Local search is the primary source of information for finding local businesses. Search engines are the top source for most age groups, especially younger consumers. There are many options for local search and SEO, including Google Places listings, organic search, and paid search marketing. Local SEO requires ongoing optimization of listings, content creation, and adapting to changing algorithms. Local Splash helps businesses improve their local search rankings through map and organic optimization with a performance guarantee.

1. Local Search Overview

2. Why Does Local Search Matter? U.S. Consumers’ Primary Source for Local Business Information by Age, 2010 Source: Burke Research Age Group 18-24 25-34 35-54 55-64 65+ Search Engine 54% 51% 36% 27% 15% Internet Yellow Pages 12% 15% 11% 7% 5% Print Yellow Pages 9% 10% 22% 28% 34% Newspaper 5% 4% 6% 10% 14% Store circular/email/coupon 7% 8% 10% 13% 16% Magazine 2% 2% 2% 1% 1% Internet Social Network 10% 6% 4% 2% 1%

3. Lots of “Local” Options

4. Start with Google Places (It’s Free)

5. Local SEO and SEM SEO Places Organic SEM SEM

6. Local SEO and SEM SEO Hybrid Listings SEM SEM

7. Local SEO and SEM Foundation Try It / Optimize SEO SEM Cost Low Low - Very High ROI High Depends Time to Results Weeks Hours Management Effort Front-Loaded Never Ending

8. Local Issues by Client Type Small Business No claimed map listings and/or map listings are a mess Poor ranking in local results (map listings and website) Need a partner that will “get their business found” on the Internet National/Regional Chains No claimed map listings and/or map listings are a mess Poor ranking in local results (map listings and website) Need a data management platform to automate the HUGE task of correcting and continually updating listings across the web (#locations X #data attributes X #websites)

9. Local Listing Before Optimization

10. Local Listing After Optimization

11. Local Ranking After Optimization Four First-Page Listings for Same Business Use Geo Domains

12. Use Tools / Data to Optimize

13. Google Places Powers Most Mobile Search Consumers increasingly search for businesses from mobile devices Critical for categories like restaurants, gas stations 90% of Mobile Search powered by Google Places/Maps

14. Best Practices Change Constantly Subscribe to Internet marketing newsletters and blogs Search Engine Land, Mashable, Site Pro News, etc. You need employee(s) dedicated to: Creating fresh online content Updating/auditing/correcting listings at Google, Yahoo, Bing, Merchant Circle, etc. Adapting to changing search algorithms—e.g., Google Local “hybrid” results) -- OR -- You need a Local SEO service provider as your partner Company with proven track record (5+ years) Check references

15. Local Splash Company Overview Mission: Get businesses on first page of search results using map and organic optimization “ Performance Promise”: If not on first page of a major search engine in 6 weeks, we work for free until client is on first page 10,000+ Clients National chains/brands Small businesses Agency / Reseller Programs Agency branded Co-branded # 84 Fastest Growing Company # 11 Fastest Growing Advertising / Marketing Company

16. Thanks!...Any Questions? Steve Yeich CEO, Local Splash [email_address] (877) 635-6225 ext. 320 @localsplash http://www.linkedin.com/pub/steve-yeich/0/41/720