The document provides guidance on data management for local search optimization. It discusses the importance of maintaining consistent business name, address, and phone number (NAP) data across directories and platforms. The document recommends auditing NAP data using various tools, discovering inconsistencies, prioritizing updates, and reporting issues to directories like Google. It also provides tips on engaging data providers to check for and correct listing inconsistencies. The goal is to scrub data clean through a multi-step process in order to improve local search rankings.
Mary Bowling - Maps and Metros - Solving Data Consistency Issues - SMX Advanc...Ignitor Digital
Learn how to solve Data Consistency issues across your local search engine listings with this fact and tip filled presentation from IgnitorDigital.com's Mary Bowling - Presented at SMX Advanced Seattle - June 12, 2013
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
G2S Technology is professional in google my business page SEO, google my business page optimization, google business account setup, and google my business management. Even, we helped more than 100+ local brands get onto Top of the Google Maps Results. Just tell us your idea and our top google my business SEO experts will study and revert to you back with a bang proposal.
In this webcast Nick Stamoulis, Founder and SEO Expert of Brick Marketing, provides practical advice on…
> The basics of a strong SEO program
> Best practices for keyword research
> Website optimization
> Examples of successful SEO campaigns
> How to build relevant links over time
> ROI measurement tips
Improve your SEO and search listings in Google using the tool "Google My Business". We explain what you can edit, how to change your display listing and which other tools to integrate for better local search results.
Get it right and experience the proper way to be found on the web for your business or professional practice. Importance of Accurate Google Local Page Listing and the Importance of NAP is what is says. What it does is bring them to you. Once they are in your door turn them into raving fans.
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Mary Bowling - Maps and Metros - Solving Data Consistency Issues - SMX Advanc...Ignitor Digital
Learn how to solve Data Consistency issues across your local search engine listings with this fact and tip filled presentation from IgnitorDigital.com's Mary Bowling - Presented at SMX Advanced Seattle - June 12, 2013
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
G2S Technology is professional in google my business page SEO, google my business page optimization, google business account setup, and google my business management. Even, we helped more than 100+ local brands get onto Top of the Google Maps Results. Just tell us your idea and our top google my business SEO experts will study and revert to you back with a bang proposal.
In this webcast Nick Stamoulis, Founder and SEO Expert of Brick Marketing, provides practical advice on…
> The basics of a strong SEO program
> Best practices for keyword research
> Website optimization
> Examples of successful SEO campaigns
> How to build relevant links over time
> ROI measurement tips
Improve your SEO and search listings in Google using the tool "Google My Business". We explain what you can edit, how to change your display listing and which other tools to integrate for better local search results.
Get it right and experience the proper way to be found on the web for your business or professional practice. Importance of Accurate Google Local Page Listing and the Importance of NAP is what is says. What it does is bring them to you. Once they are in your door turn them into raving fans.
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Content marketing analytics: how to make your data work harder for your businessDaniel Smulevich
Presentation from Search London - July 2014.
The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue.
Here is a 3-step process to do that.
Can everyone succeed in B2B SEO? What are the people who are succeeding doing and how can you do it?
We're going to look into:
- Which companies are better suited to search
- How can you succeed at search. Spoiler alert, we're going to need to be able to create great content and measure it.
Why local search should be part of your e-commerce strategyMiShop.local Ltd
David Whatley of MiShop.local outlines:
- Why local search is the bridge between the high-street and your website.
- How brands can leverage their off-line presence to drive e-commerce traffic
- Why local search traffic is different
- What makes a good local store landing page
SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.
Check out “The Definitive B2B SEO Playbook” presentation to build a lead-gen focused organic search strategy.
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
By Bram Wessel, first presented at the 2017 Information Architecture Summit. "Was Nate Silver Wrong: The Crisis of Modeling in an Era of Clickbait, Fake News, and Alternative Facts." This talk explores what election forecasting and information architecture can learn from each other and how your business can survive in our noisy information environment.
Transcript: http://factorfirm.com/posts/transcript-was-nate-silver-wrong/
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. Only Bangalore South itself can count for more than hundreds of thousands of companies, the question is how to stand out from the others. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
What is Google My Business?
http://www.positiveim.co.uk
If you have been struggling to build a local presence on Google, you may be happy to learn that the Google My Business platform makes things a whole lot simpler.
This is Google’s latest tool to help local businesses connect with more consumers. It merges Google Maps, Search and Google+ into a single platform; which can help you easily manage your business information across all of them.
Dominating Local Search: Get Your Business Found by Local Customers!Stoney deGeyter
How do local customers find you? Through desktop and mobile search. And each produces different results. This presentation helps you learn how to optimize your local off- and on-page signals to help your site come up in all local searches for the products or services you offer.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Internationalizing Your SEO. PRESENTATION: Internationalizing Your SEO: Setting Hreflang For International SERP Success - Given by Aleyda Solis, @aleyda - Orainti, International SEO Consultant. #SMX #22A3
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
Webinar: How to Build a Data-Driven Content StrategyseoClarity
Stop the content chaos. As soon as the marketing teams discovered how important content marketing was as part of their marketing strategy, it started the content boom. More content is posted online in a single minute than a customer can consume in a lifetime. Watch this 30 minute webinar as it shows you to how to build a content strategy that builds on what your customer needs, wants, and is searching for.
Presentation to the Denver Entrepreneurs Meet Up on October 22nd, 2009 on how to add your business to Google Local and why it is important that your business shows up in Local Search.
Can everyone succeed in B2B SEO? What are the people who are succeeding doing and how can you do it?
We're going to look into:
- Which companies are better suited to search
- How can you succeed at search. Spoiler alert, we're going to need to be able to create great content and measure it.
Why local search should be part of your e-commerce strategyMiShop.local Ltd
David Whatley of MiShop.local outlines:
- Why local search is the bridge between the high-street and your website.
- How brands can leverage their off-line presence to drive e-commerce traffic
- Why local search traffic is different
- What makes a good local store landing page
SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.
Check out “The Definitive B2B SEO Playbook” presentation to build a lead-gen focused organic search strategy.
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
Google Analytics has a lot of features. Maybe too many. In this deck, learn some of the key reports, metrics and basic rules that can preserve your sanity.
By Bram Wessel, first presented at the 2017 Information Architecture Summit. "Was Nate Silver Wrong: The Crisis of Modeling in an Era of Clickbait, Fake News, and Alternative Facts." This talk explores what election forecasting and information architecture can learn from each other and how your business can survive in our noisy information environment.
Transcript: http://factorfirm.com/posts/transcript-was-nate-silver-wrong/
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. Only Bangalore South itself can count for more than hundreds of thousands of companies, the question is how to stand out from the others. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
What is Google My Business?
http://www.positiveim.co.uk
If you have been struggling to build a local presence on Google, you may be happy to learn that the Google My Business platform makes things a whole lot simpler.
This is Google’s latest tool to help local businesses connect with more consumers. It merges Google Maps, Search and Google+ into a single platform; which can help you easily manage your business information across all of them.
Dominating Local Search: Get Your Business Found by Local Customers!Stoney deGeyter
How do local customers find you? Through desktop and mobile search. And each produces different results. This presentation helps you learn how to optimize your local off- and on-page signals to help your site come up in all local searches for the products or services you offer.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Internationalizing Your SEO. PRESENTATION: Internationalizing Your SEO: Setting Hreflang For International SERP Success - Given by Aleyda Solis, @aleyda - Orainti, International SEO Consultant. #SMX #22A3
Tim Capper — Local SEO for Service-Area Businesses into 2021 | 5 Hours of Loc...Semrush
These slides were presented at the Semrush webinar "Local SEO for Service-Area Businesses into 2021 | 5 Hours of Local SEO". Video replay and transcript are available at https://www.semrush.com/webinars/local-seo-for-service-area-businesses-into-2021-or-5-hours-of-local-seo/
Webinar: How to Build a Data-Driven Content StrategyseoClarity
Stop the content chaos. As soon as the marketing teams discovered how important content marketing was as part of their marketing strategy, it started the content boom. More content is posted online in a single minute than a customer can consume in a lifetime. Watch this 30 minute webinar as it shows you to how to build a content strategy that builds on what your customer needs, wants, and is searching for.
Presentation to the Denver Entrepreneurs Meet Up on October 22nd, 2009 on how to add your business to Google Local and why it is important that your business shows up in Local Search.
Originally presented at the International Window Coverings Expo 2022 in Fort Lauderdale FL. Optimizing Your Google Business Profile for Window Treatment companies
Tree service digital +google maps optimization presentationtreeservicedigital
We would love the opportunity to earn your business and be a part of your team in the marketing space. Being on the internet is extremely important in today’s day and age, and we feel that we can help you get a tangible ROI with our strategic and planned services.
The 2017 Google Maps Guide - How to get your plumbing or HVAC business ranked...Seven Figure Agency
Discover how to get your Plumbing or HVAC business ranked on PAGE one in today's market.
On this presentation we will reveal the latest changes with Google Maps and a proven 4 step formula for getting your Plumbing or HVAC business ranked on Google Maps in your service area.
We'll explain:
1. How to properly claim & optimize your Google My Business Listing
2. How to develop your authority through proactive citation development
3. How to identify inconsistency with your NAP profile across the web and how to clean it up for improved rankings.
4. The #1 issue that could be preventing your company from ranking on the Map.
5. The key ingredient for a top 3 listing and how to get it
Watch a recording of the live presentation by going to http://www.plumberseo.net/maps
Optimising for Local Search - Tea-Time SEO' Series of Daily SEO Live TalksAuthoritas
Optimising for Local Search
Get practical advice from SEO experts: Claire Carlile Head of Pencils at Claire Carlile Marketing and Fiona Soum - SEO Consultant at Builtvisible.
In this short ~20 minute talk they present bite-sized actionable local search engine optimization advice for SEOs and the wider SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=rFRvf_h6Oe4
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Optimizing for Local Search for RV DealersTimothy Resnik
With increased competition squeezing traditional market areas, it is becoming increasingly important for dealers to maximize their digital visibility. In his presentation, Tim will share how to scale local search engine marketing best practices in order to drive prospects to your lot.
This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings.
It also discusses what tools, tactics and techniques are recommended and are successful for online businesses can utilize without having to spend a lot. Finally it looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.
Are you a local brick and mortar business? Maybe you have multiple locations? If either of these are true statements you won’t want to miss the upcoming Formic Media Seminar, Going Places with Google. This presentation focuses on how to help increase your business’ visibility within the local search results by utilizing specific tactics that directly affect how Google “sees” your business.
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
"Awesomeness Near Me" - How to win at Local SEOIzzi Smith
For the brick-and-mortar business, Local SEO is incredibly crucial but it can usually be a straightforward process for smaller businesses. But how can you scale the required high attention to detail across a large company with thousands of locations?
This brand new presentation covers tips to improve your local pack rankings and performance, based on case studies from SIXT car rental.
Back to the Future with Local Search - Mozcon 2015 - Mary BowlingIgnitor Digital
Were you at Mozcon 2015? Did you miss it but want all the info? Check out Mary Bowling's slides from her talk on Local Search from the MozCon Conference! Get actionable tips and advice to improve your local search presence!
#mozcon #localsearch
LocalUp 2015-Getting Keyword Research and On-page Optimization RightIgnitor Digital
See Mary Bowling's presentation from LocalUp 2015 in Seattle here. Learn how to build a strong foundation for creating and optimizing websites for local businesses.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Data Management for Local Search
1. Data Management
for
Local Search
Mary Bowling
Small Biz Marketing: www.IgnitorDigital.com
Blog: www.MaryBowling.com
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
3. Slides and Checklists
Get This Powerpoint & Checklists Here
http://www.IgnitorDigital.com/DataManagement
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
4. NAP Consistency Matters
Critical 2013 Local Search Ranking Factor!*
“Your Places page may be naked. Your
website may beg for a mercy killing. You
may not have a single customer review.
But you still may rank OK…if your NAP is
accurate and consistent everywhere it
appears on the web. This is do-or-die.”
Phil Rosek
“Citations will always be a major factor
and can help or seriously hurt a listing if
the data is incorrect across the
ecosystem.” Mike Ramsey
“…I've hardly had a case where the
NAP of the business was perfect across
the board." Nyagoslav Zhekov
*http://www.davidmihm.com/localsearch-ranking-factors.shtml
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
5. Why Everyone Doesn’t Do It
Don’t understand or believe positive impact
Mini Case Study:
Tracked 8 terms in very competitive niche and location
Did not rank in top 50 organically for any of them
Did not appear in Local Pack for any of them
Best Places ranking #17
After 90 days of proactive data cleansing (no organic
work)
Ranked in Local Pack for 6 of the 8 terms
Ranked 7 and 8 in Google Places for the other 2
8
7
6
5
4
3
2
1
0
For 8 fat head terms, went from 0 Local Pack
listings to 6 in 90 days JUST by scrubbing data
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
6. Be the One That Does It!
It’s a tough, tough job
Some of the battles you have to fight:
Don’t understand the process
Can’t just add new, correct listings-must update/delete old
ones
Time consuming and frustrating
Usually you don’t have logins to modify listings
Most require creating and verifying a new account
What you need to do is different at nearly every site
Takes attention to detail, patience and persistence
Clients/Bosses don’t want to pay for the time it takes
People think it’s easy, so they give job to lowest paid workers
When you think you’re done, you’re not –check & recheck
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
7. Data Scrubbing Process
One way to do it
Quick check the extent of data inconsistency*
Determine your strategy*
Check/update NAP info on ALL websites for that client
Gather the information you need
Discover inconsistent data and prioritize updates
Report duplicates and problems at Google ASAP
Correct/submit/report problems at data providers
Correct/submit/report problems at Tier 2 directories
Correct/submit/report problems at add’l trusted places
Wait 45-90 days
Recheck and repeat
*TIP: You need this info before pricing a job
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
8. Quick Audit
Quick check for data
inconsistency
Tools to use:
GetListed.org Tool
Yext.com Tool
Google Places Tool (log in to G)
www.google.com/local/add/g?hl=e
nUS&gl=US#phonelookup
If you have many locations:
Spot check 6-8 in large cities
Ask client where problems are
Ask client which locations are most
important to business
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
9. Determine Your Strategy
How will you tackle the job?
How many locations involved?
How much inconsistency discovered?
Budget for submissions?
Time by which you NEED to see some results?
Is the company planning a move?
Will you bite off in chunks or do it all at once?
Time, manpower, budget to do manual updates ?*
Time to wait for new data to flow through the ecosystem?*
Have logins to most of the places where listed?*
*Tip: Once you claim a listing, you have to keep it updated
Tip: All of the above helps determine cost and time frame.
You can do it fast or you can do it cheap, but not both.
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
10. Discover Inconsistent NAP
Ask the business owner!
Business name
Business street address
Business mailing address
Business local phone number w/area code
Have you changed phone numbers? (Old numbers?)
Do/have you use more than 1 phone number. (All numbers?)
Have you moved? (All old addresses?)
Have you used call tracking numbers? (All numbers?)
Have you used local phone numbers for areas you serve, but where you don’t
have an office, shop or store? (All numbers?)
What are the URLs for all of your websites?
Have you done internet advertising through a phone/yellow pages company?
Have you used more than one business name, including variations? (Names?)
What does the sign outside your business say on it?
What name, address , phone number are listed in your local phone book?
Have you ever used a PO Box, UPS Store, virtual office or employee or friend’s
address for your business? (All addresses?)
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
11. Get the Info You Need, First
Gather info for each location before starting
Business name
Business street address
Business mailing address
Business local phone number w/area code
Days and hours of operation, methods of payment
List of main services offered
List of main products and brands offered
Pertinent certifications, education, memberships, licenses, etc
Where customers will park ( ex: free adjacent lot, parking garage 1 block)
ZipCodes of areas served and/or radius of area served
Images (must live on Unique URLs on website)
Logo (square and small 100x100)
Storefront (with sign if possible)
Staff (headshots and in action performing services)
Main products
Show people what’s of interest in your niche (wedding cakes, menu
items, hotel lobby, apartment swimming pool, etc.)
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
12. Discover Inconsistent NAP
Look!
Check NAP on all websites – correct? in text form?
(preferably in local business schema format)
Confusing or conflicting info? Correct it now!
Check address at USPS database
https://tools.usps.com/go/ZipLookupAction!input.action
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
13. Discover Inconsistent NAP
Use Google
Google Places – search all numbers used
www.google.com/local/add/g?hl=enUS&gl=US#phonelookup
Google Maps search – look at Google’s suggestions
Google organic search for name address/phone
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
14. Discover Inconsistent NAP
Use Darren Shaw’s methods
Get Google search tips and learn ways to use some other tools to help
uncover NAP inconsistency
http://www.slideshare.net/DistilledSEO/darren-shaw-audit-and-fix-citations-for-local-search-gains
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
15. Report Problems at Google
Use Google Support Options
Google Support has improved
Report/Edit using Mapmaker
Directly from listing
Find answers
http://support.google.com/places/bin/ans
wer.py?hl=en&answer=176504
Report using trouble shooter
http://productforums.google.com/forum/#
!forum/business
Get a call back-talk to support!
login to Google account
https://support.google.com/business/cont
act/business_c2c
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
16. Check Exact Location
Google Map PINs are Critical!
Check Map Pin Location(s)
Type full street address into Maps
Zoom in on Street View
Make sure it’s in the right place
Correct, as needed
TIP: You can rarely do this accurately w/o client involvement.
TIP: Check Google’s driving directions for accuracy, too.
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
17. Discover Inconsistent NAP
Use tools!
GetListed.org – enter business
name(s) and ZipCode(s)
Yext.com – enter business
name(s) and phone(s)
Whitespark Citation Finder Tool
enter name(s) and phone(s)
www.whitespark.ca/local-citation-finder/
Tip: None are 100% - double check
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
18. Discover Inconsistent NAP
Check & Modify or Submit at Data Providers
Use all methods to check for existing listings for best results
InfoGroup http://www.expressupdate.com/search
Localeze http://www.neustarlocaleze.biz/directory/index.aspx
Acxiom https://mybusinesslistingmanager.myacxiom.com/
Universal Business Listing http://search.ubl.org/
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
19. Data Provider Tips
Localeze
Support slow
More listings in account, harder to manage
Can’t always tell if modification incurs a charge or not
Defaults listings to auto-renew – change to do not renew
If they lapse, they are still in account and can be renewed
UBL
Slow support
Data probably not as trusted, but widely distributed
Data feeds to Acxiom and InfoGroup
InfoGroup and Acxiom
Use these to check for bad/duplicate listings
Modify/delete, as needed
If data doesn’t match, phone verification is done
Infogroup – they call biz
Acxiom – biz calls them from listed phone
TIP: Each requires different formatting & info for bulk uploads
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
20. Data Distribution
From David Mihm : http://moz.com/blog/2013-local-search-ecosystems
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
21. Data Distribution
From David Mihm : http://moz.com/blog/2013-local-search-ecosystems
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
22. Process
Scrub Your Data Clean – Phase 1
Find & Correct Data: Company Website(s), Google Places and
Major Data Providers
Check and correct any confusion on company website(s)
Use schema coding for NAP
Discover old/bad/duplicate Google Places listings
Use Google
Report Google duplicates, near duplicates, listings w/bad info
Use Report a problem (takes you into Mapmaker)
Use other Google support options
Discover and update/modify bad listings at data providers
Use data providers’ tools
If no listing at data provider, add it (paid is better than free)
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
23. Process
Scrub Your Data Clean – Phase 2
Update or Submit Listings at Tier 2 Local Directories
Trusted industry Directories
Vary by industry – start here:
https://getlisted.org/static/resources/local-citations-by-category.html
Trusted Local Directories
Vary by location – start here:
https://getlisted.org/static/resources/local-citations-by-city.html
Local phone provider – print and online directories
Historic providers of business data & still matter
Google tends to trust local landline numbers and info
associated with them
Bing Business Portal
Yahoo Local
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
24. Process
Scrub Your Data Clean – Phase 3
Prioritize Updating and Submissions at Other Directories
Google web search and Whitespark tool
Search for business name/address/phone at Google
Look at first 20-30 results to see which listings Google finds most
important
Experience will help you to spot the good outliers , scraper
sites and junk sites
The more work you do in a niche or location, the easier this gets
Don’t bother updating listings on low quality sites - SEOmoz
domain authority provided by Whitespark Tool
Eyeball the site – you can tell its quality
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
25. How Long For Updates?
From Mike Blumenthal & David Mihm :
http://blumenthals.com/blog/2012/09/26/infographic-citations-time-to-live/
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
26. Many Locations?
Enterprise-level solutions for data management
are expanding
Placeable from Location Insights
Rio SEO From Covario
Local business listing management & distribution
Store locators
Optimized local landing pages for websites
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
27. Many Locations?
Create your own database solutions
Get APIs for data submissions
Input data once and be able to pull it out into
properly formatted spreadsheets for data providers
and other directories important for you industry
Enable local operators to log in and update some of
their own data
Use database to populate individual location pages
that matches data you’re pushing out
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
28. Many Locations?
But you still need to do most data cleanup
manually right now. How?
One chunk at a time, prioritized for your goals:
City, region or state?
Large cities or small towns? (most to least competitive)
Most profitable or least profitable?
*YOU need to provide direction/training
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
29. Many Locations
Enlist local staffs to:
Check Google driving directions
Check Google Places listing
Look for duplicate Google listings
Check Google map pins
Check Google driving directions
Check accuracy at GetListed
Check accuracy at Yext
Check accuracy at major data providers
Provide direction and training
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
30. Measuring Success
Baseline and Compare
Organic rankings
Rankings in Local Packs and Maps
Number of inconsistent listings at trusted sites
Amount of website traffic in general
Amount of traffic from Google Maps
For multiple locations, amount of website traffic to
location-specific landing pages
Number of referrals from sites important in your niche
TIP: Can happen more quickly, but give yourself 3-6 months.
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
31. Moving Forward
Advise clients about how to keep data
consistent forward so they don’t have to go
through this again.
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
32. Thanks!
Mary Bowling
Blog: www.MaryBowling.com
SMB Marketing: www.IgnitorDigital.com
Get Slides & Checklists: IgnitorDigital.com/DataManagement
Twitter @MaryBowling
IgnitorDigital.com
+ MaryBBowling@gmail.com
Editor's Notes
Consulting, Training, Writing and Doing
Get this presentation and checklists at this URL http://www.IgnitorDigital.com/DataManagement
If you’re not familiar with David Mihm’s Local Search Ranking Factors Survey, please take a look at it. The people who are in the trenches of Local Search think NAP consistency is a critical ranking factor in Local Search.
If you need to make this case to a client or boss to put in the effort to do this for many locations, consider doing it for a trial location and documenting it.
Because this is so time-consuming and mind numbing, hardly anyone does it. Be the one that does!It’s much easier to create listings than it is to get rid of them. A side effect of creating accounts is often a lot of unwanted sales calls
First two items help you price work more accurately.You will dig yourself into a hole if you don’t figure out how much work is involved before you price and promise
It’s the operators in the large cities that tend to be most aggressive with their marketing.Chains and franchises often have particular locations they spend more resources on than others.
Once you claim at listing at most sites, info from the data providers is not likely to override it. You will then have to manually update them whenever a change is made. Make certain you record and organize all your logins, submission dates, updates made, etc.
You have to start with as much information as you can pry out of the client for clues to inconsistent data.I’ve found I get much better info if I ask the questions on the phone instead of expecting them to fill it out thoroughly and accurately.
For greatest efficiency, have the client give you everything you need before getting started
Not unusual to find multiple websites for one or more businesses owned by same company with conflicting or confusing NAP
Google can help you uncover instances of inconsistent NAP in it’s index and duplicate Places listings
Check out this presentation that Darren gave this past summer. He shows you how to use Google query strings and some paid tools to help you find inconsistencies and duplicates
If you haven’t tried Google support lately, it has improved somewhat. BUT not all of these options work well (or work at all) at all times. Be flexible.
With many locations, every local operator may need to check their own and send screen shots of corrections needed.
With GetListed and Whitespark, you’ll get URLs to see your listings. GetListed coaches you through updates and submissionsWith Yext, there are a lot of directories you don’t need to worry about updating – expect sales calls if you use this tool
Most of them offer more than one way to check info –use them all. It’s not usual to find a listing via one of the search options and not the other.Not 100% - there may be listings you cannot find or cannot modify for some reason – contact support
My personal experiences with data providers
Use this to see how the data flows from the major data providers across the web. Refer to it often.
For Apple Maps, also check your data at Yelp. Email them to have duplicates and/or old listings removed. TomTom and OpenStreetMap also appear to be significant sources of data for Apple Maps, so check those, too.
I sort my spreadsheets by DA and ignore anything in the bottom 1/4 to 1/3 of list
It can really depend on where you hit each data provider in its distribution cycle. Read this article to get a better understanding of that. Although some data providers are working on quicker updates, right now you can expect it to take 30-90 days for this process to show results, depending on how widespread inconsistency is.
Both seem to be good products. Placeable has a tour and a 14 day free trial and Rio SEO has demos you can take. If you know of others, please email me.
If you have more than a few dozen locations, you probablyneed to come up with your own custom data management solutions
You can’t know the details of all the locations. Use the people that do know to help. Give them reasons to do so and give them guidance and training they need to do it right.
Not unusual to find multiple websites for one or more businesses owned by same company with conflicting or confusing NAP
Be certain to create a baseline and track improvement. These are the factors to look at.