LocalUp 2015-Getting Keyword Research and On-page Optimization Right

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See Mary Bowling's presentation from LocalUp 2015 in Seattle here. Learn how to build a strong foundation for creating and optimizing websites for local businesses.

#LocalUp
GETTING LOCAL
KEYWORD RESEARCH
AND ON-PAGE
OPTIMIZATION RIGHT
MARY BOWLING
@MaryBowling
Local U & Ignitor Digital

Local Categories*
Keyword Themes
*Especially categories
=
@MaryBowling

https://moz.com/local/categories
@MaryBowling

MOZ Local Category Tool
http://moz.com/help/guides/local/category-research
@MaryBowling

Possible Keyword Themes
GOOGLE CATEGORIES:
Veterinarian
Emergency Veterinarian Service
Veterinary Care
Animal Hospital
@MaryBowling

Possible Keyword Themes
GOOGLE
CATEGORIES:
Veterinarian
Emergency
Veterinarian
Service
Veterinary Care
Animal Hospital
OTHER LOCAL
CATEGORIES:
Dentistry
Surgeon
Large Animal
@MaryBowling

http://www.google.com/trends/explore#
@MaryBowling

Relative Search Data By Geo
https://adwords.google.
com/ko/KeywordPlanner
/Home
@MaryBowling

Establish Themes
Hospital
Emergency
Veterinary
Care
Dentistry
Large Animal
Surgeon
Veterinarian
@MaryBowling

Keyword Planner
Check
Topical
Authority
Sites
@MaryBowling

Suggestion Tools
http://ubersuggest.org/
http://keywordtool.io/
@MaryBowling

Summary
Keyword
Themes From
Local
Categories
@MaryBowling

Summary
Local
Categories and
Subcategories
to Support
Themes
@MaryBowling

Summary
Dig Deep for
Long Tail
within Each
Theme
@MaryBowling

www.IgnitorDigital.com
www.MaryBowling.com
www.LocalU.org
www.SENews.com
@MaryBowling

#LocalUp
THANK YOU!
MARY BOWLING
@MaryBowling
Local U & Ignitor Digital

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