for 20 melas, 20 unique designs based on the bollywood theme. As per the
schedule, the design was posted 2 days prior to every mela.
44.
45. result:
the campaign engaged 14,569 users and reached was 12,3987 users organically.
social media marketing
(case study II)
51. FB & Twitter ad campaign
client: unicef india
approach: unicef india wanted to increase its fan base
on FB & Twitter, with a major focus on engaging the
youth, esp. young change makers. To engage general
public, private companies, decision makers, NGOs &
other organizations/ foundations, UN agencies as other
key audiences.
result: the campaign generated over 80,000
engagements & increased the fan base by 66,000 on FB.
twitter received an overwhelming response with over
28,000 new followers & 15000 plus engagements. Bill
Gates created ripples for UNICEF India’s Polio campaign
by MTing an infographic designed by grasshoppers
which received over 2700 RTs.
62. Facebook campaign
{ case study II}
client: CVRaman University
campaign: 4 Steps to Picking
the Right College
approach: Providing tips and
asking engaging questions
regarding selecting a college,
around the time of admissions
result: over 2000 impressions
in 4 days
63. Facebook Ad Campaign
campaign
{ case study II}
client: Action Cancer Hospital
campaign: Paid Ads to increase page likes
approach: We created pleasing timeline and side ads that re-directed to the Facebook page
result: Over 4,000 organic likes in two months!
64. search engine marketing
{ case study }
client: dr. c v raman university
campaign: invite applications for “open & distance learning education”
objective: to attract admissions and applicants for distance learning courses and
promote cvru as a leading university in the targeted states
approach: with a budget of Rs. 4 lac., using google and facebook for promotions we
categorized our ads into four categories and ran display and text ads on google
and facebook
66. result: our ads received approximately 10.5 lac impressions and 11,335 clicks.
we managed to retain the top 2 ad slots in google and display network for our ads
457 total conversions (unique leads) were received during the campaign run time.
apart from the branding and promotion, we also provided valuable lead data and
market insights of what programs are being searched the most by the target audience.
search engine marketing
{ case study }
67. search engine optimization
{ case study }
client: dr. c v raman university
objective: to improve branding and increase organic traffic to website.
approach: SEO Implementation: keyword analysis was done for the client and their
competitors. a list of keywords to be targeted was prepared. webpages were optimized with
right keywords and with right placement & density. content for entire website was rewritten
from scratch. The issue of duplicate pages was resolved by using proper canonical tags
throughout the website. the social signals of the website were improved by cross promoting
the brand across different social media channels.
results: a massive increase in organic search traffic (average 2000 page views per day)
Top SERP ranking for brand based keywords
Exposure to new long-tail search queries
68. search engine optimization
{ case study }
client: dr. c v raman university
objective: to improve branding and increase organic traffic to website.
approach: SEO Implementation: keyword analysis was done for the client and their
competitors. a list of keywords to be targeted was prepared. webpages were optimized with
right keywords and with right placement & density. content for entire website was rewritten
from scratch. The issue of duplicate pages was resolved by using proper canonical tags
throughout the website. the social signals of the website were improved by cross promoting
the brand across different social media channels.
results: a massive increase in organic search traffic (average 2000 page views per day)
Top SERP ranking for brand based keywords
Exposure to new long-tail search queries
69. we have
{ our clientele }
care india
Idiscoveri
action group of hospitals
university of southampton
images group
aisect group of institutions
world phone
Ipas india
punj lloyd squash masters
apollo tyres
j9 mobile - jagran group
shell lubricants