1. B L Y
UID OURR V N P A
E E UE L N
T C
O OUN ON L A ON I E
T OC L LN
A V R II G R V N
D E TSN E E UE
qe icm
zd .
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2.
Qzedia:
The
World’s
Local
Web
Platform
The
evolution
of
Targeted
Online
Advertising
Towards
Greater
Relevance
Intro:
Market
Dynamics
Technology
has
transformed
media
model
with
a
RTB
real-­‐time
bidding
and
its
consumption
in
ways
that
process
sounds
ideal,
since
few
people
expected.
competition
should
drive
up
CPMs
for
premium
publishers,
but
what
From
the
first
banner
ad
on
the
will
actually
occur
is
a
constant
state
Internet
in
1994
to
today,
it
has
of
price
erosion.
become
a
cliché
to
speak
about
the
speed
of
change.
RTB
is
not
the
future,
despite
its
sophistication
/
efficiencies.
It
is
not
easy
to
conduct
a
top
line
evaluation
of
the
market.
It’s
a
sucker
play
for
premium
publishers.
Media
desperate
to
shift
their
businesses
online
are
earning
$1
in
This
underlines
the
challenges
faced
digital
advertising
revenue
for
every
by
media
companies
aiming
to
build
$7
they
are
losing
in
their
legacy
a
position
in
the
fragmented
and
products.
fast
moving
media
landscape.
Device
technology
capabilities
from
the
Smartphone
to
the
Tablet,
especially
on
the
media
side,
are
so
‘’
It
is not easy to
early
in
the
game,
that
to
make
any
conduct a top line
bold
predictions
is
to
risk
looking
evaluation of the
foolish.
But
this
is
where
the
future
is.
market ‘’
Defining
“fair
value”
for
digital
inventory
through
an
auction-­‐like

3.
M
O
B
I
L
E
D
E
V
I
C
E
S
YESTERDAY TODAY TOMORROW

4. Our
business:
Build
your
Revenue
Plan
to
count
on
Local
Online
Advertising
Revenue
The
media
industry
is
still
caught
The
increased
ability
to
match
the
between
the
gravitational
pull
of
the
right
audience
with
the
right
legacy
tradition
and
the
need
to
message
made
possible
by
better
chart
a
faster
digital
course.
targeting
creates
new
economic
value
for
publishers.
How
this
battle
develops
will
shape
everything
about
media
in
a
digital
Place
and
time
are
important
age.
anchors
of
relevance
and
consumer
intent.
There
are
no
easy
answers
or
free
lunches
to
be
had.
Qzedia
provides
a
full
suite
of
tools
to
traffic
and
manage
location-­‐
The
place
to
start:
Redefine
your
based
advertising
programs
at
scale
local
market
and
get
more
and
supports
integration
with
all
advertisers
major
ad
servers.
We
are
staking
a
claim
based
on
trends
in
the
networked
information
economy.
Make Local Online Ad-Spending
"Leap-frog" directly into new digital opportunities and new revenue
Redefine your local market
and get more advertisers
Direct Real time location Real-time
sales Bidding Ad Nets Google CPC
Exchanges

5. How
do
we
create
value?
Real-­‐time
location-­‐based
inventory
To
be
sure,
the
future
of
location-­‐ to
"geo-­‐fencing"
-­‐
an
emerging
based
marketing
is
about
more
than
technology
which
sets
a
virtual
just
check-­‐ins.
perimeter
around
a
particular
geographic
region.
We
provide
you
with
the
most
unique
platform
in
local
advertising;
It
is
a
mix
of
location-­‐aware
data,
one
that
helps
you
redefine
your
push
and
real-­‐time
marketing
that
is
local
market
and
get
more
delivered
straight
to
the
user.
advertisers.
Mix
multiple
display
advertising
formats,
Small
and
Medium
local
search
sized
business
advertising,
and
advertisers
are
sponsored
map
icons
themselves
still
for
real-­‐time
delivery
making
the
transition
on
to
Web
sites.
from
traditional
to
new
media.
Location
will
trigger
the
appropriate
It's
easy
to
imagine
digital
program
for
that
to
many
SMB
advertisers,
inventory
and
audience
parameters
measurable,
more
effective
units
within
your
control.
will
have
more
value
-­‐
and
thus
be
worthy
of
a
higher
ad
spend
-­‐
than
The
more
effective
digital
the
old,
one-­‐size-­‐fits-­‐all
digital
advertising
becomes
the
more
advertising
model.
valuable
it
will
be.
These
geo-­‐targeted
marketing
Build
your
revenue
plan
to
count
on
solutions
are
made
possible
thanks
local
online
advertising
revenue.

6.
Inbound Intake of location
processing content
Standardize, normalize, Location data
de-duplicate management
(3 patents)
Location Association between
content content and POIs over time
management (5 patents, 262,000+
geofences – Spring 2012)
Distribution of content & Outbound
advertising (2 patents + 9 publishing
licenced patents)
Applications that render
Delivery and monetize in any format
- Location based marketing
- Location based advertising
- Search
- Sponsored map icons
Reporting
and analytics

7.
Mobile Matters More Today Than Yesterday
But Not as Much as Tomorrow
Introduce
SMBs
to
geo
location
Differentiation
is
a
moving
target.
triggered
advertising
today
to
In
a
hyper-­‐competitive
market
prepare
for
a
mobile
world
differentiation
is
a
continuous
tomorrow.
process.
Survive
the
transition
to
the
For
my
money,
the
ultimate
Smartphone
and
the
Tablet
by
differentiator
is
the
brand.
working
with
real-­‐time
location
-­‐
there’s
really
no
alternative.
Everything
else
can
be
copied
over
time.
Our
platform
has
been
created
for
mobile
–
and
we
encourage
you
to
Location
is
the
trump
card.
position
yourself
for
mobile
marketing
BUT
remember,
mobile
If
you
make
your
location-­‐based
revenues
are
still
in
the
future.
inventory
“relevant”
over
the
next
month,
you
will
make
a
value
True
integration
&
transformation
is
positioning
statement
to
both
your
only
starting
NOW.
team
and
your
advertisers.
Let’s
traffic
and
manage
location-­‐ Do
it
for
the
next
quarter,
and
you
based
advertising
programs
at
scale
will
begin
to
increase
sales
and
and
work
with
your
own
in-­‐house
decrease
unsold
inventory
without
efforts
to
focus
on
selling
the
value
the
need
for
a
third-­‐party
reseller.
of
your
existing
audience,
using
your
existing
sales
team,
NOW—and
Do
it
for
the
next
year
and
you
will
larger
opportunities
will
eventually
make….
emerge.
Oh,
come
on.
Did
you
really
think
I
was
going
to
make
a
prediction
12
‘’Location
is
the
months
out
given
the
rate
at
which
this
marketplace
is
evolving!
trump
card’’
If
you're
interested
in
learning
more
about
improving
your
audience
monetization,
please
contact
me.

8. Qzedia
is
a
Technology
Partnership
based
on
“Placecasting”
Our
platform
is
a
portfolio
of
best-­‐in-­‐class
technology
capabilities
built
around
managing
location.
With
our
partners,
we
are
intersecting
the
worlds
of
media
and
technology
in
a
breakthrough
approach
we
call
“Placecasting.”
Think
“Broadcasting,”
except
with
precise
geo-­‐
targeting
and
localized
creative
based
on
place
and
time.
Our
platform
is
operating
in
the
UK,
Germany
and
the
USA
.
Powering
a
network
of
250+
publishers
across
the
web,
mobile
web,
and
Wi-­‐Fi
100,000,000+
monthly
impressions
Dynamic
on-­‐the-­‐fly
publishing
Data
Centers
in
North
America,
Europe
and
Asia
Full
support
for
3rd
party
ad
tags
including
DoubleClick,
Atlas
and
more
than
a
dozen
ad
serving
platforms.
Multi-­‐Location
Brands
and
their
agencies
working
on
the
platform
include:
OMD
Digital,
McCann,
Media
Contacts,
Media
Vest,
Mediacom,
Mediaedge
CIA,
MindShare,
Publicis,
Starcom,
Zenith