This 2-day workshop focuses on marrying content ideas with brands and developing transmedia projects. Day 1 covers developing ideas and case studies. Day 2 focuses on branded content strategies, presentations, and mentor sessions to help attendees develop brand partnerships and marketing plans. The workshop aims to provide tools and strategies to engage brands, financiers, and the market. Space is limited and early registration is encouraged.

1. Broken up into a 2 day intensive format, Marrying Day Two: Flirting With Brands
Content & Flirting with Brands will serve to
expand individual TV, film, web, mobile, ideas and 1000-1100: Dancing With The Devil. Branded
template them for the marketplace leaving each Content with a “No Selling Out” promise.
company in attendance with a transmedia
presentation and brand strategy arsenal proven 1130-1230 Solidifying The Project’s Brand:
in today’s marketplace. Lifestyle Partnerships, Niche Marketing.
Day One: Marrying Content 1230-1330 Lunch
Marrying Content & 1000-1100: How to give an idea legs, embracing
technology into your creativity.
1330-1430 Brand Presentations, from one
sheets to PPTs how to tantalize account directors
Flirting with Brands 1130-1230: Case Studies, what the market looks
and brand managers.
A Project Focused Digital & Brand Strategy Workshop for
Producers, Content Creators, All New Era Media Mad Men. like now and learning from the trials & errors of 1500-1730pm Mentor Sessions: 30 minutes of
our predecessors. Series, film, transmedia, and one to one consultation is given to each company
16 th -17 th June London iPhone apps will be discussed. to bring all that has been taught to life.
21 st - 22 nd June Birmingham
28 th – 29 th June Cardiff
1 st – 2 nd July Manchester 1230-1330 Lunch 1730-1800: Day Wrap Up Q & A
5 th – 6 th July Bristol
12 th - 13 th July Dublin
15 th - 16 th July Glasgow
1330 – 1430: Stat GLEEks, Knowing the Each company will leave Marrying Content &
19 th - 20 th July Paris numbers, understanding the media value of new Flirting with Brands not only with this new era
media terrain. mindset, but the tools to engage on this level
Limited Availability * Registration Deadlines On Website with brands, financiers, the next day.
http://www.madebymordecai.com 1500-1730pm: Mentor Sessions: Time to pull out
the laptops and layer your projects, each “(Mordecai’s) insight, understanding and
Supported by
company will receive 30 minutes of one to one creativity took our project to the next level
consultation and she has fully prepared us ready for the
marketplace. Her unique skill base has
in association with 1730-1800: Day Wrap Up Q & A added huge value to our project and she is
wonderful to work with. I cannot
recommend her highly enough”
Jenny Inchbald, Future Artists, Owner

2. “Mordecai has an amazing hold on the is co-producing and writing her teen drama Andee & Workshop Fee £150 per person per day (£600 per
digital future of TV content.” Cooper with Endemol, and serving as Creative Director for project) to be paid at time of registration via cheque,
Celebrity High. bank transfer, or paypal. Freelancer concession rate
Pasa Mustafa, Global Head of Original Digital photo credit: Emli Bendixen http://www.emli.dk at Hawley Arms, Camden £500 per project.
Productions, Endemol Worldwide Brands
Registration: Please send your registration as appropriate
Writer, Producer, Creative
Director, & pop culture via Post
Each Company/Project is allowed two representatives for
encyclopedia known for the workshop.
wit, quirk, slapstick, and contact for address
heart in original, Company:
via E-mail
innovative, mainstreamed
packaging. Mordecai is a Website:
msmordecai@mac.com
modern mind with classic
influences creating E-mail:
If registering via email, please include all required
programmes, platforms, information stated above, and confirmation of payment.
Phone:
destinations, and even a
channel across the media For payment via PayPal: msmordecai@mac.com
Project (optional):
landscape that exists today to tell captivating stories,
breakthrough stereotypes and unapologetically entertain. For Bank Transfers please contact:
Attending Representative
Most notably having worked and developed projects msmordecai@mac.com for details.
across MTV Networks (MTV, VH1, The-N, Noggin, Title:
Cancellations within 48 hours of event will not receive a
Nickelodeon), Brad Grey TV, MySpaceTV, Fallon, Frengo refund. Cancellations made one week before will receive
Mobile and MTV Overdrive. E-mail:
50% refund, 2 weeks a 75% refund, and 3 weeks full
Mordecai is a go to for pop culture innovations, refund.
Mobile:
scripted addictions, multi-platform mindfucks, thinking
outside the box yet staying in the lines, and - bottom line If you have any questions, please do not hesitate to be in
Attending Representative:
- making it work. She works consistently as a versatile touch.
team leader supportive of both collective and individual Title:
excellence on reality/ factual series, scripted msmordecai@mac.com
programming, live television productions, and new media E-mail:
Hope to see you there!
in corporate atmospheres and DIY space. Frequently
consulting & brainstorming on ways of digital anarchy in Mobile:
this new media world.
Currently based out of London, England, Mordecai