This document provides tips for businesses to rank well in local search results. It summarizes the service offered by UniversalBusinessListing.org (UBL) which manages business listings across various online directories, search engines, and apps. UBL ensures listings are accurate, verified and include important details. The document emphasizes that local search is now more important than print yellow pages, and that UBL distribution helps businesses be discoverable and grow. It highlights benefits like time savings from a single listing source.

1. Alternative Search Strategies
Powerful Tips for
Ranking Well in
Local Search
(Curtis) R. Curtis, SVP
UniversalBusinessListing.Org
CurtisRCurtis

2. Still Advertising in the YellowPages?

3. Move Over Boys

4. …..There’s a New Sheriff in Town

5. …and His Name is “Local Search”
UniversalBusinessListing.org

6. Local Listings = Calls, Visits, Real Sales
When users are looking
for a business locally –
and most are – these
results mostly come from
listings, not Website
information.
www.UBL.org offers a
simple, inexpensive
service that manages
these listings in one place.

7. Go Local – Promote Local!
Win Big!

8. Google 7-Pack

9. Google Maps - Pizza, Hotel Circle, San Diego

10. You can optimize your maps listing by:
Put main keyword phrases in your Local Business profile
description.
Use long-tail keywords that relate to your products
/services, the brands that you carry, the locations you
serve, and anything else particular to your business
Choosing/creating the right categories. Start with 1-2 of
the pre-established ones before creating/adding new ones
relevant to your business.
Create citations on local business listing sites. Tip: Look at
your competitors, where they are cited & get similar
citations.

11. Bing Local – Liquor Stores, Hotel Circle, San Diego

12. Yahoo Local – Local Attractions, San Diego

13. Key Data Aggregators (whom UBL submits to)
www.UBL.org
[PLUS a Variety of Other 2nd Tier Data Aggregators]

14. Local Search Has Its Own Ranking Factors
So what does the local search algorithm look for:

15. Verified Business Listing Information

16. Domain & Business Name in Titles in All
Maps, Especially Google

17. Categories in Online Yellow Pages
& Other Online Directories

18. Off-Site Reviews
& Citations

20. Inbound Links

21. Inbound Links

22. Choose Business Name & Domain Carefully

23. Business Name in Title Tags & Description

24. Business Name

25. Optimize About Us & Contact Us Pages

26. Things That Have Absolutely No Value

27. The Page Rank of the Domain

28. The Number of Links

29. The Score of Those Links
X

30. Things to Avoid

32. Do Not Keyword Stuff

33. Correct Any Inconsistency

34. More Great Tips
Use Your Site to Build Trust

35. Get Customers to Generate Positive Reviews

36. Link from Your Own Website – Duh!!!

37. Get Trusted Links

38. Enhanced Google Local Listings

39. Enhanced Yahoo Local Listings

40. Are You
Invisible?

41. Over 25% of all businesses are
inaccurately listed or completely
missing online where they need to be.
found.

42. A Problem If Left Unmanaged
Businesses do not even need to have a Website
to be found in these listings.
Many small businesses are under-represented –
especially if they work from home or from cell or
VOIP phones.
Even large businesses need to manage this
process – audits show 20% of listings are
inaccurate, leading to loss of business.

43. Local Search is not Completely Dominated
By Google

44. Finally! A fast, effective, affordable way to
ensure your business Information is accurately
listed everywhere!
Universal Business Listing (UBL)
helps your business to succeed &
grow by ensuring you are listed
everywhere accurately
…in Search Engines, Social
Networks, Yellow Pages
Directories, 411 Directory
Assistance and Mobile/GPS
devices.

45. The Ecosystem is Complex
- www.UBL.org is Universal

46. Step 1: It’s Like Free Advertising
 The first step in
promoting a business
today is to be able to be
found on the Web,
Mobile Phone, 411
Directory Assistance and
GPS Devices.
 This is where 75% of
searches occur (versus
print) and the numbers
are growing.

47. Step 2: List with www.UBL.org

48. UBL – Is a Key Factor In Online Marketing
Business identity & listing service,
UniversalBusinessListing.org, has
been firmly established as one of the
TOP 10 things a business
MUST DO to ensure
accurate online visibility.

49. UniversalBusinessListing.org Ensures
Business are Listed in:
Search Engines like Google, Bing, Ask and Yahoo,
Online Yellow pages like SuperPages.com
and YellowPages.com
Social Networks like Yelp and MySpace
411 Directory Assistance like Verizon &
and Sprint,
Mobile Phones like Apple and BlackBerry
GPS navigation devices like TomTom and OnStar.

50. Benefits to Online Businesses:
 Single place to manage all their business
listing everywhere online
 Distribution to ALL major search sites as a
verified source
 Saves enormous time, money, and effort by not
having to register in dozens of sites every year
 Unlimited access and free updates any time
 Data includes photos, logos, web links, product
descriptions, brands carried and all critical
search data

51. UniversalBusinessListing.Org Distribution
Data Mobile & Directory & Portable &
Aggregators & Internet Information In-Car Navigation
Distributors Search Services Systems

52. Comprehensive Enhanced Listings
 To be discoverable by searchers
today, businesses need to list more
than name, phone number and
address.
 UBL provides multiple descriptions
and Industry Classifications, including
Products, Services, Brands,
Specialties, Certifications, Awards,
Logos & Photos, Websites, Social
Network & Video links, hours,
payment methods, reviews and much
more…

54. Powerful Tips for Ranking Well
in Local Search
For Additional Information:
(Curtis) R. Curtis
SVP, Strategic Partnerships
Partners Site: www.UBLpro.com
 Direct: 1 (206) 734-4711
 Cell: 1 (604) 313-7377
 CRCurtis@UBL.org